Dental Marketing Strategies That Actually Work | INA Marketing Series

Dental Marketing Strategies That Actually Work | INA Marketing Series

Here at iNA, we are starting a new series of blog posts dedicated to best marketing practices for specific industries that some of our clients and readers operate in. As always, these articles are written by INA staff members. In this case, we’ve specifically asked a writer who has expertise in the dental industry to write this article. To all the dentists out there, we hope you enjoy these top 5 foolproof dental marketing strategies to attract more patients this year!

Top 5 Dental Marketing Strategies To Try This Year

On average, a solo dental practice requires more than 20 new patients every month (at the lowest) for it to grow and succeed. However, the problem is that traditional dental marketing practices will not get you this figure. We are living in a period where more than 90% of customers go on the web to find a local service. And since most potential customers are not searching for a dentist via traditional media (TV, radio, newspaper, etc.), you will need to embrace a new set of marketing practices. If you are looking for marketing best practices, Here are a few of our recommended best practices:

1. Personalize Your Content By Considering Unique Patient Experiences

More than half of all your potential patients depend on online content to look for a new dental care provider. Besides, nearly half of new patients want to go over more than five online reviews about a dental practice before booking an appointment. Online content is the lifeblood of most dental care marketing campaigns. However, as dental practice marketing matures, so will the nature of your material. An essential aspect of creating content which connects with prospective and already existing clients is personalization, which implies tailoring content to meet the needs of your patients.

In fact, statistics show that more than 90 percent of marketers believe that personalizing content is vital to the current as well as the future success of your dental practice. Besides, personalized content achieves more than 40 percent better results than content that is not personalized.

For proper marketing, you can start by targeting the most straightforward information in your database – phones, emails, and names. A majority of website visitors will give this information to you in exchange for highly-valuable content like a dental eBook. Once you assess this data, you could begin lead-nurturing campaigns by giving your prospects access to more in-depth content with more information to be exchanged.

2. Search Engine Optimization Coupled With Content Conversion

Very few dental practices would talk about marketing without holding a conversation about search engine optimization. These functions go hand in glove. According to the marketing experts, search engine optimization techniques and content have now become integrated and are merging into one feature. The marriage of SEO and content impacts these performance metrics: traffic, engagement, and conversion.

So what makes search engine optimization a marketing best practice for dental practices? To begin with a remarkable statistic, close to 52% of digital marketers understand that confidence in search engine optimization techniques is vital for the long-term success of your content marketing efforts. Besides, organic search has been found to drive more than half of the total content consumption.

To leverage search engine optimization as a marketing best practice, pay attention to metrics that track how your potential patients engage with the content you post. This way you can identify what generates user interests and results in leads that take the next steps towards becoming a dental patient. You should also look at how your patients engage with the various types of content in different channels and at the various stages of their customer / patient journey.

3. Marketing On Social Media

In the years to come, most healthcare professionals are expected to spend a lot of time on social networks, and this will result in an increase in social media budgets. A crucial aspect for the success of the anticipated expansion is understanding the patients’ reasoning. For example, most patients want insightful interactions and consistent brand messaging anytime they wish to schedule an appointment.

There are several ways through which dental practices can leverage social media marketing and they include asking their existing patients about their experience interacting with the brand on social media, determining the networks best for your dental practice and spend a lot of time creating a strong social media presence there, and reducing the time you spend on social media networks that do not deliver brand awareness and lead generation.

4. Mobile-Friendly Marketing

In the year 2017, more than 50% of smartphone owners were found to browse dental care related information on their handsets. So when your prospective patients are wondering where they should go for help when they have a toothache or their next teeth whitening, can you ensure they will enjoy a comfortable experience? Google offers a free tool that helps you assess the mobile-friendliness of your website. If you evaluate your dental practice site and are not satisfied with the results, you should consult a web developer to have your website upgraded to a more mobile-friendly version. It is essential to bear in mind that mobile-responsive websites can result in significant boosts in your search engine rankings, which will go a long way in bettering your marketing efforts. You need to optimize your website for mobile otherwise you will continue hurting the experience of your mobile viewers, which could cause them to seek alternative dental practices that have a good browsing experience.

5. Appointment Reminders

It’s important to note that it is not always about attracting new patients. Maintaining a good relationship with your current patients also matters a lot. Sending appointment reminders to your patients or reminders to schedule appointments is an excellent re-engagement method and well-known method to encourage patients to make it to appointments. Appointment reminders could come in form of phone calls, emails, texts, and postcards.

The best marketing practice for dentists includes a well-rounded, diverse set of activities that enable dentists to build a strong reputation, make it easy to find and make appointments, and encourage customers to attend their appointments and keep coming back.

 

 

Did you like this article? Well here’s another one we’re sure you’ll love: How Online Video Advertising Increase Conversion Rates

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Video Marketing Tools You Should Try Now

In order to have an effective video marketing strategy, you have be familiar about the existing video marketing tools out there and select the best one that will help you build your first video campaign. Cisco estimates that Internet video traffic will account for 80 percent of all traffic by 2019, which means that you need to start experimenting with video marketing immediately. Fortunately, technological advancements mean that you don’t need to be a professional video master to create amazing video content. Video marketing is one of the best ways that you can promote your brand online. To effectively use video, you first have to identify the type of videos you plant to create as well as where and how to market them. You also need to asses how well the videos are performing to make appropriate changes. To do all that, you need the assistance of one or more video marketing tools. Here are nine of the best video marketing tools you should use in 2019:

Best Online Video Marketing Tools in 2019

Video Marketing Tools You Should Try Now

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Best Practices To Load Your Mobile Website In Under 1 Second

Best Practices To Load Your Mobile Website In Under One Second

In this day and age, more than 60% of visitors to your website come via mobile devices (i.e. smartphones, tablets). It’s become important to cater to their needs and set up mobile-friendly websites.

However, one of the biggest issues modern websites face is their loading time. Too many websites take 5+ seconds to load on mobile devices, which can be cumbersome and simply inefficient. Visitors don’t want to wait around and are going to leave if the load time is slow. Therefore, it’s best to look at the following practices to keep your load time under one second.

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Retargeting Ads – A Beginner’s Guide

Retargeting refers to a marketing strategy that allows for the delivery of personalized ads to users that have visited your website previously. If you show them relevant content as they keep moving around the web, you can engage with such users in the hope of recapturing their interest.

Retargeting ads can be a highly effective component of your inbound marketing strategy, but only if you execute it properly. The end game of retargeting is to convert casual browsers into loyal customers, but you should first have the right strategy in place to do this successfully.

The following is a beginner’s guide to retargeting ads, and how you can make use of them to unlock your ability to draw visitors back to your website once you know that they are closer to making a purchase decision.

How Do Retargeting Ads Work?

Retargeting ads a beginner's guide | INeedArticles

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Effective Ways To Boost Valuable Business Referrals

Effective Ways To Boost Valuable Business Referrals Featured

How To Get More Referrals For Your Business

Although, the key components of a successful business are professionalism, communication, and leaving a lasting impression. All these play an important role in defining how your customers perceive you and your business. You might not fully realize that all these actions on your part have the power to increase your word of mouth marketing. Simply put, it means that if your customers are satisfied with your quality of service, they are more likely to recommend you to their friends and family because you are awesome. Client referrals are an effective way to grow your small business.

Being awesome is obviously an important aspect of getting referrals from your existing customer base, but you may still need a bit more to get more referrals. Here are 5 simple but effective ways for you to increase your chances of getting more referrals.

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Writers on iNeedArticles | Writer Interview Series – #2

Welcome back to our writer interview series where we give readers a closer look at the background of the writers that work with iNeedArticles.com.

Our second interview is with Steve M. who has worked with iNeedArticles for around 10 years now. In the age of the Internet, that makes him a dinosaur – no offense, Steve 🙂

Seriously though, we’re proud of the fact that we’ve had writers working with us for that length of time, particularly with how quickly the world of digital marketing changes. It just goes to show that people who create quality content will always be in demand. And we make it our job to find and retain writers that create high quality content!

Without further ado, we hope you enjoy this latest writer interview:

Writer Interview Series #2 | INeedArticles.com

The Writers On INeedArticles | A Writer Interview Series

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Online Reputation: Best Tips For Small Businesses

A small business is heavily reliant on its online reputation.

Sometimes, all it takes is a single negative review for the business to spiral out of control. With this in mind, many business owners feel apprehensive about their chances of building a positive brand without dealing with the consequences of a damaging review.

In such situations, it’s best to focus on the right approach towards handling reputation-related objectives. Here are some of the best ways small businesses can improve their reputation online.

Best Ways Small Businesses Can Improve Their Online Reputation

Online Reputation: Best Tips for Small Businesses

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Writers on iNeedArticles | Writer Interview Series – #1

Writer Interview Series #1 | INeedArticles.com

Welcome to our new series of blog posts, where we will spend some more time getting to know the writers on iNeedArticles. Each of the writers that chose to participate were asked to answer 21 questions (20 questions plus a bonus) that are designed to allow customers to get to know the background, writing styles, and personalities of our writers.

We hope you enjoy this interview series.

Writer Interview Series #1 | INeedArticles.com

The Writers On INeedArticles | A Writer Interview Series

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Learn How To Add Facebook Pixel To WordPress Website

What Is Facebook Pixel

Learn How To Add Facebook Pixel To WordPress Website - What is Facebook Pixel

Facebook Pixel is actually a type of coding that you will be adding into your website. When you add this onto your website you will notice that it is going to allow you to start to get information on the visitors of your website. Now, this does not mean that you are going to get the information on a personal level or even who they are. Instead, you are going to end up getting the information what they like and dislike with the website and their overall interest.

Now, it is important that you realize this is going to only work on people that have a Facebook account. If they do not have a Facebook account you will not be able to get the information, but when they do it tends to connect the likes and dislikes of the people and put them in the audience you have specified for your website. For example, if you have a travel website and are focusing on England, you may find that most people who travel to England like going to Manchester, instead of London. WHich allows you to focus your ads more to these people and help you in getting the proper promotion you want to have for your ads.

How Does Facebook Pixel Help Out

This is going to be something else that you need to consider because you will want to know what kind of help this is going to give you. Well, we started to touch on it a little bit earlier and that is the fact that this is going to allow you to start to get the aim that you need to have on the ads that you are going to be putting out.

Now, you may start to ask yourself how exactly this will help out, but it is very easy to see because this is going to allow you to start to establish audiences based off of the likes of people. This will allow you to advertise specific groups that are going to be focused in on those likes. So this will help you save money on the advertising and actually reach people that are interested in the products that you are putting out.

Does Facebook Pixel Save Money

This is going to be a factor that a lot of people are going to love and that is the fact this is going to save them quite a bit of money. The way it saves money is by allowing for a better targeting of the ads people are going to have running. For example, if you are using an ad that is going to be targeted to a specific audience you are most likely going to get more clicks on the ad, but you will also be able to write the ad in  way that is going to allow you to draw in people to click on the ads. So this will help you in saving money on the ads and actually reach a target audience that is going to interested in the product that you are putting out.

How Do You Install Facebook Pixel On WordPress

A challenge that you will find with any of the WordPress based websites is trying to get specific code installed on the site. The reason this is a challenge here is the fact the website is going to often need to get the code installed in the head section of each page for it to work properly. This is the time you should know that you can start to install the code rather easily if you know how and this is going to start with a plugin that you can use.

Learn How To Add Facebook Pixel To WordPress Website - How Do You Install Facebook Pixel On WordPress

Learn How To Add Facebook Pixel To WordPress Website - How Do You Install Facebook Pixel On WordPress

Since this is going to go in the header section you will want to use a plugin that inserts coding into the header. A common one is simply called insert header and footer. This plugin once you have it installed is going to be very easy for you to use as it makes it easy for you to copy and paste the code that Facebook gives you into the section it needs to be in. Then all that you have to do is click the save button. Once you do this, it will allow you to have the code that you need to have from Facebook Pixels into the pages and allow you to start to get the information right away and not have to worry about trying to install the information on each individual page.

When you are trying to save money on your Facebook advertising you may think about trying to focus your information quite a bit more. Since this is the case, you will want to know more about how Facebook Pixel is able to help you out in getting the reach you want to have to specific audiences. This way you are able to get the proper information on your visitors and know they are going to be able to target your advertising even better than what you are going to expect and this will help you save quite a bit of money on your advertising budget.

 

Did you like this article? Well here’s another one we’re sure you’ll love: How To Create A Lookalike Audience On Facebook

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How To Write The Perfect Meta Tags For More Traffic

Meta tags were of great significance in the early days of Search Engine Optimization (SEO). Back then, they were an effective way to tell search engines what a particular website was called, what it was all about, and the keywords you believed your website should rank for.

Unfortunately, people abused and manipulated Meta tags and they are no longer as essential factor in your search engine rankings as they previously were. However, they still can have a great impact on the search presence of your website as well as your website traffic.

What Are Meta Tags?

Meta tags are a form of metadata that describes the content of webpages to the search engines within the source code. They are part of HTML coding of your website and work behind the scenes to help search engines make sense of each webpage.

Types of Meta Tags

If you are wondering about the Meta tags to use, it is important to know the different types available. While there are numerous Meta tags online, there are just 5 major types of Meta tags that are listed below

1. Title Tag

How To Write The Perfect Meta Tags For More Traffic - Title Tag

It defines the title of the webpage and is referred as <title> </title>.

It represents the information seen at the top of the browser as well as in the Search Engine Results Pages (SERPs) It is one of the most important on-page SEO factors when it comes to increasing the ranking of your website. To optimize the title tag for better rankings, ensure that you include the primary keyword at the start of the title tag.

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