For marketers, there’s nothing as good as easy optimization. Facebook is one of the social platforms that provide marketers with a near infinite number of ways for reaching their prospects. One of these is Facebook Lookalike audience, which is the perfect way for supercharging your online marketing strategy without breaking the bank.
What is a Lookalike Audience?
For those familiar with Google AdWords Similar Audiences, Lookalikes is a very similar feature, albeit much better. Lookalikes is ideally a way to reach a brand new audience on Facebook, with arguably the best feature of all; the new audience isn’t simply defined by a set or targeting parameters, rather, it actually shares certain traits with your chosen set/group of existing prospects. As such, the degrees of similarity that they represent your choice of source audience, and the possibilities of working with lookalike audiences, are endless.
For instance, if you’re selling plugins, uploading a list of your customer’s email addresses can help you to find users on Facebook who acts as previous plugin buyers. If you want to generate leads, creating a lookalike audience from form submissions can help you reach Facebook users that are more inclined to give up their information.