Tips For Promoting Your Podcast

 Add title Tips For Promoting Your Podcast

A podcast is a powerful tool to have up your sleeve and is one of the best options in the digital age while building a brand. However, it’s not as easy as grabbing a mic, setting up the podcast, and bringing in millions of listeners. If it was that easy, everyone would be doing it! Once you have set everything up, promoting your Podcast should be your next step.

Unfortunately, a lot of people have great ideas but don’t know how to get out in front of the target audience. This means they end up in a bad situation where the podcast has a few listeners (if lucky!) and goes nowhere.

Instead of letting this happen, it’s time to look at tips for promoting your podcast.

Strategies For Promoting Your Podcasts: How To Grow Your Listeners Fast

1) Create a Good Collection of Content

Do you have enough episodes to launch a new podcast?

It is never a good idea to get started without having the content set up. There is no value to your podcast without a good set of episodes people want to listen. This happens all the time where people set up a podcast, create one episode, and throw a launch party. This is not the best way to do things because people want to listen more and this is the best time to make them loyal listeners. If you only have one episode up, they will leave and go to someone else’s podcast in the same niche!

2) Understand the Art of SEO

The promotion has to include the use of SEO or search engine optimization.

When you are ranking among other similar podcasts, it is always going to come down to keywords. What are you putting in your titles and descriptions? Are you targeting relevant keywords people in your target audience would consider searching? If not, you are not employing the core tenets of SEO and that is where the promotional campaign is going to fall flat on its face.

Stay focused and make sure to learn more about these keywords. You want to rank for the ones people search most often.

3) Transcribe Your Podcasts

A lot of podcasts don’t have transcribed notes alongside them. This is unfortunate because it can end up becoming a waste. The reason it is a waste has to do with people wanting to get a quick look at the key tidbits before moving on with their life. Some don’t want to listen to the entire podcast and prefer the idea of skimming through the transcribed notes.

If you are able to give them this option, it will be a wonderful way to promote the podcast and what’s being said.

Many new listeners start with the transcribed notes to see whether or not it is a good fit for them. If they like the notes, they are more likely to become loyal listeners.

4) Use Giveaways

Giveaways have worked for a long time and that is not going to be changing anytime soon.

The idea is to make use of simple rewards that are going to bring listeners in for your next episode. If they are willing to win, they are going to be more than eager to see what you have to say on the podcast.

This is when you are able to convert them into serious listeners.

5) Build Relationships with Relevant Brands

Are you thinking about the brands in your niche as much as you are supposed to?

A lot of podcasts falter because there are no connections built in the industry. You want to see whether there is room to spread the word about certain brands. As you do this, you can start to let them know what has been done.

They will like the idea of their brand on your podcast and may even give you a shout out on their social media page. This is when you will gain targeted listeners to your podcast in minutes.

6) Participate in Other Podcasts

You always want to think about the future and that is all about your brand.

How are you getting out there in front of the masses? How are you putting your name among the best in the niche? it is not as easy as it looks and that is when people get confused.

As a result, you should think about participating in other podcasts.

The idea of participating in another podcast is to make sure you are staying in the audience’s mind. If they like what you have to say, they will sign up for the podcast.

7) Promote on Social Media

When it comes to promoting podcasts, there’s nothing more important than a well-versed social media campaign. This is the ultimate way to spread the world and become an expert in your niche. Over time, you’ll be able to maximize the targeting features of these platforms to build a loyal audience. Yes, it is going to take a while to get going but this has to be a point of emphasis for your podcast.

Any type of marketing that doesn’t take social media into account is already a step behind. You are simply not going to retain full value for your time if social media platforms are not in the equation.

Stay alert and start to create accounts on these platforms as soon as possible! They will go a long way in building brand awareness and can also be used to alert people when a new episode is released.

In the end, promoting a podcast is going to take a bit of time and it’s always important to understand how the process works. As long as you have a plan in place, it’s a lot easier to spread the word and get people to join in. Of course, there is going to be a learning curve associated with promoting podcasts and that’s a part of the process. However, this doesn’t mean it is okay to give up! You want to stick to it and make the most of these tips because they will help you out. Think about creating a plan and then follow through with it.

Did you like this article? Well here’s another one we’re sure you’ll love: How To Find A Great SEO Firm For Your Small Business

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Email Marketing for Healthcare Practices: How to Run A Successful Campaign?

Email Marketing for Healthcare Practices: How to Run A Successful Campaign?

Email marketing for healthcare practices may or may not be effective depending on how you run it. Running a medical practice is complex, unique, and truly rewarding so as running your first campaign.

It’s important to recognize the intricate nature of marketing for a medical facility. In general, there are many details to consider and you also have to factor in the target audience. A lot of medical practices assume things are going to work out and patients will continue to pour in throughout the day. While everyone cares about their health, there are numerous medical facilities around town and each one is vying for them to come to their location.

To differentiate yourself from the rest, it’s time to harness the power of email marketing.

Tips for Successful Email Marketing for Healthcare Practices

1) Build a Relationship Using Email Marketing

Your relationship is of utmost importance in the world of medicine. If people don’t trust the medical practice, they’re simply going to choose someone else. This is one of those cases where people simply don’t take risks and rightly so. Therefore, you want to set the right tone by building a positive relationship using email marketing. To do this, you are going to personalize the emails (i.e. use their name) and make sure to remain consistent.

You don’t want to force the issue because people don’t want to be hassled. Instead, you want to keep things professional, clear-cut, and in line with local regulations. This is how you can start to build a great relationship with your list.

2) Don’t Spam

This should be common sense but is often a deterrent for medical practices.

There are many situations where a well-meaning medical practice ends up hurting itself. This has to do with the frequency of emails and how often they’re sending out emails to their list. If you end up sending 15-20 emails a month, it’s time to slow down!

This is simply too much and is going to come across as spam. In such cases, people end up unsubscribing and having your emails sent to their junk folder.

3) Be Vibrant

This is one of the biggest mistakes made by medical practices in relation to their email marketing campaigns. They get lost in a world of monotony where everything is bland, wordy, and unfortunately dull.

No one wants to read a jargon-filled message that has nothing to do with their needs. Instead, you want to be vibrant, use colors, and stand out in a way others don’t. This is going to allow you to win people over in the modern age where they’re used to high-quality emails.

4) Ensure the Emails Remain Mobile-Friendly

Whether you’ve taken an hour or two years to design an email template, it’s only good if it can be read on all devices. There’s nothing worse than having an email opened by a subscriber and then seeing it was ignored because the template didn’t function on a smartphone.

In the past, this may have been ignored but modern users don’t want to be hassled.

They want things to be straightforward and this begins with a mobile-friendly email template.

5) Create a Schedule

The reason you should be using an email automation platform is due to this reason.

The platform allows you to set up a schedule where emails are sent out at specific times of the week/month. For example, you can set up a month’s worth of emails in a single day. The email marketing platform will send out the emails as those dates roll around.

Medical practices can make the most of these tools by spreading out their emails and making sure the list is engaged at all times. Plus, you are able to focus on serving patients instead of worrying about emails all day long!

6) Follow the Local Regulations

In the world of medicine, it’s not as clear-cut as other niches. You have specific and rigid medical standards to uphold and those apply to email marketing campaigns as well. If you end up being non-compliant, this can put the entire practice at jeopardy. Instead of letting this happen, it’s important to go through the local/state/federal medicine regulations to see what’s permitted and what’s not.

Each association is going to be different and it’s never a bad idea to ask them about email marketing in advance. This will ensure you don’t end up making a horrible mistake accidentally.

7) Avoid Data-Heavy Elements

Too many email marketing campaigns fall flat because of their data-heavy elements.

This is not the time to force heavy CSS coding into your email template. Instead, you want to keep things simple because that’s what patients want to see. It’s going to keep things straight to the point and will allow for your message to get across to them.

There are so many email marketing campaigns that are slow to load because of these data-heavy elements. Get rid of them because they will do more harm than good to your marketing setup.

8) Track Everything!

Do you know how many people are opening your emails? What about the number of visitors coming to your website from these emails?

These questions are important and need to be answered before assessing the viability of your email marketing campaign. To ensure you’re on top of these numbers, please take the opportunity to use a high-grade email automation platform (i.e. MailChimp). This platform will allow you to send out scheduled emails while learning more about the underlying numbers.

These metrics are going to help optimize your emails and ensure people read them.

By setting up a successful email marketing campaign, you’re going to generate a considerable amount of attention. This is how the business will be able to flourish and patients will come in from all parts of town. It’s important to set up a vision for your marketing scheme that is going to remain viable over the long-term. it’s going to take time to reach this state but once you get there, it’ll become easier to churn out new emails. Continue to work hard, adapt, and track because email marketing is all about following through on the research in front of you!

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Writers on iNeedArticles | Writer Interview Series – #4

Writers on iNeedArticles | Writer Interview Series - #4

Welcome back to our writer interview series where we give readers a closer look at the background of the writers that work with

Our fourth interview is with Jesse L., who is one of the most prolific and popular writers on INA. Jesse has written more than 23,000 articles for INA – he’s part of the writer team that has been with INA since the time the original owner started the company. We are most grateful to have Jesse as one of our writers – and can’t wait for you to get to know him better through this short interview.

Without further ado, we’re confident you will enjoy this latest writer interview:

Writers on iNeedArticles | Writer Interview Series - #4

  1. What’s your professional background?

I graduated from Texas State University in 2010 with a BA in English with plans to pursue a teaching career and write on the side. While finishing up school, I had the privilege of teaching in different capacities. I was the lead instructor for an after school program, the camp coordinator for two summer camps, an assistant counselor at a church summer camp and an assistant youth pastor at a church. Following graduation, I pursued a full-time writing career in 2011 and have been working online ever since.

  1. Tell us about your writing experience

I have always enjoyed writing, ever since I was a kid. I enjoyed writing poems and short stories then. Writing has always been a passion and a favorite hobby of mine. In 2002, I wrote my first full-length book, which I have yet to publish. I have been writing articles, eBooks, product descriptions and just about any type of online content since 2011. I have self-published some of my stories on Kindle throughout the last several years. I got close to publishing my first book the old-fashioned way back in 2003, but I was given yet another no after the company requested the full manuscript. Every experience as a writer has helped shape who I am today and continue to push me forward towards the future. I had plans to continue publishing my short stories on Kindle and then release that first book after ramping up my online marketing efforts and developing that initial foundation. However, I feel strongly about another book idea in the works that I feel should be the first release now. We will see!

  1. Tell us about the best book you’ve read recently

While I do love to read, very much so, the last time I was able to read a lot was when I was finishing up school at Texas State. Nowadays, I mostly only read the Bible and a devotional. I do keep a full library of books though. As a writer, I find that I’m always writing and just don’t have time for reading. I do stress though that I strive to read my Bible and a good devotion daily. My faith and my time with God is important to me, and I consider the Bible the absolute best book to read.

  1. Which blogs do you read?

Honestly, I don’t really read much online either, unless I’m doing research for an article or find an eye-catching headline that grabs my attention. I do tend to grab at news headlines and keep up with current events. And of course that can be anything related to pop culture and not just posted on network news sites or on the nightly news. I do use Twitter quite often, and so it is easy to grab at what’s going on by just browsing there.

  1. What professional organizations do you belong to?

I do not belong to any professional organizations. When finishing up school and planning to teach, I was into that and was ramping up my resume in regards to my profession. Perhaps I should network and join some writer’s organizations, but I just haven’t moved in that direction, yet.

  1. What do you enjoy most about writing?

To be quite blunt, I enjoy telling a story. Whether it’s writing an article, a product description, a poem, or an actual story, I enjoy telling the story behind the piece. Overall, writing is a passion of mine, a hobby that turned into a career. I have enjoyed the people I’ve met while working as a writer, most of whom I only know online but have networked with for years. I enjoy everything about writing, and I am thankful that it ended up being my career.

  1. How would you describe your writing style?

I would describe my writing style as story telling. I somehow find the way to tell a good story, no matter the type of piece. Sometimes it’s easier to do than other times, but that is my strategy and first inclination. I inject my personality into every piece, and I have an expansive vocabulary. I favor alliteration in terms of literary devices and have an expansive vocabulary. Those are my strengths as a writer. As for my personal projects and my style, I am eclectic and I can tell you that I try to simply write what I know and learn more.

  1. How do you perform research for writing assignments?

Most of the time, I am Googling and going to whatever lengths it takes to find the information I need to write an article. I also use life experiences and information that other people tell me to write articles. It always amazes me how what I learn in all ways ends up making it into my articles. Chiefly, I enjoy when I get to share my faith in some way, whether directly or just through my personality and writing style. I am also definitely old enough to have written in other capacities using printed resources for research. The nature of my profession these days, however, points me to Google.

  1. How do you proofread or edit your own work?

As fast as I type, I mostly proofread my work as I’m typing. I will give an article a once over if I feel it is necessary. And honestly, how I proofread depends on the nature of the piece. I value all writing jobs. Yet let me be the first to tell you that if it were an article for the NY Times, you better believe I would be pulling all stops. I have written pieces in the past where I mad it a habit to proofread and edit more often, and I always loved using a thesaurus. What’s great about my past is it has given me the ability to do what I do today, counting on that knowledge I still have.

  1. What makes good content? How do you know if a piece of content will perform well?

Simply put, good content is relatable to the reader and provides valuable information. Quality content is also unique and from the perspective of the writer. In my case, I mentioned that I like finding a way to tell a story, which is different for each piece. Good content has personality and is aimed at filling a need.

  1. How do you talk about a dry or technical subject without relying on industry jargon?

Relying on industry jargon is like feeling the burden of keeping a piece completely intellectual. That is how you bore a reader. When a subject is technical, I try and do two things: Inject personality and tell a story.

  1. What do you do to create SEO-friendly content?

Having written content online for years, I have honed my craft and am much better at picking up on how to use keyword phrases in a variety of different ways. I tend to run into the SEO trends as I continue my career, and that helps me continue to grow as a writer. I will stress, however, that writing SEO friendly content is just as much about personality, relatability and telling a story as it is the keyword phrases and technical aspects of writing. Moving forward, SEO is increasingly about the user experience.

  1. How do you decide what tone to use with a particular piece of writing?

This is honestly where I have to watch myself. With some topics, I can find myself injecting too much of my personal opinion into a piece. That can be a strength when harnessed correctly. Yet I can overdo it, and so that is one instance where I have to watch my tone. I always try to keep everything positive, and try to encourage people through my writing.

  1. How do you determine whether a source is credible?

It depends on the piece. I will use blogs for information when I’m writing general content. I certainly also use my common sense, but I am not perfect. In the content world, there are so many types of pieces and so many types of sources. Source credibility is indeed important no matter the project. I learn as I write, and using that foundation, it increasingly helps me to identify sources that I use over and over again, too. For heavily researched articles, I find that the keyword requests also direct you towards the right sources. Content requesters do their keyword research. Overall, I strive to get credible information for every piece so that I provide information that fills a need.

  1. What experience do you have with non-text content (images, infographics, etc.)?

My experience with images can be summed up by telling you that I have always loved taking pictures. I have absolutely zero experience as a professional in this industry.

  1. Which style guide do you prefer to follow?

What? In all seriousness, when I was in college, it was all about MLA vs AP. Now, I mentioned my major was English, and as for my minor, it was History. Therefore, I had English professors telling me to use MLA, and then History professors telling me to use AP. To be quite honest, while I think style guides are important for certain types of projects, I think that after my years in school, I began marching to the beat of my own drum so to speak. I learned what I needed to know, and over the years, I have developed my own personal style. That being said, if a piece requires following a specific style guide, I can easily break right back into academic mode. I just feel that cumulatively, I have learned that following a style guide is not even close to the list of the top 10 most important things for writing any type of quality piece. I do not want to speak too finitely, however, because my writing career continues to show me new things each and every day.

  1. How did you find INA?

Back in 2011, when I was looking into starting a writing career, I was working for a telecommunications company in the Internal Resource Center. I ran across a company known as Crowdsource at the time, now One Space, and I was writing product descriptions for them during my downtime. After running across some requesters on MTurk, I subsequently took a leap of faith, quit my day job and began pursuing writing full time. It was definitely a risk, given the opportunities at the time, but that is how I met Jonathan Leger online. Originally, he was growing a group of writers and providing his work on the Mechanical Turk platform. I believe 2014 was the year he founded INA and transitioned us all onto his own platform there. Jonathan Leger is a great man. INA is a platform where all requesters can submit orders for content. Liz and Joel have now been the owners of INA for a year, and I cannot begin to describe the passion they have brought to the site and growing their business. They are great people, and I enjoy networking with them and the other writers at INA.

  1. Why do you want to write for INA?

Jonathan Leger has a big heart. As he built the foundation of INA, he structured it to be the best site for both sides, writers and requesters. It was and still is the best site to write for. And Liz and Joel continue to seek out growth initiatives to take INA to new levels. They have already done so much. We are also a community at INA, and we all talk on the forum. Most of us have never met each other in person, but we have been talking and working together for years. INA is hands down the absolute best site for ordering content, and it’s the best site to work for as a writer.

  1. What are your favorite writing assignments?

My absolute favorite writing assignments are travel related. My second pick would be anything related to investing. Those two broad topics include so many types of writing assignments, and I am blessed to run across a wide variety of work in each category. Occasionally, I get to write about my faith, and that would be chief. While I don’t run into as many assignments in relation to my faith, I mentioned earlier that I often find ways to voice my faith in my writing.

  1. What experience(s) do you have with ecommerce or internet marketing?

I have dabbled in ecommerce and Internet marketing over the years. I do currently have a website under my name, but I’m going to stop there with my explanation of my experience in this field. I know nothing. Lol After that piece of humble pie, I will tell you that I have learned quite a lot over the years writing pieces for Internet marketers and even writing about industry related topics. Simply put, however, I’m a writer and an investor. I do not claim to know much about Internet marketing because I would, in my mind, make a comparison to what I know about writing as a profession. I can perhaps hold my own, but I will let the writing and investing I do steer the wheel, God in the lead.

  1. Bonus: Are you a published author? How do we find your content?

Yes, on Kindle. I have not been published in print by a major company, nor have I self-published in print. Thus far, I have only published short stories on Kindle. I planned to move faster on those projects, but many are still sitting in the drawer as I start more projects. When the time is right, I will continue to publish more. I have really found my current niche at this point in time as a ghostwriter and an investor. I know that I will still publish that great American novel as they say, but there is a season for everything. You can find me on Kindle, and you can network with me on Twitter.

Stay tuned to know more writers on INeedArticles! 

Did you like this article? Check out our previous one: Writer Interview Series – #3

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St. Patrick’s Day Marketing Tips for Small Businesses

St. Patrick's Day Marketing Tips for Small Businesses

St. Patrick’s Day is regarded as one of the prominent holidays in Ireland and has maintained an aura among the Irish diaspora. However, it’s also a holiday that’s celebrated across the planet in a number of countries simply for the fun it brings along with it. In this case, small businesses are able to latch on and take advantage of what St. Patrick’s Day has to offer. When done right, a small business can maximize its marketing campaign by leveraging this holiday. We have compiled a handful of St. Patrick’s Day marketing tips so you can get extra lucky on this day.

7 Lucky St. Patrick’s Day Marketing Tips for Your Business

This read is going to lay out steps a small business should follow when it comes to marketing on St. Patrick’s Day.

1) Use the Green-Colored Theme

St. Patrick’s Day is associated with one specific color and that’s green. If you are going to be marketing for the day then it’s time to adopt the color in everything you do. This can include your social media profile picture, banners, website, logos, and anything else that is visually important.

By doing this, your business is going to end up adopting the idea behind St. Patrick’s Day. Plus, customers are going to know what you’re doing and how you’re celebrating the big day. By making these subtle changes, you will show this is an active attempt by the business to show its holiday spirit.

This is far better than saying a few empty words on your social media account and calling it a day. Instead, you want to set the right tone by putting your best foot forward by turning things green. If you have a physical location, it’s always smart to turn it green with the help of well-positioned decorations. It doesn’t matter what niche you’re in, this is going to help the business with its marketing goals.

2) Create a Holiday-Centric Promotion

It’s time to build a promotional campaign around the holiday.

For example, do you sell products on your website? Why not run a small promotion for a select set of products and give a discount on St. Patrick’s Day? This is going to show the business is serious about celebrating the day and is not taking it lightly. When customers associate the holiday with your small business, the marketing campaign has worked well.

This is the beauty of leveraging the holiday. You are going to get more customers to come in and over time, you are going to end up selling more than you had ever imagined.

3) Offer Holiday-Theme Gifts

There is nothing better than setting up a few holiday-themed gifts to hand out to customers. You can do this in a number of ways and sometimes it’s as simple as getting people to post a hashtag on social media platforms. By doing this, they will automatically be enroled in your competition and then the gifts can be handed out. If not, you can also provide free giveaways with each purchase depending on what’s being sold.

Anything to hand out gifts can work well in these situations.

4) Create a Themed Competition on Social Media

You will want to create a themed competition because this is one of the best ways to engage the average person. When there is a competition, people want to participate especially when there’s a prize at the end of the tunnel. If you are able to hand out a good prize (i.e. a product from your inventory) then people will want to play.

Otherwise, you can also make use of other prizes that are unrelated to the business but are adored by the average person. It’s all about finding what people like as that is what matters most. You need to work with a themed competition as that’s what it’s going to come down to at the end of the day.

5) Host a St.Patrick’s Day Event at Your Main Location

You want to host a good St. Patrick’s Day event at your main location (if there’s a physical location under your name). By doing this, you are making the connection clear and that’s when people will want to buy from you. There are multiple ways of doing this. For example, some may set up a hot dog stand on the day while others may have a photo booth set up. It’s all up to you as long as you promote the event through email marketing, viral marketing, and social media marketing.

This is the charm of leveraging a great holiday such as this one. People will want to show up!

6) Send Themed Emails To Your Subscribers List

There are times where you will want to tap into your subscribers list and this would be one of those days. St. Patrick’s Day is a good opportunity to send out emails and get people to interact with your business.

Perhaps, you can send out an email talking about the sales on your website? This is all about incentivizing their participation on your website and getting them to buy because of St. Patrick’s Day.

7) Become a Part of the Community

Now, most communities are going to have established St.Patrick’s Day events. These happen every year and it’s important to get involved as a member of the community. If your brand is front and center at these events, it’s a great way to promote the business and what it stands for. Plus, people are going to associate your small business as being a part of the area.

Look for the main events and find out whether they can be sponsored or not. This is one of the best ways to spread the word about your business.

Look at these marketing tips as a launching pad for a brighter future. Your small business is going to need more than one holiday to make things work but this is a tremendous catalyst in the right direction. Over time, these little events are going to add up and that’s when your brand will start to flourish!

Stay focused and make sure to take all of these tips and begin to implement them as soon as you get the opportunity.

Do you have any St. Patrick’s Day marketing tips to share? Comment them below. Let’s help each other grow!

Did you like this article? Check out our previous one:  Five Reasons All Small Businesses Should Be Blogging Today

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Five Reasons All Small Businesses Should Be Blogging Today

5 Reasons Why Small Businesses Should Be Blogging Today

Small businesses often come with a pre-conceived notion of what’s good and what’s bad. This becomes their biggest downfall because the world of marketing is massive with limitless potential. One of the most underused methods would be blogging as this can help put your business in the upper echelon of its niche. Unfortunately, too many business owners assume it’s going to be a drawn-out process and/or confusing, which is why they give up before starting. Instead of letting this happen, it’s time to take a look at five reasons all small businesses should be blogging starting today.

Why Your Small Business Needs A Blog

Reason #1: Builds Authority in the Niche

Let’s start with a simple reason that’s a given with blogging.

You are going to showcase your knowledge in the niche. For example, let’s say you are running a website on gardening that sells related tools. Why not set up a blog that teaches people how to use these tools or how to garden in specific regions of the world? This is one of the best ways to get the word out about what you know.

When people start to believe in your viability as a small business, it’s a lot easier to sell products/services.

In fact, people are going to go out of their way to spend money on your small business. This has been seen in a variety of niches and is an age-old marketing tactic that works well. In fact, the beauty of this strategy is its longevity. You are going to remain an expert for a long time to come until proven otherwise, which is why you’re able to run multiple small businesses in the same niche with great success.

Reason #2: Improves Your Conversion Rate

Small businesses should be blogging because of how it can improve your conversion rate (i.e. traffic to sales ratio). If the conversion rate increases, this is a sign of a flourishing marketing campaign, which is why blogging is essential.

This method is one of the best ways to get people to buy what you have to sell. Imagine a person reads about your opinion on gardening and then wants to implement the strategy in their own backyard. Immediately, they’re going to look to see what tools were being used by you in the blog. If you’re able to link to those products from your inventory, the sale is going to be made in seconds!

This is the power of blogging when done right.

Of course, you’re going to need to spend time writing the blogs and making sure they’re held to a certain standard. As long as you do this, the results are going to be amazing and in line with what you want. Anyone that is hoping to improve their rate will know it has to start with maximizing their knowledge.

To do this, there is no better option than a well-designed and well-written blog. Look into this and implement it as soon as possible!

Reason #3: Helps with SEO

Search engine optimization is an integral part of most modern marketing strategies. Website owners love free traffic and that’s what Google/Bing offer as long as you rank for the right keywords. However, most small businesses don’t understand how to rank for main keywords and end up doing the bare minimum.

Small businesses should be blogging because of the fact that it is well-regarded as a great strategy by leading SEO agencies because it works. As you start to write meaningful content, it’s going to include highly important keywords that can be ranked on Google/Bing. Over time, you will have a boatload of posts in your blog and each one is going to be targeting a separate set of keywords. This is how you’re going to improve your SEO and start to generate free targeted traffic.

Reason #4: Increases the Likelihood of Social Media Engagement

It is surprising when many business owners and entrepreneurs question, “Do I really need a blog, when I already have a website?”

Blogging is a great asset to have because it allows people to share your posts on their social media accounts. If you’re adding small “share” buttons alongside your blog posts, this is going to make it easier for people to click and share the message with their friends. As you can imagine, this is how people end up going viral and the same applies to modern small businesses.

Social media engagement is one of the most powerful parts of blogging and it is a great reason to get involved as soon as you get the chance. Instead of letting others in the niche push down this path, why not take advantage of it on your own?

The more you post, the more people are going to share with their followers. This is how you are able to build a great small business.

Reason #5: Boosts Traffic Numbers

The final reason has to do with your underlying metrics.

You want to see more people come to the website and that’s what a blog is able to do. It is going to encourage people to come to the website whether it’s through social media platforms, search engines, or directories. When people start to see the posts show up, they will want to click through. This is how small businesses are able to rake in targeted leads in a timely manner.

Of course, this is not going to happen overnight and it does require a bit of work.

You will have to consider this as an investment for the future. Build out a full-fledged set of blog posts and start to post them on your blog. The rewards will come!

These article provides insights to why small businesses should be blogging. In the past, it may have been okay to do the bare minimum because businesses were slow to appreciate the digital era. However, the modern age is all about the digital world and ignoring this concept will hurt your bottom line.

Sit down as soon as you get the chance and start mapping out a professional blog. This blog will be niche-friendly, easy to read, and informational. Remember, a great blog is going to generate intrigue and lead to a plethora of sales!

Have you already start blogging? We would love to know how blogging helped your small business! Leave us a comment on how it worked out for you.

Stay tuned to know more writers on INeedArticles! 

Did you like this article? Check out our previous one:  Writer Interview Series – #2

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Writers on iNeedArticles | Writer Interview Series – #3

Writer Interview Series 3 Ineedarticles

Welcome back to our writer interview series where we give readers a closer look at the background of the writers that work with

Our third interview is with Janelle C., who has worked with iNeedArticles for around three years now. Janelle has written more than 1,400 articles for INA – she’s part of the writer team that has been with INA since the time the original owner started the company. You could say she’s seen a lot in the world of online writing, she has a lot of direct internet marketing experience via her own published blog (see below for details), and we’re very proud to have her as part of our INA writer team.

Without further ado, we hope you enjoy this latest writer interview:

Writer Interview Series 3 INeedArticles

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Top Valentine’s Day Marketing Tips for Small Businesses

Need some foolproof Valentine’s day marketing tips this coming holiday?

Valentine’s Day is celebrated around the world and is often a wonderful time to show affection, admiration, and love towards the special people in your life. Along with this beautiful time of the year, it’s important for businesses to maximize the opportunity in front of them.

Many businesses miss out because they don’t pay attention to the viability of a Valentine’s Day marketing campaign. In this read, it’s time to dig deeper into what can be done as a small business while hoping to reap the rewards of this cherished day. Check out our top Valentine’s day marketing tips for your business:

Valentine’s Day Marketing Tips To Grab Your Customer’s Attention

1) Celebrate the Romance on Social Media

It all begins with the use of social media and how you approach it.

The goal should be to have a set of posts/tweets ready for the big day. These themed posts need to revolve around the idea of Valentine’s Day. Do not make these posts generic! You want them to openly illustrate the importance of Valentine’s Day as that’s how you’re going to catch people’s eye. Otherwise, the posts will get lost in the shuffle and you’ll never see the returns that may have been possible.

To celebrate romance on social media, you’ll want to create posts that are designed to accentuate the love-based them. You want something that has the relevant colors, phrases, and images that are associated with Valentine’s Day. By doing this, you’ll gain people’s attention.

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Dental Marketing Strategies That Actually Work | INA Marketing Series

Dental Marketing Strategies That Actually Work | INA Marketing Series

Here at iNA, we are starting a new series of blog posts dedicated to best marketing practices for specific industries that some of our clients and readers operate in. As always, these articles are written by INA staff members. In this case, we’ve specifically asked a writer who has expertise in the dental industry to write this article. To all the dentists out there, we hope you enjoy these top 5 foolproof dental marketing strategies to attract more patients this year!

Top 5 Dental Marketing Strategies To Try This Year

On average, a solo dental practice requires more than 20 new patients every month (at the lowest) for it to grow and succeed. However, the problem is that traditional dental marketing practices will not get you this figure. We are living in a period where more than 90% of customers go on the web to find a local service. And since most potential customers are not searching for a dentist via traditional media (TV, radio, newspaper, etc.), you will need to embrace a new set of marketing practices. If you are looking for marketing best practices, Here are a few of our recommended best practices:

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Video Marketing Tools You Should Try Now

In order to have an effective video marketing strategy, you have be familiar about the existing video marketing tools out there and select the best one that will help you build your first video campaign. Cisco estimates that Internet video traffic will account for 80 percent of all traffic by 2019, which means that you need to start experimenting with video marketing immediately. Fortunately, technological advancements mean that you don’t need to be a professional video master to create amazing video content. Video marketing is one of the best ways that you can promote your brand online. To effectively use video, you first have to identify the type of videos you plant to create as well as where and how to market them. You also need to asses how well the videos are performing to make appropriate changes. To do all that, you need the assistance of one or more video marketing tools. Here are ten of the best video marketing tools you should use in 2019:

Video Marketing Tools You Should Try Now

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Best Practices To Load Your Mobile Website In Under 1 Second

Best Practices To Load Your Mobile Website In Under One Second

In this day and age, more than 60% of visitors to your website come via mobile devices (i.e. smartphones, tablets). It’s become important to cater to their needs and set up mobile-friendly websites.

However, one of the biggest issues modern websites face is their loading time. Too many websites take 5+ seconds to load on mobile devices, which can be cumbersome and simply inefficient. Visitors don’t want to wait around and are going to leave if the load time is slow. Therefore, it’s best to look at the following practices to keep your load time under one second.

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