Tips For Using LinkedIn Groups To Grow Your Business

LinkedIn is home to 500+ million users and this number continues to grow larger by the day. In addition, there are 57% of the world’s businesses linking to this social platform. There are also a lot of LinkedIn groups you can join in to discuss and broaden your connections. If this doesn’t illustrate the power of LinkedIn then nothing will!

For those looking to grow their business and make the most of LinkedIn’s social profile, it’s time to build out a proper strategy.

How to Use LinkedIn Groups the Right Way

Tips For Using LinkedIn Groups To Grow Your Business

1) Build Credibility

What is the first thing you want to do as a business?

You will want to find the best and most relevant groups to join. This is going to help you get your feet wet and look at what the target audience needs. They will be communicating and will have a lot of questions about the niche, products, and anything else that is involved. This is a good time to jump in and build street cred among those looking for optimal information. You will be able to help a lot of people and they will enjoy what you have to say. Of course, at this point, you do not want to spam your business and not even reference it. You will be looking to help and simply get your individual name out there as a credible person. This is the difference between businesses that do well on LinkedIn and those that end up spamming for no reason at all. Building credibility is important in any setup and the same applies here for those looking to get started on the social media platform.

2) Listen Before Talking

Listening is important and the same applies here. You want to see what the target audience has to say and what they’re on the lookout for. This is the beauty of taking your time and not rushing the approach. In essence, you want to accumulate data and look at what people crave before delivering value. If you are not doing this and force-feeding information, they will figure it out in seconds. This is going to leave you in a tough spot and not a situation that’s ideal in any way, shape, or form! By listening, you can learn a lot and start to adapt.

3) Post as an Individual

Do not post as a business especially when you are starting up and looking to get your feet wet on LinkedIn. The goal should be to post as an individual so people are able to relate to the name. No one wants to speak to a business because there’s no face behind the words. They will automatically assume you are a scammer even if you provide good information on a daily basis. Focus on building credibility by posting as an individual to gauge what people have to say about the nice. It will help tremendously and push you in the right direction.

4) Leverage Private Conversations

Imagine you have taken the time to spread good information in these groups and now want to seal the deal. How are you going to do this without looking like a scammer?

In general, you want to leverage any public conversation (only one on one situations) and push them over to a private conversation using LinkedIn. You are able to get them into a private chat using LinkedIn and get out of the group to seal things. You will be surprised how many people convert like this because they already trust you and things look far more organic.

5) Create Your Own Group

If you want to advertise your business, it is always smart to create your own group over time. This is not something you will do as soon as you join but it can be a part of a long-term strategy. You will want to see what the audience wants and how other LinkedIn Groups work before you move forward with your own. It will take time but you have to do it the right way or no one will join in.

6) Don’t Spam

This is a simple tip and one that has to be kept in mind for LinkedIn Groups. Do not start spamming as soon as you join in on the discussion. You want to be a legitimate expert and that never involves spamming. People hate spammers and you will end up being on their blacklist in seconds!

Avoid spamming and take your time working on building a positive rapport with each member.

7) Pump the Solution

You need to pump up the solutions rather than the business. It’s all about the value you are offering in an answer rather than who you represent. For example, if you sell acne products, it’s best to highlight what works instead of specific brands. This will let them know you are helpful and not a scammer.

8) Stay Active

Participation is key with LinkedIn groups and that’s in any niche. A business is only going to gain traction when it’s willing to put in the time. This is similar to any other type of advertising where the work has to be put in before anything happens. For those looking to make inroads within a segment, It begins with casual activity and being able to stay relevant. These groups are designed to offer proper information to all participants and the active individuals stand out. Of course, this can be in a good or bad way, which is why spamming is horrible. It will ruin your business and its image on LinkedIn. You may even get removed from the group!

LinkedIn Groups are a major plus for businesses and should be leveraged for long-term success. In the past, this wasn’t an opportunity that became available for marketers and they had to use odd solutions to spread the word. Instead of hopping around looking for your target audience, it’s easier to join relevant groups, start up positive discussions, and bring people in that way. This is the magic of LinkedIn Groups and what they are doing for modern businesses that want to advertise properly. Set up a strategy and move forward with a viable solution as soon as possible.

Did you like this article? Well here’s another one we’re sure you’ll love: Use Social Media to Generate Traffic

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What to Do When Ideas for Your Blog Have Run Dry

It happens to any blogger no matter how experienced they are or not. The spring of ideas for your sales blog dries up. But, you need to get your blog post content out there and do it fast! You have lots of subscribers who frequently visit your website and you can’t let them down. That puts even more pressure on you to blog, but you don’t want to write anything that comes to mind. So what do you need to do so you can start writing again? Read on and check out these tips so you can never ran out of ideas for your blog.

Never Run Out of Ideas for Your Blog With These Simple Tips

What to Do When Ideas for Your Blog Have Run Dry

Stop Trying To Come Up with Ideas For Your Blog

While this may seem like the opposite of what you should be doing, it takes the pressure off of you. The harder you try to come up with concepts for a blog the worse you might do in creating a post. By relaxing you will automatically free up your creative side which will lead to generating much better ideas.The process of not coming up with ideas might include going out for a walk or heading somewhere for a coffee. It might mean “goofing off” by playing games, watching YouTube videos or scouring Pinterest.

Actually, doing the latter two in a relaxed manner might have you wind up on a channel or a page that sparks your interest about a certain topic. If you are interested in specific things related to sales or online marketing, chances are your subscribers are curious about them. Relax and you will bump into your next blog post.

What Do You Need to Know More About?

If you are on a tight deadline you may not want to waste time playing around. Simply ask yourself what you need or want to know more about. What was the last work goof that you endured? How can you handle things better in the future?

Research this to find out what other experts have to say, and then get ready to write your real-life problem together with its solution down.

Read Other Blogs

This is where you want to hone in on other blogs that specialize in your area of expertise. What sparks your imagination? What blogs leave you with more questions? Take those questions and do some more research. The answers you find will be great leads to generating ideas for your blog.

You might also re-read your own blog for past entries on various sales techniques and tips. Are there any that you could elaborate on or provide a unique and valuable twist to?

Ask Your Audience

Another best thing to do when thinking of ideas for your blog is to know what your audience want to know more about. It never hurts to post a quick question to your online audience asking them what topics might interest them or what questions do they have in mind. This is an easy way to springboard awesome ideas for your next blog post.

Writer’s block happens to all writers, so don’t let it get you discouraged. Just use the above tips and you will get great ideas for your blog.

What to Do When Ideas for Your Blog Have Run Dry

Did you like this article? Well here’s another one we’re sure you’ll love: 8 Ideas For Overcoming Writer’s Block On Your Website

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4 Reasons Why You Should Write for Your Readers

While there are hundreds, if not thousands, of pieces of advice out there about how to improve a website’s rankings or how to squeeze every little drop out of authority or juice out of every written word. What often is too overlooked is the need to actually write for your readers. This might seem obvious or trite, but it actually is an important part of a true long-term SEO strategy for good reason. Read on and check out these four important reasons on why you should write for your readers.

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Search Intent Optimization: How To Write For Search Intent?

Search engine optimization is a pain and it often is a long drawn out process that is going to take a lot of work to get right. However, one aspect a lot of marketers tend to overlook when they are writing for the search engines is the search intent. So what exactly is search intent and how should you be writing to meet the search intent? Even better, how is changing your writing for your website going to change to meet the search intent? Well, all of that is about to be answered here.

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Becoming a YouTube Expert: Super Charging Your Digital Marketing

Becoming a YouTube expert won’t happen in just one day, that’s a fact. But starting now can do brilliant things to your digital marketing career. We all know that there are many different ways to get attention online, and one of the options you truly don’t want to miss out on is YouTube. YouTube is a powerful tool that allows any digital marketing campaign to really show its brand, move its message up in the search engines, and even build up some serious Google authority when done right. We’ll assume you already understand how important or powerful that YouTube can be, so time to jump right in on how you can help yourself become a YouTube expert!

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How to Launch Your Own Affiliate Program

Once you have begun to develop your own products, it is time to launch your own affiliate program. If you want to make the maximum amount of money from your products, it is vital that you have an affiliate program. Affiliate programs allow you to leverage the scale of a large sales force without having to pay the fixed costs of an in-house sales team. Just think about it, leveraging a large commission-based sales force can help you reach a much larger portion of the market than you could on your own or with a small in-house sales team.

The point of having an affiliate program is that it will be an incentive for other marketers to help you make money at the same time they are making money by becoming your sales force. You will be able to use your time to develop new products, create JV partnerships and take care of other aspects of your business.

There are several different ways to set up your affiliate program. You will need to use the method that is best for where you are in the world and what kind of product you are marketing.

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Long-Form Content: What are the benefits?

Ask a number of content marketers about long-form content, and you are likely to get two different answers. Some will say that longer articles are a gamble, given the audience’s assumed little attention spans. Others will say that posting longer content is a great way to engage with readers and give them a rewarding experience.

But which group of marketers is right? If you guessed the latter, you are correct. Long content is king, and in this read, we shall see why.

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Optimizing Your SEO: How to Tackle a Bad Bounce Rate

One of the major issues in any SEO campaign is the bounce rate that a website produces. The bounce rate refers to how often a person checks on your website than immediately or almost immediately backtracks to look at the previous search results. This is often seen as a negative snap judgement on your website and a high bounce rate will knock your rankings down. This stat is also closely tied into a related website statistic that also affects SEO: average time spent on site per visitor.

All the off page SEO work might be a waste if people take one look at your website and then run away screaming. While each reason for a quick bounce might be different, there are a few things every website owner can do to help them tackle the problem of a bad bounce rate.

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Hosting Affects SEO Rankings, Here’s How!

Let us tell you now, hosting affects seo rankings. There are many different factors that go into search engine optimization (SEO) and getting your website to the first page of Google and the other search engines. Some factors are large, some small, and some actually seem to vary quite a bit depending on a variety of other issues that also seem to be in play. One of the factors in how high your website ranks in the search engines involves the quality of your hosting.

Hosting Affect SEO, Here's How!

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How I Used the GuestReach Method to Build 21 Powerful Backlinks in Less Than 3 Hours of Work

Written by Craig Tuttle

This is how I built 21 of the most powerful backlinks ever to bring my client to the top of the SERPs for their money keyword.

All with less than 3 hours of work.

Sound like something that you would want to hear more about?

guestreach cat

The first thing that we have to understand is the number one ranking factor in SEO.

Brian Dean, the genius behind Backlinko, did a study of over a million search results to find out what really is the number one factor when it comes to ranking a website.

What he found was astounding.

Backlinko case study
Backlinko case study

The number one ranking factor, by a landslide, is backlinks.

And it’s not even close.

We can have the prettiest website in the world. The most aesthetically pleasing website to its visitors, with all the bells and whistles, and all 500+ on-page ranking factors finely tuned perfectly.

But if there is no off-page SEO…aka backlinks, coming to the website, then all you’re going to have is a perfectly set up website hovering in Never Neverland where no one will ever see it.

SEO Never Neverland

But this is not Earth-shattering news.

I mean, we all know the incredible importance that Google has placed on backlinks.

But the secret sauce, and what separates the true SEO experts from the pretenders that represent 99% of the industry is in how they get their backlinks.

Continue reading “How I Used the GuestReach Method to Build 21 Powerful Backlinks in Less Than 3 Hours of Work”