7 Powerful Instagram Tactics To Improve Your Online Business

It is a primary key for businesses to have a social media presence to hold. Without Instagram, your social media strategy would be incomplete. It has become the best platform for advertisers, brands, consumers alike. Instagram has 800 million monthly active users, and 500 million Instagram profiles are active daily. 

Here is another interesting factor for you: On Instagram, 70% of hashtags are branded. 

It defines, if you are not active on Instagram, then your competitors will easily overcome you. 

If you already have an account setup, then you are on the right track. But just having an Instagram account does not increase your sales. So if you want to increase your sales and want money from Instagram, you need to come up with a feasible strategy. 

This post will guide you on the right path with seven ultimate strategies you can apply to your Instagram marketing today. 

Let’s begin


1. Increase Your Following

Growing your follower base is the first important thing when it comes to Instagram’s marketing strategy. You will struggle to get your post seen if you have a very less number of followers. It is not easy to increase your sales without followers. If you just created your Instagram profile, it can be frightening to start with number zero. But if you are a brand, you can get many chances to grow your Instagram account because brands are the best place to start looking for followers. 

More than 73% of users follow brands because they are interested in the product or service offered by those brands. If your existing followers are also interested in your brand, tell them about your page and ask them to follow you. 

Another great way to get more followers is by following other people. Find followers related to your target audience. It is the best strategy when it comes to driving sales and generating new leads. Once you have tons of followers, it is very easy to drive more sales. 

Pro tip: Don’t follow random users. 


2. Post Content Regularly 

It is not an effective strategy if you post a picture or video only once a month or randomly. It wouldn’t even call it an active profile. Always you have to maintain your brand as fresh in the follower’s mind. At the same time, you don’t want to deluge users’ feeds and be considered annoying. It would be best if you found a balance here. 

Posting more than one time per day is recommended. If you want to share a lot of content each day, better add it to your Instagram story. Many top brands post an average of 1.5 times per each day. It comes about 10 or 11 post power week. So you need to recognize and plan this timing and post according to that.


3. Don’t be too salesy 

Obviously, you want to get more sales. But it doesn’t mean that everything you post should be in the type of product promotion. They all annoy your followers and end up having the opposite effect. So always mix up your content like posting funny content, posting pictures of your employees, etc., related to your brand. 

Research says, 46% of users unfollow the profiles because they post promotions too habitually. So always do your post promotions casually. Keep it short and to the point. 


4. Go Live 

One of the best features of Instagram is Live videos. Users love it, and many brands are using this feature as an advantage. Using this live video, you can connect with your audience in real-time. They can comment on your videos while you are broadcasting. Make sure that you are responding to their comments and try your best to acknowledge those users. You can also try to get featured on live videos of other profiles to promote your brand. They result in increasing followers, give you more new audiences, and drive more sales for you. 


5. Make use of Stories 

Stories are a great place to add daily content. In a story, you can post your content multiple times per day. It won’t deluge your followers’ news feed. But it doesn’t mean you can post overboard, post different pictures and videos every day. People won’t look at each one, so it is a waste of your resource and time. Stories will disappear after 24 hours, so make sure your timings of the post in the story are relevant. You can also make stories to discount offers, run contests, etc. Product videos serve as excellent content to upload to Stories. People who have started a new venture can upload product videos to capture Instagram story views in large numbers thus improving overall engagement. If you want your product to reach many audiences, expanding story views is the best strategy to follow. So try to create more content to engage your audience. It will make it easier for you to reveal your brand to a wider audience. 


6. Partner with Influencers 

One of the extremely efficient tactics is using influencers to promote your product, brands, and services. 94% of marketers say that one of the most effective strategies for their company is partnering with influencers. It is because the followers of social influencers will trust them. 

Most people are likely to follow micro influencers’ recommendation and believe these influencers are more knowledgeable. Getting influencers to promote your brand will get you more sales. 

Across the globe, Instagram is the primary social media platform for influencers. So choose the right influencer for your brand and drive more sales. 


7.Use Shoppable Post 

You need to take advantage of shoppable posts if you have an e-commerce brand. Using this, you can directly sell your products through Instagram. It increases the chance of getting your customer to buy something. To purchase your products, you rely on consumers’ navigation to your website. It is much easier than searching manually for the product on a web browser. These posts increase the conversion lot. 


Conclusion 

To sell products, you can depend only on website traffic. So take advantage of other distribution channels also. Since Instagram is growing rapidly, make use of this platform as a primary way to increase your sales. Instagram has all the features that allow brands and businesses to sell their products directly using this platform. All of these strategies will help you raise your Instagram presence and increase your sales. 


Author Bio: Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.


11 Competent Ways To Use Twitter For Lead Generation

Do you use Twitter to increase your budding customers? Or, just pinning your Twitter followers?

Twitter is the most dominant and lucrative social media site, especially for business owners and marketers. Twitter holds 330 million active users, with 145 million daily active users, and roughly 500 million tweets were sent every day. Though, some people believe that Twitter’s popularity is low,  but many people are still fond of this app. It offers plenty of benefits like you can enter on Twitter to explore what’s happening in your surroundings, current news, information, and more. For business people, it’s best to provide satisfying customer services. And you connect with influencers and your followers.

Just look at Twitter statistics over the business. 

More than 66% of the running their business on Twitter 

Approximately 90% of people willing to purchase once they visit any brand or product on Twitter 

This shows that you can easily build your potential customer on Twitter. Let’s see some hacks which help to improve your lead generation. 

Optimize Your Twitter Bio

If you are new to Twitter for business, you have to create a separate account for your business. Once you opened a Twitter account for business, start to fill details in your Twitter bio. Remember, Twitter bio is the first stuff your audience will spot on your account. It must be impressive and eye-catching with informative info. Don’t think it’s just a 160 character, but still, it will create a significant impact.

An attractive bio is an important part of a Twitter marketing strategy which implies that you should take some effort to craft a perfect one to draw the attention of a large crowd of new people. Ensure that your bio includes the following:

  •  Place the links of your excellent and latest content 
  •  Provide the link of lead magnet and email newsletter 
  •  Add call-to-action to your desired landing page 
  • Include hashtags and keywords related to your business, brands 

For further tips, you can refer to the top person’s bio to get ideas from them.

Include Text To The Profile Image 

When people enter Twitter, the first thing they get caught is your profile picture, which is at the top. Now you will understand why it’s so important to include text under your profile image. Even if people don’t see your bio, ultimately, they will spot your profile picture. In that profile area, you can include your business slogans or tagline of your brand, product. You can point out any new addition of your product or services; you can advertise your venture via hashtags. You can add CTA for your promotion. Did you know? You can add links to your Twitter header image, but remember to make it catchy and easily memorable. 

Be Aware Of Whom You Are Interacting 

Suppose your motto or objective is to maximize your lead generation, then it’s significant to know your audience’s mindset and behaviors. If you know your target audience’s info like their interest, active time, then it’s effortless to interact or target them.

You can use Twitter analytics to find more about your audience. To get this, go to the profile page, choose the analytics option, and spot a summary of the activity of a particular month. When you scroll down, you will see the previous month’s summary.

You can use this link in the navigation bar to know your tweet impression and more details about your tweets.

The audience is the most dominant option for lead generation since you can receive general info about your Twitter analytics. Use a selector option to know about your Twitter users, followers count, and organic audience( they are not your followers) for your account. Use your Twitter analytics option wisely to gather details about your audience and account.

Create Engaging Tweets 

Your tweets should be short and concise; most people prefer short tweets to lengthy ones. Avoid posting, same kinds of tweets; experiment with all kinds of content for your tweet. You can try images, videos, polls, giveaways, which will bring more lead generation. Try to share less promotional content. Add emojis, hashtags, images in your tweets to gain more engagement. Don’t forget to post frequently in optimal timings.

Include Live Videos  

One of the fantastic strategies to reach your target audience on Twitter is through videos. By the research study, it shows that video gets three times more retweets than gifs and images. Video content is the trendsetters of all social media. More than 80% of people like to watch more live videos from the brand side. After creating and posting live videos, you must keep track of the amount of engagement your videos receive. There is no point in just posting a lot of videos and getting no engagement at all. Every video on Twitter must have a good number of views so that people who watch the video will suggest it to their friends and community. In such situations, you could get Twitter views to make your videos appear popular, so that it gets more views in the future. 

Make Use Of Hashtags 

You can use hashtags to bring your tweets in front of your target audience. The best plan is to find the famous and most used hashtags from your audience. Then use those hashtags in your content to get a lot of engagement. Twitter suggests trending hashtags from your surroundings. You can create your own hashtags, ensure it connects with your content or business. Include a limited number of hashtags.

Try Influencer Marketing

You can try influencer marketing to wider your reach and increase your sales rate. Influencers have instant power to gain massive exposure to your brand or business. You can use tools to find the best influencer for your account.

Engaged With Your Audience

Always attempt to engage with your followers in all possible ways. First, respond to their action towards your content. Reply to their questions, ask your audience for feedback or opinions. Create a strong bond with them, value their timings, and appreciate your loyal followers.

Twitter Chats 

Twitter chats are the discussion that takes place on Twitter about a particular topic. Through Twitter chat, you can meet a group of audiences in one area. Either you can run a Twitter chat or participate in it. Both effectively reach a new audience, where you can speak more about your brand or business.

Start Twitter Contest

Contest or giveaways is a fun way to gather your audience and to get connected with them. Depending on your business, you can run any of the games, but make sure it must be exciting.

Twitter Ads 

You can make use of Twitter ads to maximize your visibility and reach. Relying on your necessity, objectives, you can select your Twitter ads. Twitter ads offer many options, the selection you can pick any of them.

Conclusion

We hope that the above hacks will help to grow your lead generation effectively. Make sure you have built the right marketing strategies to proceed with your actions; don’t hesitate to change your marketing strategies. Be fast to adapt to any new trends or updates from Twitter. Always keep your eye on trending topics and hashtags to use them in your content.

Author Bio

Kaira Ralph works at Rousesocial as a social media strategist and a content writer. She contributes a lot of articles focusing on the latest social media trends to many blogs across the web. Her passions involve reading, painting, and traveling.


9 Best TikTok Video Editing Apps That Stun Your Followers

TikTok is a famous social media community that allows its users to create and spread short-term video content with a song, lip-syncing, and dance. 

How are they making fun of content? Though in-built video editing tools on TikTok are vital, sometimes, it needs more to bring your video contents to pop.

Here, we gathered points about video editing apps and the facts on TikTok’s in-built video editing tools. Are you ready to make better posts on TikTok? Let’s jump in.

In-Built Video Editing Tools On TikTok

It is basic, but it doesn’t mean that they are not perfect for growing the video content you make on TikTok.

Click the + symbol on the home screen to create new video content. Then, tap the record option. That’s it; it’s effortless to make videos on the platform. Click the sounds option at the screen top to add audio or song effects to your content. You can make use of effects or filters options and video content’s playback speed. After completing your content, you can attach voice-over, stickers, and text layers. It does not stop here.

You can also use the in-built video editing tools on the platform to trim video content or correct the soundtrack’s volume level. These editing tools will be sufficient for many TikTok users. 

Also, you have more video editing apps externally to make engaging video content . If you have edited video content to your liking, it is simple to upload it on the platform. After uploading, you can add a video description, making the option for your fans to create duets and enable reactions and comments. 

9 Best TikTok Video Editing Apps That Stun Your Followers

Yes, what are the best video editing apps to bring your content great? Below are the best ones, and it helps you choose the right video editing app to polish your video content.

App#1 ViaMaker

It is a new video editing app for TikTok from ByteDance. FileMaker is a free tool that helps you to make stunning video content. 

FileMaker crossed over 6,000 reviews in the Google play store in a short period. Though the app misses out the superb features such as a green screen, Bytedance brings out this video editing app on TikTok. 

Key features of ViaMaker

  • Advanced effects and filters.
  • Custom fonts and trending stickers.
  • Vast music library.
  • Massive magical effects.
  • Very simple to use features like changing speed, cut, and reverse.

App#2 Beirut

Beirut is a free tool designed for TikTok beginners and teens. You can magnify your video content on TikTok with rotating, cutting, transitions, cropping, filters, and more.

You can get your video content more stunning from a few clicks. It contains various aspect ratios such as widescreen(16:9), TaoBao(3:4), portrait(9:16), standard(4:3), and square(1:1).

Key features of Beirut

  • Various filters.
  • Customize the video duration.
  • More transitions that make you convert multiple pictures into a video.
  • Cut video content by frame; delete an unwanted portion.
  • Supports 480p,720p, 1080p video content exports.

App#3 Zoomerang

It’s a perfect choice for beginners. It contains step-by-step tutorials for every movement. It means you can get a popular video on TikTok and learn how to make those video content yourself. It includes multiple options like filters, music, effects, and more.

A subscription pack gives you ad-free viewing and access to additional video editing options and effects.

Key features of Zoomerang

  • Over 100 effects.
  • Step-by-step instructions.
  • The active account where they spread your video contents.

App#4 Quick

It’s also a free video editing app. You can select 23 styles of video and customize your content by attaching text, frames, emojis, which helps increase TikTok views in a short span. Even you can add effects such as fast-motion or slow-motion movement. 

It offers multi-language aid. It costs $2.99 per item on internal app purchase.

Key features of Quick

  • Share on multiple platforms.
  • Easy to record video and to edit.
  • Multiple language aid.
  • Simple interface.

App#5 InShot

It is a free high definition video maker and video editor with stunning features such as effects, music, cut/trim video, blur background, and many. Inshot is the perfect pick for video editing and making footage to spread on social media.

It doesn’t have a library of music; also, all the video content created with a free version has a watermark. It costs $0.99 to $29.99 per item on an internal app purchase.

Key features of InShot

  • Multiple video combining.
  • Video cutter, splitter, trimmer tools.
  • Video effects such as contrast, saturation, brightness, filters, etc.

App#6 Funimate

Funimate is one of the video editing apps of TikTok that provides various effects, allows users to select from multiple transitions, makes it simple to spread video content to Facebook, Instagram, and TikTok. It gives daily challenges that help to boost your channel. It is also free with watermark, and it costs $29.99 to $59.99 per item on internal app purchases.

Key features of Funimate

  • Easy to cut, trim, and merge videos.
  • Add stickers, text, emojis, music to video contents.
  • Above 100 advanced video effects.
  • Make video loops.

App#7 Lomotif

It is a glorious app for you if you need to attach music or sound to your video content on TikTok. Lomotif contains a vast music library from old to modern hits. You can efficiently utilize Lomotif to connect music or sound, make video content or photo montages/collages, and share with other social media networks. The app is free, but if you want to remove watermarks, you need to pay $4.99.

Key features of Lomotif

  • Import photos and video contents from other networks(Facebook and Instagram).
  • Add emojis, filters, and titles.
  • Rearrange the video clips to make a marvelous story.

App#8 Magisto

It is a video editing and creation app by Vimeo. It is effortless to record the video content you like by selecting the video style and adding your photos and videos. Then, the AI of Magisto gives you an excellent movie for you.

The app has a vast music library, and also you can attach titles, effects and upload video contents from your Google Drive account and photo app. It’s a free app and costs $4.99 per month for paid plans.

Key features of Magisto

  • Over three million video clips and above 26 million photos.
  • Professional templates and themes.
  • Fonts customization, and brand colors.

App#9 Vizmato

It’s an incredible video editing tool that allows you to clip, edit, and trim video content to make your best TikTok post. Also, you can attach visual effects, texts, themes, background music, and filters. 

It provides various features such as fun voice modulation, video theme customization, options for lip-syncing, and contains a high definition video recorder, which brings the music and visual effects to your videos. It’s a free app and costs $11.99 per year for its pro version.

Key features of Vizmato

  • Customized stickers and texts.
  • Fun voice changer.
  • 50+ visual effects and 30+ video themes.

Author Bio: Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.


YouTube Video Marketing: How To Boost Your Brand on YouTube

YouTube is one of the most effective video tools to take your video marketing techniques positively. It also supports you to work among a global audience while enhancing your online presence. 

Are you looking out for the new video marketing methods on YouTube? Do you need a successful plan for your YouTube video marketing methods to promote your brand? Then thrive using the high-performing YouTube video marketing techniques that make your online presence accomplished on the world’s largest video-sharing platform. 

Moreover, YouTube’s video marketing tricks help make high-quality video content and improved content; hence, you can identify your perfect audience. 

A Perfect Frame of YouTube Marketing Videos:

YouTube is generally for businesses to enhance their brands, products, or services for their marketing process. And you have no other option than looking for massive popularity for your brand’s YouTube videos.

Here, we will discuss proven tactics to make a perfect Google-friendly content that helps to receive YouTube comments and double up your subscriber’s count along with visibility for your YouTube channel. 

1. Try To Build a Viral Video Campaign Content:

Always making a YouTube video could change the content into a viral video campaign. When you post a YouTube video, modify the video’s auto-generated filename to add up with similar and effective keywords. 

Say, for instance, a video explaining how to carve a watermelon could be “carve-watermelon-howto.” Then, make sure that your video is made up of smartphones and tablets as half of the videos on YouTube are by mobile devices, and total viewing time increased by 40 minutes.

It is better to provide your videos with 300 words of description, comprising keywords relevant to your brands and target audience. Also, make sure to tag your keywords with useful phrases that are resonating with your content. 

Note: You can also return anytime to update your keywords when the new phrases of keywords become the same. 

2. Connect With A Engaging Community:

Today, you can experience that viral video content gains attention, yet you need to maintain eagerness creatively among your audiences. Always cooperative work to make valuable content is most probably to succeed with some randomly generating content you think might receive attraction. 

Many long-term plans consist of making out an engaged community of audiences related to your content and maintaining your brand’s loyalty. 

  • Make ideal content that subscribers need to use and share it on social media platforms.
  • Try to develop a branded theme concept for your YouTube channel.
  • Start to engage your audience to make an authentic group or community. Be evident on whom you are trying to reach with the particular tricks and ideas and receive feedback, opinions, and plans for your future YouTube video marketing. 

3. Stand Out for Stronger Titles:

Your YouTube video must have a full title as it has a primary source of details about your video. It also needs to have a similar type of keywords that suits your audience, who generally search. Utilize Google Ad Keyword Planner or Google Trends, or other similar tools to identify the most famous search terms. It also assists in finding what your competitors are making. 

4. Eye-grabbing Thumbnail: 

Audiences are visual creatures; hence thumbnails are usually the first factors to look at your brand. Always a customized thumbnail is essential as it eases your video to stand out in the crowd. It also supports you in capturing user attention and making them more eager about your YouTube video content. 

Say, for example, you could showcase the end of your YouTube video production as the thumbnail to create a perfect eagerness for your brand. 

5. How Do Complete Tags Work?

YouTube videos have some tags that are, most importantly, your keywords. It helps connect your YouTube content with other videos; hence it can display on the searches. It also lets you work on the eight tags per individual videos. Always make sure that your tags are made using your most crucial keywords. Meanwhile, you can also add a perfect blend of long-tail keywords to your video content. 

6. Try Working with the Influencer:

The most effective method to display your brands and reach a broader range of audiences on YouTube is collaborating with influencers.

Based on Google, 60% of YouTube subscribers are probably about to follow their favorite YouTube influencer’s shopping advice. By using the right partnership, makers can transfer the trustworthiness and reliability of your brand. 

To advertise the new razor’s start, Schick collaborated with MsVaughn TV and some other YouTube influencers. Every influencer has given leeway to make a concept that seems to look natural. This method produced more organic results for product discovery with 50% than the ad campaigns whose organic views from the audience were searching the content on YouTube. 

7. Cross-promote on Other Online Channels:

Have you got followers on Facebook? Then be calm and get ready to become loyal followers on your YouTube for your brands when you start the process of introducing yourself on the right track.

Let us look at a company that skilled these build up tricks by starting their brand on Instagram or Twitter. 

  • The most significant outcomes for you from the fantastic Glossier brand launch is that you can
  • Tease your well-made fan base followers on other social media channels with the cue about something fresh to come into your YouTube channel.
  • Once you make live stories, then make a special series that they come to experience and go forward.
  • Please make use of unique hashtags for the videos and arrange them under the YouTube playlists. 

Critical Benefits of YouTube Videos For Marketing:

By making use of videos for YouTube marketing is nothing new! Here 87% of marketers used videos as the marketing tool in 2019. YouTube video is also a multifaceted media form that you could utilize to provide your subscribers’ details. It’s available in several ways and can offer a different set of audiences. It easily attracts the attention of your audience and gathers them to engage within your brand.

You can also analyze the power of Thanksgiving Marketing Ideas for Small Business to raise your YouTube video using the different methods:

  • Grab the audience’s attention.
  • Try to improve your sales pitch.
  • Boost up your video content’s credibility.

Summary:

YouTube is an excellent website for any video content, where it has got a valuable feature for many businesses based on the brands and products. You can follow up on YouTube, as mentioned earlier in the video marketing process, to boost your brands within a few hours. It also attracts viewers and followers massively.

Author Bio:

Victoria Daniel is a social media expert and writer who is working in PixelGroovy. She is a regular contributor to well-established IOT blogs and she has been into Internet Marketing for two years.


Everything You Can Do If You Lost Your Job due to COVID-19

Losing a job to an unexpected threat like COVID-19 is quite a difficult situation for anyone. If you were laid off during the pandemic, you may feel like it’s the end of the world, but it’s not. There are still many things you can do and you will be surprised to learn that there are better options for you even after you lose your job. This is what you can do:

Start Taking Care of Your Health

Time at home allows you to momentarily reduce your stress levels. Before looking for a new job, you can do exercise routines that strengthen your health. Remember that the well-being of the body is not just your physical state, but also on the mental level.

You should know that COVID-19 conditions have prevented millions of people in the United States from taking proper care of their health. According to BCBS, the pandemic caused 60% of millennials to cancel their appointments or procedures related to health in general. Other consequences of isolation were stress and economic insecurity. For that reason, keep these practices in mind to help you battle the effects of this disease:

  • Contact your doctors by call or message: Maintain permanent communication with your psychologist or your therapist. Don’t let stress or your emotional instability make you feel defeated.
  • Learn new skills: Another way to help your mind is through study and reading. This idea is essential during COVID-19, so that you maintain the intellectual rhythm at all times.
  • Do exercise: In addition to taking care of your mind, you should also take care of your body. Long periods of inactivity can cause weak physical performance. In addition, a sedentary lifestyle is one of the causes of other diseases in the future.

Become a Volunteer

In times of crisis, the best we can do as human beings is to help each other. It is difficult to analyze it, but even being unemployed can be a better condition than millions of people in the world. For that reason, many take advantage of their free time to join volunteer activities.

There are many options available. Also, there are movements of volunteers related to work areas. You can sign up for volunteering and take advantage of that experience to expand your knowledge in your area of ​​work. One of the main advantages is that you will have more references in your resume and you will be able to help people grow as workers.

Get an Online Job

Your physical work is not the only option that exists to earn money. 2020 is the ideal year to discover all the advantages that the Internet offers to generate income. Freelancers didn’t have much trouble since the start of the pandemic. Many of them were able to continue their tasks as usual. Some were even able to increase their income due to the high demand for remote work.

Online jobs show world trends in terms of the economy and the workforce. In the future, according to international statistics, remote jobs will be a large percentage of jobs in the world. The pandemic not only showed us that these jobs are more comfortable, but they’re also safer for everyone. The start-up process on freelance websites is quite simple: you just have to register, meet the identity requirements, add an account to receive your payments, apply for jobs, do interviews and start doing tasks.

According to CNBC, in 2014, 57 million Americans worked as freelancers. In addition, they have an average income of $28 an hour, which is higher than the earnings of 70 percent of workers in the United States. If you did not know the advantages of working online, then you should read the following five points:

1. You earn money from the comfort of your home or from anywhere with Internet access.

2. You can find many jobs related to your favorite niche.

3. You maintain direct communication with your employers and can ask for better compensation.

4. Your schedule is flexible (in most cases). You become your own boss.

5. There are jobs that do not require professional experience, which makes it even easier to land a job.

Improve Your Skills and Your CV

Being at home without a job is the ideal opportunity to go out into the world with better preparation. Don’t let your frustration be bigger than your desire to improve. There are hundreds of opportunities to expand your knowledge, no matter if it is in your area of ​​work or in a new category.

On the Internet, there are different options to improve intellectual performance. There are online courses that offer professional and certified training, which is valid to help you look for employment in the future.

Enroll in online courses, bootcamps, or simply learn new activities with tutorials on YouTube. You will be surprised how many people have improved their cooking techniques thanks to Internet videos.

Also, once you finish these courses, you can add all that experience to your resume. Consider looking for online templates to create a perfect technical resume. This way all your skills can be visible for recruiters and thus you can attract the attention of other companies in the future, with a resume that describes who you are.

Sell ​​Items You No Longer Use

Many people hesitate when it comes to selling things they no longer need. During this pandemic, if you’re jobless, it is a good idea to check your garage and find all those items that you no longer use like furniture, clothes, and others.

Today, websites like Amazon, eBay, or Facebook Marketplace are the perfect places to easily post items and sell them. This is the evolution of garage sales. Millions of people in the world are reselling products. The profits allow them to do home remodeling or buy new objects. This is a great idea that’s eco-friendly and will allow you to save money during COVID-19.

Conclusion

Never let unemployment lead to depression. If you want to be a successful and happy person, you must understand that you can face challenging situations. And the best thing you can do is face these circumstances.

Let’s stay connected! Follow us on FacebookTwitter, InstagramYoutube and Linkedin


7 Link Building Strategies To Help Businesses Recover From The Pandemic

From its onset, the great pandemic of 2020 has not only gone after humans–it has also gone after businesses all around the world. Almost everyone and every business has taken a hit due to Covid. But, to paraphrase John Adams, with every challenge comes an opportunity.

With the decrease of physical proximity and required social distancing comes all manner of online opportunities. People are spending a lot more time on the internet than ever before.  The catch is in identifying these opportunities and how to take advantage of them. One proven way to revive your business online is through link building.

Link building means getting websites to add hyperlinks to your site in their content. This article will provide 7 excellent link building strategies you can use to recover from the pandemic. 

1. Identify relevant linkable content

The internet is a very dynamic place. What works now almost definitely won’t work five years down the road. Surviving in this world requires the ability to adapt to change.

During the crisis, identify what content is relevant to the pandemic. This can earn links on websites that provide support to people affected by the crisis. Asking these questions will help make your content in-depth and helpful::

  • Will your content grab the attention of your target audience? For example, if you guest post for a medical website, COVID-19 info will make for a great blog post.
  • Are you bombarding your readers with information? Work out a posting schedule to pace yourself and your readers.
  • Does your content address relevant problems in today’s society, such as the pandemic?
  • Is your content accurate and up-to-date? Review older content and see what might still be relevant. Depending on your needs, create new content to complement what you already have.

Here are some proven ways to create linkable content:

  1. Create how-to blog posts
  2. Use eye-catching visuals
  3. Make ultimate guides

Of course, great content deserves a great home. A good site architecture will go a long way. Interweave your content with good web design.

2. Create SEO friendly webinars

(Source)

A webinar is an online seminar or presentation. Webinars are great for attracting links because they allow a lot of interaction with your audience. There are many ways in which you can leverage webinars to take advantage of the latest trends in SEO:

  • Distribute a post-webinar survey to determine whether your audience benefited from this webinar. These testimonials provide valuable reviews for your website. 
  • Repackage your webinars in different ways. Then distribute them to other social sharing websites like Facebook, Pinterest, Reddit, Twitter, and Instagram. By doing this, you are more likely to gain more exposure – meaning more likes, shares, and comments. This increases the number of inbound links from high-quality websites.
  • Upload short video clips of your webinar to YouTube. Use specific keywords to describe the content to improve your ranking for particular queries from users.

3. Guest blog to build relationships

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Guest blogging means writing and publishing on someone else’s website or blog. This is the easiest way to get backlinks to your site. 

The idea behind this blogger outreach campaign is to build more credibility and visibility for your brand. The more you guest write on a site, the more you create a connection with the site owner. Most bloggers and influencers will respond by liking your content and sharing it. In this way, you can increase traffic and backlinks to your site, and build new relationships as well.

4. Increase your social media presence

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People are spending more time on social media than ever before. In fact, emarketer.com surveyed consumers who follow influencers in the US and UK. Since May 2020, 72% of these followers are currently spending more time on social media. After the lockdown, 64% of these followers are likely to continue using social media at the same level. These statistics make social media a great place to earn quality links and increase natural traffic to your blog.

5. Adjusting outreach emails with current events

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According to Hubspot, 80% of marketers have increased email engagement this year.

With the news surrounding the pandemic, you need to update your email template. This makes you appear informed and authoritative. You can use the following tactics to do this:

  • Greeting targets with a message that acknowledges the strange time in which we’re living.
  • Being specific about the resources you are offering. Give good reasons on why it could be useful and timely. This kind of information is good for the site’s visitors, especially in the current pandemic.
  • Gently nudging your targets to share the resources you are providing.
  • Signing off your emails in a tone more appropriate with the times. Trade in your enthusiasm for a more sober message wishing them good health.
  • Being patient and considerate with those you’re contacting in your outreach emails.

6. Link reclamation and unlinked mentions

Unlinked mentions is when someone mentions your brand or product in a post but doesn’t link it back to your site. It is possible to reclaim the link by requesting a link on a brand mention. This is what they call link reclamation. This increases your backlinks and your traffic as well. Keep a log of the sources of your unlinked mentions to share any new content with in the future. There’s plenty of resources online on how to convert mentions into links.

7. Newsjacking

Newsjacking” is the process of hijacking the news. This can happen through producing and promoting particular content at particular times. The aim is to take advantage of trending news stories. 

It helps blog posts and social media posts reach followers faster. It is most effective in social real-time communities such as Twitter. In 2014, Content Marketing Institute named 5 brands that improved reputations through newsjacking. 

Newsjacking helps to give your brand popularity. The more popular your brand gets, the more mentions you get. And we’ve already seen how that can translate to links to your site.

Conclusion

Link building is the most excellent way to build relationships with other experts. Through it, you can build trust. This will increase your referral traffic and establish you as an authority in your niche. 

Link building provides support from other professionals and businesses. This support will help your business recover from this challenging, history-making time.

Let’s stay connected! Follow us on Facebook, Twitter, Instagram, Youtube and Linkedin.


The Quality Content Conundrum

In this newsletter we have discussed the importance of quantity when it comes to content and its role in finding that sweet spot that keeps an audience coming back for more, maintains and encourages loyalty to a brand, and generates leads that feed the sales funnel. However, quantity must go hand in hand with quality.

There is an old saying that the perfect place to hide a dead body is on page three of the Google search engine results since no one ever goes there. In today’s world where more and more people are skeptical of online content, companies need to make sure they speak with authority and only post content that can be trusted. In other words, companies need to be producing quality content.  

But what exactly are the criteria that indicates whether content meets the definition of ‘quality’?

The Rule of Three

What is quality content? In short, quality content is anything that adds value to the reader experience. The easiest way to know if what your organization is creating meets the definition is to answer three simple questions: “Is it relevant?” “Is it educational?” “Does it add value?”

Overcoming Hurdles

The Internet is a crowded place, and readers are faced with an infinite amount of information. Much of the information is supplied by companies in the organization’s competitive space, making it difficult for consumers to focus on the company’s key messages. This often leads to buyer inertia, apathy and indifference. However, if the content directly addresses an urgent need or concern, then the company is well on its way to leveraging the power of content to create a deeper customer engagement and loyal existing customer base.

There is also another important component to creating quality content and that’s appealing to emotion. Content that can reach into the psyche of the reader and elicit an emotional response can be tremendously powerful. Marketers have capitalized on this for decades. Similarly, creating entertaining content can be tremendously powerful and increase reader interest.

Be Transparent

Audiences today are more educated and savvier than ever before and can quickly spot a veiled attempt to generate a transaction. Make sure the content your organization produces is transparent and honest. Quality content also adds value to the reader. Don’t fall into the trap of thinking you can get away with a hidden agenda. Understand what your customer values and realize that often times it’s not the same as what your business cares about.

Know Your Audience

Quality content relies on research. Segment your audience and speak to their needs and desires. It takes time and effort to get to know your potential customers, but it will pay tremendous dividends in the long run. Resist the urge to ‘spray and pray’, hoping whatever content you deliver will resonate with your audience.

Don’t underestimate the influence of culture on your customers. Culture orders our thinking, and incorporates the ideas, convictions, beliefs and theories about the world we live in. Culture drives us and influences the decision-making process.

Measurement

Peter Drucker, often viewed as the father of modern business management wrote, “If you can’t measure it, you can’t improve it.” That is one of the key considerations when developing content. Content must provide actual business value. Using KPI’s such as sales, brand lift, marketing efficiency, increased leads, shorter time to conversion and others will indicate whether a content strategy is adding real business value or whether the content needs tweaking. The development of quality content is an ongoing process, and measurement is the key to continual improvement. As we said before, quality content relies on quality research. Let iNA’s writers create expert content for your business. To learn more or to place an order, click here.


The Swarm and Communication

If you live in the Southern United States, the hum of cicadas is a nightly phenomenon. But, did you know that there are two kinds of cicadas? The first are called Periodical Cicadas and only emerge at 13- and 17-year intervals. Periodical Cicadas are found mainly in the Eastern United States, and they’re hardwired to emerge in the sunlight to avoid predators. The second kind of cicadas are called Desert Locusts and are mainly found in Africa.

Both kinds of cicadas use a swarm mechanism: the more Periodical Cicadas that emerge, the more that will reproduce, and the Desert Locusts use swarms to devastate large swaths of territory. The one dies off in a regular order, while the other is the product of atmospheric chaos—weather conditions and rainfall.

Now, what do cicadas have to do with corporate communication? They can teach us about how a business structures its communication, and how its messaging needs to suit specific conditions and challenges. Let’s take a closer look at content and how the idea of the swarm is important when it comes to just how much content your business creates.

Quantity vs Quality

Both the Cicada and the Desert Locust carve their evolutionary niche by sheer numbers—they simply overwhelm their predators. Classic communication theory would have it that quality will win over quantity every time. Quality messaging is what is rewarded by Search Engines. But there is a competing (or perhaps complimentary) theory and that is that the business cannot use quality communication without quantity.

There are those who say that quality communication is an art. It relies of intuition and other intangibles. The truth of the matter is that the success of a single piece of communication content cannot be foreseen. Markets today change at the speed of light, and so do the needs of consumers. You simply cannot predict how successful a piece of content will be, although experience does count for a lot.

A Numbers Game

Some think that organizations should take more time to produce less content, but what if there’s a sweet spot between quality and quantity?

The key might be to reuse content across a variety of different channels. If it works well on social media then use it as a hook for blog content, and if the content works well on a single blog then write about the same topic on a different blog. Also, use the same content to create images or video.

In other words, play the numbers game. The more quality content an organization has, the more successful they will be in achieving these seven magic results:

1. Increase audience retention

2. Obtain better social media traction

3. Establish trust with your audience

4. Generate leads

5. Improve conversions

6. Enhance SEO efforts

7. Build authority

Every company would be well-served to look to the lessons that Mother Nature teaches us, namely the lessons of the swarm. At iNA we have a team of dedicated specialist writers who create quality content across a variety of busines sectors. If your organization wants to dominate your market space, iNA has the assets to make that happen through content creation that is quick and offers exceptional value for money.


The Search for Quality Content

In an age where business is regarded as a trusted source of information, how does an organization ensure that the content they provide positions their brand in a manner that meets the expectations of their current and potential customer base?

The need for quality content is more important now than ever before, as more people are using the Internet to research and buy products and services. Consumers, however, are not only turning to online resources to fulfil their requirements, but they’re looking for companies whose brand reflects their own core values. This shift means many companies must now take the extra step towards being a good corporate citizen.

The desire to be a good corporate citizen should guide the content that the company publishes. The guidelines issues by Google, for example, suggest that content should reflect an organization’s expertise, authority and trustworthiness. Blog entries that demonstrate the organization’s standing in terms of these criteria are rewarded by higher rankings in SERP’s (Search Engine Results Pages).

While all three criteria are good, trustworthiness is now more important than ever. Trustworthiness is not only defined by a company’s offerings in terms of their products and services, but also the extent to which a customer sees the company as a trusted partner. Companies must promote key messages that demonstrate a commitment to wider social issues, and be seen as a good corporate citizen with the local and national community.

You Are What You EAT

The principles of demonstrating expertise, authority and trustworthiness remain the same, but a generous helping of awareness about social issues and a commitment to making a real difference are extremely important. Let’s take a closer look at the three factors that contribute towards communication success—the so-called E.A.T. principles.

First, expertise. In order to get a first page ranking in a search engine, the company must position itself as an expert in its field and provide information the competition cannot match in terms of usefulness. This is especially important in fields where specialized knowledge is required, including medical, legal and financial services. A good rule of thumb is that if your organization uses specialized terminology it must be regarded as an expert to stand out from the competitive crowd. However, the definition of ‘expert’ can be extended to organizations that affect the wellbeing of the reader. Under the broader definition, service providers such as plumbers and electricians would be included and must also position themselves as experts in their given fields. 

The second part of achieving that high page ranking is just how authoritative your content is. This may require that your organization is backed up by reviews, its membership in professional organizations or others who cite your content.

Third, trustworthiness—again. The late, great Carl Sagan (who is often remembered as hosting the Cosmos TV series) is often quoted as saying, “extraordinary claims require extraordinary evidence.” This has become known as The Sagan Standard. In terms of website content, those who use your company as a source of information must believe that you can be trusted. Once again, the requirements for building trust have changed and your content must reflect this shift. 

The iNA Competitive Advantage

iNA has subject-matter experts at its disposal, including some who are recognized authorities in specific fields. This is one of the reasons that companies across the globe use iNA’s services. If your organization is in search of a subject-matter expert, iNA can help. You can select your favorite writer, and with the new Premium Article Service you can request edits and interact with the writer. Our writers will provide the insight to fulfil the requirements of the EAT principle, and will save your company time, money and effort. 


The Past is Another Country

Late January 2020 saw the release of the 20th Edelman TRUST BAROMETER™. Edelman is an American public relations and marketing consultancy firm, and the TRUST BAROMETER™ is the firm’s annual trust and credibility survey. What began as a survey of 1,300 people in five countries, has grown into a global measurement of trust across the world. The TRUST BAROMETER™ is produced by Edelman Intelligence—the organization’s integrated research, analytics and measurement division.

The results of the survey aren’t necessarily startling: people are shifting their trust to relationships within their control—such as with their employers. However, the findings also indicate the truism that ‘the past is another country.’ The survey took place in January 2020, long before the Coronavirus was a household name. Not surprisingly, opinions have changed dramatically in the wake of the pandemic.  

It is apparent that trust in four key institutions — business, government, NGOs, and the media — has drastically declined, a result not seen since 2017, according to the respondents of the survey.

However, it is the decline of trust in the media that has taken an unprecedented hit, as consumers can’t tell the difference between fake and real news, and the idea of a reputable media outlet seems as outlandish as unicorns and fairies. This has also led to a distrust of social media, as consumers no longer see those they follow as being “people like us.”

The Rise of the Trusted Corporate Source

Two years ago, the Edelman survey of 2018 made a genuinely interesting finding: the voices of expertise are regaining credibility. “Journalists have risen 12 points and CEOs recorded a seven-percentage point gain, since 2017. Technical experts, financial industry analysts, and successful entrepreneurs now register credibility levels of 50 percent or higher.”

Given the decline of trust in the media, it may be tempting to think this trend would not continue post-COVID. However, there are several factors that mitigate against this conclusion. First, the messaging of news organizations has become even more polarized, in part due to what has become a transparent political agenda. Party politics has also become even more divided, and it is apparent that politics is no longer “for the people, by the people,” but rather an exercise in retaining or gaining a power base. The same can be said for many NGOs, who seem to be more concerned with funding for internal use, rather than serving the “greater good.”  

What Does This Mean for Business Communication?

In short, business is faced with an unprecedented opportunity in a world that provides the promise and possibility of uncharted waters when it comes to issues of expertise and trust. Businesses should take into account that consumers will almost certainly face the worst recession in a generation, as the effects of the virus continue wreaking havoc not only on global financial systems, but also with personal finances. Those organizations that can reassure consumers they speak with authority and expertise, are guardians of products and services that are high quality, and have brands that focus on wider social issues of justice and community, will get the competitive advantage.

So, how does a business defending the castle walls from the invading hordes of consumers pleading for competing products and services? This is an existential question as we head towards the end of 2020.

Any business that does not realize that the Barbarians are at the gates and howling for their place in the throngs of those who make up market share, is one that will see their walls of competitive advantage torn down.

In this issue of the iNA newsletter, we’ll take a closer look at how businesses can leverage the power of messaging to ensure that those Barbarians are not kept from the gates, but welcomed in to a place where brands truly deliver.

“He who’s not busy being born is busy dying.”
― Bryan Burrough, Barbarians at the Gate: The Fall of RJR Nabisco