Definitive Google AdWords Marketing Guide for Apartment Landlords

Definitive Google AdWords Marketing Guide for Apartment Landlords

Setting up a Google AdWords campaign requires attention to detail and the willingness to understand niche-related needs. Apartment landlords have to consider all angles before coming up with a viable strategy for long-term returns. Whether it’s optimizing the website or learning how to build a robust sales funnel, the journey begins by leveraging your Google AdWords account for consistent returns. This definitive Google AdWords marketing guide for apartment landlords will offer tremendous insight into what’s needed and what works.

Use this information to push forward and build a meaningful marketing campaign.

1) Understand the Target Audience

Start by recognizing what your target audience is all about. In general, the entire city and its population may seem like a “potential target” but that’s not actually the case.

You only want to go after those that are willing to spend money and learn more about what your apartments have to offer. This is why it’s time to think from their perspective and put together a viable solution.

A good lead will be someone:

* Willing to Buy
* Interested in the Location
* Searching for Rental Costs

These are just some of the examples an apartment landlord can think about while putting together a Google AdWords campaign. These requirements will ensure things work out in the right manner because there’s nothing worse than spending money on leads that would never have converted. For example, targeting teenagers might not be the best way to go about things. They will not want to rent an apartment nor will they think about spending money on something like this. As a result, you want to focus on clear-cut warm leads that are a given to work out in your favor.

There are many keywords that can go a long way in helping out and making sure warm leads come through. Keep an eye out for these keywords such as “rent” because they will be necessary for building a robust marketing campaign using Google ads.

2) Emphasize Local Keywords

Local keywords are a must when it comes to an apartment building. The average lead is going to come from the area, so why target people outside of this little bubble?

The goal should be to use the location settings and start to focus in on the community near your building. This will save a tremendous amount of money and is going to shed light on potential leads in the area. Over time, you will be able to narrow this group down even more but it is a good starting point for the average campaign.

3) Get Rid of Negative Keywords

Sometimes, the marketing campaign can fail because you’re not focused on negative keywords that don’t help. For example, several negative keywords actually promote cold leads that aren’t interested in what you are hoping to sell or show.

These negative keywords can include:

* WIFI Password
* Fax Number
* ZIP Code

Let’s say your apartment is named Northfield and people are searching it up. If they search up “Northfield WIFI Password,” it will count as a click and eat into your budget even though they weren’t interested in renting at all! You want to ensure this doesn’t happen as it is a complete waste of funds.

4) Run Split Tests

Split tests are one of the best techniques available to marketers when it comes to targeting high-quality leads and building robust ads. The goal of an ad is to generate as many leads as possible and this can happen in a number of ways.

With split testing, you put two similar ads and make slight changes to each. Run both of them at the same time and see which one gains more traction between the two. Once you let it run for a bit, you will know which ad is doing better. Keep the successful ad running and cut the other one before you lose more money.

This is a great way to hone in on your work and truly pick gems within your ad campaign.

5) Focus on Your Sales Funnel

Google AdWords can take up a lot of your time and that’s wonderful but where is the lead going as soon as they click through? Is your website up to par with industry standards?

Your first impression is important and that is only going to happen when they hop onto the website. Make sure the sales funnel is picture-perfect before running any ads because that will lead to major losses even if the ads are good.

6) Be Patient

Patience is an integral part of any modern marketing campaign and the same applies to Google ads. Yes, it may seem beneficial to keep shifting from one ad to another but this doesn’t let the market dictate what works. You have to take a step back and let the budget work for you. By understanding what people are responding to (i.e. using split tests), you can start to find a pattern in what’s efficient and what’s not. Sometimes, this alone can be enough to push forward with a wonderful selection of warm leads. Otherwise, you may end up spinning your wheels as an apartment landlord.

Being patient is one of those requirements that have to be kept in mind from day one. It’s the only way to feel confident about how things are going to be done.

Final Thoughts

Google AdWords is a powerful tool to have up your sleeve as an apartment landlord but it’s important to use it wisely. Several apartment landlords have lost money because they were unwilling to break things down and truly understand how to use Google ads to their benefit. In this case, you want to take a look at what the guide has to say before coming up with a strategy. This is the best way to move forward with a well-designed plan that is going to work over the long-run.

Remember, stay patient and continue to work towards bringing in as many warm leads as possible. This is going to be the ultimate boost for you and your apartment building!

Did you like our marketing guide for apartment landlords? Well here’s another one we’re sure you’ll love: 10 Tips for SEO Beginners: Cover Your Optimization Bases!

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Definitive Marketing Guide for Personal Trainers

Being a personal trainer requires dedication, passion, and a well-designed marketing plan. Many personal trainers are wonderfully skilled but end up losing out because of their inefficient marketing strategies. To make sure the right techniques are applied on a regular basis, here’s a definitive marketing guide for personal trainers.

Using the information in this guide will lead to better results.

Platforms to Target

The beauty of marketing comes in the form of its options. You’re never put into a position where there’s only one way out. Whether this includes social media marketing, search engine optimization, email marketing, or even viral marketing, you will always have additional options to work with as a trainer.

Don’t be afraid to mix things up and take your time fleshing out professional campaigns.

Some of the main platforms to focus on include:

  • FaceBook
  • Instagram
  • Twitter
  • Pinterest
  • Snapchat
  • Blogs (Guest Posts)
  • Google/Yahoo (SEO/SEM)

Each platform is valuable in what it has to offer and can be the key to your long-term success. Don’t assume one will work and the other won’t. This is why so many personal trainers end up in a situation where their business doesn’t succeed.

Tips for Marketing Wisely

1) Understand Your Target Audience

With key platforms in mind, you will need to focus on the target audience. Personal trainers have a variety of clients from all walks of life but it’s important to target certain demographics based on your expertise. This is where real-life experience comes in handy because you’re already aware of what works and what doesn’t!

For example, let’s assume most clients are between the ages of 30-50 and tend to be men. This can be a great starting point as a personal trainer.

You can use Facebook’s Ad manager to input these specific details and only target those people with your ads. What better way to dominate your competition and only advertise to those known to spend money on personal training? No other marketing technique is able to offer such a targeted approach to advertising.

In the new age of technology and marketing, you need to take advantage!

2) Learn to Optimize

Optimization is a word you’re going to have to get used to. In essence, this can include any stage in your marketing process. Whether it’s building an all-inclusive website or setting up your first ad on Facebook, optimization is the name of the game!

With your website, it’s important to target specific keywords, so your website is able to rank higher on Google. Whenever a person searches “best personal trainer in [x] city,” the first website should be yours. Being on the first page of search results can be a game-changer in terms of new leads and converted sales.

Therefore, optimizing everything and making sure the website or ad is in line with what works becomes important.

With a simple ad, you can start split testing (running two ads at the same time) to see which one gains more traction. Sometimes, the split test can be something as simple as a different word or color between the two ads. Look to see which one does well and tends to garner a positive response. Once you have this information, take out the inefficient ad and only run the one bringing in results! As mentioned before, this can be done at any stage in the marketing journey!

3) Build a Robust Sales Funnel

How is your sales funnel looking?

A sales funnel refers to the moment your prospect is contacted to the moment they make a decision (i.e. to leave or buy). A great sales funnel will make sure each stage is managed wisely with quality ads, a wonderful landing page, and an even better sales page to close the deal. If there’s a flaw in the sales funnel, you may continue to struggle.

Before marketing, it’s always important to dig deep and flesh out a robust sales funnel. This is the only way to dominate your niche and truly generate great sales numbers over the long-run. Otherwise, you’re going to remain a step behind without realizing what’s going on! Be smart and take action with the help of a high-quality sales funnel.

Remember, when the sales funnel is good, it may not take as many leads to fill up your monthly schedule.

4) Build an Authentic Brand

Your brand is essential as a personal trainer.

In this line of work, you are recognizing by your skill set and expertise. If a person doesn’t believe in what you’re teaching, they will refuse to sign up and take a chance.

As a result, it’s best to focus on building an authoritative brand people can rely on. The best way to do this is to engage on social media, offer free advice from time to time and make sure to write guests posts on famous fitness blogs. This can start to fill up your resume and showcase what you’re all about as a pro.

5) Stay Active on Social Media

The final tip is to build active social media profiles (i.e. Facebook, Twitter, Instagram).

Look at some of the leading personal trainers worldwide and this is the foundation of their success. To get to the same point, it’s important for you to tap into the fun and make the most of it as soon as you can.

Being active on social media is all about sharing positive information about fitness, giving sneak peeks on some of your training sessions and also answering questions if necessary.

Stay professional and over time people will believe in your authority as a personal trainer.

Final Thoughts

Yes, being a personal trainer is about setting a high standard and customizing your client’s experience. However, it’s important to run your business the way it is supposed to be. This includes sitting down and putting together an all-encompassing marketing plan for next week, month, and year. Until this plan is laid out, the business isn’t going to progress to its fullest potential!

Keep these details in mind and push towards a brighter future with your personal training business!

Did you like our marketing guide for personal trainers? Well here’s another one we’re sure you’ll love: Video Marketing Tools You Should Try Now

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Best Practices For Your Airbnb Listing

Spring is in the air and people have already started to dream about their summer vacation plans. If you’re the owner of a rental property and you want to increase your cash flow, you’ve probably thought about listing your property on Airbnb. The people at Airbnb have made it very easy to set up a listing, but how do you spread the word?

There are many listings that remain untouched because people don’t know about them. In these situations, it’s up to the listing owner to make sure they’re implementing high-grade marketing strategies as soon as possible.

Here are some of the best practices to apply for your Airbnb listing.

How to get your Airbnb Listing Right?

1) Keep the Title Simple

The title is going to be the first point of emphasis when it comes to an Airbnb listing. If you’re looking to get people to click, it’s time to think about how the title is worded and the imagery it provokes.

If the title isn’t captivating, it’s not going to win people over and they’ll go to the next option. Take your time to analyze similar listings in other cities to see what works and what does not.

2) Write a Clean-Cut Description

You will also want to take time to focus on how the description is penned.

The description is important as it helps illustrate what the property is all about. This can include potential amenities, benefits, and anything else associated with the property.

You want to sell people on the Airbnb listing with your words and that only happens when you’re as clear as possible. They shouldn’t feel perplexed by what’s written!

3) Take Good Photos

No matter what you end up doing, it’s the photos that are an integral part of any Airbnb listing.

The quality of your photos needs to be as professional as possible. In fact, you should be hiring a professional photographer for this task. They will know how to optimize the photos, use light, and create space that makes the property look larger. If you aren’t taking good photos, the Airbnb listing is going to fall flat on its face.

4) Price Fairly

What about the pricing?

You have to take the time to look at what other Airbnb listings in the area are priced at. This information is useful as you want to sit somewhere in between the lowest and highest figure.

If you price fairly, people are going to be more than willing to give you a chance. This is something that has always held true whether it’s an apartment, townhouse, or a small beach house.

5) Use Social Media

Social media is a great tool for spreading the word about your new listing. Find relevant groups, post your listing, and make sure people are aware of what’s available. By doing this, you’re going to get a leg up over the competing listings on Airbnb. Too many people rely solely on Airbnb for their marketing needs and that’s not good enough.

With these strategies, you’ll be well on your way to managing a well-written Airbnb listing. Remember, this is not as easy as putting up a listing and having hundreds of people calling in. You’ll have to do a bit of legwork. Otherwise, there will come a point where the listing simply gets lapped by other options in the same area!

Did you like this article? Well here’s another one we’re sure you’ll love: How To Write The Perfect Meta Tags For More Traffic

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CPA Firm Marketing: The Definitive Guide

CPA Firm Marketing: The Definitive Guide

CPA Firm marketing shouldn’t be that complicated as long as you understanding what your clients or prospects need. Read more and follow our tips so you’ll be able to strategize for the future, build a high-quality marketing plan, and move forward with a proactive approach.

8 Tips to Successfully Market Your Accounting Firm

Happy tax day everyone! For most of us that pay taxes, this is not a day to celebrate, but for the CPAs of the world, it concludes the end of a very hectic, busy few months as they rush to help clients with their tax returns.

April 15th is actually a calm day for most CPAs however, so for all the CPAs out there – this article is designed to help you think about ways you can make your lives even busier for next tax season by helping you think through marketing best practices for CPA firms.

CPA firms are well-regarded for their accounting but what about their marketing?

Unfortunately, thousands of CPA firms fail to gain traction simply because they don’t appreciate the value of marketing. Instead, they end up solely focusing on number-crunching and never bring in new clients on a daily basis.

Instead of letting this happen, it’s time to look into the best marketing options available to CPA firms in the modern age.

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Tips For Promoting Your Podcast

 Add title Tips For Promoting Your Podcast

A podcast is a powerful tool to have up your sleeve and is one of the best options in the digital age while building a brand. However, it’s not as easy as grabbing a mic, setting up the podcast, and bringing in millions of listeners. If it was that easy, everyone would be doing it! Once you have set everything up, promoting your Podcast should be your next step.

Unfortunately, a lot of people have great ideas but don’t know how to get out in front of the target audience. This means they end up in a bad situation where the podcast has a few listeners (if lucky!) and goes nowhere.

Instead of letting this happen, it’s time to look at tips for promoting your podcast.

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4 Reasons Why You Should Write for Your Readers

While there are hundreds, if not thousands, of pieces of advice out there about how to improve a website’s rankings or how to squeeze every little drop out of authority or juice out of every written word. What often is too overlooked is the need to actually write for your readers. This might seem obvious or trite, but it actually is an important part of a true long-term SEO strategy for good reason. Read on and check out these four important reasons on why you should write for your readers.

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Long-Form Content: What are the benefits?

Ask a number of content marketers about long-form content, and you are likely to get two different answers. Some will say that longer articles are a gamble, given the audience’s assumed little attention spans. Others will say that posting longer content is a great way to engage with readers and give them a rewarding experience.

But which group of marketers is right? If you guessed the latter, you are correct. Long content is king, and in this read, we shall see why.

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Hosting Affects SEO Rankings, Here’s How!

Let us tell you now, hosting affects seo rankings. There are many different factors that go into search engine optimization (SEO) and getting your website to the first page of Google and the other search engines. Some factors are large, some small, and some actually seem to vary quite a bit depending on a variety of other issues that also seem to be in play. One of the factors in how high your website ranks in the search engines involves the quality of your hosting.

Hosting Affect SEO, Here's How!

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How I Used the GuestReach Method to Build 21 Powerful Backlinks in Less Than 3 Hours of Work

Written by Craig Tuttle

This is how I built 21 of the most powerful backlinks ever to bring my client to the top of the SERPs for their money keyword.

All with less than 3 hours of work.

Sound like something that you would want to hear more about?

guestreach cat

The first thing that we have to understand is the number one ranking factor in SEO.

Brian Dean, the genius behind Backlinko, did a study of over a million search results to find out what really is the number one factor when it comes to ranking a website.

What he found was astounding.

Backlinko case study
Backlinko case study

The number one ranking factor, by a landslide, is backlinks.

And it’s not even close.

We can have the prettiest website in the world. The most aesthetically pleasing website to its visitors, with all the bells and whistles, and all 500+ on-page ranking factors finely tuned perfectly.

But if there is no off-page SEO…aka backlinks, coming to the website, then all you’re going to have is a perfectly set up website hovering in Never Neverland where no one will ever see it.

SEO Never Neverland

But this is not Earth-shattering news.

I mean, we all know the incredible importance that Google has placed on backlinks.

But the secret sauce, and what separates the true SEO experts from the pretenders that represent 99% of the industry is in how they get their backlinks.

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Backlinks: 10 Places To Get Them

It is now widely accepted within the search engine optimization (SEO) community that site owners need to build backlinks for SEO success. And not just any backlinks – the backlinks need to be high-caliber. If you’re new to this, you may be asking yourself – what are backlinks? Backlinks are links that point to your site. Most, if not all, search engines use the validation of other web sites pointing their users to other sites as a premium ranking factor for the sites receiving the traffic.  Backlinks also provide direct and organic traffic, so it’s a double win. It was once the case that you could flood the Internet with high volumes of low-caliber links and generate great results. Google put an end to this years ago, and while doing so might still generate some results briefly, the inevitable penalties are hardly worth the time and trouble.

Those involved in SEO now realize that a single high-caliber backlink is worth more than a thousand spam links or even more black hat links. In truth, high volumes of low-caliber links will backfire on you badly, sinking your page instead of promoting it, and possibly even getting you deindexed from search engines altogether.

Since modern traffic directly relates to the caliber of your website’s backlinks, you’ll be far more successful with more reputable websites linking to you. If you want these better rankings and traffic, then you need to know how to get high-caliber backlinks. What sites are places where the public can leave links and yet still see a high standard of quality maintained?

Backlinks: 10 Places To Get Them | Backlinks

It’s a complicated subject. However, while high-caliber backlinks seem difficult to attain, they don’t have to be. There are many ways you can earn or build backlinks, especially from authoritative sources. Here are 10 you can use in your broader SEO campaign:

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