CPA Firm Marketing: The Definitive Guide

CPA Firm Marketing: The Definitive Guide

CPA Firm marketing shouldn’t be that complicated as long as you understanding what your clients or prospects need. Read more and follow our tips so you’ll be able to strategize for the future, build a high-quality marketing plan, and move forward with a proactive approach.

8 Tips to Successfully Market Your Accounting Firm

Happy tax day everyone! For most of us that pay taxes, this is not a day to celebrate, but for the CPAs of the world, it concludes the end of a very hectic, busy few months as they rush to help clients with their tax returns.

April 15th is actually a calm day for most CPAs however, so for all the CPAs out there – this article is designed to help you think about ways you can make your lives even busier for next tax season by helping you think through marketing best practices for CPA firms.

CPA firms are well-regarded for their accounting but what about their marketing?

Unfortunately, thousands of CPA firms fail to gain traction simply because they don’t appreciate the value of marketing. Instead, they end up solely focusing on number-crunching and never bring in new clients on a daily basis.

Instead of letting this happen, it’s time to look into the best marketing options available to CPA firms in the modern age.

Continue reading “CPA Firm Marketing: The Definitive Guide”

Tips For Promoting Your Podcast

 Add title Tips For Promoting Your Podcast

A podcast is a powerful tool to have up your sleeve and is one of the best options in the digital age while building a brand. However, it’s not as easy as grabbing a mic, setting up the podcast, and bringing in millions of listeners. If it was that easy, everyone would be doing it! Once you have set everything up, promoting your Podcast should be your next step.

Unfortunately, a lot of people have great ideas but don’t know how to get out in front of the target audience. This means they end up in a bad situation where the podcast has a few listeners (if lucky!) and goes nowhere.

Instead of letting this happen, it’s time to look at tips for promoting your podcast.

Continue reading “Tips For Promoting Your Podcast”

4 Reasons Why You Should Write for Your Readers

While there are hundreds, if not thousands, of pieces of advice out there about how to improve a website’s rankings or how to squeeze every little drop out of authority or juice out of every written word. What often is too overlooked is the need to actually write for your readers. This might seem obvious or trite, but it actually is an important part of a true long-term SEO strategy for good reason. Read on and check out these four important reasons on why you should write for your readers.

Continue reading “4 Reasons Why You Should Write for Your Readers”

Long-Form Content: What are the benefits?

Ask a number of content marketers about long-form content, and you are likely to get two different answers. Some will say that longer articles are a gamble, given the audience’s assumed little attention spans. Others will say that posting longer content is a great way to engage with readers and give them a rewarding experience.

But which group of marketers is right? If you guessed the latter, you are correct. Long content is king, and in this read, we shall see why.

Continue reading “Long-Form Content: What are the benefits?”

Hosting Affects SEO Rankings, Here’s How!

Let us tell you now, hosting affects seo rankings. There are many different factors that go into search engine optimization (SEO) and getting your website to the first page of Google and the other search engines. Some factors are large, some small, and some actually seem to vary quite a bit depending on a variety of other issues that also seem to be in play. One of the factors in how high your website ranks in the search engines involves the quality of your hosting.

Hosting Affect SEO, Here's How!

Continue reading “Hosting Affects SEO Rankings, Here’s How!”

How I Used the GuestReach Method to Build 21 Powerful Backlinks in Less Than 3 Hours of Work

Written by Craig Tuttle

This is how I built 21 of the most powerful backlinks ever to bring my client to the top of the SERPs for their money keyword.

All with less than 3 hours of work.

Sound like something that you would want to hear more about?

guestreach cat

The first thing that we have to understand is the number one ranking factor in SEO.

Brian Dean, the genius behind Backlinko, did a study of over a million search results to find out what really is the number one factor when it comes to ranking a website.

What he found was astounding.

Backlinko case study
Backlinko case study

The number one ranking factor, by a landslide, is backlinks.

And it’s not even close.

We can have the prettiest website in the world. The most aesthetically pleasing website to its visitors, with all the bells and whistles, and all 500+ on-page ranking factors finely tuned perfectly.

But if there is no off-page SEO…aka backlinks, coming to the website, then all you’re going to have is a perfectly set up website hovering in Never Neverland where no one will ever see it.

SEO Never Neverland

But this is not Earth-shattering news.

I mean, we all know the incredible importance that Google has placed on backlinks.

But the secret sauce, and what separates the true SEO experts from the pretenders that represent 99% of the industry is in how they get their backlinks.

Continue reading “How I Used the GuestReach Method to Build 21 Powerful Backlinks in Less Than 3 Hours of Work”

Backlinks: 10 Places To Get Them

It is now widely accepted within the search engine optimization (SEO) community that site owners need to build backlinks for SEO success. And not just any backlinks – the backlinks need to be high-caliber. If you’re new to this, you may be asking yourself – what are backlinks? Backlinks are links that point to your site. Most, if not all, search engines use the validation of other web sites pointing their users to other sites as a premium ranking factor for the sites receiving the traffic.  Backlinks also provide direct and organic traffic, so it’s a double win. It was once the case that you could flood the Internet with high volumes of low-caliber links and generate great results. Google put an end to this years ago, and while doing so might still generate some results briefly, the inevitable penalties are hardly worth the time and trouble.

Those involved in SEO now realize that a single high-caliber backlink is worth more than a thousand spam links or even more black hat links. In truth, high volumes of low-caliber links will backfire on you badly, sinking your page instead of promoting it, and possibly even getting you deindexed from search engines altogether.

Since modern traffic directly relates to the caliber of your website’s backlinks, you’ll be far more successful with more reputable websites linking to you. If you want these better rankings and traffic, then you need to know how to get high-caliber backlinks. What sites are places where the public can leave links and yet still see a high standard of quality maintained?

Backlinks: 10 Places To Get Them | Backlinks

It’s a complicated subject. However, while high-caliber backlinks seem difficult to attain, they don’t have to be. There are many ways you can earn or build backlinks, especially from authoritative sources. Here are 10 you can use in your broader SEO campaign:

Continue reading “Backlinks: 10 Places To Get Them”

Voice Search Optimization Hacks: The Power of Featured Snippets |

Voice search is very important in the SEO Industry and it’s on the rise. Whether it’s coming from Google, Amazon Echo, Cortana, or Siri. Google is already estimating that the majority of queries it gets in 2020 will be done by voice search. That means you need to refresh how you approach SEO entirely.

Do You Know How To Optimize For Featured Snippets In Voice Search?

Voice Search Optimization Hacks: The Power of Featured Snippets | | Featured Snippet

If you’re involved in the realm of search engine optimization, then you know that this industry is brutal in its pacing, especially when compared to other sectors and fields. At times, simply staying on top of imminent changes and the latest updates feels like full-time work all by itself.

One specific factor that’s having a profound impact on organic search is that of voice searching. The very way that people are looking for information online is changing quite rapidly. The development and growth in popularity of voice assistants is one driving force behind this, but the expansion of mobile searching is also having a profound influence too. Read more to find out how you can optimize for voice search using featured snippets.

Continue reading “Voice Search Optimization Hacks: The Power of Featured Snippets |”

Internal Linking: INA’s Definitive Guide For You |

The Ultimate Guide to Internal Linking for Incredible Results

 The Ultimate Guide to Internal Linking for Incredible Results | Internal Linking: INA's Definitive Guide For You |

If you master internal linking, your post and page will definitely rank higher.

When it comes to crucial aspects of search engine optimization, many people are aware of the fact that external links from high authority, high-quality websites are essential. In most cases, however, the value of the internal links in a website is often ignored.

In this piece, we will look at the basics of internal linking and how one can create a strong internal linking strategy that will not just boost your search engine optimization efforts but also make it easier for visitors to wade through your website.

Continue reading “Internal Linking: INA’s Definitive Guide For You |”

Professional SEO Services: What ROI Can You Expect From It? |

You should note that this article, “The Return On Investment From Using Professional SEO Services,” was either purchased on the marketplace and thus this article was previously available to anyone, or we ordered the article through the ordering platform. As mentioned in our intro blog post, we are featuring articles that have been written by the writers here at We did not cause the writer to spend an unusual amount of time writing the article on our behalf. In other words, this is a fine example of the quality of writing that is available to all our customers.  The final output contains a few minor edits on our part to include graphics, insert links, and so forth. Without further ado, please read on!

The Return On Investment From Using Professional SEO Services

The Return On Investment From Using Professional SEO Services | Professional SEO Services: What ROI Can You Expect From It? |


Search engine optimization is one of the most viable marketing options that can bring highly qualified leads and customers to your business. In fact, the latest studies show that SEO has a higher ROI (return on investment) compared to traditional forms of marketing such as print and TV ads. Even though SEO cannot do magic as most people expect, it brings highly stable results over the long-term. That is where a professional search engine optimization agency comes in handy.

It is true that a reputed SEO agency doesn’t come cheap. On the other hand, SEO is not the best DIY project for the average marketer. It involves a combination of marketing strategies that change on a constant basis. The average marketer may have his hands full with performing core functions of the business. Hence, he may not be the ideal person to implement an effective search engine optimization strategy for the business. This article provides information on the high ROI from using professional SEO services.

Continue reading “Professional SEO Services: What ROI Can You Expect From It? |”