Category: Email Marketing

Though you may be an expert at interior design, chances are you have no clue on where to start with SEO – the quintessence of digital marketing. As interior designers tussle with ever-changing consumer behavior and stiff competition, a familiar question pops up: Why is SEO important for interior designers? Today, with so many interior design contractors and companies vying for the attention of prospective clients, successfully launching and implementing a strong SEO strategy is what will give you a competitive edge and allow you to stay ahead of the curve. So, what are the tricks and hacks for successful digital marketing for interior designers? Check out our foolproof marketing guide for interior designers!

Understanding What Is SEO

Typically search engine optimization is a practice of getting web pages to rank high on search engines. SEO involves elements that not only increase a site’s rankings on search engines but also attract traffic and ensure that site visitors are interested in business. Research indicates that there are approximately 2 trillion searches on Google per day; for this reason, it becomes imperative for all companies regardless of their niche to steer their marketing campaign towards digital marketing and search engine optimization. A robust online marketing strategy ensures that your local, out-of-town and global target audience will be able to find you easily.

Here’s a look at techniques to help you build a solid digital marketing strategy for your interior design business:

Social Media Marketing

Primarily, social media was meant for connecting friends and loved ones. However, today, social media can be quite a powerful marketing tool. Having a strong presence on social media platforms helps you connect and build relationships with real people. Interior design is more about visuals, so make use of Pinterest, Facebook, Instagram and LinkedIn. When using different platforms, get to know what works for one platform and what doesn’t. Done right, social media has the power to redefine your business. For instance, here are tips on how to go about marketing your interior design business on Facebook:

• Make use of Facebook ads; Facebook ads are not only accurate but are also quite cheap, with just about $ 10, you can reach 2,000 people. Facebook ads allow you to choose the audience location, demographics and interests for accurate targeting. Therefore, if you are targeting an audience of millennials, your Facebook ads will be shown to people in that specific demographic who have shown interest in interior design.
• Post, comment and reply: Facebook is all about human connection. Create relevant posts for the audience without hard selling your services or products. Encourage people to comment on your posts. If someone asks about current home decor trends or office decorations, answering their questions might win your business new customers. So be sure to engage with the audience.

Email Marketing

Want to convert home decor and office decor enthusiasts into leads; then email marketing is your go-to. When properly utilized, email marketing can be your best digital marketing tool for your interior design business. Not only is it cheap but it can also bring about impressive returns. To get you started on email marketing, build an excellent list. However, make sure that you ask people if they want to receive emails from you. Create personalized emails with a catchy subject line and a not-too-pushy call to action. For instance, your call to action could say “follow the link to see the latest interior design trends in 2019.”

Another way to leverage the full benefits of email marketing is to integrate social media marketing into your email marketing campaign. When you send out emails, subtly mention to your customers to share and comment, rate or review your content, products or services on social media. Email marketing has the potential to jump-start your social media marketing campaign.
Local SEO For Interior Designers

Global SEO is a vital part of online marketing, but so is local SEO. However, tread lightly to prevent your SEO efforts from leaning too much towards search engines and forgetting one crucial fact – humans are also reading your content and visiting your site. Is your interior design business listed on Bing Listings or Google My Business? If not, be sure add and claim your business on GMB, Bing listings and Apple maps for local SEO. Also, include local authoritative links, keywords and list your business in local directories. Therefore, if you use keywords such as ‘interior design experts Iowa’ and someone is looking for an interior design business say in that location, your business is likely to pop up on the first page. Never neglect local SEO, after all, aside from your pretty storefront, your local SEO efforts are what attract customers to your store.

Content Marketing

Since 2016, digital marketing experts have been singing the same song – content is king. This fact is not about to change in 2019. Create long-form, unique, relevant and engaging content. While it’s tempting to stuff keywords in your content, don’t. Search engines are strict when it comes to poor content, and so are internet users.

Have quality and authoritative content linking to your home decor website. Today, attention spans are pretty short, and if your content cannot draw the attention of site visitors, then you stand to lose many potential clients. To help you create quality content, make sure that your content is skewed towards an audience looking for interior design products and services. You can opt to have your content drafted by interior designer pros such as interior design bloggers. Don’t forget to mention core interior design areas that your business specializes in on your site.

Though you may be an interior design guru, chances are design school didn’t prepare you for digital marketing. Therefore, traversing the digital marketing world can seem like a daunting process. However, don’t let 2019 get here without your business committing to a solid digital marketing campaign that can take your interior design business to a new level. With the above fundamental techniques, you can help your interior design company rank high on search engines and ultimately see sales skyrocket. Need help with marketing your business? Consider partnering with professional interior design digital marketing experts.

Did you find our marketing guide for interior designers helpful? Well here’s another that’ll give you a hand: Use Social Media to Generate Traffic

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You need to have an effective marketing plan for generating leads, fostering a stronger relationship with existing clients, and bringing in new customers, whether you operate a carpet cleaning, dry-cleaning, or professional home and office cleaning business. To target your marketing budget for the best ROI, here are 9 marketing best practices for cleaning companies to get you started.

Nine Marketing Best Practices for Cleaning Companies

Identify the Target Market

You first need to identify who your customers are before you can start developing a marketing plan. Most local business is typically generated around a particular geographical area. You need to identify the neighborhoods in your area likely to prefer your cleaning methods.

If you are able to identify the type of services that your target customers are looking for, you can tailor your services and marketing plan more effectively to better meet their desires and needs.

Email Marketing to Earn More Business

Email marketing is neither new nor dead as some people say it is. Businesses of all types have been doing it successfully for a long time. While you might be doing it already, chances are, it is possible to get extra mileage out of your campaigns. If you still send out a single email to your customer as opposed to segmenting them and customizing your campaigns by segment, this is one place to start.

If you have yet set up automated email marketing campaigns, you should consider making that your next customer retention and marketing initiative. It is much easier to do email automation than you probably assume and it is very effective for converting prospects into customers or engaging a past customer for repeat business.

Direct Mail Postcards

If you want to geo-target entire neighborhoods within a predetermined distance from your business, direct mail postcards are your best bet. If such postcards double up as coupons for discounted services, recipients are far more likely to save them, even if they don’t require your cleaning services immediately.

Door Hangers and Flyer

You can also distribute colorful door hangers and flyers to local neighborhoods, office buildings, and apartment complexes. Send out a stack of these with each cleaning team with instructions to distribute them around job sites.

Chances are where there’s one existing customers, there are numerous other potential customers who may require your services. Offer a special introductory offer for new customers and include your contact information in large, bold type.

Have a Social Media Presence

Chances are you or your employees are already active on some of the popular social media platforms such as Twitter, Facebook, LinkedIn, Instagram, YouTube, and Pinterest. You should strive to ensure that your cleaning services business has a presence on at least a couple of these channels.

The easiest place to start is by creating a Facebook business page. It is a very important step since people are now accustomed to seeing a Facebook connection for businesses. You should include a description of your service on the Facebook business page.

Don’t forget to include all the important elements, such as contact information, your services, your years in business, any specials, etc. All these are differentiators that will encourage people that visit your Facebook page to read on and perhaps get in touch with you via phone or email.

Reward Customer Loyalty

People looking for a reliable cleaning service prefer a sure thing over uncertainty. Knowing what they are getting and paying for is usually far much better than the unpleasant surprises sometimes associated with trying out a new service.

Cleaning services that offer low prices but later tack on additional charges almost always never stay in business for long. Make sure that your customers always get the same good value from you by offering loyalty rewards. A small gesture, such as an extra spot or room cleaning service goes a long way towards promoting customer loyalty.

Build Brand Recognition

It is always worth the additional expense of providing your employees with uniforms and painting your company vehicles with your business logo, name, and contact details. It is not only a great way to project a more professional image, but neighboring businesses and homeowners will see your uniformed employees and branded vehicles at job sites. The result will be the same as if the customer had personally recommended your business to them.

Business Review Websites

Today’s customer is savvy enough to check customer reviews on websites such as Angie’s List and Yelp before they sign up for an offer that seems too good to be true. It is important to ensure that you claim all your business listings including Google My Business, Bing Places, Yelp, etc.

It is impossible to change a negative review on those platforms, but you can mitigate it by attempting to make things right with the customer. You should also encourage satisfied customers to visit your business’s page on these platforms to leave a review.

Boost Traffic and Increase Leads Using Local SEO Data

Local SEO is now more important than ever as Google continues working to support smaller businesses in their locations. That means it is the best time to maximize your impact by including more location-specific phrases and words in your marketing strategies.

It also means ensuring that your online profiles on Google My Business, Bing Places, Yelp, Yahoo local, Facebook, Angie’s List, and others are completely up-to-date. Local SEO works to drive more traffic and leads back to your website directly without you ever having to pick up the phone.

Final Thoughts

If you offer good value in your cleaning service, word of mouth referrals will ultimately bring you many customers. To ensure that you don’t go out of business while you wait for that to happen, you will require an effective marketing plan to help things along.

Implement the nine best practices discussed here and you will generate and retain plenty of customers for your cleaning business. Do it today and you will see just how much of a difference it makes!

Stay tuned for more online marketing tips!

If you liked our marketing practices for cleaning companies, then here’s something you can’t miss!Link Building Techniques You Should Be Using Now

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