SEO vs. PPC : When to Use Which Search Marketing Method for Maximum Profit

If you are into a digital business, it is pretty normal that you have come across two terms SEO and PPC. These two terms are related to your website, and it acts as the platform where you can present everything related to your business and attract customers. However, there is a fundamental difference between SEO and PPC.

Search Engine Optimisation (SEO) is a process by which you can improve your website’s position on search engines like Google. It is a free and continuous process. You only need to pay the executive who is putting effort into your website. You can also execute the SEO process on your own if you have enough time. 

Pay Per Click is a type of online advertisement that you can publish across different platforms. It is not free as you have to pay the ad platform according to your ad’s clicks in a specific time period.

Although modern business people use either of the two according to their needs and affordability, the goals remain the same. Both can help the business persons to attract viewers to the websites and ensure the sales boost, leading the business holder to earn profit. 

Here, you can understand when it is better to use SEO and the instances where PPC can be advantageous. Both have their limitations and strengths, and you need to keep them in mind. 

Instances when SEO can be beneficial for search marketing

SEO vs. PPC : Which is better?

SEO can be better for search marketing in the following instances. You would be amazed to know that over 3.5 billion searches are done on Google daily. So, as a business holder, you should give importance to SEO no matter your business’s size or stability. 

Planning to build an Authority site

If you plan to build an authority site, you should invest in SEO processes and their execution. You have to remember the ‘niche’ of your business and try attracting the leads according to it. 

Always talk with the SEO team and instruct them to work so that a huge chunk of traffic visits your website regularly. To meet your traffic appetite and enhance engagement, you should be keen on the website content. 

With a sharp and continuous boost of traffic, the reputation of your website can increase a lot. With the help of reputation, your business website can turn into an authority in the market. Remember that no website can turn into an authority in a few days, neither can it generate a satisfactory amount of traffic in minimum time. You have to spare a lot of time to make things happen properly. 

Getting consistent results

The gestation period of SEO is long, and it can take months to get to the top of the results page. With the help of a good SEO campaign, you can see the website traffic improve day by day.

The results of a successful SEO remain for a long time, and it can ensure to generate leads for longer periods. 

Increasing the resale value of the website

In case you decide to discontinue your business, you can sell your website to another person. Successful SEO campaigns lead your website to get a high rank on the results page. So, you can charge a huge amount to the buyer who can purchase a site that already has an optimized position on the results page. 

Instances when PPC can be beneficial for search marketing

PPC can be beneficial for the following instances. As a business person, you can only invest in PPC if you have enough capital. Always remember that it can be an expensive way to attract leads to your business website. 

Sorting highly Targeted traffic

The PPC ads can help if you are trying to fragmentize your website traffic according to the demographic data. You can select the group of people according to some facts like age, gender, income and make them the traffic for your website. 

You can also target people according to their hobbies. Shouting traffic helps you ensure that most people who have a high chance to turn into your customers visit your website. 

Getting results Faster

If you have a high capital to invest in for your digital business, you can choose to publish PPC ads on search engines and social media platforms. Generally, the reach of PPC ads boosts millions of people. However, it depends upon the data given by the publisher. 

You can choose PPC ads if you are launching any product soon or organizing a digital event from the organization’s end. 

Placing limited period offers

PPC ads work well if you plan to set a limited-time offer on the services or commodities you deal with. It can provide your information with exposure among your customers as well as several leads. 

PPC ad campaigns might give you better results in a few hours. 

If your website is not content based 

SEO campaigns become easier on websites based on content. If your website is any different, PPC campaigns can be the right choice for you. If you have no plans to publish content on the website, you can opt for PPC. 

Final Words

SEO and PPC are the types of campaigns, and there are efficient teams and ad platforms that can put things on the right track. All you need is proper planning and the right knowledge that can refrain you from more expenses. Once your website sustains properly in the market, you can observe more sales. 

However, you should always ensure that the website is on its top order in response and upkeep. An efficient marketing team can do a lot for you in this case.

Author Bio:

Name:  Akash Tripathi

Bio:   Akash Tripathi is a Content Marketing strategist at Top Mobile Tech. It is a blog where I cover all the tips & tricks related to Mobile and more related to tech. Stay connected to the rest of the world with Top Mobile Tech. We bring latest and critical news to your mobile and computer devices.

How to Set an e-commerce Marketing Budget?

Whether you are a small or large eCommerce business owner, you should never overlook the importance of marketing. No matter how good your products and services are, people need to hear or read about them. The best way to reach them is by marketing.

A complete eCommerce marketing program has both online and offline marketing tactics. You should take into account all stages of the sales funnel, from awareness to consideration to purchase, and finally, retention. Building a customer base requires a lot of investment upfront and most eCommerce business owners fail to do so as their margins are very small.

Most businesses that are spending on marketing are doing without any plan. When you decide to spend on marketing, two things can happen – either you are spending too little or you are spending too much. Both cases are not good for your business. So you must set a proper marketing plan for your eCommerce business.

Set an e-commerce Marketing Budget

You can follow the below steps to set a marketing budget for your business:

1. Evaluate the past –

Before you set your future right, you have to evaluate your past to see what you have been doing wrong and how you can make it right. You should start by evaluating the amount you have to spend on marketing last year. Also, check the different types of campaigns you have run and what the ROI was for each one of them. 

 Once you have the numbers, you automatically know the least performing campaigns. These campaigns should stop unless you know the reason why they did not perform and how to set them right. 

Once you have completely analysed the data from the last year, it is time to move on to the next step.

2. Define your eCommerce Marketing Strategy –

Now that you know what went well and what did not, it is time you define your targets. You should have a clear answer to a question – ‘What are you trying to achieve through marketing campaigns?’

It could be reaching out to new customers or reach new demographics with your products. 

If you have clear answers to such questions, defining a marketing strategy will become a lot easier. The last year, when the global pandemic hit all of us, taught that most businesses should be ready for the unexpected. How successful your plan is depends on how well you are prepared for the unexpected.

Your marketing strategy should focus on customer experience, SEO, getting product reviews and being super active on social media.

3. Define your Marketing Budget –

If you are an already established business and looking for expansion, you may allocate a percentage of your current revenue for marketing. As per industry standards, an eCommerce business should spend between 7 and 12 percent of its total revenue on marketing.

If you are just a start-up business and growing quarter by quarter, calculating the marketing budget as a percent of revenue won’t be a good idea. In such a case, going with a fixed budget would be a better idea. If you are in the first year of your business, set aside an amount you can comfortably spend on marketing. 

The important point is you should ensure your marketing budget is being spent on marketing and not on some other purpose. Another important fact to remember is that you should define your marketing budget such that it is achievable.

4. Allocating the Budget –

Now that you have your strategy in place, the next step is to allocate your eCommerce marketing budget. Since you are an eCommerce business, most of your customers will be online and hence the maximum percentage of your budget should go to digital. 

As the old saying goes, Content is the king, you may focus on creating great content for your new customers who don’t know much about you. Don’t miss any opportunity to reach your customers. 

Most eCommerce believe the best platform for marketing is Google and Facebook – yes, both are effective but not in every business. Try and come up with some innovative ideas to use these platforms to increase your conversion. If you are a small business, your focus should be to minimize the per-sale cost.

5. Roll out the Plan –

If your team is aware of the goals and strategy, then executing the plans will be a lot easier. For that, get in the key members of your team in the room and discuss the plan with them. 

If you need to make any last-minute changes after discussion with the team, do it. If every member is in line with the plan, go ahead with the execution.

Your job as an owner of an eCommerce business is not over with execution. It is your responsibility to regularly track everything related to your marketing plan. You should set up a quarterly meeting with your team to see the progress and evaluate if the goals are meeting. If something is off the track, ask team members to come up with an immediate action plan for a fix.


Setting up an eCommerce marketing budget is complicated if you don’t break the process into steps and try to achieve more in less time. It is also important to mention that there are no one-time marketing plan and budget. 

One major mistake that most businesses commit is considering marketing as an expense. However, it is an investment and an ongoing process. It is essential to change your strategy, budget and execution plan as and when your business grows. Just make sure that whatever your strategy is, you are aiming and receiving a healthy ROI. 

Author Bio:

Name:  Akash Tripathi

Bio:   Akash Tripathi is a Content Marketing strategist at Top Mobile Tech. It is a blog where I cover all the tips & tricks related to Mobile and more related to tech. Stay connected to the rest of the world with Top Mobile Tech. We bring latest and critical news to your mobile and computer devices.

Covid-19 : Impacts on E-commerce

Apart from the health sectors, brands worldwide are trying to understand how coronavirus will affect e-Commerce as a complete. eCommerce, B2C, B2B, and physical store brands feel similar coronavirus effects on their business in one or another method. This article has gathered everything your brand needs to understand coronavirus and eCommerce and what to do to reduce the performance. Meanwhile, coming back to this post as updates on coronavirus and eCommerce forever rolled in. Also, we will include updates throughout the pandemic to support you to understand. 

What is e-Commerce?

Ecommerce, also known to be electronic commerce or internet commerce, refers to marketing and advertising using the internet—the transaction of money and information to transfer. Ecommerce refers to the sale of physical products online, but it can also mention any time of commercial transactions provided throughout the internet. However, e-business means having a view of working on the online business; it mainly refers to marketing products and services. You can also use social media platforms like TikTok as collaboration support to boost up E-commerce sales. Finally, start to trigger your engagement factors for your E-commerce business using TikTok, where you can buy TikTok likes to increase your likes and followers. 

Here, we will explain how COVID-19 impacts E-commerce business in detail:

1. Stimulate Digital Real-time Payment Method

Currently,  the coronavirus – the challenge to businesses grow even as lockdowns ease also boosts audiences’ methods of real-time payment options by 41% during the last year. Global mobile payments reached 46%, ranging to $102.7 billion during the previous year, and expecting to exceed $2.5 trillion by 2025. In 2018, international mobile payments went up to 18.9% of real-time digital payments. Real-time payment means digital wallet choices that let audiences make contactless payments faster and electronically. Some of the examples are Apple Pay, Google Pay, Zelle. 

In 2020, real-time payment transactions targeted an all-time high of 70.3 billion, simply from 50 billion during 2019. Only 0.6% of every U.S. handled transactions were the real-time previous year, with this digital method more advanced in other countries. The count expects to hike up to 3% within the next 2025. It means brands require to follow audiences changing modes of purchasing choices and options. 

2. Effect Of Apparel Industry

Casual apparel brands accomplished in 2020 with audiences by spending more time at homes. This apparel trend expects to sustain into 2021 and much more. Previously to the pandemic, non-active casual wear was designing up during half of the entire apparel industry’s annual sales. The athleisure market produces 20% of every apparel sales and expects to develop up to $81 billion from 2020 to 2024. Several retailers compel to rethink their methods for the COVID-19 carefully. Plans on interval help to double up the online business by the end of 2023 and enhance to $140 million inventories and warehouses to make it possible. During the same time, the retail giant closed approximately 30% of its North American stores. 

3. 2021s Sustain Of Audience Pandemic Quality 

Audiences’ digital-based shopping nature will remain in 2021 as well. E-Commerce growth won’t rush this year as it performed in 2020 as the growth factor was higher. However, globally eCommerce sales are still reaching the $5 trillion mark. The retail sales targets to develop by 14.3% this year. Retail e-commerce sales elevated by 27.6% in 2020 after targeted to reduce by 16.5% mid-pandemic. At the same time, complete global retail sales declined to 3%. E-commerce will maintain to be essential for brands and retailers in 2021, even when the pandemic stays. 

4. E commerce’s Retailer Struggles To Find Audiences During COVID-19.

Over 75% of buyers and sellers choose digital media options face-to-face because of both safety measures and speed. But even with audiences’ elevated demand for digital methods due to the coronavirus pandemic, several retailers fail to fulfill the projections. Only 16% of medical distributors provide a mobile app for remote ordering, and 22% have online reordering potential. Also, 60% of audience product brands need to cancel promotions as to supply chain issues caused by the pandemic. 

E-Commerce assured to grow with 18% in 2020 and the audience’s interactions with companies now with 60% of online, 40% offline. It will be necessary for online B2B marketers to have a profitable 2021 to gain a prosperous 2021 for achieving the online method. 


The final fact is that the COVID-19 pandemic in 2020 transformed the entire world and made everyone used to a live new normal. Despite the crisis in different industries, eCommerce is now very much popular and profitable. The audience will never stop purchasing food, dressing apparel, entertainment, children’s goods and animal products, and much more. Yeah! Of course, online shopping fastly development has forced marketers to follow up the new reality and revise their methods. 

Anyhow, every business finds out the methods to identify their impact over e-commerce strategies, they are:

  • Digital real-time payment option
  • Effect of the apparel industry
  • Identifying new audiences during the COVID-19

How Email Marketing Can Be Used for Lead Generation

Emails are an ideal tool for lead generation. One of the common misconceptions is that emails are an old-school marketing tactic. Though email marketing is not a perfect fit for people of ages around 20, it works well for students in the final years of their studies and working people. 

Taking Advantage of Email Marketing:

Emails are the best tool to communicate with people whose personal mobile number you don’t have. Thus, it can be utilized to have frequent interaction, which is essential to maintain the customer base. A recent study stated that nearly 65% of mobile users had installed Gmail. This data shows how vast is the user base of Emails. People usually give their email addresses to the people or companies with whom they don’t wish to share their personal contact information. Such reasons will drive people to check emails to find whether they have received any fruitful emails. Thus, unlike other platforms used for marketing, Emails are always considered an ‘information-bearing medium’. 

People tend to check emails for information. Hence, if you opt for email marketing, you must provide value to your readers. Though the subject line plays a vital role in driving people to open an email, it is the information that it holds that will make people check if they receive mail from you again. So, your emails should meet the intent of the users. Hence, try to craft your emails in an informative manner, which will help you have impressive open rates. 

The Importance of Subject Lines: 

Subject Lines play an essential role in making people open your emails. No matter how engaging the content you provide within an email, if the subject does not drive a viewer to open the mail, then all the efforts you put in framing the content will go in vain. Hence, understanding the importance of subject lines, you should put the necessary efforts into it. Because the subject line is the one people find next to your name or company name. People may discard the mails from unknowns. But if it has a catchy subject line, possibilities are there to open the email. If you are unable to craft catch subject lines, you can hire copywriters. Because copywriters are the people who are capable of giving alluring one-liners and slogans. Thus, the success of your email campaign begins with your subject line. They are the deciding factor in minimizing your bounce rates. So, be mindful in creating subject lines. 

Stay Connected Through Newsletters:

Newsletters can be utilized to strengthen the bond with your prospects and customers. If you find a person to be your potential prospect, convince him to subscribe to your newsletters. In the present scenario, there is a huge chunk of companies across all verticals. Hence, people may forget you as they come across ads from different companies. So, it is necessary to make your target audience remember your presence for which newsletters act as the best tool. 

People reading your newsletter should find value in it and feel that it is worth their time. So, add quality information to your newsletters. In such a manner, whenever your newsletter notification pops up on your audiences’ desktop, they will feel that they have got something new to learn. Rather than just updating about what’s happening in your company, give your audience an overview of what’s going on in your industry, like the advent of new technologies and how you cater to your industry changes.

You can also add links to your website in your newsletters. This will increase the traffic to your website, eventually improving your SEO ranking. Even while sending any detailed articles or blog posts, add backlinks within it. Such measures will result in an increase in the traffic to your website. You can also resort to the paid services if you want to maximize traffic to your website. For instance, services like Trollishly are utilized to uplift traffic to the TikTok videos. So, you can make use of similar services to increase the reach of your website.

Don’t Get Into Spam Folder:

A crucial factor in email marketing is making your mails not get into the spam folder. So, before sending emails, make sure whether the person to whom you are going to send it will most probably open it. If many people do not open your email, the possibilities are high for getting into the spam list. Another important factor is to limit the number of emails you send to your subscribers. Don’t pile up their inbox by mailing them frequently, which may also result in getting into the spam folder. Hence, keeping this in mind, decide your email counts for a month.     

Wrapping Up:   

Email Marketing has not attained staggering importance nor lost its importance over time. It has its own share of users who check their email inboxes on a daily basis. Hence, based on your audience demographics, decide whether email marketing is a perfect fit for you.

6 Strategies To Make Email Marketing Work For Your Brand

Despite the increased usage of web messengers and chatting apps for daily communication, interaction over emails has always taken precedence due to its credibility and professionalism.

Moreover, the sheer number of email users, which is projected to grow to 4.48 billion by 2024 (Statista), offers a ripe opportunity for brands to leverage email marketing due to its numerous benefits. For starters, it is an excellent channel to connect with your subscribers on a personal level. It takes you right into their inboxes to nurture the prospects and eventually convert them into customers.

You can also share a story, announce your newest releases, and improve your card abandonment rate. With a smartly placed call-to-action (CTA) button, you can direct the viewers to a convincing landing page for immediate sales. It also has a good ROI, as mentioned in a study by DMA,  which states that for every $1 spent, email has an impressive $38 ROI on average.    

While most businesses realize its potential, few can create a well-crafted message that delivers in the form of sales. If your email marketing techniques are not producing results, it is most likely due to the irrelevance of the content to the recipient.

Furthermore, if you are saturating your subscribers’ inbox with your emails, it can be a massive turn-off for the clients. Hubspot reports that 78% of the email receivers claim to cancel a subscription when the brand inundates them with too many emails. 

Thus, we share the best email marketing strategies that can yield results and help you reach your business goals: 

1. Email Templates

Humans like to seek patterns in everything as it offers predictability, familiarity and removes the element of surprise. Consequently, when brands have a well-designed, consistent template in all the emails and a cohesive design across all channels, it is attractive to potential customers. It also highlights the brand’s attention to detail, integrity as a business and reinforces brand recognition.

Therefore, generate a fixed email template that follows the same color scheme, font, and styling in every email. Position the most important information or the email’s primary message on the top so it immediately catches the eye even if the viewer is merely skimming through the document. Also, include a personal signature or company’s logo to make your email instantly recognizable. 

Finally, make sure that the email design is harmonious with the landing page for an effortless flow. Bookit is a travel company that perfectly exemplifies the importance of consistency on all platforms. They place a branded search box at the top of their email just as it appears on their website:


2. Personalize your Emails

Numerous studies and researches have concluded that personalizing email yields excellent results.

Forbes amalgamated the various figures highlighting the importance of personalization in a post published in February 2020. It stated that 72% of the customers said that they only engaged with personalized messages. On the other hand, 70% of millennials are frustrated by brands that send irrelevant emails.

According to Marketing Land, subject lines that include the recipient’s first name can increase the open rate by 16%. At the same time, Invesp reported that personalized promotional mailing has 41% higher click rates than non-personalized ones.  

So, how can you tailor the emails to appear more personal?

Begin by addressing the viewer by their name and include a little personal detail about their previous purchases or items in their wish list to signify that you know and value your consumers.

Amazon is a prime example of a company that successfully employs personalization to procure sales. It provides a convincing customer experience by addressing the recipients with their first name instead of the generic “valued customer” or “loyal customer.” They also include product recommendations, in their emails, based on your purchase history that accounts for more than 35% of their overall sales.    

3. Automated Email

Automated emails are auto-generated, triggered by specific user behavior. These mails have a significant role in making the customers feel acknowledged by the business.

Brands usually send automated emails when a potential consumer joins the subscribers’ list to welcome them or when a lead converts to thank them for their order. Other trigger-based email examples include a follow-up message after the purchase to inquire about the experience or reminders about cart abandonment. Automated birthday messages also contribute towards improving customer experience.

Another great way to utilize automatic email generation is to re-engage with inactive customers and ensure consumer retention. Once you have decided on the absence period that qualifies as consumer “inactivity,” send an automated email at the end of this period to attract the customer back into the folds with an incentive, for example, a discount code.   

Trigger emails enjoy higher open rates and better click-through rates as compared to traditional emails. Forrester researched automated email marketing campaigns’ efficacy and deduced that they generate comparatively four times more revenue and eighteen times greater profit. Unfortunately, most of the brands are missing out on this opportunity as a mere 20% of the marketers use triggered emails, as reported by Econsultancy.  

In addition to the monetary advantages, automated messages allow you more time to focus on other marketing aspects, such as quality content creation and social media management.  

4. Segmentation of Subscribers

One of the biggest mistakes you can make while email marketing is sending out the same email blast to the entire list. Segmenting your subscribers into categories allows you to interact with each lead more intelligently.  When you generate targeted emails relevant to the recipient addressing their pain points and needs, you are bound to enjoy better ROI.

In fact, according to Lyris’s Annual Email Optimizer Report, businesses that employed email segmentation experienced 24% higher sales.

For example, if you were launching a new product primarily for women between certain ages, you would prefer to utilize all your resources to reach out to the specific group. Consequently, you will enjoy improved open rates, optimize conversion rates and avoid annoying the rest of the list with irrelevant messages.

In addition, it is generally a good practice to divide your list into broad categories according to the:

  • Demographics (age, location, gender, etc.)
  • Purchase history to recommend similar products
  • Placement in the sales funnel (new leads, interested prospects, loyal customers)
  • Behavioral pattern (average pages viewed per visit, impulse buyers, cart-fillers)

5. Device Compatibility 

Nearly 1.7 billion people access their emails on mobile phones compared to 0.9 billion people who use desktops for the same purpose. Therefore, it is imperative to create an email design that is equally attractive and legible on all the various devices.

Here is what you can do:

  • Begin by designing a mobile-optimized design and then add elements for bigger screens
  • Place the critical text in the center of your design and keep the text concise and to the point
  • Make the call-to-action button big, noticeable, and easy to click.
  • Keep the font big enough to read, but it should not overwhelm the overall design
  • Create a responsive email design so the user experience is continually optimized regardless of the device they use

In the following example, the design is equally fetching on both the mobile and the desktop. Most importantly, the CTA button is prominent and bold, while the text font is small yet readable.


6. Design Testing

Testing allows you to accumulate concrete data about what works with your audience to design your future marketing campaigns.

The A/B testing methods allow you to judge different marketing tactics’ effectiveness by gaining results directly from your subscribers. In A/B testing, you send different email variations to multiple subsets of your subscribers’ list. The end-results help you understand what was relatable to your viewers and which campaigns needed optimizing.

According to the SEO agency in Denver, Growth Proton, you should test every component of your email, including its subject line, call-to-action button, image, time of sending, content, etc. Consequently, you do not miss any opportunity to procure more click-through and open rates.

The Hustle, a daily email newsletter, constantly tests subject lines to see what resonates most with their audience. They sent out a couple of different subject lines about the story of a new technology aiming to bring the internet to the most remote areas using satellites.

While one subject line is relatively safe and straightforward, the other is quirky and creative. The two drastically different subtexts helped them understand what stood out for their audience so they could alter the later campaigns accordingly.


Email marketing has the potential to develop considerable brand awareness through a consistent, well-conceived campaign. The potent combination of striking graphics, interesting text, and a distinguished CTA button can have remarkable effects on your sales and earn you customer loyalty.

Therefore, test different elements of your campaign vigorously, optimize it for compatibility on all devices and segment your subscribers’ list to keep your customers engaged and improve your conversion rates.           

Video-Based Learning And Its Impact On Covid-19 And Education

The Covid-19 pandemic led to the closure of schools around the world to curtail the outbreak. Many schools had to shift to online learning. While some argue that the effects of the pandemic are all negative, others believe that there is a silver lining in the sky. The Covid-19 outbreak increased the reliance on tech by many industries, including education. Concepts that seemed alien are now being considered post-Covid. Video-based learning is one of the new trends that has been introduced by technology. Will this technology ease the impact of Covid-19 on the economy?

Video is Essential for Learning 

According to a report by Cisco, 66% of the world’s population will be connected to the Internet by 2023. It is also predicted that the number of Internet users in the globe will grow to 4.7 billion from 3.9 billion by Q4 2021. YouTube is already being used to solve issues with school, work, or hobbies according to Google stats. Over 2.3 billion active users on YouTube use it to watch videos on education and entertainment. Many people have entered the tech world by watching videos and using online courses. This proves that video is fast becoming a medium for learning. Rather than reading long boring paragraphs, students prefer to watch educational videos for better knowledge retention and understanding. 

New technology like Android-powered televisions and smart TVs are making it easier for users to use these educational tools. These Internet-based devices will help the trend to grow even faster. In the years to come, educational institutions will probably invest more in interactive videos that can be used repetitively. Students can watch the videos as many times as possible until it is clearer. Many people have used such videos and online lectures to learn to code for free

With the outbreak spiraling out of control in many countries, educators need to consider different video preparation techniques and tools to impart knowledge. The tools also offer features that make videos more effective and imaginative. There are some instances where some knowledge can be taught during a visit to the faculty. In those cases, the subjects can be recorded so the learners can always refer to them since traveling has been stifled by the pandemic. 

Different Types of Videos for Education 

There are three main types of videos used for online learning: technology-based videos, educational based videos, and classroom-based videos. Also, several preparation tools are used to make the video to accelerate the process. The videos simplify even the most complicated concepts. For instance, medical students can get an in-depth understanding of human anatomy with such videos. Software engineering students can also understand different formulas. has some resources that can help.

Video production, distribution, or content hosting online is cheaper than it used to be. More tools are available for video editing and creation. This gives educational institutions a chance to adopt video-based learning to keep up with the changing trends. It will enhance the learning and teaching methods to save costs. Students can enroll in online courses to acquire knowledge and quicken the learning process as well as the understanding of the subject. 

There are so many advantages to this learning method. Students can watch videos more than once, and they can also use the videos to revise what they have learned previously. The lectures are easier to remember and can always be referred to when the need arises. Video-based learning also stands out because it doesn’t require special equipment. All the students need is a device such as a computer, smartphone, or smart TV. They do not need to be Internet-enabled. On the one hand, this method of teaching may come in handy in remote areas that lack Internet connectivity. On the other hand, gadgets may not be easily affordable for some students.


Video-based learning involves teaching with videos, and this trend has become more popular during the outbreak of Covid-19. Students already use video apps like YouTube to learn skills and perfect hobbies among other things. Educators believe that this method will be more effective than traditional teaching approaches. Learners will always have the opportunity to replay a lecture to get a clearer understanding of the topic.

10 of the Best Social Media Analytics Tools For Marketers

We cannot deny the power of social media in marketing aspects that holds over 3.8 billion active users across the globe. Being a social media marketer, it can be a hassle to handle your brand reputation on social media by keeping track of the behavior of the targeted audience.

To overcome this struggle, you can rely on the social media analytics tool for improving your marketing campaigns and monitoring the trends. Mainly, all social media platforms have their own analytics tools for helping brands to grow digitally; but should you continue using them or explore new options? Let’s understand a few basics first.

Why does your Brand need Social Media Analytics Tool?

Why does your Brand need Social Media Analytics Tool? | Social Media Analytics Tools

We can gather a whole lot of information from Facebook, Twitter, Instagram and Linkedin as per our requirement but that comes within a restricted form. With the help of social media analytics tools, you are seeing your marketing campaigns from wider perspectives and even compare various dimensions for industry trends and competitors on multiple platforms.

With the invention of the latest technologies using automation and artificial intelligence, thousands of marketers are utilizing immense benefits from AI-powered social media analytics tools that predict campaign performances, recommends trending content, generates reports and allow paid ads analytics as well.

In addition to this, machine empowering tools can cutoff specific negative comments on their own and also recommend the best publishing times to post according to different time zones.

Let us have a look at the top 10 social media analytics tools that can change the face of your brand on social platforms.


Social Media Analytics Tools

Promoting your brand using Socialbakers can be one of the best choices regardless of size or industry. The tool allows you to perform analytics and social listening using predictive AI analytics, auto-content suggestions and competitors move – all combined in one dashboard.

It also comes with tram collaborative community management, one-calendar publisher and content creation hub so you don’t need to switch through other systems for getting appropriate results.

Quick Features

Deep Content Intelligence: Watch a comprehensive overview of your content performance along with the auto-suggestive trends for generating creative content.

Tracking Performace: The tool works on the Performance Prediction algorithm by grading your content from A+ to D thereby allowing you to spot patterns of organic engagement, most viewed images and content types.



Awario | Social Media Analytics Tools

The tool helps your brand to build an online brand reputation and also tracks the number of likes, shares and comments from any social platform.

Using this social media analytics tool, also allows you to act fast and give quick responses directly from the feed. You can engage in a deep conversation with your comments and increase organic users using the awario tool by automating the conversations.

Quick Features

Gives Quick Responses: Using Awario, you can search trending conversations by engaging with the targeted audience from their feed.

Identify Influencers: You can track your targeted audiences by age, gender and demographics that helps to build your brand reputation.



Social Media Analytics Tools

Do you wish to analyze campaign measurements with an effective advertisement? Well, try Talkwalker for getting the full scope of social conversations regarding your brand across different social platforms. 

Quick Features

Trending Score: The tool creates a unique trending score for showing the latest trends without indulging in any deep searches. This way, you can always stay updated with online trends.

Virality Map: The tool also helps to tracks social media posts from different perspectives along with all the minute details and trends across the globe in the form of a visual graph. 

Sprout Social

 | Social Media Analytics Tools

SproutSocial is one of the most favourite social media analytic tools in the market. It lets your brand connect with the targeted audiences and increase engagement on the global level by focusing on social media management, data and employee advocacy. 

Quick Features

Smart Messaging: The tool comes with a special inbox that allows marketers to gather messages from all various social platforms in one spot.

Automated Twitter: You can also measure Twitter performance with auto-suggested replies to upcoming tweets and trending posts. 


 | Social Media Analytics Tools

Iconosqure allows publishing metrics in order to improve social media campaigns. With the help of this tool, you can schedule your posts according to the different time zones and also gain additional insight into post engagement.

Quick Features

Suggests the best time: We’re aware of the chronological algorithm of Instagram and hence to combat that, Iconosquare provides suggestions about different time zones for better posting.

Tracking Hashtag: Hashtags are very crucial for trending any conversations on social media. Using this tool, you can discover the right hashtags for their next posts.


The Khoros analytics platform is widely focusing on customer service and satisfaction. They consider digital security and provide deep analytics for better community management. Using this tool, you can easily resolve the needs of the targeted audience.

Quick Features

Faster Messaging: The tools allow you to message your users fast and in real-time. It also offers analytics about your users about demographics, age and interests.

Khoros Bot: If you find it difficult to answer your users on a quicker basis then Khoros bot has got your back. Using the automated bot, your users do not need to wait long for getting effective solutions.


This tool is widely known for content marketing analytics across the globe. Due to its high-performing platform, it helps to generate deeper content insights and monitor content performance from every aspect. It is believed that content marketers find BuzzSumo as the best solution for measuring how their articles perform on the web

Quick Features

Content Analyzer: Content marketers can search for any content related keywords with unlimited searches for a wider content engagement.

Question Analyzer: The tool helps to generate metrics for interacting with different sites such as eCommerce, Quore and much more.



This tool is one of the oldest ones for the social media analytics world. Marketers genuinely rely on their highly rated and fast-paced scheduling capabilities. For many years, the tool is promising in developing huge analytics in terms of marketing, content and publishing posts. 

Quick Features

Schedule Content: The tool allows you to automatically schedule posts as per your desired time to increase user engagement.

Hootsuite Impact: Provides real-time strategy along with recommendations for increasing social media engagement and performance.



Client associations and client experience is the strength of Sprinklr’s clients. Advertisers can generally depend on Sprinklr to assist with local area promoting, and web-based media showcasing. The tool can assist advertisers with tuning in and draw in with discussions across online media channels, permitting advertisers to truly associate with their clients. 

Quick Features

Execution Benchmarking: Marketers can utilize Sprinklr’s benchmarking measurements to see where they remain against their rivals and create high experiences for their next campaigns.

Social Listening: Sprinklr assists advertisers to tune in to profiles across different channels, furnishing them with clear details and visual diagrams



Numerous web-based media marketers around the globe use Keyhole for tracking hashtags. Keyhole can follow hashtags and give complete measurements to online media marketing. Keyhole takes its online media examination further with influencer measurements to different influencer profiles and associate hashtag measurements and catchphrases. 

Quick Features

Simple Reporting: Keyhole makes it simple for advertisers to make, share, and download reports, all very quickly. With simple to-understand diagrams and perceptions, advertisers can show and clarify reports with certainty 

Verifiable Reports: Marketers can get information on more established reports as long as 5 years previously. That way, advertisers can reanalyze their online media execution to grow more experiences for future goals


Here we come to the end of the blog. We hope this article helps you to find the most suitable analytic tool for your brand. If it still seems troublesome then do not forget to connect with our marketing team.

Author Bio:

Name: Bhavik Soni


Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.

Your Way To TikTok’s For You Page Starts Here

Like Instagram or Twitter’s ‘Discover Page’ where you can get featured and end up getting much higher reach and engagement rates, TikTok also has a Discover Page going by the name, ‘For You’ page.

Indeed, everyone’s looking to get famous on TikTok, trying every way possible to achieve this goal.
The most popular and efficient way to get a lot of engagement and reach on your content is by bringing it to feature on the For You page.

Over time, users have come up with different theories trying to crack the algorithm of how the For You page works once and for all, but nobody has been able to figure it out.
If you’re feeling confused regarding the For You page, like many other people, this article will try clarifying all the question marks about it.

What Is The For You Page?

The For You page has the utmost importance on the app because it is the main landing page when you open the TikTok app.
You can keep swiping down, and new videos will keep on appearing.
The ForYou page is the page that can get your content the highest amount of likes, views, and engagement rates because it’s the ‘face’ of the app; it’s the first page that any user sees when logging into the app.

Just like any other good mystery, nobody knows for sure how you can make your content appear on the ForYouPage, but we’ll look into some potential ways to help you achieve that.
One thing we know for sure, though, is that by getting a mass of followers supporting your TikTok profile, you boost your social media presence tremendously and bring it to sky-high levels.
Buy TikTok followers, see how sponsors reach out to initiate a campaign with you!

Upload Content Regularly; Don’t Neglect Your Fans!

First and foremost, whether you’re new to the app or you’re already a TikTok veteran, uploading content regularly should be the mantra according to which you’re working.
We’re well-aware that in the beginning, it’s much more exciting and natural to upload new content every day, but the real test begins when you already know the drill, ‘lived’ it for a while.
and now comes the struggle of creating great content without ease.

In such a thriving atmosphere as TikTok, the saying, ‘only the strong survive’ is an absolute truth.
If we don’t keep our eyes on the prize, coming up with the most initiative content ideas, we’ll lose our audience.
The social media audience is harsh and unsentimental, and TikTok’s users are no exception.

Using Hashtags

Any TikTok expert will tell you that Hashtags have a great impact on determining your content’s success.
Hence, people use hashtags frequently to promote their content and to increase their content’s reach.

To optimize your hashtags’ use, we recommend researching the most trending hashtags in your niche to find which ones perform better with your content.
If you’re not following the most leading accounts in your niche yet, this is another recommended step to take.
Following influencers is a solid source of inspiration in case you’re running out of ideas.
Moreover, these influencers are potential users to collaborate with and grow both sides’ profiles together!

Create Uncompromising And High-Quality Content

Many people believe that the number of people watching your videos from start to end affects whether your content will appear on the For You page or not.
Therefore, your content’s creativity is the most significant determinant of your video to hit the For You page.
The first 2 seconds of every video are most crucial in convincing anyone watching it to keep up until the end rather than browse their feed instead.

Make sure to use your big guns already at the beginning of the video.
Inserting text overlays in your video to provide smooth transitions is another strategy to make it more engaging and fun.
As long as your content is highly engaging and creative, even 10 people watching these videos from start to finish will start the snowball effect going, and TikTok’s algorithm will automatically recommend it to 100 other users.
This way, the content benefits from the algorithm’s organic promotion boost until it appears on the For You page.

Follow The Trends

One other common theory is that people should constantly follow occurring trends to increase their chances of getting a For You page appearance.
This method is also called Trend Surfing.
What users are expected to do is following the latest trends and make content related to that.
For example, short dance videos are always trending on TikTok.
If you haven’t tried one of those, now’s the perfect time!


It’s important to remember that all the methods mentioned above to promote your content are mere theories; they could work for your best friend but not yield the desired results for you, or vice-versa.
In short, the mandatory starting point for every TikToker who wants to go viral isis creating new engaging and creative content.

10 Interesting Tips and Hacks for TikTok Marketing Worth Knowing

Before we talk about TikTok marketing tips and hacks, let’s take a short look at how the app works and why TikTok is great for marketing. 

TikTok is one of the most popular social media platforms in the world, and it has 800 million active users worldwide. It is completely based on short form videos with a time limit of 15 to 60 seconds. 

Most business people consider TikTok is only for a younger user base. In fact, TikTok is now reaching a huge number of people across the world. According to the data, 38% of TikTok users are nearly an age 30 and above. 

If you are a business looking to increase potential growth and user count, you can use these 10 tips and hacks for your brand. It can help to enhance your marketing to a higher level!

Now, we are entering into our main topic!

1. Switch Over TikTok Business Account 

Before starting any marketing strategy, you should switch over your personal account into a business account. As well as on TikTok, switching business accounts is essential to enhance your marketing growth. 

To switch over TikTok business account, 

  • Go to the TikTok app and click the “Me” icon at the bottom screen. 
  • Tap three horizontal dots on the top of the Me page. 
  • Click manage my account->switch to pro account->business account.

Then choose the category that fits your business, which helps to receive valuable content. With a TikTok pro account, you can use TikTok advertising features and access your account metrics. It provides the stats about your audience and the overall performance of your videos and TikTok profile. 

2. Be Unique To Build Your Brand 

TikTok is one of the most popular social networks in the last few years. It is more popular for fun and creative content, so you can easily build your community with your unique content style. 

When you want to succeed on TikTok, you have to be unique and authentic! Think about the fun, creative, and entertaining element of your brand and follow the way to express your brand through TikTok content. 

Spending some time on TikTok is one of the best ways to build your TikTok community. You can find more videos to see how people are using this platform and find the right time to promote your content among a wider audience. 

3. Share Engaging Contents And Provide Value 

There are several types of content ideas you can create on TikTok. But if you’re looking for specific ideas, providing educational content or telling a story is a great way. 

According to the data, the most successful TikTok accounts show people how to use their products and services. For Instance, travel, fashion, and food brands promote their content through TikTok tutorials. 

As for sharing engaging content, this is an effective way to build trust with your audience!

4. Use Trending Hashtags 

Hashtags are an excellent way to run successful marketing campaigns and reach your brand across the world. If you want to constantly increase your engagement rate, adding a trending hashtag is essential. Because hashtags help for your social media reach and build a social presence. 

Here are some benefits of using the branded hashtag: 

  • To track competitors
  • To identify the reach of your content
  • To get more followers

For marketers, you can show your videos relevant to your campaign if you focus on relevant and trending hashtags.

5. Create User Generated Content 

User generated content is the basis of TikTok’s growth and success! UGC content helps to drive better engagement than brand generated content, which can help to increase brand awareness. 

UGC can be defined as content created by customers, partners, influencers, and other business people. It serves as excellent social proof and brings your brand’s promises into perspective. 

If you’re not a creator but run a business or brand, you can share videos using your products or services. It is one of the best ways to encourage your community without needing to push sales content. 

6. Create The Beginning Attention 

TikTok is undoubtedly growing right now, and most brands use TikTok to increase their posts’ engagement. There are tons of videos posted by users every day, so it is hard to get attention from your audience. 

If you convey your brand message from the first few seconds in your content, you can maximize more TikTok video likes to grab audience attention. A video with more engagement will increase your brand awareness, drive traffic and get more followers within a short time. 

So, it is important to make your TikTok video that grabs attention from the beginning. When you spend more time on TikTok, you will start to notice trends and get more ideas to inspire your audience. 

7. Make Your Videos Short And Simple

If you want your audience to watch your videos, again and again, you just need to create your videos short and simple. It is one of the effective ways to go viral on TikTok and achieve big reach quickly. 

On TikTok, you can share up to 1-minute videos, but the short form videos are more popular on TikTok. So, you can share 7 to 10 minute videos to get more reach on TikTok. Because most people love to watch short videos and it is becoming popular on TikTok. 

But all of your videos need to provide fabulous and worthy information!

 8. Cross Promote Your TikTok Videos

Currently, most people upload their TikTok content on other social networks like Facebook, Instagram, and Twitter. It is a good strategy to drive awareness of your TikTok account and increase your followers count. 

For Instance, 

If you have a business profile on Instagram with more audience than TikTok. So, you can share your TikTok videos to your Instagram profile, and then you will get a chance to show your videos to your Instagram audience. 

If they love to watch your videos, they will track your TikTok account and see more of your videos and follow back you on TikTok. 

 9. Partner With Perfect Influencers

Similar to other social platforms, TikTok influencer marketing plays an important role. Working with influencers or creators is a relatively low investment and low risk for brands into the TikTok platform. 

Are you looking for a way to reach a wider audience in a faster way, you have the option to collaborate with influencers. Nowadays, most people are likely to purchase products and services based on what they see from their influencers. 

But, finding the right influencers is important for your brand exposure. Therefore, find their posts and followers’ activity then you can make your decision.  

 10. Take Advantage Of TikTok Ads

TikTok provides an amazing and formal advertising system! It is suitable for your brand, product, and services that will drive awareness. Here are some TikTok advertising types: 

  • Infeed Native Ads – It is a full screen ad, and it is similar to Instagram stories ads. These ads help to add your website links and order buttons within the ad. 
  • Brand Takeover Ad – It is the purest form of TikTok ad because it allows only one brand takeover per day. You can add multiple images, short videos, and gifs to this ad. 
  • Hashtag Challenge Ads – These ads will directly take the users to the page of challenge rules and instructions. The ads reach can be calculated by the insights of banner views, user generated content, and engagement rate. 

Conclusion : 

TikTok is undoubtedly a perfect social media and brand promotion platform across the world. If you run a small business and want to promote your brand, you can use these 10 tips and hacks for your TikTok marketing. It can help you to succeed on TikTok within a short span!

Thanks for reading this article!

Author Bio

Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at!

Using Instagram For Business In 2021 – A Complete Guide (For Marketers)

Short Introduction on Instagram:

Instagram has more than one billion active users per month and posted more than 500 million Instagram stories. Instagram is the second accessed platform after Facebook. Approximately an individual user spends 53 minutes per day. Also, more than 25 million business profiles are there. 

Based on the 2020 report, 90% of Instagrammers followed at least one business. 83% of Instagram users have discovered a new product or service on Instagram. 

According to the survey, Instagram can help to enhance your business and reach out to your target audience. Instagram offers you to promote your brand, product, and services in a friendly way without aggressive selling to your customers.

Ready to learn everything about Instagram marketing tactics? Let’s move! 

1. How To Create an Instagram Account for Business? 

The essential note about Instagram is the design of the content. If you want to shine among your audience, your post should attract them, and you need to post regularly. 

To start downloading the app from the App Store or Google Play store based on specific mobile users. You can’t upload any content from the desktop, but you can view all the content via desktop. 

After you have downloaded the app, you can enter the details such as Name, Business Name(the viewers should easily recognize it), upload your profile photo, and set the username (it’s displayed on the screen). 

Note: The business name & user name should be unique to your profile, then only users can easily find your Instagram account. 

2. Optimizing Your Instagram Account:

Step 1: Set Profile Picture

After entering the account, you can set your profile picture of your business account. The picture should be relevant to your business and unique. Your profile picture creates the best impressions when your viewers view them. Or else, you can use the brand logo on your profile. 

When you’re going to set the profile, it automatically crops around the circle. 

Step 2: Add Instagram Bio

Instagram allows 150 characters maximum in your profile below. So, directly tell them to viewers who you’re and what’s your brand about. Without hiding, explain the brand to all the target audience. 

Note: Instagram bio isn’t searchable, so you don’t need to add the hashtags or keywords. But you can place your website URL in your bio, which increases your website traffic. 

Step 3: Managing Your Instagram Settings

Tap the three stacked lines that display on the upper right-hand side of your Instagram profile. Then click settings, which appear at the bottom of the screen. Now you can see more options, and if you want to change, you can do such as change password, see all posts which you have liked, enable notification, etc. You should check the below things right away:

  • Story Settings: Tap Instagram settings -> Story to access your controls. You can give access now by clicking the icon which appears on your right side. We recommend that you will get Instagram story views from non-followers, which help to improve brand engagement.
  • Switch to a Professional Account: Instagram allows you to do business and reach out to more audiences. Instagram’s Business Tools offers to make it easy for Instagrammers to contact you and provides you with in-depth insights. 

Go to settings -> Click account -> Tap Switch to Professional Account to change to access these features. 

  • Comments: Instagram gives an excellent option for you and your brand that hides options. After posting your brand images or videos, you will get positive & negative comments from the viewers. In case you feel those comments are against brand values or offend your audience, you can hide all the comments. 

From your settings, Tap Privacy > Hide Comments to update

3. Types of Instagram Posts:

Once you have optimized your Instagram profile, you can now start to post awesome content. 

Let’s discuss the different Instagram post types that will suit to enhance your brand. 

  • Images:

The ultra common post on Instagram is posting images. You can share a variety of posts about your brand. If you post photos in different ways, it helps to engage your followers as well. 

Try to shoot lifestyle shots and behind-the-scenes for brand advertisements. For instance, Nike is one of the popular Instagram brands that contains concerts, real athletes, and other types of content that promote your brand personality. 

  • Behind-the-Scene Posts: 

These posts explain a part of the business to viewers who didn’t see the post usually. Authenticity is the key to success! Hence, every post should be important and attractive. For example, Aeronaut brewing is one of the US companies that provide their company culture and the working process by marketing its employees at work.

  • Influencer Posts

Collaborating with Influencers has an excellent strategy to improve your business and quickly reach out to your business among the target audience. Who’s an Influencer on Instagram? A celebrity or famous public figure is an influencer who can promote your brand. One of the excellent benefits of influencer posts is impressing the attention of the audience. 

For example, Goal zero works with the photographer and rock climber Alex Honnold using one of its solar power charging stations. Goal zero has reached several audiences, and also Alex gained five lakhs followers to their Instagram. 

  • Motivational Posts

Making motivational quotes for your brand will change your audience’s mind. Also, it helps you to engage with viewers and stimulate curiosity about your brand. Finally, your posts amplify your brand on Instagram with a loyal audience. If you want to add text and photos, you can use related apps such as Quipio, Typic, etc., that create consistent brand guidelines.

For instance, is the famous online shopping website in the world. They shared the product motivational quotes when clicking the brands via phone. So, the audience mindset is good about that product. 

4. Instagram Marketing Strategy:

Instagram is a unique platform compared to all social media websites. Everyone can build a business using image posts and video posts. But, you should know what type of strategy you will use in Instagram marketing. 

Here, we will talk about 5 Instagram marketing strategies that you can apply:

1. Get a Clear Idea About Instagram Goals:

Before you do anything on Instagram, you have to set your goals about Instagram marketing. When you have raised the question to common users, “Why are you on Instagram?” they replied, “everyone else there, so I am there.” It might be suited for ordinary people, but as a marketer, it didn’t set! If you want to be successful on the Instagram platform, you must have clear goals and purpose to justify your energy, time, and monetary investment.

Instagram allows you to do any type of content such as product images, user-generated content(UGC), etc. After posting every video, you can measure your performance using Instagram Analytics tools. 

2. Post Your Instagram Content Regularly:

Adding a picture or videos to your Instagram profile once a month, it’s not an efficient strategy to increase your brand to the world. Even the profile wouldn’t call that an active profile. If you want to make your brand fresh and reach the audience, you can regularly post images or videos. In this case, you can make more followers to your account.  

We would recommend that you post 2-3 posts per day, but those content should be related to your brand. If you share a lot of content each day, it’s the best way to share your Instagram story. According to the research, the top brands are posting content 1.5 times per day. Approximately, it comes 10 to 11 posts per week! 

3. Find Your Target Audience On Instagram:

Determine your target audience you want to reach before you start marketing on Instagram. If you have any marketing strategies, you choose the right people to keep your efforts consistent. Remember that you should consider factors such as location, age, gender, interests, income, motivations, and pain points.

You don’t know where to start? Check out the popular events and famous hashtags that are related to your business. And see your competitors who’re using and engaging with hashtags and check their brand profile. After viewing the competitor’s account, you know who’s your niche. Instagram is a great place to make it easy and define your audience.

4. Increase Your Instagram Followers:

Increasing your followers to your account takes time & energy! But if you want to quick followers to your account, you have to focus on some strategies. 

  • Your Instagram username must be searchable and recognizable.
  • Fill out the bio section (don’t use keywords)
  • Add logo & profile icon (the set brand icon is good)
  • Include high-quality posts ( When user see your profile looks empty, viewers get disappointed)
  • Start follow related accounts to your business
  • Adding your website link in the bio helps to know more details about the product. 

5. Convert the Instagram followers to customers:

As a marketer, the common goal is to increase the reverence of their products. So, what are the steps you will do to convert the followers to customers? 

  • Promotions 
  • Run contest
  • Release Product Teasers 
  • Live launches
  • Do a video about product specifications. 

Wrapping Up:

Instagram is a fast-growing platform at such a rapid rate, and it creates sense to use the platform as a standard method of driving sales. As you have seen the list, Instagram has great features that offers marketers to sell and buy items directly through its platform.

Author Bio

Caterina Taylor is an experienced social media marketer and writer who works at She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.