How to Choose the Right Font for Marketing Purposes

Marketing fonts deserve a lot more attention than they usually get. You can be working hard to promote an excellent gaming product like Ramses book, but if the message is challenging to read, you will instantly lose the reader’s attention. It’s vital to strategically choose the font that will be used in your marketing copy. Only pick the option that will represent your brand in the best possible way. Because of the vast options available, it may be challenging to pick the option that will contribute to the success of your marketing efforts. Our helpful guide below will walk you through the process of picking the perfect font.

  1. Know the Major Font Categories to Choose From 

The first step towards identifying the most appropriate font for marketing purposes is to know the primary categories available. Keep in mind that while many classifications have been proposed, there’s still no single classification system universally accepted. In addition to Serif and Sans serif, other common selections include 

  • Transitional Styles- introduced in the 18th century, these styles were a transition between modern and old-style letterforms. They offer more refined and elegant details. Examples include Mrs. Eaves, Times New Roman, and Bookman. 
  • Calligraphic- these are fonts that continue to gain popularity over the years because they embody a human touch design. Perfect examples include Crushine, Holyhand, Billow, and Bold Ink. 
  • Gothic- Also known as blackletter, this one dates back to the 1400s. One of the features that make it stand out is highly ornamental capitals. Examples of this style include Old English, Engravers, and Fraktur. 
  • Display- Perhaps one of the most diverse and biggest categories, it is one of the worst fonts for body copes because they can become illegible. The category includes various graffiti and tattoo styles. They are primarily suitable for logos, headlines, emphasis, or short copies. Examples include Pittsbrook, Morning Glory, Carter Layered, and Burnout. 

With the above options in mind, it’s also important to remember that the best font should have several qualities. Always go for the option that is legible, memorable, unique, able to communicate your brand’s personality, and is multi-platform oriented.  Experimenting with different varieties can help you land on the one that will work best for your entity. 

  1. Don’t Work with Personal Preference 

When choosing a font for marketing, a fundamental rule is to set personal preferences aside. Your audience may not necessarily like what you love. Instead, it is wiser to use your target audience as a guiding light. Conduct research to study how your ideal buyers view, judge, and interact with your marketing content.

If there is any doubt, go for the most readable option. It needs to be an option that ultimately enhances the user experience. Whether dealing with online campaigns or producing readable print material, improving user experience will maximize engagement and decrease bounce rates. Most importantly, ensure that the font is consistent with the message you want to pass across. Avoid playful fonts when you want to pass a serious point. Reserve the playful options for whimsical and fun topics. 

  1. Think About Visual Hierarchy 

Establishing visual hierarchy in the font selection process is something you should never ignore. Consider the part of the marketing message you want the viewers to see first. Naturally, you want the audience to focus on the essential details. It simply means using a style that will make the information pop out, like special offers, business names, or headlines. In most cases, the most vital elements should be the weightiest and largest. 

An excellent example of visual hierarchy fonts is seen in traditional medium magazines and newspapers. The font size publishers use in elements like headlines, sub-headlines, captions, and body is usually different to separate the elements. 

  1. Pair Contrasting Fonts 

At times, you may want to use two or more fonts for your marketing efforts. This is the time to be creative and tactical. Steer clear of the styles that are too alike, as they may only cause problems in the message you want to deliver. It’s better to work with contrasting fonts that beautifully bring out your message, attracting the reader’s interest. The font weight, shape, and proportions need to vary to avoid confusion. 

As a rule of thumb, go for a maximum of 3 font types, especially for print projects. However, if you must work with more options, mainly when dealing with a font for the web, choose a variety that will create a harmonious look instead of a cluttered one. It will enhance the font’s readability for better results. 

  1. Consider Readability and Legibility 

The clarity of fonts comes in two primary flavors, i.e., readability and legibility. Legibility is the informal measure that people use to distinguish one letter from the next. Aspects that affect legibility may include character shapes, x-height, weight, stroke contrast, body font choice, and size of counters, series or lack thereof, etc. On the other hand, readability generally describes how phrases, words, or blocks of copy are read. You may find that it is easier to use sans serif Google fonts for web content because of the screen size and resolution. Many designers also stick to serif fonts for the body of printed works.

  1. Choose an Appropriate Size

One of the grave mistakes that marketers make is using the wrong font size for their marketing copies. The wrong size can instantly put off readers, regardless of how good the message is. Note that font size heavily depends on the surface or screen that will display the marketing message. If you are working with multiple-line paragraphs, limit the size to 45-70 characters for every line. More than 70 characters in one line can be tiring for readers to scan back and forth.
Lines that are too short can also have strange hyphenated breaks that do not read well. Tons of white space running through paragraphs is also typical in lines with few characters. 

  1. Decide Whether You want Free or Paid Fonts 

You can easily find thousands of free fonts to use for your marketing campaign. All you need to do is evaluate them and be highly selective of the options you pick. This said the free varieties might not have different weights like italic, bold, or semi-bold. You may also find that the free options do not have a specific symbol or character you may wish to include. Additionally, a majority of free varieties do not have the extended characters for currencies or foreign languages. If you want additional features, you may want to consider buying fonts that you will use to elevate your business. There are plenty of marketplaces where you can find unique options that will work exceptionally well for your business. Compare prices from different sources to get the one that has the best deals. 

Closing Thoughts 

Choosing the proper fonts for your marketing copies is an integral part of promoting your business. You need to make sure you pick the most appropriate options to communicate the intended message most suitably. 

Have you ever used the wrong font to market your business? What was the result? In your opinion, what are the worst fonts?  Do you have further advice on how to choose the most pleasing fonts for marketing a business? Kindly let us know in the comments. 

Author’s Bio:

Arthur Rowley is an avid writer specializing mostly in technology and marketing. Having spent years finessing his craft, he now can ensure you that Arthur has much acclaim for these areas and dedication to providing high-quality blogging content. 


SEO vs. PPC: When to Optimize and When to Pay for Traffic

To start with let’s have an idea about what is SEO and PPC :

SEO :

Search engine optimization helps you to raise the rank of your website and makes it more visible when searched for the same sort of thing.

For example when people search for “good Chinese food” and you have a Chinese food restaurant it will show your location instantly among others. Know about more best commerce SEO company, keep reading!

PPC :

The pay-per-click is a type of search engine marketing where you have to pay the publisher everytime a customer clicks on the advertisement you gave. Here, you don’t have to pay the publisher a lot of money but only when the advertisement is checked by people.

NOW THE QUESTION IS WHEN WILL YOU NEED THESE?

You need these search engines when you have made something or opened a new business and you want people to know about them.

This is basically a way of promoting your items/business. Advertising in the publishing stages where people search online. As the world we live in is running on technology this is a very important stage when establishing a business.

If we compare the two we will get 2 sets of pros and cons.

PROS OF SEO :

`1. SEO may seem a bit costly at the starting but as the time passes and your company starts to get more people attracted to it, you need not to pay the publisher and all the customers clicking at the advertisement does not cost you anything unlike PPC. 

Therefore the point to note is that the SEO costs less in the long run.

2. SEO guarantees you with more consistency in the traffic. Once you become a regular name in the publisher you get to be there and not the PPC where once the marketing dies you sweep away from the traffic.

3. It appears continuously on the search result for keywords when searched for similar products and also makes the publisher believe that you are quite an expert in the field.

CONS OF SEO :

  1.  The search engines for example Google have changed their algorithm a lot of times in the past few years which implies that you have to be alert of this and keep an eye on the marketing strategies and organic results.
  2. You should be active with your website as the SEO needs your content to be up to the date without any expired links or old articles to keep that in the rang. Therefore, it implies that your job continues to keep the content on a proper rank in the search engine with SEO.
  3. SEO needs a bunch of experts to work and make the content real great to keep it in a proper rank. It is for sure a stable way yet a much time-consuming way to keep you on the search engine, also keep reading to know about more best commerce SEO company.

Being done with SEO let’s focus on the PPC part.

PROS OF PPC :

1. Pay- per-click is great because it provides quick results and that is what people now need the most now.

2. In this the ads appear above the organic ranking, this helps to attract a lot more people than the ranking itself. This is striking and thus helps your company to gather the attention of a large number of people in a very small time.

 3. PPC helps to point and target the needed audience. It helps to attract the exact targeted audience from whom your product is appropriate and for sure they will be of profit you.

CONS OF PPC :

  1. If we look into it we will find out that PPC is expensive and requires a lot of investment and which time the cost increases making the whole a lot more pricey.
  1. The PPC may bring quick results but these are really short-term and do not last for a good amount of time which results in low-profit margin. Low-profit margin is not something you would want for your firm. So this is a very important point to focus on when deciding which one to use.

To understand exactly which one you should use for your product or company first you need to understand that this depends entirely on the product around which you want to do the marketing.

After knowing the merits and demerits of both it’s required to understand where and when you should use which one and this guide you understand which is the one for you.

When should you use SEO –

  • SEO should be used if you are not yet ready to spend a lot of money on marketing.
  • If establishing a good authority for your brand is your prior concern then you should SEO for sure.
  • If you are thinking of maximising your long-term return-on-investment then definitely SEO is something you should consider as this will help you do that.

When should you use PPC –

  • PPC is the best choice if you want a quick result in a real short period of time, though it is quite expensive but it promises you a very quick result.
  • You should definitely go for PPC if your product is something new to the market, new to the people or if your concern is a Novel or something which is new to it’s kind.
  • PPC will be a very good choice if you are concerned about something which is time sensitive that is a limited time offer. Choose this if you are marketing for a limited time or limited edition product offer or holiday offers.

SO, basically you know which one will be best for you, you need to know well about your concern of marketing and then choose the search engine which will be profitable to your business.

This was a brief note on both SEO and PPC. Hope this will help you understand the difference between the two and you will choose smart!

About The Author :-

Hermit Chawla is a MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development.

Linkedin:https://www.linkedin.com/in/hermit-chawla-lion-82b6513b

Twitter: https://twitter.com/aistechnolabs

Facebook: https://www.facebook.com/aistechnolabs


Best Social Media Video Maker for Business to Increase Sales with Tips

Introduction:

Nowadays, social media platforms and other public forums are flooded with video content, and the trend is on the rise for a significant amount of time. Video marketing has become the most effective and successful digital marketing strategy as people are likely to spend at least 100 minutes per day watching online video content.

However, not all video content can simply make your brand or company go viral. It is all about making the right kind of content that primarily reflects what the consumers want and are interested in. High-quality content can quickly increase sales, traffic, and customer engagement to any company’s product and services. 

So, it is necessary to acquire the best social media video maker to increase one’s business sales. 

The five best social media video makers are as follows:

  • InVideo
  • Headliner
  • Animaker
  • Filmora9
  • Adobe Spark

InVideo:

InVideo is one of the finest social media video makers available online that will allow you to create highly engaging and appealing video content to attract tons of audiences. The tool contains an Instagram video editor online to help users generate professional-looking marketing videos and make significant money, conversions, and customer engagement. The extensive pre-made video templates, various video-making features, and easy-to-use interface help you stay ahead of the competition in the business field at all times.

The popular features of InVideo are:

  • InVideo has thousands of ready-made video templates for different social media applications that enable you to make unique video content. 
  • The tool is available for free online, which means it cannot cause any harm to your limited marketing budget.
  • InVideo has plenty of advanced features and video editing tools available that assist you in creating the exact content you had in mind without much hassle.

Headliner:

The Headliner is primarily famous for its brilliant podcasting graphic and audiogram tool, but now, it enables users to create social media videos within a few minutes. The tool will prove helpful for beginners, and content marketers as the platform will allow you to create videos simply from just uploading audio files, articles, or blog content. The program lets you add GIFs, images, videos to your social media video to enhance its quality and engagement.

The highlighting features of Headliner are:

  • The Headliner will automatically transcribe the uploaded video’s audio content into captions, giving you an easier way to make a video with subtitles quickly.
  • The tool allows you to create different varieties of content like GIFs and long-form videos, which later can be added to your social media videos.
  • The platform has many video-making features that will assist you in designing any social media video in the most appealing way possible.

Animaker:

The Animaker is a suitable choice for social media video creators to generate professional-level animated videos. The tool lets you create how-to videos or explanatory videos of your company’s products and services and make people understand them simply and memorably. The platform has a separate Instagram video editor online that can help you design stunning presentations, Instagram posts, and expressive stories, which will improve your brand’s recognition.

The primary features of Animaker are:

  • The Animaker contains a broad selection of thousands of templates, 1000+ icons, over 100 million stock assets, avatars, and much more to help you create the video you imagine.
  • The drag-and-drop feature will allow you to create high-quality animated social media videos within a few minutes.
  • The platform permits you to create social media videos in unique video styles, pro-level animation quality, and crystal-clear audio tracks to captivate a larger group of audiences. 

Filmora9:

Filmora9 is one of the famous social media video makers that can help you create impressive and compelling videos to hold the attention of your target audience. The tool will allow you to develop flawless social media videos to impress viewers and increase your business sales. The platform provides various tools like an audio equaliser, multiple video import options, an Instagram video editor online, and many animations to enhance your overall video quality.

Certain unique features of Filmora9 are:

  • Filmora9 has a simple, user-friendly interface supported by easy-to-use features that make it easy to use for everyone, ranging from beginners to professional video editors.
  • The tool contains many advanced features such as endless effects, sound perfection tools, keyframing, background noise removal, and green-screen effects that let you design the best marketing video instantly.
  • The program permits you to edit the video content and share it on any platform without any restriction.

Adobe Spark:

Adobe Spark is a powerful social media video maker that lets you create top-notch video content in just a few minutes. The application comes with a cross-platform (mobile and web) video-making tool containing professionally designed templates and other advanced features to help you make stunning and realistic social media videos and content. The program offers access to unlimited themes, fonts, images, customisable templates, and music, enabling you to create attractive and engaging social media videos to captivate more viewers.

The exclusive features of Adobe Spark are:

  • Adobe Spark has a simple and intuitive interface that allows you to create, edit and share social media videos in a shorter duration.
  • The platform’s user-friendly and advanced features will assist you in creating the most appealing social media video to increase customer engagement quickly.
  • The tool allows you to use multiple storyboards, themes, templates, layouts, titles, and transitions to generate the highest quality social media video ever.

Some essential tips to increase your business sales using video content are:

  • Before creating any video content, the first step is to plan your strategy thoroughly and develop compelling social media videos to make your business campaign more successful.
  • Try to keep your videos short and sweet, as people do not find it amusing to watch a video lasting more than 15-20 minutes.
  • Design the first few seconds of the video to stand out in the crowd and captivate the viewer right from the start.
  • Try to hook your audiences by getting straight to the point, as many people might leave if the intro part exceeds a minute or so.
  • Create an attention-grabbing thumbnail to catch every viewer’s eye.
  • Make sure your videos contain subtitles or captions if the video content includes talking.

Conclusion:

Video content has become the only source for achieving quick success and increasing business sales. It is no wonder that brands are trying to improve their video quality to a professional level to stand out in the crowd and win over the competition. With these social media video makers, businesses can create engaging and compelling video content which would help them reach global audiences and increase their business sales.


10 Ways to Increase Sales Using Marketing Automation

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Source: PeppyBiz

Marketing automation is revolutionising the way we promote our products. In comparison to marketing ten years back, now there are many aspects that we need to consider before engaging with the prospect. There are various channels too. It makes the marketing process a bit more complicated. But with the help of marketing automation software, many businesses have seen a huge change in their revenue.

How did they manage to do that, you ask? Well, in this blog, we are going to explore how you can increase sales using marketing automation. But before we get to that, let us cover some basics.

What is Marketing automation?

Imagine a software that can virtually automate almost every part of your marketing process. You wouldn’t have to do anything, the software takes care of everything from sending emails to creating personalised content. That is exactly what marketing automation is all about. You use a tool to take care of all the routine tasks that do not require human intervention.

Not so surprisingly, it is very helpful in saving a lot of time for your marketing employees. It reduces the burden of your employees while keeping the efficiency flowing. There’s a high chance that you experienced marketing automation at least once in your life. Anytime you search for a product on the browser and end up seeing it in social media, it is the work of a marketing automation solution.

Most businesses never fully understand the extent of what marketing automation can do for them. They simply use it to automate emails and send newsletters occasionally. But when used properly, it can become a partner for your marketing operations. It comes across as one of the best ways to cut costs of your marketing operations and improve the quality of your leads.

How to increase sales using marketing automation?

Source: PeppyBiz

The following steps can seem pretty obvious for some experienced marketers. But some people tend to ignore these useful features from marketing automation tools. So, take a look at the following actions and see whether you are the marketer of the former or the latter kind.

1. Sort your leads:

Leads come in all shapes and sizes. Hence, you need to categorise them before directing them towards the sales team. The sales team must only get leads who are more likely to qualify. And not the ones who checked your blog some months back.

Manually gathering leads has a huge drawback. You cannot actually track user behaviour. But a marketing automation tool captures leads automatically based on their internet behaviour. It organises them based on the extent of their interaction with your content. As it is a direct indicator of their interest in your product.

2. Perform lead prioritisation:

Source: PeppyBiz

Lead prioritisation and ranking are one of the most important parts of increasing sales using marketing automation. An automation tool uses certain tags and filters to identify who is more likely to buy a product and who is not. Hence, you can send the list to your sales team, who then initially focus on high-quality leads.

Thus, you can significantly reduce the time spent on leads who might never convert. Two things come into play: Lead scoring and Engagement scoring. Scoring your leads based on the demographic and other such data is lead scoring. Whereas, ranking the leads based on their interaction with your brand is engagement scoring. Both play a crucial part in creating the list of qualified leads.

3. Respond quicker than ever:

Marketing automation is one of the best ways to quickly attend to your customer and lead queries. Almost all marketing automation software comes with autoresponders. It greatly reduces the response time and also improves customer satisfaction. Your sales team will spend less time convincing them and more time selling if all leads get satisfactory responses almost instantly.

4. Perform omnichannel lead acquisition:

As we said earlier, there is an increasing number of communication channels. Especially, social media serves as one of the primary platforms that attract quality leads.  A marketing automation software can effectively track your leads on various platforms. It does a great job of popping up the question sporadically without annoying them in the process.

5. Update your sales team with the right data:

Source: PeppyBiz

Sometimes, quality leads drop out of the sales funnel because of faults in the information about the lead. A marketing automation software integrated with CRM prevents such errors from happening. You can thus increase sales using marketing automation by creating a bridge between the sales and the marketing team.

6. Use triggered emails:

Manual marketing can never send triggered emails. If you have a huge customer/lead base, you can not go around creating a personalised email for everyone. However, when you use a marketing automation tool, triggered emails are one of the basic features you will find. Whenever a lead interacts with your brand, they get a custom email right away.

7. Perform lead nurturing:

Some leads are ready to convert after one or two interactions. While others require a certain level of nurturing to qualify. Lead nurturing can happen in many ways. Ultimately, a lead should understand that your product is the best solution for their problem. But, you cannot manually find leads that need nurturing and those who do not.

A marketing automation tool helps you provide awareness creating content automatically to your leads. It analyses the pattern of your leads and finds which areas they need nurturing to pique interest in your product.

8. Use email automation to your advantage:

Source: PeppyBiz

Email automation can do wonders to your sales funnel if employed in the right manner. Efficient marketing automation software solutions provide options for you to adjust and optimise your strategy. Automation tools create content that your lead is more likely to click on. Clicking on the desired areas takes them to the landing pages and thus eventually makes them sales-ready.

9. Create automated tailored ads:

Using appropriate keywords for your ad campaign is crucial. So is displaying only relevant ads. To increase sales using marketing automation, you have to spend some money on advertising. But, you do not have to advertise on mass media. You just have to display relevant ads to leads who are already interested in your products. This is only possible with the help of marketing automation.

10. Provide a personalised journey:

Modern marketing is all about personalisation. Assume a lead visits your website often to check out a specific category of products. The next time they visit your website, save them the time of searching for the same category again. List the specific category on the top of your website automatically. A good marketing automation tool can do that for your website.

Conclusion

Apart from the points listed above, there are many other ways in which you can increase sales using marketing automation software. But, these are the steps that you must be taking to boost your conversion rates. Also, be sure to check out the brief guide to create an effective marketing automation strategy before you go.

Guest Blog by PeppyBiz

PeppyBiz is a leading SaaS provider offering innovative solutions suitable for all kinds of businesses. Our software solutions come with AI and machine learning algorithms to simplify your business operations. 

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Author Bio:

Sara Williams

Sara is a content writer at PeppyBiz, a platform that helps businesses automate repetitive tasks and increase work efficiency through marketing automation software.

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How Traditional Marketing Still Matter the Market

Digital network has taken over the world including marketing has moved into digital. However, traditional marketing still performs it into most business funds. Some firms are still investing in traditional marketing. So what are the reasons for investing and why? Several marketers understand how old marketing techniques hold significance and connection, notably when connected with online plans.

While some traditional marketing techniques are in drop, others are going powerful, and still, others are ruling the world of marketing. For example, the small business owner, TV, and radio are costly premises. In opposition, billboards, flyers, signage are pretty budget-friendly and efficient.

Tools like design aids have made sure that print media is not just a simple paper and ink thing anymore. It is one of the various means that traditional and digital techniques go hand in hand.

What is Traditional Marketing?

A marketer desire to provide their market as much as possible and to reach the supply to the demand. In other terms, your business’s ideals and services reshape your target business. Think like a user and create a plan on how to guide them through the conclusion stages leading to a buy.

Many of that project has laid out in marketing plans which form the way you communicate, socialize, and build associations with clients. Once you have discovered the link between your company and your audience, marketing is also about maintaining that connection.

Today, we will discuss traditional marketing techniques that can be just as effective as their digital alternatives:

1) Short Message Service(SMS) marketing

Let’s assume there are some offers, discounts going on in your favorite store. How are you going to find out? Maximum of the users notice it through text messages. Although messaging apps and social media have overtaken SMS- yet it’s a successful marketing method.

According to a survey, 90% of text messages are delivered within three minutes of being received, so it is an instant marketing method that puts your sales and marketing message, quite properly, into the support of your clients. SMS marketing enables you to stand out to your present consumers and suggest to them that you exist. Numerous small businesses use text messages to alert clients to time-limited suggestions.

And the best part is that SMS marketing is more affordable than you might imagine. You do not have to convey texts one by one from your smartphone; preferably, you can send your messages into an online tool and send the bulk message in just a moment.

The tricky section is gathering mobile phone numbers from your clients in the first point. For online companies, you can take customer data when they purchase your commodities and services, and for offline businesses, just ask for your consumers’ number when they contact you.

2) Peer Networking 

Typically, when we discuss networking, we imply connecting with our companions and those with more authority. Nevertheless, networking for lead contemporaries should take an insignificantly different way.

In the marketing term, business networking needs to go toward your target audience. The purpose is to associate with your audience for darker information of their requirements, demands, and effort scores. Also, you have to develop your brand recognition.

On the other hand, peer networking includes joining with experts within the same industry who can give business insight rather than consumer insight. If you are inadequate to connect in person, go online. There are association groups, functions, and apps that promote people’s connection online.

3) Advertisement in Local newspaper

As a business owner, the odds are that you have confined marketing resources, and advertising cases in newspapers and magazines can usually be out of range. Nevertheless, establishing an ad in a local newspaper or association newsletter can be a magnificent technique to get new customers.

According to a report, more than 65 percent continue to like local print media. If you operate blocks and pot stores, like an eatery, for instance, then you may need to analyze advertising in a local newspaper to boost sales. Newspaper readers manage to spend more extended reading material, including ads, to find tokens and deals. Addressing a specific proposal in your local paper, such as some voucher for a restaurant, could be an excellent way to attract readers and prepare them to check out your co-operations.

Local newspaper advertising can also be valuable in promoting – or supporting brand reliability in the local identity. A company that appears in the same place of a paper every week is more apt to be identified by a reader than a company that has never put an ad in the title.

Other advantages of newspaper advertising include striking out to a targeted, the sense to expand your business around other content, local audience, like features and news pieces, the choice to sponsor segments of the paper, such as television recordings or sport, and the truth that you can make last-minute adjustments to your spot before it goes active, particularly in daily papers.

4) Event Networking Marketing

While in the olden ages, traditional copyright marketing dictated everything; nowadays, the sport is all about creating a buzz. While the significance of a compelling copy should be ignored at your risk, traditional marketing now includes event marketing with a variety. Networking is the key to bringing top talent besides marketing commodities and help. Online marketing cannot link this divide.

Face-to-face networking not only boosts your profile and meets more people for your company and services, but it encourages you to make new friends with compatible industry owners. As a business owner requests for word is priceless.

With the right approach and a careful variety of networking occasions, you can create some severe evidence for your business. As per the survey, 85% of all jobs are fulfilled through networking, and if you work in the B2B area and suggest appropriate services, you should obtain it effortless to advertise your wares.

Final Words

Traditional and digital marketing is efficient and beneficial for the customer. It should be select as per the requirement.

Author Bio:

Harnil Oza is CEO of Hyperlink InfoSystem, one of the leading app development companies in USA & India, having a team of the best app developers who deliver the best app development solutions mainly on Android and iOS platforms. He regularly contributes his knowledge on leading blogging sites like top app development companies.


Ephemeral Content And Its Significance In Social Media

It is the right time to concentrate on short-lived content or disappearing content for your social media marketing campaign to hit heights. Anything accessible for a short period is more intriguing than the content that stays for a long time. We live in a world of ephemeral content that lasts only for 24 hours and disappears later from the application. Swiping the stories of various companies has become the shortest and best way of finding your information. The majority of business-to-consumer (B2C) companies use this ephemeral content to prosper their social media accounts. These companies will use ephemeral content by releasing posters and teachers for their new launch products, funny videos for candid images, polls, customer feedback, and gifs to connect with a large audience community to increase engagement and build a good interaction with the audiences. There are three different types of femoral contents.

What Do You Mean By An Ephemeral Content?

Ephemeral content is more relatable to the form of information that is not permanent and distracts itself after a specific period, probably 24hours. You can find them on the story features of social media platforms such as Snapchat, Instagram, Facebook, Whatsapp, and LinkedIn. The most exciting fact about impermanence is the nature of disappearance. The enormous positivity is its power of getting its content vanished for good. These ephemeral contents hit a FOMO effect which produces an exclusive thought of viewing the updates, and uses are more enhanced to get tuned at a particular time for the fear that they might miss out on something outstanding.

The Rise

This concept of ephemeral content was initially found in 2011. The top-rated printing company Picaboo with its headquarters in Hanover, USA, was the first to use ephemeral content with Snapchat. Then, later on, these contents are employed by various social media applications. Predominantly in the USA, Tik Tok uses this ephemeral content to make things easier and buy TikTok auto views. This company and its team have become the most prominent bus in social media during 2018. The team was hooked up with various social media platforms adopting ephemeral content to grab their audiences. Ephemeral content in recent times is gaining massive popularity due to its innovative method of completing the audience to remain quick in their actions regarding the content.

The Significance

In recent times, consumers’ attention is concise, and consumers’ maturity is preferred only if they are dynamic and exciting. The majority of the customers prefer changing contents with changing information. Therefore, they show more interest in short-form visual content with crisp and concise information. That is the reason why stories and ephemeral content are becoming more popular, engaging, addictive, and entertaining. Are you still wondering about the reasons behind the importance of ephemeral marketing in social media? The following are a few pieces of information that will answer your queries.

Ephemeral content draws responses: The primary reason behind marketing on social media applications is to gain an instant reaction from the audience. posting stories with offers, flash deals, links to the product description, and so on will provoke the users to respond to the stories instantly. In addition, the fear of missing out on flash sales and exclusive products from referred brands will allow consumers to immediately take action.

It enhances user engagement: Every ephemeral content will help the brand tag with the customers by preparing memes related to your products and services. Gifs, polls, and the random culture of companies are the right ways to enhance engagement.

Supports brands to stay capitalized using the content volume: The visual contents that are well crafted and highly engaging will enable the brand to develop the maximum volume of content with fewer efforts. Attaching more high-definition videos and images can help brands prepare content by getting through a range of posting quality content and pushing the audiences.

Excellent Traditions For An Ephemeral Content Tactic

You can also find a few excellent traditions that will help in growing a perfect ephemeral content strategy. It is imperative to have a reasonable concern over these traditions as there is the key to get used to the ephemeral content feature. You can also stick to online service providers like bribble for further service motives. The following are a few for your reference.

  • Brainstorming the ideas
  • Holding the branding with the help of storytelling
  • Consistency becomes the critical factor
  • Expose your uniqueness and authenticity

Conclusion

Ephemeral content will help various brands utilize this feature to feel more human, just by being way more casual and spontaneous to provide the customers with a sense of fun, entertainment, loyalty, and trust. You can gain more likes and views for your ephemeral content using various online service providers like bribble who has plenty of service packages. Ephemeral content helps create a substantial online presence in this competitive market and pushes you to maintain it for the long term. Do not miss the opportunity of using this ephemeral content. We believe the above article has been more informative with many insights on ephemeral content and its significance. Please do share your opinions with us in the comment section.

We are looking forward to hearing from you.


How Conversational Marketing Aids In Lead Generation

Earlier are the periods when consumers are left with limited options. Now is when the consumers are overflowing with various choices that have converted the present market as an exciting and good place to launch the production services. As marketers and consumers gain more diversity, the evolution of services and products is faster than was assumed. It has pressure on various marketers to maintain the fast pace of the changes. Marketing is a side job for the product, but it is the product itself in recent times. In this evolving situation, how can one make sure that their plan on marketing is updated? It requires good market research to start. An in-depth focus on marketing strategies in modern times shows that the market has reached beyond just product offers.

Now the success of a brand does not depend upon the product it offers, instead it depends on the action of three fundamental factors: marketing, human behavior, and technology. Online service providers like wheat photo will also help you provide knowledge about conversational marketing on social media. Intelligent marketers have focused on having notes over the intersection and are now prepared with additional plans of conversational marketing.

Definition

Conversational marketing is the best type of marketing strategy to have your customers stay connected to you. It highly depends upon the conversations that are real-time to enhance a good relationship with your consumers. Ensure that this relationship has to inspire, improve the customer experience, gain trust, and desperately increase sales volume. The two significant benefits of conversational marketing include the below.

  • Gaining valuable data in marketing
  • High sales achieved in a short while

When we distinguish between the services of a chatbot to the support representatives of human customers, chatbots will seem to be much faster and more efficient. Customers will never mind having interaction with chatbots, and their interactive response towards the feature of live chat is much more positive. Customers finally reach out to the chatbots with their concerns, and if they gain a proper response through these ‘reps,’ it might make them feel satisfied and heard. A quick and effective response will make customers feel much trusted and feel happy with the entire procedure. In recent times, chatbot features were altered in tone and technology, which made the customers feel like really talking to a human with effective responses. TikTok, one of the most rapidly growing apps, is building suitable chatbot structures because even the chatbot feature will help the app buy TikTok likes. The well-programmed chatbots will help the customers stay away from the blunders of human communication, including inappropriate behavior, late responses, and so on. Always remember that a satisfied customer is a huge asset. Eventually, this customer experience is what every brand is thriving to create.

It’s Time To Hit Through Conversational Marketing

Plenty of companies are utilizing chatbots on their business websites to bring in more conversational marketing plans. Chatbots can be defined as computer programs from artificial intelligence that expose themselves as real human customer support representatives. If you remember any website you have visited earlier, you might have noticed a chatbot hanging at the bottom of the homepage, which more likely looks like a hanging icon. These chatbots are the tool to interact with the visitors and customers as it meanwhile assists them by giving them good customer support. In addition, Chatbots will sometimes come up with questions for the marketing company’s website visitors.

The primary reason behind these questions is to begin an interaction between the visitor and the (Chatbot) company. The questions might include an inquiry about your contact information and a few relevant details required to answer your queries. In recent times conversational marketing has become very famous among various reputed and startup companies. It provides more help to garner quality data and improvises the research regarding marketing in a short time. A brief look at conversational marketing will show you how it performs and how effectively it puts in bringing in a better marketing strategy. A company with a perfect conversational marketing strategy will never have to wait for its loyal customers to fill the lead generation forms and submit them to the former person.

Conclusion

When it comes to conversational marketing, chatbots can perform a lot more than providing customer support. You are free to use these artificial intelligence computer programs to talk to the visitors and change them into or convert them into purchasers to enhance sales. Using conversion marketing, you can gain a good ROI that provides a human touch to your firm and scrutinizes your sales significantly. Most importantly, it gives you more important information regarding your lead generation. Learn to market with conversions and go through tweetphoto to know more details about this type of marketing. We believe that the above information would have made you clear regarding the specific topic. Please do share your opinions with us in the comment section below.


Top 10 SEO Trends to Drive More Traffic in 2021

In today’s digital world, SEO has become a potential tool for drawing visitors to your site. But with every passing day and the introduction of newer technologies, outperforming competitors is getting difficult. Thus, content creators now need to be more careful while creating their content in terms of SEO.

Not implementing the correct SEO trends can result in a massive loss of potential traffic. So, in this article, we are going to discuss the 10 most popular SEO trends that will boost the traffic of your website in 2021.

Prioritize the Search Intent:

In the SEO world, search intent has gained immense popularity and is possibly the most result-oriented and logical SEO trend that professionals have encountered. Although the concept is not unfamiliar, over the few years, the priority of user intent has increased a lot.

This simple strategy helps you to know and understand your audience, their behavior, and their intention while they surf through the web. For example, Amazon follows this principle and prioritizes the search intent of people by displaying their recently viewed products on Google or other websites while users browse through them. Like, if you search for a product on Amazon, you may find that particular product popping up while scrolling through Facebook.

In this way, by using search intent, you will be able to grab the attention of your audience and drive them to your website. So, plan and ultimately implement the strategy based on the search intent. It will make your website achieve a better ranking in the SERPs and ultimately drive more traffic.

Mobile-Friendliness:

Currently, there are more than 3 billion mobile phone users, and it will increase dramatically in the upcoming years. Moreover, due to the easy availability of smartphones at one’s hand, most users will access websites through their mobile phones instead of desktops. So, search engines will be majorly impacted by mobile-friendliness, and it will be an ideal option to prioritize mobile-first.

For example, YouTube prioritizes mobile-first to attract traffic. The mobile application of YouTube is properly optimized so that the mobile users can use it seamlessly.

To make a mobile-friendly website, design and optimize the menu, content, and CTA ads accordingly. So, with a majority of users accessing websites via mobile, making a mobile-friendly website will drive more traffic to your site.

Core Web Vitals:

Another traffic driving factor is the Core Web Vitals. These metrics focus on the website loading speed, stability of the webpage, and how fast it gets interactive. These three metrics altogether determine the overall user experience.

For example, if two web pages have equally relevant content, the user experience metrics will be used by bots to decide which one to rank higher.

Google favors websites that provide a fine user experience to their website visitors. Moreover, providing the best possible experience to your visitors will help you to rank better in the SERPs, hence driving more traffic to your website.

To provide the best user experience to your users, you need a robust website, and to have a robust website made, you need to connect to the best web development companies.

Voice Search:

With the emergence of smart gadgets like Alexa, Apple’s Siri, and Google Assistant, users find the feature of voice search to be much easier than typing long phrases or texts. This has led to the increasing popularity of voice-search in SEO.

Thus, now creators need to focus on the optimization of websites in terms of voice search as well. For voice search optimization, phrases and keywords that people regularly use need to be considered. Incorporating your website with a voice search feature will help you stand out from the crowd, and you will be able to attract more traffic to your website.

Featured Snippets:

Featured snippets have achieved prominence in Google. These featured snippets showcase information in a chunk, often in brief bullet-point content, how-to-guides, and Q&As. These snippets can also be used to show star-based reviews, product prices, and images. The definition box of Google in response to “What is?” is a popular example of a snippet.

Due to a compact display of information, users find it quite useful to get an insight into the website. Thus, implementing a featured snippet in your content, especially blog posts, can help you overpower your competitors and steal some of their significant traffic.

Long-Form Content:

A content having 3000 words or more usually gets three times more traffic. The primary reason is that long-form content helps to achieve more backlinks compared to the articles maintaining an average length. So, from 2021 onwards, making long-form content will become a progressive SEO trend.

Google not only focuses on quantity but quality as well. Thus, make sure that the quality of your article is intact while creating top-notch long-form content.

Moreover, it is most likely that visitors get to avail more information from long-form content than the shorter ones. Thus, they prefer long-form content. So, while you create such lengthy articles, you also get the potential traffic for your website.

Image Optimization:

Image search is nothing new, and it is evolving rapidly. Moreover, Google recommends opting for correct image optimization for easy visibility.

Make use of high-quality, relevant, and alt-text customized images. Several web owners do not label their images with related keywords. In such cases, crawlers do not classify those images, ultimately resulting in a loss of traffic. To enable crawlers to crawl and classify the images on your website easily, add images to the site map.

So, when you perform image optimization correctly, you not only rank better in the result pages but also be able to drive sufficient traffic for your website.

Data and Analytics:

To get insight into the behavior of your audience, make use of analytics. Create targeted messages, campaigns, and serve your visitors by making use of data science. For checking the page loading time, identifying response errors, verifying referral sources, and cross-checking if URLs are getting crawled, make use of comprehensive analytics.

For example, if you see that your site is not driving enough traffic, you may use this strategy to find a solution and plan your strategy accordingly. Thus, to remain at the top position in the SERP, and drive traffic to your website, add data and analytics as a vital part of your SEO strategy.

Video Marketing:

The fact is that people prefer watching videos over reading an entire web page, especially when it is too long. And thus, Google prioritizes video marketing. Hence, it is important to add video content while formulating the SEO strategy of your site.

Optimizing every video with keywords and relevant descriptions is the best option to get ranked on Google and draw a large number of visitors. But, for example, if you stuff the description with keywords, it will not work. Thus, avoid fluffing the description with keywords.

High-Quality and Skimmable Content:

Google never compromises quality. But also, you need to make sure that your content is skimmable. While writing content or articles, make sure that it is high-quality, easy to read, and attention-grabbing. When your web page has uncountable words, there is a bare chance that people will read it thoroughly, as they will try to find the solution quickly.

For example, if you maintain the quality of the content without making it easy to read, then, in that case, it will not attract traffic. You need to keep the paragraphs short while focusing on your content quality and make it skimmable for driving more traffic to your website.

Conclusion:

SEO trends are getting advanced and complex with every passing day. The traditional methods of simply optimizing a website with relevant keywords are no longer effective. By implementing the afore-mentioned SEO trends in your web page or content, right from image optimization to data science, you will not only be able to drive more traffic but also rank better on the search pages.

Author Name:- Harikrishna Kundariya

Biography:- Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz  Technologies. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.


SEO vs. PPC : When to Use Which Search Marketing Method for Maximum Profit

If you are into a digital business, it is pretty normal that you have come across two terms SEO and PPC. These two terms are related to your website, and it acts as the platform where you can present everything related to your business and attract customers. However, there is a fundamental difference between SEO and PPC.

Search Engine Optimisation (SEO) is a process by which you can improve your website’s position on search engines like Google. It is a free and continuous process. You only need to pay the executive who is putting effort into your website. You can also execute the SEO process on your own if you have enough time. 

Pay Per Click is a type of online advertisement that you can publish across different platforms. It is not free as you have to pay the ad platform according to your ad’s clicks in a specific time period.

Although modern business people use either of the two according to their needs and affordability, the goals remain the same. Both can help the business persons to attract viewers to the websites and ensure the sales boost, leading the business holder to earn profit. 

Here, you can understand when it is better to use SEO and the instances where PPC can be advantageous. Both have their limitations and strengths, and you need to keep them in mind. 

Instances when SEO can be beneficial for search marketing

SEO vs. PPC : Which is better?

SEO can be better for search marketing in the following instances. You would be amazed to know that over 3.5 billion searches are done on Google daily. So, as a business holder, you should give importance to SEO no matter your business’s size or stability. 

Planning to build an Authority site

If you plan to build an authority site, you should invest in SEO processes and their execution. You have to remember the ‘niche’ of your business and try attracting the leads according to it. 

Always talk with the SEO team and instruct them to work so that a huge chunk of traffic visits your website regularly. To meet your traffic appetite and enhance engagement, you should be keen on the website content. 

With a sharp and continuous boost of traffic, the reputation of your website can increase a lot. With the help of reputation, your business website can turn into an authority in the market. Remember that no website can turn into an authority in a few days, neither can it generate a satisfactory amount of traffic in minimum time. You have to spare a lot of time to make things happen properly. 

Getting consistent results

The gestation period of SEO is long, and it can take months to get to the top of the results page. With the help of a good SEO campaign, you can see the website traffic improve day by day.

The results of a successful SEO remain for a long time, and it can ensure to generate leads for longer periods. 

Increasing the resale value of the website

In case you decide to discontinue your business, you can sell your website to another person. Successful SEO campaigns lead your website to get a high rank on the results page. So, you can charge a huge amount to the buyer who can purchase a site that already has an optimized position on the results page. 

Instances when PPC can be beneficial for search marketing

PPC can be beneficial for the following instances. As a business person, you can only invest in PPC if you have enough capital. Always remember that it can be an expensive way to attract leads to your business website. 

Sorting highly Targeted traffic

The PPC ads can help if you are trying to fragmentize your website traffic according to the demographic data. You can select the group of people according to some facts like age, gender, income and make them the traffic for your website. 

You can also target people according to their hobbies. Shouting traffic helps you ensure that most people who have a high chance to turn into your customers visit your website. 

Getting results Faster

If you have a high capital to invest in for your digital business, you can choose to publish PPC ads on search engines and social media platforms. Generally, the reach of PPC ads boosts millions of people. However, it depends upon the data given by the publisher. 

You can choose PPC ads if you are launching any product soon or organizing a digital event from the organization’s end. 

Placing limited period offers

PPC ads work well if you plan to set a limited-time offer on the services or commodities you deal with. It can provide your information with exposure among your customers as well as several leads. 

PPC ad campaigns might give you better results in a few hours. 

If your website is not content based 

SEO campaigns become easier on websites based on content. If your website is any different, PPC campaigns can be the right choice for you. If you have no plans to publish content on the website, you can opt for PPC. 

Final Words

SEO and PPC are the types of campaigns, and there are efficient teams and ad platforms that can put things on the right track. All you need is proper planning and the right knowledge that can refrain you from more expenses. Once your website sustains properly in the market, you can observe more sales. 

However, you should always ensure that the website is on its top order in response and upkeep. An efficient marketing team can do a lot for you in this case.

Author Bio:

Name:  Akash Tripathi

Bio:   Akash Tripathi is a Content Marketing strategist at Top Mobile Tech. It is a blog where I cover all the tips & tricks related to Mobile and more related to tech. Stay connected to the rest of the world with Top Mobile Tech. We bring latest and critical news to your mobile and computer devices.


How to Set an e-commerce Marketing Budget?

Whether you are a small or large eCommerce business owner, you should never overlook the importance of marketing. No matter how good your products and services are, people need to hear or read about them. The best way to reach them is by marketing.

A complete eCommerce marketing program has both online and offline marketing tactics. You should take into account all stages of the sales funnel, from awareness to consideration to purchase, and finally, retention. Building a customer base requires a lot of investment upfront and most eCommerce business owners fail to do so as their margins are very small.

Most businesses that are spending on marketing are doing without any plan. When you decide to spend on marketing, two things can happen – either you are spending too little or you are spending too much. Both cases are not good for your business. So you must set a proper marketing plan for your eCommerce business.

Set an e-commerce Marketing Budget

You can follow the below steps to set a marketing budget for your business:

1. Evaluate the past –

Before you set your future right, you have to evaluate your past to see what you have been doing wrong and how you can make it right. You should start by evaluating the amount you have to spend on marketing last year. Also, check the different types of campaigns you have run and what the ROI was for each one of them. 

 Once you have the numbers, you automatically know the least performing campaigns. These campaigns should stop unless you know the reason why they did not perform and how to set them right. 

Once you have completely analysed the data from the last year, it is time to move on to the next step.

2. Define your eCommerce Marketing Strategy –

Now that you know what went well and what did not, it is time you define your targets. You should have a clear answer to a question – ‘What are you trying to achieve through marketing campaigns?’

It could be reaching out to new customers or reach new demographics with your products. 

If you have clear answers to such questions, defining a marketing strategy will become a lot easier. The last year, when the global pandemic hit all of us, taught that most businesses should be ready for the unexpected. How successful your plan is depends on how well you are prepared for the unexpected.

Your marketing strategy should focus on customer experience, SEO, getting product reviews and being super active on social media.

3. Define your Marketing Budget –

If you are an already established business and looking for expansion, you may allocate a percentage of your current revenue for marketing. As per industry standards, an eCommerce business should spend between 7 and 12 percent of its total revenue on marketing.

If you are just a start-up business and growing quarter by quarter, calculating the marketing budget as a percent of revenue won’t be a good idea. In such a case, going with a fixed budget would be a better idea. If you are in the first year of your business, set aside an amount you can comfortably spend on marketing. 

The important point is you should ensure your marketing budget is being spent on marketing and not on some other purpose. Another important fact to remember is that you should define your marketing budget such that it is achievable.

4. Allocating the Budget –

Now that you have your strategy in place, the next step is to allocate your eCommerce marketing budget. Since you are an eCommerce business, most of your customers will be online and hence the maximum percentage of your budget should go to digital. 

As the old saying goes, Content is the king, you may focus on creating great content for your new customers who don’t know much about you. Don’t miss any opportunity to reach your customers. 

Most eCommerce believe the best platform for marketing is Google and Facebook – yes, both are effective but not in every business. Try and come up with some innovative ideas to use these platforms to increase your conversion. If you are a small business, your focus should be to minimize the per-sale cost.

5. Roll out the Plan –

If your team is aware of the goals and strategy, then executing the plans will be a lot easier. For that, get in the key members of your team in the room and discuss the plan with them. 

If you need to make any last-minute changes after discussion with the team, do it. If every member is in line with the plan, go ahead with the execution.

Your job as an owner of an eCommerce business is not over with execution. It is your responsibility to regularly track everything related to your marketing plan. You should set up a quarterly meeting with your team to see the progress and evaluate if the goals are meeting. If something is off the track, ask team members to come up with an immediate action plan for a fix.

Conclusion

Setting up an eCommerce marketing budget is complicated if you don’t break the process into steps and try to achieve more in less time. It is also important to mention that there are no one-time marketing plan and budget. 

One major mistake that most businesses commit is considering marketing as an expense. However, it is an investment and an ongoing process. It is essential to change your strategy, budget and execution plan as and when your business grows. Just make sure that whatever your strategy is, you are aiming and receiving a healthy ROI. 

Author Bio:

Name:  Akash Tripathi

Bio:   Akash Tripathi is a Content Marketing strategist at Top Mobile Tech. It is a blog where I cover all the tips & tricks related to Mobile and more related to tech. Stay connected to the rest of the world with Top Mobile Tech. We bring latest and critical news to your mobile and computer devices.