How Email Marketing Can Be Used for Lead Generation

Emails are an ideal tool for lead generation. One of the common misconceptions is that emails are an old-school marketing tactic. Though email marketing is not a perfect fit for people of ages around 20, it works well for students in the final years of their studies and working people. 

Taking Advantage of Email Marketing:

Emails are the best tool to communicate with people whose personal mobile number you don’t have. Thus, it can be utilized to have frequent interaction, which is essential to maintain the customer base. A recent study stated that nearly 65% of mobile users had installed Gmail. This data shows how vast is the user base of Emails. People usually give their email addresses to the people or companies with whom they don’t wish to share their personal contact information. Such reasons will drive people to check emails to find whether they have received any fruitful emails. Thus, unlike other platforms used for marketing, Emails are always considered an ‘information-bearing medium’. 

People tend to check emails for information. Hence, if you opt for email marketing, you must provide value to your readers. Though the subject line plays a vital role in driving people to open an email, it is the information that it holds that will make people check if they receive mail from you again. So, your emails should meet the intent of the users. Hence, try to craft your emails in an informative manner, which will help you have impressive open rates. 

The Importance of Subject Lines: 

Subject Lines play an essential role in making people open your emails. No matter how engaging the content you provide within an email, if the subject does not drive a viewer to open the mail, then all the efforts you put in framing the content will go in vain. Hence, understanding the importance of subject lines, you should put the necessary efforts into it. Because the subject line is the one people find next to your name or company name. People may discard the mails from unknowns. But if it has a catchy subject line, possibilities are there to open the email. If you are unable to craft catch subject lines, you can hire copywriters. Because copywriters are the people who are capable of giving alluring one-liners and slogans. Thus, the success of your email campaign begins with your subject line. They are the deciding factor in minimizing your bounce rates. So, be mindful in creating subject lines. 

Stay Connected Through Newsletters:

Newsletters can be utilized to strengthen the bond with your prospects and customers. If you find a person to be your potential prospect, convince him to subscribe to your newsletters. In the present scenario, there is a huge chunk of companies across all verticals. Hence, people may forget you as they come across ads from different companies. So, it is necessary to make your target audience remember your presence for which newsletters act as the best tool. 

People reading your newsletter should find value in it and feel that it is worth their time. So, add quality information to your newsletters. In such a manner, whenever your newsletter notification pops up on your audiences’ desktop, they will feel that they have got something new to learn. Rather than just updating about what’s happening in your company, give your audience an overview of what’s going on in your industry, like the advent of new technologies and how you cater to your industry changes.

You can also add links to your website in your newsletters. This will increase the traffic to your website, eventually improving your SEO ranking. Even while sending any detailed articles or blog posts, add backlinks within it. Such measures will result in an increase in the traffic to your website. You can also resort to the paid services if you want to maximize traffic to your website. For instance, services like Trollishly are utilized to uplift traffic to the TikTok videos. So, you can make use of similar services to increase the reach of your website.

Don’t Get Into Spam Folder:

A crucial factor in email marketing is making your mails not get into the spam folder. So, before sending emails, make sure whether the person to whom you are going to send it will most probably open it. If many people do not open your email, the possibilities are high for getting into the spam list. Another important factor is to limit the number of emails you send to your subscribers. Don’t pile up their inbox by mailing them frequently, which may also result in getting into the spam folder. Hence, keeping this in mind, decide your email counts for a month.     

Wrapping Up:   

Email Marketing has not attained staggering importance nor lost its importance over time. It has its own share of users who check their email inboxes on a daily basis. Hence, based on your audience demographics, decide whether email marketing is a perfect fit for you.


6 Strategies To Make Email Marketing Work For Your Brand

Despite the increased usage of web messengers and chatting apps for daily communication, interaction over emails has always taken precedence due to its credibility and professionalism.

Moreover, the sheer number of email users, which is projected to grow to 4.48 billion by 2024 (Statista), offers a ripe opportunity for brands to leverage email marketing due to its numerous benefits. For starters, it is an excellent channel to connect with your subscribers on a personal level. It takes you right into their inboxes to nurture the prospects and eventually convert them into customers.

You can also share a story, announce your newest releases, and improve your card abandonment rate. With a smartly placed call-to-action (CTA) button, you can direct the viewers to a convincing landing page for immediate sales. It also has a good ROI, as mentioned in a study by DMA,  which states that for every $1 spent, email has an impressive $38 ROI on average.    

While most businesses realize its potential, few can create a well-crafted message that delivers in the form of sales. If your email marketing techniques are not producing results, it is most likely due to the irrelevance of the content to the recipient.

Furthermore, if you are saturating your subscribers’ inbox with your emails, it can be a massive turn-off for the clients. Hubspot reports that 78% of the email receivers claim to cancel a subscription when the brand inundates them with too many emails. 

Thus, we share the best email marketing strategies that can yield results and help you reach your business goals: 

1. Email Templates

Humans like to seek patterns in everything as it offers predictability, familiarity and removes the element of surprise. Consequently, when brands have a well-designed, consistent template in all the emails and a cohesive design across all channels, it is attractive to potential customers. It also highlights the brand’s attention to detail, integrity as a business and reinforces brand recognition.

Therefore, generate a fixed email template that follows the same color scheme, font, and styling in every email. Position the most important information or the email’s primary message on the top so it immediately catches the eye even if the viewer is merely skimming through the document. Also, include a personal signature or company’s logo to make your email instantly recognizable. 

Finally, make sure that the email design is harmonious with the landing page for an effortless flow. Bookit is a travel company that perfectly exemplifies the importance of consistency on all platforms. They place a branded search box at the top of their email just as it appears on their website:

Source

2. Personalize your Emails

Numerous studies and researches have concluded that personalizing email yields excellent results.

Forbes amalgamated the various figures highlighting the importance of personalization in a post published in February 2020. It stated that 72% of the customers said that they only engaged with personalized messages. On the other hand, 70% of millennials are frustrated by brands that send irrelevant emails.

According to Marketing Land, subject lines that include the recipient’s first name can increase the open rate by 16%. At the same time, Invesp reported that personalized promotional mailing has 41% higher click rates than non-personalized ones.  

So, how can you tailor the emails to appear more personal?

Begin by addressing the viewer by their name and include a little personal detail about their previous purchases or items in their wish list to signify that you know and value your consumers.

Amazon is a prime example of a company that successfully employs personalization to procure sales. It provides a convincing customer experience by addressing the recipients with their first name instead of the generic “valued customer” or “loyal customer.” They also include product recommendations, in their emails, based on your purchase history that accounts for more than 35% of their overall sales.    

3. Automated Email

Automated emails are auto-generated, triggered by specific user behavior. These mails have a significant role in making the customers feel acknowledged by the business.

Brands usually send automated emails when a potential consumer joins the subscribers’ list to welcome them or when a lead converts to thank them for their order. Other trigger-based email examples include a follow-up message after the purchase to inquire about the experience or reminders about cart abandonment. Automated birthday messages also contribute towards improving customer experience.

Another great way to utilize automatic email generation is to re-engage with inactive customers and ensure consumer retention. Once you have decided on the absence period that qualifies as consumer “inactivity,” send an automated email at the end of this period to attract the customer back into the folds with an incentive, for example, a discount code.   

Trigger emails enjoy higher open rates and better click-through rates as compared to traditional emails. Forrester researched automated email marketing campaigns’ efficacy and deduced that they generate comparatively four times more revenue and eighteen times greater profit. Unfortunately, most of the brands are missing out on this opportunity as a mere 20% of the marketers use triggered emails, as reported by Econsultancy.  

In addition to the monetary advantages, automated messages allow you more time to focus on other marketing aspects, such as quality content creation and social media management.  

4. Segmentation of Subscribers

One of the biggest mistakes you can make while email marketing is sending out the same email blast to the entire list. Segmenting your subscribers into categories allows you to interact with each lead more intelligently.  When you generate targeted emails relevant to the recipient addressing their pain points and needs, you are bound to enjoy better ROI.

In fact, according to Lyris’s Annual Email Optimizer Report, businesses that employed email segmentation experienced 24% higher sales.

For example, if you were launching a new product primarily for women between certain ages, you would prefer to utilize all your resources to reach out to the specific group. Consequently, you will enjoy improved open rates, optimize conversion rates and avoid annoying the rest of the list with irrelevant messages.

In addition, it is generally a good practice to divide your list into broad categories according to the:

  • Demographics (age, location, gender, etc.)
  • Purchase history to recommend similar products
  • Placement in the sales funnel (new leads, interested prospects, loyal customers)
  • Behavioral pattern (average pages viewed per visit, impulse buyers, cart-fillers)

5. Device Compatibility 

Nearly 1.7 billion people access their emails on mobile phones compared to 0.9 billion people who use desktops for the same purpose. Therefore, it is imperative to create an email design that is equally attractive and legible on all the various devices.

Here is what you can do:

  • Begin by designing a mobile-optimized design and then add elements for bigger screens
  • Place the critical text in the center of your design and keep the text concise and to the point
  • Make the call-to-action button big, noticeable, and easy to click.
  • Keep the font big enough to read, but it should not overwhelm the overall design
  • Create a responsive email design so the user experience is continually optimized regardless of the device they use

In the following example, the design is equally fetching on both the mobile and the desktop. Most importantly, the CTA button is prominent and bold, while the text font is small yet readable.

Source

6. Design Testing

Testing allows you to accumulate concrete data about what works with your audience to design your future marketing campaigns.

The A/B testing methods allow you to judge different marketing tactics’ effectiveness by gaining results directly from your subscribers. In A/B testing, you send different email variations to multiple subsets of your subscribers’ list. The end-results help you understand what was relatable to your viewers and which campaigns needed optimizing.

According to the SEO agency in Denver, Growth Proton, you should test every component of your email, including its subject line, call-to-action button, image, time of sending, content, etc. Consequently, you do not miss any opportunity to procure more click-through and open rates.

The Hustle, a daily email newsletter, constantly tests subject lines to see what resonates most with their audience. They sent out a couple of different subject lines about the story of a new technology aiming to bring the internet to the most remote areas using satellites.

https://sendgrid.com/wp-content/themes/sgdotcom/pages/resource/email-example-guide/images/hustle-subject-a@2x.png
https://sendgrid.com/wp-content/themes/sgdotcom/pages/resource/email-example-guide/images/hustle-subject-b@2x.png

While one subject line is relatively safe and straightforward, the other is quirky and creative. The two drastically different subtexts helped them understand what stood out for their audience so they could alter the later campaigns accordingly.

Conclusion

Email marketing has the potential to develop considerable brand awareness through a consistent, well-conceived campaign. The potent combination of striking graphics, interesting text, and a distinguished CTA button can have remarkable effects on your sales and earn you customer loyalty.

Therefore, test different elements of your campaign vigorously, optimize it for compatibility on all devices and segment your subscribers’ list to keep your customers engaged and improve your conversion rates.           


Video-Based Learning And Its Impact On Covid-19 And Education

The Covid-19 pandemic led to the closure of schools around the world to curtail the outbreak. Many schools had to shift to online learning. While some argue that the effects of the pandemic are all negative, others believe that there is a silver lining in the sky. The Covid-19 outbreak increased the reliance on tech by many industries, including education. Concepts that seemed alien are now being considered post-Covid. Video-based learning is one of the new trends that has been introduced by technology. Will this technology ease the impact of Covid-19 on the economy?

Video is Essential for Learning 

According to a report by Cisco, 66% of the world’s population will be connected to the Internet by 2023. It is also predicted that the number of Internet users in the globe will grow to 4.7 billion from 3.9 billion by Q4 2021. YouTube is already being used to solve issues with school, work, or hobbies according to Google stats. Over 2.3 billion active users on YouTube use it to watch videos on education and entertainment. Many people have entered the tech world by watching videos and using online courses. This proves that video is fast becoming a medium for learning. Rather than reading long boring paragraphs, students prefer to watch educational videos for better knowledge retention and understanding. 

New technology like Android-powered televisions and smart TVs are making it easier for users to use these educational tools. These Internet-based devices will help the trend to grow even faster. In the years to come, educational institutions will probably invest more in interactive videos that can be used repetitively. Students can watch the videos as many times as possible until it is clearer. Many people have used such videos and online lectures to learn to code for free

With the outbreak spiraling out of control in many countries, educators need to consider different video preparation techniques and tools to impart knowledge. The tools also offer features that make videos more effective and imaginative. There are some instances where some knowledge can be taught during a visit to the faculty. In those cases, the subjects can be recorded so the learners can always refer to them since traveling has been stifled by the pandemic. 

Different Types of Videos for Education 

There are three main types of videos used for online learning: technology-based videos, educational based videos, and classroom-based videos. Also, several preparation tools are used to make the video to accelerate the process. The videos simplify even the most complicated concepts. For instance, medical students can get an in-depth understanding of human anatomy with such videos. Software engineering students can also understand different formulas. Computersciencehero.com has some resources that can help.

Video production, distribution, or content hosting online is cheaper than it used to be. More tools are available for video editing and creation. This gives educational institutions a chance to adopt video-based learning to keep up with the changing trends. It will enhance the learning and teaching methods to save costs. Students can enroll in online courses to acquire knowledge and quicken the learning process as well as the understanding of the subject. 

There are so many advantages to this learning method. Students can watch videos more than once, and they can also use the videos to revise what they have learned previously. The lectures are easier to remember and can always be referred to when the need arises. Video-based learning also stands out because it doesn’t require special equipment. All the students need is a device such as a computer, smartphone, or smart TV. They do not need to be Internet-enabled. On the one hand, this method of teaching may come in handy in remote areas that lack Internet connectivity. On the other hand, gadgets may not be easily affordable for some students.

Conclusion

Video-based learning involves teaching with videos, and this trend has become more popular during the outbreak of Covid-19. Students already use video apps like YouTube to learn skills and perfect hobbies among other things. Educators believe that this method will be more effective than traditional teaching approaches. Learners will always have the opportunity to replay a lecture to get a clearer understanding of the topic.


10 of the Best Social Media Analytics Tools For Marketers

We cannot deny the power of social media in marketing aspects that holds over 3.8 billion active users across the globe. Being a social media marketer, it can be a hassle to handle your brand reputation on social media by keeping track of the behavior of the targeted audience.

To overcome this struggle, you can rely on the social media analytics tool for improving your marketing campaigns and monitoring the trends. Mainly, all social media platforms have their own analytics tools for helping brands to grow digitally; but should you continue using them or explore new options? Let’s understand a few basics first.

Why does your Brand need Social Media Analytics Tool?

Why does your Brand need Social Media Analytics Tool? | Social Media Analytics Tools

We can gather a whole lot of information from Facebook, Twitter, Instagram and Linkedin as per our requirement but that comes within a restricted form. With the help of social media analytics tools, you are seeing your marketing campaigns from wider perspectives and even compare various dimensions for industry trends and competitors on multiple platforms.

With the invention of the latest technologies using automation and artificial intelligence, thousands of marketers are utilizing immense benefits from AI-powered social media analytics tools that predict campaign performances, recommends trending content, generates reports and allow paid ads analytics as well.

In addition to this, machine empowering tools can cutoff specific negative comments on their own and also recommend the best publishing times to post according to different time zones.

Let us have a look at the top 10 social media analytics tools that can change the face of your brand on social platforms.

Socialbakers

Social Media Analytics Tools

Promoting your brand using Socialbakers can be one of the best choices regardless of size or industry. The tool allows you to perform analytics and social listening using predictive AI analytics, auto-content suggestions and competitors move – all combined in one dashboard.

It also comes with tram collaborative community management, one-calendar publisher and content creation hub so you don’t need to switch through other systems for getting appropriate results.

Quick Features

Deep Content Intelligence: Watch a comprehensive overview of your content performance along with the auto-suggestive trends for generating creative content.

Tracking Performace: The tool works on the Performance Prediction algorithm by grading your content from A+ to D thereby allowing you to spot patterns of organic engagement, most viewed images and content types.

Awario

Awario

Awario | Social Media Analytics Tools

The tool helps your brand to build an online brand reputation and also tracks the number of likes, shares and comments from any social platform.

Using this social media analytics tool, also allows you to act fast and give quick responses directly from the feed. You can engage in a deep conversation with your comments and increase organic users using the awario tool by automating the conversations.

Quick Features

Gives Quick Responses: Using Awario, you can search trending conversations by engaging with the targeted audience from their feed.

Identify Influencers: You can track your targeted audiences by age, gender and demographics that helps to build your brand reputation.

TalkWalker

Talkwalker

Social Media Analytics Tools

Do you wish to analyze campaign measurements with an effective advertisement? Well, try Talkwalker for getting the full scope of social conversations regarding your brand across different social platforms. 

Quick Features

Trending Score: The tool creates a unique trending score for showing the latest trends without indulging in any deep searches. This way, you can always stay updated with online trends.

Virality Map: The tool also helps to tracks social media posts from different perspectives along with all the minute details and trends across the globe in the form of a visual graph. 

Sprout Social

 | Social Media Analytics Tools

SproutSocial is one of the most favourite social media analytic tools in the market. It lets your brand connect with the targeted audiences and increase engagement on the global level by focusing on social media management, data and employee advocacy. 

Quick Features

Smart Messaging: The tool comes with a special inbox that allows marketers to gather messages from all various social platforms in one spot.

Automated Twitter: You can also measure Twitter performance with auto-suggested replies to upcoming tweets and trending posts. 

Iconosquare

 | Social Media Analytics Tools

Iconosqure allows publishing metrics in order to improve social media campaigns. With the help of this tool, you can schedule your posts according to the different time zones and also gain additional insight into post engagement.

Quick Features

Suggests the best time: We’re aware of the chronological algorithm of Instagram and hence to combat that, Iconosquare provides suggestions about different time zones for better posting.

Tracking Hashtag: Hashtags are very crucial for trending any conversations on social media. Using this tool, you can discover the right hashtags for their next posts.

Khoros

The Khoros analytics platform is widely focusing on customer service and satisfaction. They consider digital security and provide deep analytics for better community management. Using this tool, you can easily resolve the needs of the targeted audience.

Quick Features

Faster Messaging: The tools allow you to message your users fast and in real-time. It also offers analytics about your users about demographics, age and interests.

Khoros Bot: If you find it difficult to answer your users on a quicker basis then Khoros bot has got your back. Using the automated bot, your users do not need to wait long for getting effective solutions.

BuzzSumo

This tool is widely known for content marketing analytics across the globe. Due to its high-performing platform, it helps to generate deeper content insights and monitor content performance from every aspect. It is believed that content marketers find BuzzSumo as the best solution for measuring how their articles perform on the web

Quick Features

Content Analyzer: Content marketers can search for any content related keywords with unlimited searches for a wider content engagement.

Question Analyzer: The tool helps to generate metrics for interacting with different sites such as eCommerce, Quore and much more.

HootSuite

Hootsuite

This tool is one of the oldest ones for the social media analytics world. Marketers genuinely rely on their highly rated and fast-paced scheduling capabilities. For many years, the tool is promising in developing huge analytics in terms of marketing, content and publishing posts. 

Quick Features

Schedule Content: The tool allows you to automatically schedule posts as per your desired time to increase user engagement.

Hootsuite Impact: Provides real-time strategy along with recommendations for increasing social media engagement and performance.

Sprinklr

Sprinklr

Client associations and client experience is the strength of Sprinklr’s clients. Advertisers can generally depend on Sprinklr to assist with local area promoting, and web-based media showcasing. The tool can assist advertisers with tuning in and draw in with discussions across online media channels, permitting advertisers to truly associate with their clients. 

Quick Features

Execution Benchmarking: Marketers can utilize Sprinklr’s benchmarking measurements to see where they remain against their rivals and create high experiences for their next campaigns.

Social Listening: Sprinklr assists advertisers to tune in to profiles across different channels, furnishing them with clear details and visual diagrams

KeyHole

Keyhole

Numerous web-based media marketers around the globe use Keyhole for tracking hashtags. Keyhole can follow hashtags and give complete measurements to online media marketing. Keyhole takes its online media examination further with influencer measurements to different influencer profiles and associate hashtag measurements and catchphrases. 

Quick Features

Simple Reporting: Keyhole makes it simple for advertisers to make, share, and download reports, all very quickly. With simple to-understand diagrams and perceptions, advertisers can show and clarify reports with certainty 

Verifiable Reports: Marketers can get information on more established reports as long as 5 years previously. That way, advertisers can reanalyze their online media execution to grow more experiences for future goals

Takeaway

Here we come to the end of the blog. We hope this article helps you to find the most suitable analytic tool for your brand. If it still seems troublesome then do not forget to connect with our marketing team.

Author Bio:

Name: Bhavik Soni

Bio:

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.


Your Way To TikTok’s For You Page Starts Here

Like Instagram or Twitter’s ‘Discover Page’ where you can get featured and end up getting much higher reach and engagement rates, TikTok also has a Discover Page going by the name, ‘For You’ page.

Indeed, everyone’s looking to get famous on TikTok, trying every way possible to achieve this goal.
The most popular and efficient way to get a lot of engagement and reach on your content is by bringing it to feature on the For You page.

Over time, users have come up with different theories trying to crack the algorithm of how the For You page works once and for all, but nobody has been able to figure it out.
If you’re feeling confused regarding the For You page, like many other people, this article will try clarifying all the question marks about it.

What Is The For You Page?

The For You page has the utmost importance on the app because it is the main landing page when you open the TikTok app.
You can keep swiping down, and new videos will keep on appearing.
The ForYou page is the page that can get your content the highest amount of likes, views, and engagement rates because it’s the ‘face’ of the app; it’s the first page that any user sees when logging into the app.

Just like any other good mystery, nobody knows for sure how you can make your content appear on the ForYouPage, but we’ll look into some potential ways to help you achieve that.
One thing we know for sure, though, is that by getting a mass of followers supporting your TikTok profile, you boost your social media presence tremendously and bring it to sky-high levels.
Buy TikTok followers, see how sponsors reach out to initiate a campaign with you!

Upload Content Regularly; Don’t Neglect Your Fans!

First and foremost, whether you’re new to the app or you’re already a TikTok veteran, uploading content regularly should be the mantra according to which you’re working.
We’re well-aware that in the beginning, it’s much more exciting and natural to upload new content every day, but the real test begins when you already know the drill, ‘lived’ it for a while.
and now comes the struggle of creating great content without ease.

In such a thriving atmosphere as TikTok, the saying, ‘only the strong survive’ is an absolute truth.
If we don’t keep our eyes on the prize, coming up with the most initiative content ideas, we’ll lose our audience.
The social media audience is harsh and unsentimental, and TikTok’s users are no exception.

Using Hashtags

Any TikTok expert will tell you that Hashtags have a great impact on determining your content’s success.
Hence, people use hashtags frequently to promote their content and to increase their content’s reach.

To optimize your hashtags’ use, we recommend researching the most trending hashtags in your niche to find which ones perform better with your content.
If you’re not following the most leading accounts in your niche yet, this is another recommended step to take.
Following influencers is a solid source of inspiration in case you’re running out of ideas.
Moreover, these influencers are potential users to collaborate with and grow both sides’ profiles together!

Create Uncompromising And High-Quality Content

Many people believe that the number of people watching your videos from start to end affects whether your content will appear on the For You page or not.
Therefore, your content’s creativity is the most significant determinant of your video to hit the For You page.
The first 2 seconds of every video are most crucial in convincing anyone watching it to keep up until the end rather than browse their feed instead.

Make sure to use your big guns already at the beginning of the video.
Inserting text overlays in your video to provide smooth transitions is another strategy to make it more engaging and fun.
As long as your content is highly engaging and creative, even 10 people watching these videos from start to finish will start the snowball effect going, and TikTok’s algorithm will automatically recommend it to 100 other users.
This way, the content benefits from the algorithm’s organic promotion boost until it appears on the For You page.

Follow The Trends

One other common theory is that people should constantly follow occurring trends to increase their chances of getting a For You page appearance.
This method is also called Trend Surfing.
What users are expected to do is following the latest trends and make content related to that.
For example, short dance videos are always trending on TikTok.
If you haven’t tried one of those, now’s the perfect time!

Conclusion

It’s important to remember that all the methods mentioned above to promote your content are mere theories; they could work for your best friend but not yield the desired results for you, or vice-versa.
In short, the mandatory starting point for every TikToker who wants to go viral isis creating new engaging and creative content.


10 Interesting Tips and Hacks for TikTok Marketing Worth Knowing

Before we talk about TikTok marketing tips and hacks, let’s take a short look at how the app works and why TikTok is great for marketing. 

TikTok is one of the most popular social media platforms in the world, and it has 800 million active users worldwide. It is completely based on short form videos with a time limit of 15 to 60 seconds. 

Most business people consider TikTok is only for a younger user base. In fact, TikTok is now reaching a huge number of people across the world. According to the data, 38% of TikTok users are nearly an age 30 and above. 

If you are a business looking to increase potential growth and user count, you can use these 10 tips and hacks for your brand. It can help to enhance your marketing to a higher level!

Now, we are entering into our main topic!

1. Switch Over TikTok Business Account 

Before starting any marketing strategy, you should switch over your personal account into a business account. As well as on TikTok, switching business accounts is essential to enhance your marketing growth. 

To switch over TikTok business account, 

  • Go to the TikTok app and click the “Me” icon at the bottom screen. 
  • Tap three horizontal dots on the top of the Me page. 
  • Click manage my account->switch to pro account->business account.

Then choose the category that fits your business, which helps to receive valuable content. With a TikTok pro account, you can use TikTok advertising features and access your account metrics. It provides the stats about your audience and the overall performance of your videos and TikTok profile. 

2. Be Unique To Build Your Brand 

TikTok is one of the most popular social networks in the last few years. It is more popular for fun and creative content, so you can easily build your community with your unique content style. 

When you want to succeed on TikTok, you have to be unique and authentic! Think about the fun, creative, and entertaining element of your brand and follow the way to express your brand through TikTok content. 

Spending some time on TikTok is one of the best ways to build your TikTok community. You can find more videos to see how people are using this platform and find the right time to promote your content among a wider audience. 

3. Share Engaging Contents And Provide Value 

There are several types of content ideas you can create on TikTok. But if you’re looking for specific ideas, providing educational content or telling a story is a great way. 

According to the data, the most successful TikTok accounts show people how to use their products and services. For Instance, travel, fashion, and food brands promote their content through TikTok tutorials. 

As for sharing engaging content, this is an effective way to build trust with your audience!

4. Use Trending Hashtags 

Hashtags are an excellent way to run successful marketing campaigns and reach your brand across the world. If you want to constantly increase your engagement rate, adding a trending hashtag is essential. Because hashtags help for your social media reach and build a social presence. 

Here are some benefits of using the branded hashtag: 

  • To track competitors
  • To identify the reach of your content
  • To get more followers

For marketers, you can show your videos relevant to your campaign if you focus on relevant and trending hashtags.

5. Create User Generated Content 

User generated content is the basis of TikTok’s growth and success! UGC content helps to drive better engagement than brand generated content, which can help to increase brand awareness. 

UGC can be defined as content created by customers, partners, influencers, and other business people. It serves as excellent social proof and brings your brand’s promises into perspective. 

If you’re not a creator but run a business or brand, you can share videos using your products or services. It is one of the best ways to encourage your community without needing to push sales content. 

6. Create The Beginning Attention 

TikTok is undoubtedly growing right now, and most brands use TikTok to increase their posts’ engagement. There are tons of videos posted by users every day, so it is hard to get attention from your audience. 

If you convey your brand message from the first few seconds in your content, you can maximize more TikTok video likes to grab audience attention. A video with more engagement will increase your brand awareness, drive traffic and get more followers within a short time. 

So, it is important to make your TikTok video that grabs attention from the beginning. When you spend more time on TikTok, you will start to notice trends and get more ideas to inspire your audience. 

7. Make Your Videos Short And Simple

If you want your audience to watch your videos, again and again, you just need to create your videos short and simple. It is one of the effective ways to go viral on TikTok and achieve big reach quickly. 

On TikTok, you can share up to 1-minute videos, but the short form videos are more popular on TikTok. So, you can share 7 to 10 minute videos to get more reach on TikTok. Because most people love to watch short videos and it is becoming popular on TikTok. 

But all of your videos need to provide fabulous and worthy information!

 8. Cross Promote Your TikTok Videos

Currently, most people upload their TikTok content on other social networks like Facebook, Instagram, and Twitter. It is a good strategy to drive awareness of your TikTok account and increase your followers count. 

For Instance, 

If you have a business profile on Instagram with more audience than TikTok. So, you can share your TikTok videos to your Instagram profile, and then you will get a chance to show your videos to your Instagram audience. 

If they love to watch your videos, they will track your TikTok account and see more of your videos and follow back you on TikTok. 

 9. Partner With Perfect Influencers

Similar to other social platforms, TikTok influencer marketing plays an important role. Working with influencers or creators is a relatively low investment and low risk for brands into the TikTok platform. 

Are you looking for a way to reach a wider audience in a faster way, you have the option to collaborate with influencers. Nowadays, most people are likely to purchase products and services based on what they see from their influencers. 

But, finding the right influencers is important for your brand exposure. Therefore, find their posts and followers’ activity then you can make your decision.  

 10. Take Advantage Of TikTok Ads

TikTok provides an amazing and formal advertising system! It is suitable for your brand, product, and services that will drive awareness. Here are some TikTok advertising types: 

  • Infeed Native Ads – It is a full screen ad, and it is similar to Instagram stories ads. These ads help to add your website links and order buttons within the ad. 
  • Brand Takeover Ad – It is the purest form of TikTok ad because it allows only one brand takeover per day. You can add multiple images, short videos, and gifs to this ad. 
  • Hashtag Challenge Ads – These ads will directly take the users to the page of challenge rules and instructions. The ads reach can be calculated by the insights of banner views, user generated content, and engagement rate. 

Conclusion : 

TikTok is undoubtedly a perfect social media and brand promotion platform across the world. If you run a small business and want to promote your brand, you can use these 10 tips and hacks for your TikTok marketing. It can help you to succeed on TikTok within a short span!

Thanks for reading this article!

Author Bio

Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!


Using Instagram For Business In 2021 – A Complete Guide (For Marketers)

Short Introduction on Instagram:

Instagram has more than one billion active users per month and posted more than 500 million Instagram stories. Instagram is the second accessed platform after Facebook. Approximately an individual user spends 53 minutes per day. Also, more than 25 million business profiles are there. 

Based on the 2020 report, 90% of Instagrammers followed at least one business. 83% of Instagram users have discovered a new product or service on Instagram. 

According to the survey, Instagram can help to enhance your business and reach out to your target audience. Instagram offers you to promote your brand, product, and services in a friendly way without aggressive selling to your customers.

Ready to learn everything about Instagram marketing tactics? Let’s move! 

1. How To Create an Instagram Account for Business? 

The essential note about Instagram is the design of the content. If you want to shine among your audience, your post should attract them, and you need to post regularly. 

To start downloading the app from the App Store or Google Play store based on specific mobile users. You can’t upload any content from the desktop, but you can view all the content via desktop. 

After you have downloaded the app, you can enter the details such as Name, Business Name(the viewers should easily recognize it), upload your profile photo, and set the username (it’s displayed on the screen). 

Note: The business name & user name should be unique to your profile, then only users can easily find your Instagram account. 

2. Optimizing Your Instagram Account:

Step 1: Set Profile Picture

After entering the account, you can set your profile picture of your business account. The picture should be relevant to your business and unique. Your profile picture creates the best impressions when your viewers view them. Or else, you can use the brand logo on your profile. 

When you’re going to set the profile, it automatically crops around the circle. 

Step 2: Add Instagram Bio

Instagram allows 150 characters maximum in your profile below. So, directly tell them to viewers who you’re and what’s your brand about. Without hiding, explain the brand to all the target audience. 

Note: Instagram bio isn’t searchable, so you don’t need to add the hashtags or keywords. But you can place your website URL in your bio, which increases your website traffic. 

Step 3: Managing Your Instagram Settings

Tap the three stacked lines that display on the upper right-hand side of your Instagram profile. Then click settings, which appear at the bottom of the screen. Now you can see more options, and if you want to change, you can do such as change password, see all posts which you have liked, enable notification, etc. You should check the below things right away:

  • Story Settings: Tap Instagram settings -> Story to access your controls. You can give access now by clicking the icon which appears on your right side. We recommend that you will get Instagram story views from non-followers, which help to improve brand engagement.
  • Switch to a Professional Account: Instagram allows you to do business and reach out to more audiences. Instagram’s Business Tools offers to make it easy for Instagrammers to contact you and provides you with in-depth insights. 

Go to settings -> Click account -> Tap Switch to Professional Account to change to access these features. 

  • Comments: Instagram gives an excellent option for you and your brand that hides options. After posting your brand images or videos, you will get positive & negative comments from the viewers. In case you feel those comments are against brand values or offend your audience, you can hide all the comments. 

From your settings, Tap Privacy > Hide Comments to update

3. Types of Instagram Posts:

Once you have optimized your Instagram profile, you can now start to post awesome content. 

Let’s discuss the different Instagram post types that will suit to enhance your brand. 

  • Images:

The ultra common post on Instagram is posting images. You can share a variety of posts about your brand. If you post photos in different ways, it helps to engage your followers as well. 

Try to shoot lifestyle shots and behind-the-scenes for brand advertisements. For instance, Nike is one of the popular Instagram brands that contains concerts, real athletes, and other types of content that promote your brand personality. 

  • Behind-the-Scene Posts: 

These posts explain a part of the business to viewers who didn’t see the post usually. Authenticity is the key to success! Hence, every post should be important and attractive. For example, Aeronaut brewing is one of the US companies that provide their company culture and the working process by marketing its employees at work.

  • Influencer Posts

Collaborating with Influencers has an excellent strategy to improve your business and quickly reach out to your business among the target audience. Who’s an Influencer on Instagram? A celebrity or famous public figure is an influencer who can promote your brand. One of the excellent benefits of influencer posts is impressing the attention of the audience. 

For example, Goal zero works with the photographer and rock climber Alex Honnold using one of its solar power charging stations. Goal zero has reached several audiences, and also Alex gained five lakhs followers to their Instagram. 

  • Motivational Posts

Making motivational quotes for your brand will change your audience’s mind. Also, it helps you to engage with viewers and stimulate curiosity about your brand. Finally, your posts amplify your brand on Instagram with a loyal audience. If you want to add text and photos, you can use related apps such as Quipio, Typic, etc., that create consistent brand guidelines.

For instance, Myntra.com is the famous online shopping website in the world. They shared the product motivational quotes when clicking the brands via phone. So, the audience mindset is good about that product. 

4. Instagram Marketing Strategy:

Instagram is a unique platform compared to all social media websites. Everyone can build a business using image posts and video posts. But, you should know what type of strategy you will use in Instagram marketing. 

Here, we will talk about 5 Instagram marketing strategies that you can apply:

1. Get a Clear Idea About Instagram Goals:

Before you do anything on Instagram, you have to set your goals about Instagram marketing. When you have raised the question to common users, “Why are you on Instagram?” they replied, “everyone else there, so I am there.” It might be suited for ordinary people, but as a marketer, it didn’t set! If you want to be successful on the Instagram platform, you must have clear goals and purpose to justify your energy, time, and monetary investment.

Instagram allows you to do any type of content such as product images, user-generated content(UGC), etc. After posting every video, you can measure your performance using Instagram Analytics tools. 

2. Post Your Instagram Content Regularly:

Adding a picture or videos to your Instagram profile once a month, it’s not an efficient strategy to increase your brand to the world. Even the profile wouldn’t call that an active profile. If you want to make your brand fresh and reach the audience, you can regularly post images or videos. In this case, you can make more followers to your account.  

We would recommend that you post 2-3 posts per day, but those content should be related to your brand. If you share a lot of content each day, it’s the best way to share your Instagram story. According to the research, the top brands are posting content 1.5 times per day. Approximately, it comes 10 to 11 posts per week! 

3. Find Your Target Audience On Instagram:

Determine your target audience you want to reach before you start marketing on Instagram. If you have any marketing strategies, you choose the right people to keep your efforts consistent. Remember that you should consider factors such as location, age, gender, interests, income, motivations, and pain points.

You don’t know where to start? Check out the popular events and famous hashtags that are related to your business. And see your competitors who’re using and engaging with hashtags and check their brand profile. After viewing the competitor’s account, you know who’s your niche. Instagram is a great place to make it easy and define your audience.

4. Increase Your Instagram Followers:

Increasing your followers to your account takes time & energy! But if you want to quick followers to your account, you have to focus on some strategies. 

  • Your Instagram username must be searchable and recognizable.
  • Fill out the bio section (don’t use keywords)
  • Add logo & profile icon (the set brand icon is good)
  • Include high-quality posts ( When user see your profile looks empty, viewers get disappointed)
  • Start follow related accounts to your business
  • Adding your website link in the bio helps to know more details about the product. 

5. Convert the Instagram followers to customers:

As a marketer, the common goal is to increase the reverence of their products. So, what are the steps you will do to convert the followers to customers? 

  • Promotions 
  • Run contest
  • Release Product Teasers 
  • Live launches
  • Do a video about product specifications. 

Wrapping Up:

Instagram is a fast-growing platform at such a rapid rate, and it creates sense to use the platform as a standard method of driving sales. As you have seen the list, Instagram has great features that offers marketers to sell and buy items directly through its platform.

Author Bio

Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.


5 Tools for Technical Writing that are helpful in Digital Marketing

One of the reasons why digital marketing is trending is the ease to know the brand or their products by the customers.

This is possible because of the opportunities that content marketers get in digital marketing. The technical writing in this marketing helps to make customers understand the product or service.

The biggest of technical writing includes the conversion of complex concepts into simple and understandable concepts that can help the users to know the product better.

The communication with the technical writing helps the brand to engage better with the users that are willing for their products and this way, the trust of the customers also increases.

If you don’t know about technical writing in digital marketing or the way of writing, then this article is for you. Reading this will benefit your marketing efforts especially from the aspect of the content.

What is Technical Writing and how it benefits Digital Marketing?

In simple words, technical writing is the concept of writing about a specific product or technology where it is usually used to explain the overview and usage of a technical object.

For example, a guide to using software which is also known as a manual is considered to be technical writing because it includes all the steps and overview of using the specific software.

However, technical writing is usually used for guiding the non-familiar person to use the specific software. Technical writing is popular because of the way it is written and you should know that technical writing means technical communication.

For conveying complex concepts into simple language, technical writing is considered to be a part of a digital marketing strategy.

Below, we have listed some of the benefits of technical writing to digital marketing:

  • Digital advertising is common for attracting a new audience over electronic platforms and this writing provides clear communication for the users. This way, the engagement level increases between the new audience and the brand.
  • Technical writers consider the audience when writing and this way, the content is written according to the users.
  • This writing provides efficiency to the brand like more users will understand and take interest in your products.
  • It is cost-effective as you get more outcomes because of the interesting content that users get.
  • Users don’t need to get the services of a professional or concerned person for the product instead the technical writing can help them.

Writing this type of content is not much difficult in today’s digital world because there are multiple tools for writing the same.

Below are some of the tools that can help you to write better technical writing that would increase the Return-on-investment for your digital marketing efforts:

1.   Grammar and Spell-checker

The grammar is one of the important elements in the accuracy of the content. Usually, it happens that the content writers make mistakes when writing the content for technical products.

This can create some problems like raising misunderstanding to the customers and operating the product in the wrong way.

Making some major mistakes in the documentation of the product can cause a decrement in the brand reputation and this regard, you should consider making your content appropriate.

There are various tools available on the internet that can help you to correct your grammatical mistakes as well as spelling mistakes.

Tools like Grammarly, wordai can are intelligent enough to correct most of your problems. These are available for free while it gives suggestions to improve the clarity, punctuation, and delivery of the sentence in your writing.

2.   Image Editor

In technical writing, this is obvious to add the images of the product or use the screenshot (in the case of a digital product). This increases the clarity of the writing and users can understand well.

However, an online image editing tool can help you in this regard for instant editing and then adding it into the writing.

These tools can help to resize the images, crop them, or any other editing that can help you in this regard. However, you should always consider making your images optimized for better results especially when posting on digital platforms.

3.   Online Text Editor

Sometimes when you are posting the content, you might want to improve the writing and for this, it’s quite difficult to open the document again on your computer and then upload.

Instead, you can use the online wordpad that can help you in editing your article instantly without closing the window and open Microsoft Word.

An online text editor is usually free to use while it offers the same features as provided by the other famous word processors.

Through instant editing, it’s easier for the technical writers to modify and publish quickly. Whether you want to edit the text, add headings, insert links, or images, the online word pad is very helpful.

4.   Screenshot Tools

When you are selling digital products like software or web tool then you need to make technical writing that has some real examples.

For example, you are telling the way to register on a website but until you include the screenshots of the real interface, the clarity of the sentences wouldn’t be improved.

In this regard, you should take a screenshot with the screenshot tools and add the image to your writing.

There are multiple free tools for taking the screenshot like a light shot but the Window itself has an option for taking screenshot which is known as the “Windows Snipping tool”.

5.   Video Editing Tool

Along with the images, videos are another important element in digital marketing which also increases understanding of the customers when reading a technical guide.

Video editing is usually beneficial for making your video directly to the topic. For example, if you make a video about operating a machine then it would be much better to make a video.

However, if you make a video then it might get lengthier to an hour which is usually unwatchable for most of the users.

You should edit your video to make it shorten and remove all the unnecessary elements in the video.


7 Powerful Instagram Tactics To Improve Your Online Business

It is a primary key for businesses to have a social media presence to hold. Without Instagram, your social media strategy would be incomplete. It has become the best platform for advertisers, brands, consumers alike. Instagram has 800 million monthly active users, and 500 million Instagram profiles are active daily. 

Here is another interesting factor for you: On Instagram, 70% of hashtags are branded. 

It defines, if you are not active on Instagram, then your competitors will easily overcome you. 

If you already have an account setup, then you are on the right track. But just having an Instagram account does not increase your sales. So if you want to increase your sales and want money from Instagram, you need to come up with a feasible strategy. 

This post will guide you on the right path with seven ultimate strategies you can apply to your Instagram marketing today. 

Let’s begin


1. Increase Your Following

Growing your follower base is the first important thing when it comes to Instagram’s marketing strategy. You will struggle to get your post seen if you have a very less number of followers. It is not easy to increase your sales without followers. If you just created your Instagram profile, it can be frightening to start with number zero. But if you are a brand, you can get many chances to grow your Instagram account because brands are the best place to start looking for followers. 

More than 73% of users follow brands because they are interested in the product or service offered by those brands. If your existing followers are also interested in your brand, tell them about your page and ask them to follow you. 

Another great way to get more followers is by following other people. Find followers related to your target audience. It is the best strategy when it comes to driving sales and generating new leads. Once you have tons of followers, it is very easy to drive more sales. 

Pro tip: Don’t follow random users. 


2. Post Content Regularly 

It is not an effective strategy if you post a picture or video only once a month or randomly. It wouldn’t even call it an active profile. Always you have to maintain your brand as fresh in the follower’s mind. At the same time, you don’t want to deluge users’ feeds and be considered annoying. It would be best if you found a balance here. 

Posting more than one time per day is recommended. If you want to share a lot of content each day, better add it to your Instagram story. Many top brands post an average of 1.5 times per each day. It comes about 10 or 11 post power week. So you need to recognize and plan this timing and post according to that.


3. Don’t be too salesy 

Obviously, you want to get more sales. But it doesn’t mean that everything you post should be in the type of product promotion. They all annoy your followers and end up having the opposite effect. So always mix up your content like posting funny content, posting pictures of your employees, etc., related to your brand. 

Research says, 46% of users unfollow the profiles because they post promotions too habitually. So always do your post promotions casually. Keep it short and to the point. 


4. Go Live 

One of the best features of Instagram is Live videos. Users love it, and many brands are using this feature as an advantage. Using this live video, you can connect with your audience in real-time. They can comment on your videos while you are broadcasting. Make sure that you are responding to their comments and try your best to acknowledge those users. You can also try to get featured on live videos of other profiles to promote your brand. They result in increasing followers, give you more new audiences, and drive more sales for you. 


5. Make use of Stories 

Stories are a great place to add daily content. In a story, you can post your content multiple times per day. It won’t deluge your followers’ news feed. But it doesn’t mean you can post overboard, post different pictures and videos every day. People won’t look at each one, so it is a waste of your resource and time. Stories will disappear after 24 hours, so make sure your timings of the post in the story are relevant. You can also make stories to discount offers, run contests, etc. Product videos serve as excellent content to upload to Stories. People who have started a new venture can upload product videos to capture Instagram story views in large numbers thus improving overall engagement. If you want your product to reach many audiences, expanding story views is the best strategy to follow. So try to create more content to engage your audience. It will make it easier for you to reveal your brand to a wider audience. 


6. Partner with Influencers 

One of the extremely efficient tactics is using influencers to promote your product, brands, and services. 94% of marketers say that one of the most effective strategies for their company is partnering with influencers. It is because the followers of social influencers will trust them. 

Most people are likely to follow micro influencers’ recommendation and believe these influencers are more knowledgeable. Getting influencers to promote your brand will get you more sales. 

Across the globe, Instagram is the primary social media platform for influencers. So choose the right influencer for your brand and drive more sales. 


7.Use Shoppable Post 

You need to take advantage of shoppable posts if you have an e-commerce brand. Using this, you can directly sell your products through Instagram. It increases the chance of getting your customer to buy something. To purchase your products, you rely on consumers’ navigation to your website. It is much easier than searching manually for the product on a web browser. These posts increase the conversion lot. 


Conclusion 

To sell products, you can depend only on website traffic. So take advantage of other distribution channels also. Since Instagram is growing rapidly, make use of this platform as a primary way to increase your sales. Instagram has all the features that allow brands and businesses to sell their products directly using this platform. All of these strategies will help you raise your Instagram presence and increase your sales. 


Author Bio: Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.


11 Competent Ways To Use Twitter For Lead Generation

Do you use Twitter to increase your budding customers? Or, just pinning your Twitter followers?

Twitter is the most dominant and lucrative social media site, especially for business owners and marketers. Twitter holds 330 million active users, with 145 million daily active users, and roughly 500 million tweets were sent every day. Though, some people believe that Twitter’s popularity is low,  but many people are still fond of this app. It offers plenty of benefits like you can enter on Twitter to explore what’s happening in your surroundings, current news, information, and more. For business people, it’s best to provide satisfying customer services. And you connect with influencers and your followers.

Just look at Twitter statistics over the business. 

More than 66% of the running their business on Twitter 

Approximately 90% of people willing to purchase once they visit any brand or product on Twitter 

This shows that you can easily build your potential customer on Twitter. Let’s see some hacks which help to improve your lead generation. 

Optimize Your Twitter Bio

If you are new to Twitter for business, you have to create a separate account for your business. Once you opened a Twitter account for business, start to fill details in your Twitter bio. Remember, Twitter bio is the first stuff your audience will spot on your account. It must be impressive and eye-catching with informative info. Don’t think it’s just a 160 character, but still, it will create a significant impact.

An attractive bio is an important part of a Twitter marketing strategy which implies that you should take some effort to craft a perfect one to draw the attention of a large crowd of new people. Ensure that your bio includes the following:

  •  Place the links of your excellent and latest content 
  •  Provide the link of lead magnet and email newsletter 
  •  Add call-to-action to your desired landing page 
  • Include hashtags and keywords related to your business, brands 

For further tips, you can refer to the top person’s bio to get ideas from them.

Include Text To The Profile Image 

When people enter Twitter, the first thing they get caught is your profile picture, which is at the top. Now you will understand why it’s so important to include text under your profile image. Even if people don’t see your bio, ultimately, they will spot your profile picture. In that profile area, you can include your business slogans or tagline of your brand, product. You can point out any new addition of your product or services; you can advertise your venture via hashtags. You can add CTA for your promotion. Did you know? You can add links to your Twitter header image, but remember to make it catchy and easily memorable. 

Be Aware Of Whom You Are Interacting 

Suppose your motto or objective is to maximize your lead generation, then it’s significant to know your audience’s mindset and behaviors. If you know your target audience’s info like their interest, active time, then it’s effortless to interact or target them.

You can use Twitter analytics to find more about your audience. To get this, go to the profile page, choose the analytics option, and spot a summary of the activity of a particular month. When you scroll down, you will see the previous month’s summary.

You can use this link in the navigation bar to know your tweet impression and more details about your tweets.

The audience is the most dominant option for lead generation since you can receive general info about your Twitter analytics. Use a selector option to know about your Twitter users, followers count, and organic audience( they are not your followers) for your account. Use your Twitter analytics option wisely to gather details about your audience and account.

Create Engaging Tweets 

Your tweets should be short and concise; most people prefer short tweets to lengthy ones. Avoid posting, same kinds of tweets; experiment with all kinds of content for your tweet. You can try images, videos, polls, giveaways, which will bring more lead generation. Try to share less promotional content. Add emojis, hashtags, images in your tweets to gain more engagement. Don’t forget to post frequently in optimal timings.

Include Live Videos  

One of the fantastic strategies to reach your target audience on Twitter is through videos. By the research study, it shows that video gets three times more retweets than gifs and images. Video content is the trendsetters of all social media. More than 80% of people like to watch more live videos from the brand side. After creating and posting live videos, you must keep track of the amount of engagement your videos receive. There is no point in just posting a lot of videos and getting no engagement at all. Every video on Twitter must have a good number of views so that people who watch the video will suggest it to their friends and community. In such situations, you could get Twitter views to make your videos appear popular, so that it gets more views in the future. 

Make Use Of Hashtags 

You can use hashtags to bring your tweets in front of your target audience. The best plan is to find the famous and most used hashtags from your audience. Then use those hashtags in your content to get a lot of engagement. Twitter suggests trending hashtags from your surroundings. You can create your own hashtags, ensure it connects with your content or business. Include a limited number of hashtags.

Try Influencer Marketing

You can try influencer marketing to wider your reach and increase your sales rate. Influencers have instant power to gain massive exposure to your brand or business. You can use tools to find the best influencer for your account.

Engaged With Your Audience

Always attempt to engage with your followers in all possible ways. First, respond to their action towards your content. Reply to their questions, ask your audience for feedback or opinions. Create a strong bond with them, value their timings, and appreciate your loyal followers.

Twitter Chats 

Twitter chats are the discussion that takes place on Twitter about a particular topic. Through Twitter chat, you can meet a group of audiences in one area. Either you can run a Twitter chat or participate in it. Both effectively reach a new audience, where you can speak more about your brand or business.

Start Twitter Contest

Contest or giveaways is a fun way to gather your audience and to get connected with them. Depending on your business, you can run any of the games, but make sure it must be exciting.

Twitter Ads 

You can make use of Twitter ads to maximize your visibility and reach. Relying on your necessity, objectives, you can select your Twitter ads. Twitter ads offer many options, the selection you can pick any of them.

Conclusion

We hope that the above hacks will help to grow your lead generation effectively. Make sure you have built the right marketing strategies to proceed with your actions; don’t hesitate to change your marketing strategies. Be fast to adapt to any new trends or updates from Twitter. Always keep your eye on trending topics and hashtags to use them in your content.

Author Bio

Kaira Ralph works at Rousesocial as a social media strategist and a content writer. She contributes a lot of articles focusing on the latest social media trends to many blogs across the web. Her passions involve reading, painting, and traveling.