The Ultimate Marketing Guide For Interior Designers

Though you may be an expert at interior design, chances are you have no clue on where to start with SEO – the quintessence of digital marketing. As interior designers tussle with ever-changing consumer behavior and stiff competition, a familiar question pops up: Why is SEO important for interior designers? Today, with so many interior design contractors and companies vying for the attention of prospective clients, successfully launching and implementing a strong SEO strategy is what will give you a competitive edge and allow you to stay ahead of the curve. So, what are the tricks and hacks for successful digital marketing for interior designers?

Understanding What Is SEO

Typically search engine optimization is a practice of getting web pages to rank high on search engines. SEO involves elements that not only increase a site’s rankings on search engines but also attract traffic and ensure that site visitors are interested in business. Research indicates that there are approximately 2 trillion searches on Google per day; for this reason, it becomes imperative for all companies regardless of their niche to steer their marketing campaign towards digital marketing and search engine optimization. A robust online marketing strategy ensures that your local, out-of-town and global target audience will be able to find you easily.

Here’s a look at techniques to help you build a solid digital marketing strategy for your interior design business:

Social Media Marketing

Primarily, social media was meant for connecting friends and loved ones. However, today, social media can be quite a powerful marketing tool. Having a strong presence on social media platforms helps you connect and build relationships with real people. Interior design is more about visuals, so make use of Pinterest, Facebook, Instagram and LinkedIn. When using different platforms, get to know what works for one platform and what doesn’t. Done right, social media has the power to redefine your business. For instance, here are tips on how to go about marketing your interior design business on Facebook:

  • Make use of Facebook ads; Facebook ads are not only accurate but are also quite cheap, with just about $ 10, you can reach 2,000 people. Facebook ads allow you to choose the audience location, demographics and interests for accurate targeting. Therefore, if you are targeting an audience of millennials, your Facebook ads will be shown to people in that specific demographic who have shown interest in interior design.
  • Post, comment and reply: Facebook is all about human connection. Create relevant posts for the audience without hard selling your services or products. Encourage people to comment on your posts. If someone asks about current home decor trends or office decorations, answering their questions might win your business new customers. So be sure to engage with the audience.

Email Marketing

Want to convert home decor and office decor enthusiasts into leads; then email marketing is your go-to. When properly utilized, email marketing can be your best digital marketing tool for your interior design business. Not only is it cheap but it can also bring about impressive returns. To get you started on email marketing, build an excellent list. However, make sure that you ask people if they want to receive emails from you. Create personalized emails with a catchy subject line and a not-too-pushy call to action. For instance, your call to action could say “follow the link to see the latest interior design trends in 2019.”

Another way to leverage the full benefits of email marketing is to integrate social media marketing into your email marketing campaign. When you send out emails, subtly mention to your customers to share and comment, rate or review your content, products or services on social media. Email marketing has the potential to jump-start your social media marketing campaign.
Local SEO For Interior Designers

Global SEO is a vital part of online marketing, but so is local SEO. However, tread lightly to prevent your SEO efforts from leaning too much towards search engines and forgetting one crucial fact – humans are also reading your content and visiting your site. Is your interior design business listed on Bing Listings or Google My Business? If not, be sure add and claim your business on GMB, Bing listings and Apple maps for local SEO. Also, include local authoritative links, keywords and list your business in local directories. Therefore, if you use keywords such as ‘interior design experts Iowa’ and someone is looking for an interior design business say in that location, your business is likely to pop up on the first page. Never neglect local SEO, after all, aside from your pretty storefront, your local SEO efforts are what attract customers to your store.

Content Marketing

Since 2016, digital marketing experts have been singing the same song – content is king. This fact is not about to change in 2019. Create long-form, unique, relevant and engaging content. While it’s tempting to stuff keywords in your content, don’t. Search engines are strict when it comes to poor content, and so are internet users.

Have quality and authoritative content linking to your home decor website. Today, attention spans are pretty short, and if your content cannot draw the attention of site visitors, then you stand to lose many potential clients. To help you create quality content, make sure that your content is skewed towards an audience looking for interior design products and services. You can opt to have your content drafted by interior designer pros such as interior design bloggers. Don’t forget to mention core interior design areas that your business specializes in on your site.

Though you may be an interior design guru, chances are design school didn’t prepare you for digital marketing. Therefore, traversing the digital marketing world can seem like a daunting process. However, don’t let 2019 get here without your business committing to a solid digital marketing campaign that can take your interior design business to a new level. With the above fundamental techniques, you can help your interior design company rank high on search engines and ultimately see sales skyrocket. Need help with marketing your business? Consider partnering with professional interior design digital marketing experts.


Nine Best Marketing Practices For Cleaning Companies

You need to have an effective marketing plan for generating leads, fostering a stronger relationship with existing clients, and bringing in new customers, whether you operate a carpet cleaning, dry-cleaning, or professional home and office cleaning business. To target your marketing budget for the best ROI, here are 9 marketing best practices for cleaning companies to get you started.

Nine Marketing Best Practices for Cleaning Companies

Identify the Target Market

You first need to identify who your customers are before you can start developing a marketing plan. Most local business is typically generated around a particular geographical area. You need to identify the neighborhoods in your area likely to prefer your cleaning methods.

If you are able to identify the type of services that your target customers are looking for, you can tailor your services and marketing plan more effectively to better meet their desires and needs.

Email Marketing to Earn More Business

Email marketing is neither new nor dead as some people say it is. Businesses of all types have been doing it successfully for a long time. While you might be doing it already, chances are, it is possible to get extra mileage out of your campaigns. If you still send out a single email to your customer as opposed to segmenting them and customizing your campaigns by segment, this is one place to start.

If you have yet set up automated email marketing campaigns, you should consider making that your next customer retention and marketing initiative. It is much easier to do email automation than you probably assume and it is very effective for converting prospects into customers or engaging a past customer for repeat business.

Direct Mail Postcards

If you want to geo-target entire neighborhoods within a predetermined distance from your business, direct mail postcards are your best bet. If such postcards double up as coupons for discounted services, recipients are far more likely to save them, even if they don’t require your cleaning services immediately.

Door Hangers and Flyer

You can also distribute colorful door hangers and flyers to local neighborhoods, office buildings, and apartment complexes. Send out a stack of these with each cleaning team with instructions to distribute them around job sites.

Chances are where there’s one existing customers, there are numerous other potential customers who may require your services. Offer a special introductory offer for new customers and include your contact information in large, bold type.

Have a Social Media Presence

Chances are you or your employees are already active on some of the popular social media platforms such as Twitter, Facebook, LinkedIn, Instagram, YouTube, and Pinterest. You should strive to ensure that your cleaning services business has a presence on at least a couple of these channels.

The easiest place to start is by creating a Facebook business page. It is a very important step since people are now accustomed to seeing a Facebook connection for businesses. You should include a description of your service on the Facebook business page.

Don’t forget to include all the important elements, such as contact information, your services, your years in business, any specials, etc. All these are differentiators that will encourage people that visit your Facebook page to read on and perhaps get in touch with you via phone or email.

Reward Customer Loyalty

People looking for a reliable cleaning service prefer a sure thing over uncertainty. Knowing what they are getting and paying for is usually far much better than the unpleasant surprises sometimes associated with trying out a new service.

Cleaning services that offer low prices but later tack on additional charges almost always never stay in business for long. Make sure that your customers always get the same good value from you by offering loyalty rewards. A small gesture, such as an extra spot or room cleaning service goes a long way towards promoting customer loyalty.

Build Brand Recognition

It is always worth the additional expense of providing your employees with uniforms and painting your company vehicles with your business logo, name, and contact details. It is not only a great way to project a more professional image, but neighboring businesses and homeowners will see your uniformed employees and branded vehicles at job sites. The result will be the same as if the customer had personally recommended your business to them.

Business Review Websites

Today’s customer is savvy enough to check customer reviews on websites such as Angie’s List and Yelp before they sign up for an offer that seems too good to be true. It is important to ensure that you claim all your business listings including Google My Business, Bing Places, Yelp, etc.

It is impossible to change a negative review on those platforms, but you can mitigate it by attempting to make things right with the customer. You should also encourage satisfied customers to visit your business’s page on these platforms to leave a review.

Boost Traffic and Increase Leads Using Local SEO Data

Local SEO is now more important than ever as Google continues working to support smaller businesses in their locations. That means it is the best time to maximize your impact by including more location-specific phrases and words in your marketing strategies.

It also means ensuring that your online profiles on Google My Business, Bing Places, Yelp, Yahoo local, Facebook, Angie’s List, and others are completely up-to-date. Local SEO works to drive more traffic and leads back to your website directly without you ever having to pick up the phone.

Final Thoughts

If you offer good value in your cleaning service, word of mouth referrals will ultimately bring you many customers. To ensure that you don’t go out of business while you wait for that to happen, you will require an effective marketing plan to help things along.

Implement the nine best practices discussed here and you will generate and retain plenty of customers for your cleaning business. Do it today and you will see just how much of a difference it makes!

Stay tuned for more online marketing tips!

If you liked our marketing practices for cleaning companies, then here’s something you can’t miss!Link Building Techniques You Should Be Using Now

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CPA Firm Marketing: The Definitive Guide

CPA Firm Marketing: The Definitive Guide

CPA Firm marketing shouldn’t be that complicated as long as you understanding what your clients or prospects need. Read more and follow our tips so you’ll be able to strategize for the future, build a high-quality marketing plan, and move forward with a proactive approach.

8 Tips to Successfully Market Your Accounting Firm

Happy tax day everyone! For most of us that pay taxes, this is not a day to celebrate, but for the CPAs of the world, it concludes the end of a very hectic, busy few months as they rush to help clients with their tax returns.

April 15th is actually a calm day for most CPAs however, so for all the CPAs out there – this article is designed to help you think about ways you can make your lives even busier for next tax season by helping you think through marketing best practices for CPA firms.

CPA firms are well-regarded for their accounting but what about their marketing?

Unfortunately, thousands of CPA firms fail to gain traction simply because they don’t appreciate the value of marketing. Instead, they end up solely focusing on number-crunching and never bring in new clients on a daily basis.

Instead of letting this happen, it’s time to look into the best marketing options available to CPA firms in the modern age.

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Tips For A Successful Email Marketing Campaign For Your Landscaping Business

Tips For A Successful Email Marketing Campaign For Your Landscaping Business

As we turn the page from March to April, many landscaping companies are starting to gear up for another season. There are many landscaping companies out there and with few barriers to entry, how do you make yourself stand out in a cost-effective manner? One of the most cost-effective ways to market to new or existing customers is through the use of email marketing. Read on and find out how you could create an effective email marketing campaign for your landscaping business

The 4 Step Guide To Creating An Email Marketing Campaign For Your Landscaping Buisiness

The business world has greatly evolved, and owners are shifting from traditional marketing techniques to Internet-based ones. Well, most people look for goods and services on the web and marketers who can promote their commodities and be visible to consumers can reap significant rewards. Internet marketing is a broad field that consists several individual elements and businesses should know the best ones to invest them depending on their specific niche. If you have a landscaping business, you can take advantage of email marketing to retain your customers and prompt new ones to seek your services. Email marketing requires a well-designed strategy and read on to find out some useful tips for succeeding in this marketing technique for the good of your landscaping business.

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Successful Email Marketing For Amazon Business

Successful Email Marketing For Amazon Business

Setting up an Amazon business can be tremendously lucrative.

Some of the world’s leading entrepreneurs have harnessed the power of Amazon to grow their companies. With its wide-reaching audience, proven metrics, and ability to sell products, Amazon is a winner and many great minds want to attach to it for their own benefit. If you are in this boat, it’s time to look at the value of good marketing and what it can do for a business.

Too many business owners don’t think about email marketing and that’s why their Amazon business begins to fail. Here are some of the most important tips for running a successful email marketing campaign for your Amazon business.

1) Find a Reliable Email Automation Platform

Start with the basics and find a good email automation platform.

This is going to be your home base and has to be of the highest quality. For example, you can pinpoint which platform will be able to handle your specific needs before signing up. In general, most business owners prefer to work with MailChimp or AWeber depending on their needs. Think about the various packages, compare their features, and pick the one that’s ideal for your setup.

Don’t assume a specific email marketing platform is going to work. It’s all about understanding the interface and imagining yourself using it on a daily basis. If your foundation (i.e. platform) isn’t good enough, how are you going to send out meaningful emails? it will become a disaster and that’s when customers start to hate your brand. Be smart and get this taken care of immediately!

2) Split Test Subject Lines

You will need to test different subject lines to see what works and what does not.

In the past, Amazon business owners would send out generic emails and hope for the best. With the looming competition in each niche, you want to make sure to stand out for all the right reasons. A dull and often “spammy” subject line is going to be ignored in seconds. People don’t want to read through emails that don’t capture their attention and rightly so! Why should they look at something that seems like it should be in the junk folder?

You want to make sure the subject line is captivating, easy-going, and in line with what the email is about.

In some cases, people like to use “click-bait” subject lines and that’s not always the appropriate way to go. By using a click-bait subject line, you’re setting customers up for disappointment and that’s not a feeling anyone wants to be associated with. Keep things simple but make sure to avoid sounding generic. Over time, you will notice how the target audience responds (track everything!) and can start setting up a formula that works. Until then, it’s best to keep playing around with the different options up your sleeve.

3) Learn More About Your Target Audience

You will want to do your homework when it comes to the target audience and what they prefer.

Each niche is going to vary when it comes to the audience and its demographics. Some niches will have an older target audience while others are going to have a more young adult feel to it.

These are details you have to think about before putting together a new set of emails. The wrong tone with your target audience is going to do more damage than good. In fact, this is one of the main reasons email marketing campaigns fall flat on their face. You want to mull over these possibilities as much as possible to make sure you are on top of how the email marketing campaign is going to be run.

As you continue to learn more about the readers, you can start to improvise and adapt.

4) Test Send Times

You should play around with the “send times” to see what works.

For example, you can send the email as soon as a product is put in the shopping cart on Amazon. This may seem cumbersome but is a route some businesses take to complete the sale and get a new conversion for their bottom line. However, others prefer the idea of sending a short email after the sale is done.

If the send time is not in sync with the business and its processes, everything can start to break down. This is where properly timed emails can help push the business to new heights in a matter of days.

5) Make Use of Call-To-Actions

You will always want to make use of CTAs (call-to-action) in your emails.

This is going to vary depending on what you sell as an Amazon business. Let’s assume you sell baby products and someone buys a stroller. Why not let them know more about other products in your inventory (i.e. feeders, carriers) as a way to get them to look? This is all about optimizing the lead and getting more value from them. If they were already willing to spend money on one product, they’re more likely to do it again.

This is why CTAs are of utmost importance in any email marketing campaign. You should always look to promote for the next sale because customers should never become a “one and done” asset.

Always stay in front of your competition by making the most of converted leads. This is how you win the race to the top.

6) Use Images/Videos

Email marketing can become monotonous after a while.

If you ever take a look at the leading businesses in any industry, you’ll realize they make use of images/videos. This is a great way to break up the monotony and get people to look twice. An image/video is going to be far more captivating than a traditional wall of text. By doing this, a business is going to engage the reader and perhaps get them to pay attention to what’s been said.

This is the value of visuals as you look to dominate in your niche.

7) Split Test Frequency of Your Emails

Amazon businesses have to stay on top of their emails and that includes how often emails are sent out.

No one likes the idea of being bombarded by emails every single day! You want to think about how the email will be received, what the reader is going to think, and what your timing is doing in their lives. By overdoing your email marketing campaign, it’s easy to see people ignore what you’re sending their way and that’s never a good feeling. Instead, you want to make sure to get on top of this as soon as you get the opportunity to do so.

Split test the frequency of your emails to make sure you get the timing spot on.

8) Be Willing To Get Creative!

It’s important to get creative when it comes to the emails.

People don’t like the idea of reading boring emails that say the same thing over and over again. In these situations, you don’t want to take yourself so seriously that it becomes impossible to create a positive image around your brand! Yes, it is always smart to stay professional but being creative can even be something as simple as a funny joke that’s relevant to the niche.

Don’t be afraid to think outside the box in these cases because it’ll help your email marketing campaign.

9) Set the Right Tone

The tone is just as important as what is said in an email.

Being unprofessional, rude, or simply inappropriate will never be on. This is how you are going to lose all of your business. Running an Amazon business is all about paying attention to what the target audience wants and always setting the right tone. By doing this, you’re going to stay ahead of the curve and will be able to win people over. Your tone needs to be professional, consistent, and in line with what your brand stands for.

10) Track Everything

The final tip is to track everything associated with your email marketing campaign.

The beauty of choosing a good email automation platform is in their tracking features. These platforms are able to showcase how many people are subscribed, how many emails are opened, and how many people have unsubscribed.

These are vital details that can go a long way in helping optimize your approach to email marketing. By keeping track of this information, you’re already two steps ahead of everyone else as an Amazon business.

Final Thoughts

These tips are going to set the foundation for your business and how it does. Remember, there are many competing names in the industry but those with the best marketing strategy will win the ultimate prize. Think about how you are emailing potential leads and make sure the Amazon business has the opportunity to succeed. It is easy to assume things will work out but that’s always the case when you’re impatient.

By implementing these email marketing tips, you’ll be well on your way to running a great Amazon business!

Did you like our tips for your Amazon business? Well here’s another one we’re sure you’ll love: SEO Mistakes of eCommerce Websites You Must Avoid

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Email Marketing for Healthcare Practices: How to Run A Successful Campaign?

Email Marketing for Healthcare Practices: How to Run A Successful Campaign?

Email marketing for healthcare practices may or may not be effective depending on how you run it. Running a medical practice is complex, unique, and truly rewarding so as running your first campaign.

It’s important to recognize the intricate nature of marketing for a medical facility. In general, there are many details to consider and you also have to factor in the target audience. A lot of medical practices assume things are going to work out and patients will continue to pour in throughout the day. While everyone cares about their health, there are numerous medical facilities around town and each one is vying for them to come to their location.

To differentiate yourself from the rest, it’s time to harness the power of email marketing.

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8 Ideas For Overcoming Writer’s Block On Your Website

You should note that this article, “Eight Ideas For Overcoming Writer’s Block On Your Website,” was either purchased on the iNeedArticles.com marketplace and thus this article was previously available to anyone, or we ordered the article through the iNeedArticles.com ordering platform. As mentioned in our intro blog post, we are featuring articles that have been written by the writers here at iNeedArticles.com. We did not cause the writer to spend an unusual amount of time writing the article on our behalf. In other words, this is a fine example of the quality of writing that is available to all our customers.  The final output contains a few minor edits on our part to include graphics, insert links, and so forth. Without further ado, please read on!

Crush Writer’s Block With These 8 Tricks

Eight Ideas For Overcoming Writer’s Block On Your Website | INeedArticles.com

It’s as true today as it was a number of years ago that writing and publishing high quality articles is one of the best ways to build a solid online business. When you share your expertise and knowledge, you build credibility as an expert along with letting your customers know about your products and services.

The problem comes when you can’t think of anything to write. Be assured that it happens to everyone from time to time. To help you, here are eight great content ideas to use when you are up against a deadline. Read more so you can beat writer’s block in no time!

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Lead Generation: Best Tricks To Optimize Internet Marketing Campaigns

You should note that this article, ” The Best Lead Generation Tricks To Optimize Internet Marketing Campaigns,” was either purchased on the iNeedArticles.com marketplace and thus this article was previously available to anyone, or we ordered the article through the iNeedArticles.com ordering platform. As mentioned in our intro blog post, we are featuring articles that have been written by the writers here at iNeedArticles.com. We did not cause the writer to spend an unusual amount of time writing the article on our behalf. In other words, this is a fine example of the quality of writing that is available to all our customers.  This post continues our series exploring the various facets of content marketing. You can explore more on content marketing here.

The Best Lead Generation Tricks To Optimize Internet Marketing Campaigns

Internet marketing begins and ends with lead campaigns.

An experienced marketer will often point to their lead generation methods when speaking about positive results.

For those entering the world of marketing or yearning to reignite their bottom line, it’s imperative to use clever lead generation tricks to maximize potential.

Here’s what experts believe is necessary.

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Promoting Blog Posts: Top 10 Things To Do After Writing A Blog Post

If you’re creating high quality content and not driving traffic, this post is for you! We’ve read on other blogs that you should plan on spending around 20% of your time writing and 80% promoting blog posts (of course, you could also outsource the writing to us so you can focus 100% of your time promoting blog posts, which many of our customers do because the math just makes sense).  But if you’re going to insist on creating your own content and want to monetize your site, you need to plan on spending ~4x as much effort promoting your content! Please read on for our writers’ views on what to do after writing a blog post.

Promoting Blog Posts

Have you created a wonderful blog full of lots of useful content for your readers? Now it’s time to work on promoting blog posts! Before you get antsy and press that “Publish” button, please take the time to go through a checklist of items on the “to do” list.

Here is the list for you to use and keep in mind.

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How to Set Up Highly Effective Squeeze Pages

As mentioned in our intro blog post, we are featuring articles that have been written by the writers here at iNeedArticles.com. You should note that this article, “How to Set Up Highly Effective Squeeze Pages,” was either purchased on the iNeedArticles.com marketplace and thus this article was previously available to anyone, or we ordered the article through the iNeedArticles.com ordering platform. We did not cause the writer to spend an unusual amount of time writing the article on our behalf. In other words, this is a fine example of the quality of writing that is available to all our customers.  If you would like to learn more about content marketing, please see our posts on building an email list rapidly, selecting photos for wordpress, getting started with content marketing, and consider these eight templates to help you be more productive.

How to Set Up Highly Effective Squeeze Pages

Squeeze pages are used to get people to opt-in to your mailing list or newsletter by giving their name and email address. Most of the time, a squeeze page is not as long as a sales letter, but they do usually contain bullet points and teaser text. And today, video often replaces a lot of the text on a squeeze page. It doesn’t matter whether you are creating a squeeze page that is text-based or video, follow these simple steps.

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