Before we talk about TikTok marketing tips and hacks, let’s take a short look at how the app works and why TikTok is great for marketing.
TikTok is one of the most popular social media platforms in the world, and it has 800 million active users worldwide. It is completely based on short form videos with a time limit of 15 to 60 seconds.
Most business people consider TikTok is only for a younger user base. In fact, TikTok is now reaching a huge number of people across the world. According to the data, 38% of TikTok users are nearly an age 30 and above.
If you are a business looking to increase potential growth and user count, you can use these 10 tips and hacks for your brand. It can help to enhance your marketing to a higher level!
Now, we are entering into our main topic!
1. Switch Over TikTok Business Account
Before starting any marketing strategy, you should switch over your personal account into a business account. As well as on TikTok, switching business accounts is essential to enhance your marketing growth.
To switch over TikTok business account,
- Go to the TikTok app and click the “Me” icon at the bottom screen.
- Tap three horizontal dots on the top of the Me page.
- Click manage my account->switch to pro account->business account.
Then choose the category that fits your business, which helps to receive valuable content. With a TikTok pro account, you can use TikTok advertising features and access your account metrics. It provides the stats about your audience and the overall performance of your videos and TikTok profile.
2. Be Unique To Build Your Brand
TikTok is one of the most popular social networks in the last few years. It is more popular for fun and creative content, so you can easily build your community with your unique content style.
When you want to succeed on TikTok, you have to be unique and authentic! Think about the fun, creative, and entertaining element of your brand and follow the way to express your brand through TikTok content.
Spending some time on TikTok is one of the best ways to build your TikTok community. You can find more videos to see how people are using this platform and find the right time to promote your content among a wider audience.
3. Share Engaging Contents And Provide Value
There are several types of content ideas you can create on TikTok. But if you’re looking for specific ideas, providing educational content or telling a story is a great way.
According to the data, the most successful TikTok accounts show people how to use their products and services. For Instance, travel, fashion, and food brands promote their content through TikTok tutorials.
As for sharing engaging content, this is an effective way to build trust with your audience!
4. Use Trending Hashtags
Hashtags are an excellent way to run successful marketing campaigns and reach your brand across the world. If you want to constantly increase your engagement rate, adding a trending hashtag is essential. Because hashtags help for your social media reach and build a social presence.
Here are some benefits of using the branded hashtag:
- To track competitors
- To identify the reach of your content
- To get more followers
For marketers, you can show your videos relevant to your campaign if you focus on relevant and trending hashtags.
5. Create User Generated Content
User generated content is the basis of TikTok’s growth and success! UGC content helps to drive better engagement than brand generated content, which can help to increase brand awareness.
UGC can be defined as content created by customers, partners, influencers, and other business people. It serves as excellent social proof and brings your brand’s promises into perspective.
If you’re not a creator but run a business or brand, you can share videos using your products or services. It is one of the best ways to encourage your community without needing to push sales content.
6. Create The Beginning Attention
TikTok is undoubtedly growing right now, and most brands use TikTok to increase their posts’ engagement. There are tons of videos posted by users every day, so it is hard to get attention from your audience.
If you convey your brand message from the first few seconds in your content, you can maximize more TikTok video likes to grab audience attention. A video with more engagement will increase your brand awareness, drive traffic and get more followers within a short time.
So, it is important to make your TikTok video that grabs attention from the beginning. When you spend more time on TikTok, you will start to notice trends and get more ideas to inspire your audience.
7. Make Your Videos Short And Simple
If you want your audience to watch your videos, again and again, you just need to create your videos short and simple. It is one of the effective ways to go viral on TikTok and achieve big reach quickly.
On TikTok, you can share up to 1-minute videos, but the short form videos are more popular on TikTok. So, you can share 7 to 10 minute videos to get more reach on TikTok. Because most people love to watch short videos and it is becoming popular on TikTok.
But all of your videos need to provide fabulous and worthy information!
8. Cross Promote Your TikTok Videos
Currently, most people upload their TikTok content on other social networks like Facebook, Instagram, and Twitter. It is a good strategy to drive awareness of your TikTok account and increase your followers count.
If you have a business profile on Instagram with more audience than TikTok. So, you can share your TikTok videos to your Instagram profile, and then you will get a chance to show your videos to your Instagram audience.
If they love to watch your videos, they will track your TikTok account and see more of your videos and follow back you on TikTok.
9. Partner With Perfect Influencers
Similar to other social platforms, TikTok influencer marketing plays an important role. Working with influencers or creators is a relatively low investment and low risk for brands into the TikTok platform.
Are you looking for a way to reach a wider audience in a faster way, you have the option to collaborate with influencers. Nowadays, most people are likely to purchase products and services based on what they see from their influencers.
But, finding the right influencers is important for your brand exposure. Therefore, find their posts and followers’ activity then you can make your decision.
10. Take Advantage Of TikTok Ads
TikTok provides an amazing and formal advertising system! It is suitable for your brand, product, and services that will drive awareness. Here are some TikTok advertising types:
- Infeed Native Ads – It is a full screen ad, and it is similar to Instagram stories ads. These ads help to add your website links and order buttons within the ad.
- Brand Takeover Ad – It is the purest form of TikTok ad because it allows only one brand takeover per day. You can add multiple images, short videos, and gifs to this ad.
- Hashtag Challenge Ads – These ads will directly take the users to the page of challenge rules and instructions. The ads reach can be calculated by the insights of banner views, user generated content, and engagement rate.
TikTok is undoubtedly a perfect social media and brand promotion platform across the world. If you run a small business and want to promote your brand, you can use these 10 tips and hacks for your TikTok marketing. It can help you to succeed on TikTok within a short span!
Thanks for reading this article!
Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!