Ask a number of content marketers about long-form content, and you are likely to get two different answers. Some will say that longer articles are a gamble, given the audience’s assumed little attention spans. Others will say that posting longer content is a great way to engage with readers and give them a rewarding experience.
But which group of marketers is right? If you guessed the latter, you are correct. Long content is king, and in this read, we shall see why.
One of the major issues in any SEO campaign is the bounce rate that a website produces. The bounce rate refers to how often a person checks on your website than immediately or almost immediately backtracks to look at the previous search results. This is often seen as a negative snap judgement on your website and a high bounce rate will knock your rankings down. This stat is also closely tied into a related website statistic that also affects SEO: average time spent on site per visitor.
All the off page SEO work might be a waste if people take one look at your website and then run away screaming. While each reason for a quick bounce might be different, there are a few things every website owner can do to help them tackle the problem of a bad bounce rate.
Let us tell you now, hosting affects seo rankings. There are many different factors that go into search engine optimization (SEO) and getting your website to the first page of Google and the other search engines. Some factors are large, some small, and some actually seem to vary quite a bit depending on a variety of other issues that also seem to be in play. One of the factors in how high your website ranks in the search engines involves the quality of your hosting.
It is now widely accepted within the search engine optimization (SEO) community that site owners need to build backlinks for SEO success. And not just any backlinks – the backlinks need to be high-caliber. If you’re new to this, you may be asking yourself – what are backlinks? Backlinks are links that point to your site. Most, if not all, search engines use the validation of other web sites pointing their users to other sites as a premium ranking factor for the sites receiving the traffic. Backlinks also provide direct and organic traffic, so it’s a double win. It was once the case that you could flood the Internet with high volumes of low-caliber links and generate great results. Google put an end to this years ago, and while doing so might still generate some results briefly, the inevitable penalties are hardly worth the time and trouble.
Those involved in SEO now realize that a single high-caliber backlink is worth more than a thousand spam links or even more black hat links. In truth, high volumes of low-caliber links will backfire on you badly, sinking your page instead of promoting it, and possibly even getting you deindexed from search engines altogether.
Since modern traffic directly relates to the caliber of your website’s backlinks, you’ll be far more successful with more reputable websites linking to you. If you want these better rankings and traffic, then you need to know how to get high-caliber backlinks. What sites are places where the public can leave links and yet still see a high standard of quality maintained?
It’s a complicated subject. However, while high-caliber backlinks seem difficult to attain, they don’t have to be. There are many ways you can earn or build backlinks, especially from authoritative sources. Here are 10 you can use in your broader SEO campaign:
Video marketing is simply using online videos in the promotion of your business. There are many ways to use videos to build your business including putting them on your own website or posting them on YouTube. The following article will help you evaluate the different types of videos and the many ways they can be used for business building.
Secrets of Super Successful Video Marketing
Video marketing is one of the best things you can do for your business. The more videos you create and use, the better you will get at making highly effective videos. If you have a new idea, try it out. That is the best way to learn what works and what does not work. Don’t be afraid to experiment. If you haven’t used video marketing yet, this is the best time to try it. Read more so you can start creating highly effective marketing videos for your brand.
Voice search is very important in the SEO Industry and it’s on the rise. Whether it’s coming from Google, Amazon Echo, Cortana, or Siri. Google is already estimating that the majority of queries it gets in 2020 will be done by voice search. That means you need to refresh how you approach SEO entirely.
Do You Know How To Optimize For Featured Snippets In Voice Search?
If you’re involved in the realm of search engine optimization, then you know that this industry is brutal in its pacing, especially when compared to other sectors and fields. At times, simply staying on top of imminent changes and the latest updates feels like full-time work all by itself.
One specific factor that’s having a profound impact on organic search is that of voice searching. The very way that people are looking for information online is changing quite rapidly. The development and growth in popularity of voice assistants is one driving force behind this, but the expansion of mobile searching is also having a profound influence too. Read more to find out how you can optimize for voice search using featured snippets.
Can Online Video Advertising Help You Close More Sales?
If you haven’t experimented with video advertising yet, you may have missed a critical tool that can help your company gain more exposure. Most of all, videos can help you make an emotional connection with your marketing audience in a way that text and regular graphics just can’t. Learn how video advertising can help your company close more sales and take more leads with improved reach and higher conversions.
The Ultimate Guide to Internal Linking for Incredible Results
If you master internal linking, your post and page will definitely rank higher.
When it comes to crucial aspects of search engine optimization, many people are aware of the fact that external links from high authority, high-quality websites are essential. In most cases, however, the value of the internal links in a website is often ignored.
In this piece, we will look at the basics of internal linking and how one can create a strong internal linking strategy that will not just boost your search engine optimization efforts but also make it easier for visitors to wade through your website.
Twitter marketing is powerful for your business. Twitter, founded in 2006, has grown to be one of the most popular social media sites of the 21st-century with currently over 300 million monthly active users. It’s a social media platform where you communicate messages, known as tweets, to your followers in 140 characters or less. If you have not marked your Twitter page as private, your tweets can be read by the public and picked up by search engines. Although it is not as popular for promoting as Facebook is, free twitter marketing remains an excellent way to get the word out about your business.
You can place ads on Twitter for a price, but the majority of Twitter users take advantage of what can be done for free. So to get the most out of the social media platform for your business is to follow some tried and true tips on Twitter marketing for free!