Digital network has taken over the world including marketing has moved into digital. However, traditional marketing still performs it into most business funds. Some firms are still investing in traditional marketing. So what are the reasons for investing and why? Several marketers understand how old marketing techniques hold significance and connection, notably when connected with online plans.

While some traditional marketing techniques are in drop, others are going powerful, and still, others are ruling the world of marketing. For example, the small business owner, TV, and radio are costly premises. In opposition, billboards, flyers, signage are pretty budget-friendly and efficient.

Tools like design aids have made sure that print media is not just a simple paper and ink thing anymore. It is one of the various means that traditional and digital techniques go hand in hand.

What is Traditional Marketing?

A marketer desire to provide their market as much as possible and to reach the supply to the demand. In other terms, your business’s ideals and services reshape your target business. Think like a user and create a plan on how to guide them through the conclusion stages leading to a buy.

Many of that project has laid out in marketing plans which form the way you communicate, socialize, and build associations with clients. Once you have discovered the link between your company and your audience, marketing is also about maintaining that connection.

Today, we will discuss traditional marketing techniques that can be just as effective as their digital alternatives:

1) Short Message Service(SMS) marketing

Let’s assume there are some offers, discounts going on in your favorite store. How are you going to find out? Maximum of the users notice it through text messages. Although messaging apps and social media have overtaken SMS- yet it’s a successful marketing method.

According to a survey, 90% of text messages are delivered within three minutes of being received, so it is an instant marketing method that puts your sales and marketing message, quite properly, into the support of your clients. SMS marketing enables you to stand out to your present consumers and suggest to them that you exist. Numerous small businesses use text messages to alert clients to time-limited suggestions.

And the best part is that SMS marketing is more affordable than you might imagine. You do not have to convey texts one by one from your smartphone; preferably, you can send your messages into an online tool and send the bulk message in just a moment.

The tricky section is gathering mobile phone numbers from your clients in the first point. For online companies, you can take customer data when they purchase your commodities and services, and for offline businesses, just ask for your consumers’ number when they contact you.

2) Peer Networking 

Typically, when we discuss networking, we imply connecting with our companions and those with more authority. Nevertheless, networking for lead contemporaries should take an insignificantly different way.

In the marketing term, business networking needs to go toward your target audience. The purpose is to associate with your audience for darker information of their requirements, demands, and effort scores. Also, you have to develop your brand recognition.

On the other hand, peer networking includes joining with experts within the same industry who can give business insight rather than consumer insight. If you are inadequate to connect in person, go online. There are association groups, functions, and apps that promote people’s connection online.

3) Advertisement in Local newspaper

As a business owner, the odds are that you have confined marketing resources, and advertising cases in newspapers and magazines can usually be out of range. Nevertheless, establishing an ad in a local newspaper or association newsletter can be a magnificent technique to get new customers.

According to a report, more than 65 percent continue to like local print media. If you operate blocks and pot stores, like an eatery, for instance, then you may need to analyze advertising in a local newspaper to boost sales. Newspaper readers manage to spend more extended reading material, including ads, to find tokens and deals. Addressing a specific proposal in your local paper, such as some voucher for a restaurant, could be an excellent way to attract readers and prepare them to check out your co-operations.

Local newspaper advertising can also be valuable in promoting – or supporting brand reliability in the local identity. A company that appears in the same place of a paper every week is more apt to be identified by a reader than a company that has never put an ad in the title.

Other advantages of newspaper advertising include striking out to a targeted, the sense to expand your business around other content, local audience, like features and news pieces, the choice to sponsor segments of the paper, such as television recordings or sport, and the truth that you can make last-minute adjustments to your spot before it goes active, particularly in daily papers.

4) Event Networking Marketing

While in the olden ages, traditional copyright marketing dictated everything; nowadays, the sport is all about creating a buzz. While the significance of a compelling copy should be ignored at your risk, traditional marketing now includes event marketing with a variety. Networking is the key to bringing top talent besides marketing commodities and help. Online marketing cannot link this divide.

Face-to-face networking not only boosts your profile and meets more people for your company and services, but it encourages you to make new friends with compatible industry owners. As a business owner requests for word is priceless.

With the right approach and a careful variety of networking occasions, you can create some severe evidence for your business. As per the survey, 85% of all jobs are fulfilled through networking, and if you work in the B2B area and suggest appropriate services, you should obtain it effortless to advertise your wares.

Final Words

Traditional and digital marketing is efficient and beneficial for the customer. It should be select as per the requirement.

Author Bio:

Harnil Oza is CEO of Hyperlink InfoSystem, one of the leading app development companies in USA & India, having a team of the best app developers who deliver the best app development solutions mainly on Android and iOS platforms. He regularly contributes his knowledge on leading blogging sites like top app development companies.

It is the right time to concentrate on short-lived content or disappearing content for your social media marketing campaign to hit heights. Anything accessible for a short period is more intriguing than the content that stays for a long time. We live in a world of ephemeral content that lasts only for 24 hours and disappears later from the application. Swiping the stories of various companies has become the shortest and best way of finding your information. The majority of business-to-consumer (B2C) companies use this ephemeral content to prosper their social media accounts. These companies will use ephemeral content by releasing posters and teachers for their new launch products, funny videos for candid images, polls, customer feedback, and gifs to connect with a large audience community to increase engagement and build a good interaction with the audiences. There are three different types of femoral contents.

What Do You Mean By An Ephemeral Content?

Ephemeral content is more relatable to the form of information that is not permanent and distracts itself after a specific period, probably 24hours. You can find them on the story features of social media platforms such as Snapchat, Instagram, Facebook, Whatsapp, and LinkedIn. The most exciting fact about impermanence is the nature of disappearance. The enormous positivity is its power of getting its content vanished for good. These ephemeral contents hit a FOMO effect which produces an exclusive thought of viewing the updates, and uses are more enhanced to get tuned at a particular time for the fear that they might miss out on something outstanding.

The Rise

This concept of ephemeral content was initially found in 2011. The top-rated printing company Picaboo with its headquarters in Hanover, USA, was the first to use ephemeral content with Snapchat. Then, later on, these contents are employed by various social media applications. Predominantly in the USA, Tik Tok uses this ephemeral content to make things easier and buy TikTok auto views. This company and its team have become the most prominent bus in social media during 2018. The team was hooked up with various social media platforms adopting ephemeral content to grab their audiences. Ephemeral content in recent times is gaining massive popularity due to its innovative method of completing the audience to remain quick in their actions regarding the content.

The Significance

In recent times, consumers’ attention is concise, and consumers’ maturity is preferred only if they are dynamic and exciting. The majority of the customers prefer changing contents with changing information. Therefore, they show more interest in short-form visual content with crisp and concise information. That is the reason why stories and ephemeral content are becoming more popular, engaging, addictive, and entertaining. Are you still wondering about the reasons behind the importance of ephemeral marketing in social media? The following are a few pieces of information that will answer your queries.

Ephemeral content draws responses: The primary reason behind marketing on social media applications is to gain an instant reaction from the audience. posting stories with offers, flash deals, links to the product description, and so on will provoke the users to respond to the stories instantly. In addition, the fear of missing out on flash sales and exclusive products from referred brands will allow consumers to immediately take action.

It enhances user engagement: Every ephemeral content will help the brand tag with the customers by preparing memes related to your products and services. Gifs, polls, and the random culture of companies are the right ways to enhance engagement.

Supports brands to stay capitalized using the content volume: The visual contents that are well crafted and highly engaging will enable the brand to develop the maximum volume of content with fewer efforts. Attaching more high-definition videos and images can help brands prepare content by getting through a range of posting quality content and pushing the audiences.

Excellent Traditions For An Ephemeral Content Tactic

You can also find a few excellent traditions that will help in growing a perfect ephemeral content strategy. It is imperative to have a reasonable concern over these traditions as there is the key to get used to the ephemeral content feature. You can also stick to online service providers like bribble for further service motives. The following are a few for your reference.

• Brainstorming the ideas
• Holding the branding with the help of storytelling
• Consistency becomes the critical factor
• Expose your uniqueness and authenticity

Conclusion

Ephemeral content will help various brands utilize this feature to feel more human, just by being way more casual and spontaneous to provide the customers with a sense of fun, entertainment, loyalty, and trust. You can gain more likes and views for your ephemeral content using various online service providers like bribble who has plenty of service packages. Ephemeral content helps create a substantial online presence in this competitive market and pushes you to maintain it for the long term. Do not miss the opportunity of using this ephemeral content. We believe the above article has been more informative with many insights on ephemeral content and its significance. Please do share your opinions with us in the comment section.

We are looking forward to hearing from you.

Earlier are the periods when consumers are left with limited options. Now is when the consumers are overflowing with various choices that have converted the present market as an exciting and good place to launch the production services. As marketers and consumers gain more diversity, the evolution of services and products is faster than was assumed. It has pressure on various marketers to maintain the fast pace of the changes. Marketing is a side job for the product, but it is the product itself in recent times. In this evolving situation, how can one make sure that their plan on marketing is updated? It requires good market research to start. An in-depth focus on marketing strategies in modern times shows that the market has reached beyond just product offers.

Now the success of a brand does not depend upon the product it offers, instead it depends on the action of three fundamental factors: marketing, human behavior, and technology. Online service providers like wheat photo will also help you provide knowledge about conversational marketing on social media. Intelligent marketers have focused on having notes over the intersection and are now prepared with additional plans of conversational marketing.

Definition

Conversational marketing is the best type of marketing strategy to have your customers stay connected to you. It highly depends upon the conversations that are real-time to enhance a good relationship with your consumers. Ensure that this relationship has to inspire, improve the customer experience, gain trust, and desperately increase sales volume. The two significant benefits of conversational marketing include the below.

• Gaining valuable data in marketing
• High sales achieved in a short while

When we distinguish between the services of a chatbot to the support representatives of human customers, chatbots will seem to be much faster and more efficient. Customers will never mind having interaction with chatbots, and their interactive response towards the feature of live chat is much more positive. Customers finally reach out to the chatbots with their concerns, and if they gain a proper response through these ‘reps,’ it might make them feel satisfied and heard. A quick and effective response will make customers feel much trusted and feel happy with the entire procedure. In recent times, chatbot features were altered in tone and technology, which made the customers feel like really talking to a human with effective responses. TikTok, one of the most rapidly growing apps, is building suitable chatbot structures because even the chatbot feature will help the app buy TikTok likes. The well-programmed chatbots will help the customers stay away from the blunders of human communication, including inappropriate behavior, late responses, and so on. Always remember that a satisfied customer is a huge asset. Eventually, this customer experience is what every brand is thriving to create.

It’s Time To Hit Through Conversational Marketing

Plenty of companies are utilizing chatbots on their business websites to bring in more conversational marketing plans. Chatbots can be defined as computer programs from artificial intelligence that expose themselves as real human customer support representatives. If you remember any website you have visited earlier, you might have noticed a chatbot hanging at the bottom of the homepage, which more likely looks like a hanging icon. These chatbots are the tool to interact with the visitors and customers as it meanwhile assists them by giving them good customer support. In addition, Chatbots will sometimes come up with questions for the marketing company’s website visitors.

The primary reason behind these questions is to begin an interaction between the visitor and the (Chatbot) company. The questions might include an inquiry about your contact information and a few relevant details required to answer your queries. In recent times conversational marketing has become very famous among various reputed and startup companies. It provides more help to garner quality data and improvises the research regarding marketing in a short time. A brief look at conversational marketing will show you how it performs and how effectively it puts in bringing in a better marketing strategy. A company with a perfect conversational marketing strategy will never have to wait for its loyal customers to fill the lead generation forms and submit them to the former person.

Conclusion

When it comes to conversational marketing, chatbots can perform a lot more than providing customer support. You are free to use these artificial intelligence computer programs to talk to the visitors and change them into or convert them into purchasers to enhance sales. Using conversion marketing, you can gain a good ROI that provides a human touch to your firm and scrutinizes your sales significantly. Most importantly, it gives you more important information regarding your lead generation. Learn to market with conversions and go through tweetphoto to know more details about this type of marketing. We believe that the above information would have made you clear regarding the specific topic. Please do share your opinions with us in the comment section below.

In today’s digital world, SEO has become a potential tool for drawing visitors to your site. But with every passing day and the introduction of newer technologies, outperforming competitors is getting difficult. Thus, content creators now need to be more careful while creating their content in terms of SEO.

Not implementing the correct SEO trends can result in a massive loss of potential traffic. So, in this article, we are going to discuss the 10 most popular SEO trends that will boost the traffic of your website in 2021.

Prioritize the Search Intent:

In the SEO world, search intent has gained immense popularity and is possibly the most result-oriented and logical SEO trend that professionals have encountered. Although the concept is not unfamiliar, over the few years, the priority of user intent has increased a lot.

This simple strategy helps you to know and understand your audience, their behavior, and their intention while they surf through the web. For example, Amazon follows this principle and prioritizes the search intent of people by displaying their recently viewed products on Google or other websites while users browse through them. Like, if you search for a product on Amazon, you may find that particular product popping up while scrolling through Facebook.

In this way, by using search intent, you will be able to grab the attention of your audience and drive them to your website. So, plan and ultimately implement the strategy based on the search intent. It will make your website achieve a better ranking in the SERPs and ultimately drive more traffic.

Mobile-Friendliness:

Currently, there are more than 3 billion mobile phone users, and it will increase dramatically in the upcoming years. Moreover, due to the easy availability of smartphones at one’s hand, most users will access websites through their mobile phones instead of desktops. So, search engines will be majorly impacted by mobile-friendliness, and it will be an ideal option to prioritize mobile-first.

For example, YouTube prioritizes mobile-first to attract traffic. The mobile application of YouTube is properly optimized so that the mobile users can use it seamlessly.

To make a mobile-friendly website, design and optimize the menu, content, and CTA ads accordingly. So, with a majority of users accessing websites via mobile, making a mobile-friendly website will drive more traffic to your site.

Core Web Vitals:

Another traffic driving factor is the Core Web Vitals. These metrics focus on the website loading speed, stability of the webpage, and how fast it gets interactive. These three metrics altogether determine the overall user experience.

For example, if two web pages have equally relevant content, the user experience metrics will be used by bots to decide which one to rank higher.

Google favors websites that provide a fine user experience to their website visitors. Moreover, providing the best possible experience to your visitors will help you to rank better in the SERPs, hence driving more traffic to your website.

To provide the best user experience to your users, you need a robust website, and to have a robust website made, you need to connect to the best web development companies.

Voice Search:

With the emergence of smart gadgets like Alexa, Apple’s Siri, and Google Assistant, users find the feature of voice search to be much easier than typing long phrases or texts. This has led to the increasing popularity of voice-search in SEO.

Thus, now creators need to focus on the optimization of websites in terms of voice search as well. For voice search optimization, phrases and keywords that people regularly use need to be considered. Incorporating your website with a voice search feature will help you stand out from the crowd, and you will be able to attract more traffic to your website.

Featured Snippets:

Featured snippets have achieved prominence in Google. These featured snippets showcase information in a chunk, often in brief bullet-point content, how-to-guides, and Q&As. These snippets can also be used to show star-based reviews, product prices, and images. The definition box of Google in response to “What is?” is a popular example of a snippet.

Due to a compact display of information, users find it quite useful to get an insight into the website. Thus, implementing a featured snippet in your content, especially blog posts, can help you overpower your competitors and steal some of their significant traffic.

Long-Form Content:

A content having 3000 words or more usually gets three times more traffic. The primary reason is that long-form content helps to achieve more backlinks compared to the articles maintaining an average length. So, from 2021 onwards, making long-form content will become a progressive SEO trend.

Google not only focuses on quantity but quality as well. Thus, make sure that the quality of your article is intact while creating top-notch long-form content.

Moreover, it is most likely that visitors get to avail more information from long-form content than the shorter ones. Thus, they prefer long-form content. So, while you create such lengthy articles, you also get the potential traffic for your website.

Image Optimization:

Image search is nothing new, and it is evolving rapidly. Moreover, Google recommends opting for correct image optimization for easy visibility.

Make use of high-quality, relevant, and alt-text customized images. Several web owners do not label their images with related keywords. In such cases, crawlers do not classify those images, ultimately resulting in a loss of traffic. To enable crawlers to crawl and classify the images on your website easily, add images to the site map.

So, when you perform image optimization correctly, you not only rank better in the result pages but also be able to drive sufficient traffic for your website.

Data and Analytics:

To get insight into the behavior of your audience, make use of analytics. Create targeted messages, campaigns, and serve your visitors by making use of data science. For checking the page loading time, identifying response errors, verifying referral sources, and cross-checking if URLs are getting crawled, make use of comprehensive analytics.

For example, if you see that your site is not driving enough traffic, you may use this strategy to find a solution and plan your strategy accordingly. Thus, to remain at the top position in the SERP, and drive traffic to your website, add data and analytics as a vital part of your SEO strategy.

Video Marketing:

The fact is that people prefer watching videos over reading an entire web page, especially when it is too long. And thus, Google prioritizes video marketing. Hence, it is important to add video content while formulating the SEO strategy of your site.

Optimizing every video with keywords and relevant descriptions is the best option to get ranked on Google and draw a large number of visitors. But, for example, if you stuff the description with keywords, it will not work. Thus, avoid fluffing the description with keywords.

High-Quality and Skimmable Content:

Google never compromises quality. But also, you need to make sure that your content is skimmable. While writing content or articles, make sure that it is high-quality, easy to read, and attention-grabbing. When your web page has uncountable words, there is a bare chance that people will read it thoroughly, as they will try to find the solution quickly.

For example, if you maintain the quality of the content without making it easy to read, then, in that case, it will not attract traffic. You need to keep the paragraphs short while focusing on your content quality and make it skimmable for driving more traffic to your website.

Conclusion:

SEO trends are getting advanced and complex with every passing day. The traditional methods of simply optimizing a website with relevant keywords are no longer effective. By implementing the afore-mentioned SEO trends in your web page or content, right from image optimization to data science, you will not only be able to drive more traffic but also rank better on the search pages.

Author Name:- Harikrishna Kundariya

Biography:- Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz  Technologies. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.

If you are into a digital business, it is pretty normal that you have come across two terms SEO and PPC. These two terms are related to your website, and it acts as the platform where you can present everything related to your business and attract customers. However, there is a fundamental difference between SEO and PPC.

Search Engine Optimisation (SEO) is a process by which you can improve your website’s position on search engines like Google. It is a free and continuous process. You only need to pay the executive who is putting effort into your website. You can also execute the SEO process on your own if you have enough time. 

Pay Per Click is a type of online advertisement that you can publish across different platforms. It is not free as you have to pay the ad platform according to your ad’s clicks in a specific time period.

Although modern business people use either of the two according to their needs and affordability, the goals remain the same. Both can help the business persons to attract viewers to the websites and ensure the sales boost, leading the business holder to earn profit. 

Here, you can understand when it is better to use SEO and the instances where PPC can be advantageous. Both have their limitations and strengths, and you need to keep them in mind. 

Instances when SEO can be beneficial for search marketing

SEO vs. PPC : Which is better?

SEO can be better for search marketing in the following instances. You would be amazed to know that over 3.5 billion searches are done on Google daily. So, as a business holder, you should give importance to SEO no matter your business’s size or stability. 

Planning to build an Authority site

If you plan to build an authority site, you should invest in SEO processes and their execution. You have to remember the ‘niche’ of your business and try attracting the leads according to it. 

Always talk with the SEO team and instruct them to work so that a huge chunk of traffic visits your website regularly. To meet your traffic appetite and enhance engagement, you should be keen on the website content. 

With a sharp and continuous boost of traffic, the reputation of your website can increase a lot. With the help of reputation, your business website can turn into an authority in the market. Remember that no website can turn into an authority in a few days, neither can it generate a satisfactory amount of traffic in minimum time. You have to spare a lot of time to make things happen properly. 

Getting consistent results

The gestation period of SEO is long, and it can take months to get to the top of the results page. With the help of a good SEO campaign, you can see the website traffic improve day by day.

The results of a successful SEO remain for a long time, and it can ensure to generate leads for longer periods. 

Increasing the resale value of the website

In case you decide to discontinue your business, you can sell your website to another person. Successful SEO campaigns lead your website to get a high rank on the results page. So, you can charge a huge amount to the buyer who can purchase a site that already has an optimized position on the results page. 

Instances when PPC can be beneficial for search marketing

PPC can be beneficial for the following instances. As a business person, you can only invest in PPC if you have enough capital. Always remember that it can be an expensive way to attract leads to your business website. 

Sorting highly Targeted traffic

The PPC ads can help if you are trying to fragmentize your website traffic according to the demographic data. You can select the group of people according to some facts like age, gender, income and make them the traffic for your website. 

You can also target people according to their hobbies. Shouting traffic helps you ensure that most people who have a high chance to turn into your customers visit your website. 

Getting results Faster

If you have a high capital to invest in for your digital business, you can choose to publish PPC ads on search engines and social media platforms. Generally, the reach of PPC ads boosts millions of people. However, it depends upon the data given by the publisher. 

You can choose PPC ads if you are launching any product soon or organizing a digital event from the organization’s end. 

Placing limited period offers

PPC ads work well if you plan to set a limited-time offer on the services or commodities you deal with. It can provide your information with exposure among your customers as well as several leads. 

PPC ad campaigns might give you better results in a few hours. 

If your website is not content based 

SEO campaigns become easier on websites based on content. If your website is any different, PPC campaigns can be the right choice for you. If you have no plans to publish content on the website, you can opt for PPC. 

Final Words

SEO and PPC are the types of campaigns, and there are efficient teams and ad platforms that can put things on the right track. All you need is proper planning and the right knowledge that can refrain you from more expenses. Once your website sustains properly in the market, you can observe more sales. 

However, you should always ensure that the website is on its top order in response and upkeep. An efficient marketing team can do a lot for you in this case.

Author Bio:

Name:  Akash Tripathi

Bio:   Akash Tripathi is a Content Marketing strategist at Top Mobile Tech. It is a blog where I cover all the tips & tricks related to Mobile and more related to tech. Stay connected to the rest of the world with Top Mobile Tech. We bring latest and critical news to your mobile and computer devices.

Whether you are a small or large eCommerce business owner, you should never overlook the importance of marketing. No matter how good your products and services are, people need to hear or read about them. The best way to reach them is by marketing.

A complete eCommerce marketing program has both online and offline marketing tactics. You should take into account all stages of the sales funnel, from awareness to consideration to purchase, and finally, retention. Building a customer base requires a lot of investment upfront and most eCommerce business owners fail to do so as their margins are very small.

Most businesses that are spending on marketing are doing without any plan. When you decide to spend on marketing, two things can happen – either you are spending too little or you are spending too much. Both cases are not good for your business. So you must set a proper marketing plan for your eCommerce business.

Set an e-commerce Marketing Budget

You can follow the below steps to set a marketing budget for your business:

1. Evaluate the past –

Before you set your future right, you have to evaluate your past to see what you have been doing wrong and how you can make it right. You should start by evaluating the amount you have to spend on marketing last year. Also, check the different types of campaigns you have run and what the ROI was for each one of them. 

 Once you have the numbers, you automatically know the least performing campaigns. These campaigns should stop unless you know the reason why they did not perform and how to set them right. 

Once you have completely analysed the data from the last year, it is time to move on to the next step.

2. Define your eCommerce Marketing Strategy –

Now that you know what went well and what did not, it is time you define your targets. You should have a clear answer to a question – ‘What are you trying to achieve through marketing campaigns?’

It could be reaching out to new customers or reach new demographics with your products. 

If you have clear answers to such questions, defining a marketing strategy will become a lot easier. The last year, when the global pandemic hit all of us, taught that most businesses should be ready for the unexpected. How successful your plan is depends on how well you are prepared for the unexpected.

Your marketing strategy should focus on customer experience, SEO, getting product reviews and being super active on social media.

3. Define your Marketing Budget –

If you are an already established business and looking for expansion, you may allocate a percentage of your current revenue for marketing. As per industry standards, an eCommerce business should spend between 7 and 12 percent of its total revenue on marketing.

If you are just a start-up business and growing quarter by quarter, calculating the marketing budget as a percent of revenue won’t be a good idea. In such a case, going with a fixed budget would be a better idea. If you are in the first year of your business, set aside an amount you can comfortably spend on marketing. 

The important point is you should ensure your marketing budget is being spent on marketing and not on some other purpose. Another important fact to remember is that you should define your marketing budget such that it is achievable.

4. Allocating the Budget –

Now that you have your strategy in place, the next step is to allocate your eCommerce marketing budget. Since you are an eCommerce business, most of your customers will be online and hence the maximum percentage of your budget should go to digital. 

As the old saying goes, Content is the king, you may focus on creating great content for your new customers who don’t know much about you. Don’t miss any opportunity to reach your customers. 

Most eCommerce believe the best platform for marketing is Google and Facebook – yes, both are effective but not in every business. Try and come up with some innovative ideas to use these platforms to increase your conversion. If you are a small business, your focus should be to minimize the per-sale cost.

5. Roll out the Plan –

If your team is aware of the goals and strategy, then executing the plans will be a lot easier. For that, get in the key members of your team in the room and discuss the plan with them. 

If you need to make any last-minute changes after discussion with the team, do it. If every member is in line with the plan, go ahead with the execution.

Your job as an owner of an eCommerce business is not over with execution. It is your responsibility to regularly track everything related to your marketing plan. You should set up a quarterly meeting with your team to see the progress and evaluate if the goals are meeting. If something is off the track, ask team members to come up with an immediate action plan for a fix.

Conclusion

Setting up an eCommerce marketing budget is complicated if you don’t break the process into steps and try to achieve more in less time. It is also important to mention that there are no one-time marketing plan and budget. 

One major mistake that most businesses commit is considering marketing as an expense. However, it is an investment and an ongoing process. It is essential to change your strategy, budget and execution plan as and when your business grows. Just make sure that whatever your strategy is, you are aiming and receiving a healthy ROI. 

Author Bio:

Name:  Akash Tripathi

Bio:   Akash Tripathi is a Content Marketing strategist at Top Mobile Tech. It is a blog where I cover all the tips & tricks related to Mobile and more related to tech. Stay connected to the rest of the world with Top Mobile Tech. We bring latest and critical news to your mobile and computer devices.

Apart from the health sectors, brands worldwide are trying to understand how coronavirus will affect e-Commerce as a complete. eCommerce, B2C, B2B, and physical store brands feel similar coronavirus effects on their business in one or another method. This article has gathered everything your brand needs to understand coronavirus and eCommerce and what to do to reduce the performance. Meanwhile, coming back to this post as updates on coronavirus and eCommerce forever rolled in. Also, we will include updates throughout the pandemic to support you to understand. 

What is e-Commerce?

Ecommerce, also known to be electronic commerce or internet commerce, refers to marketing and advertising using the internet—the transaction of money and information to transfer. Ecommerce refers to the sale of physical products online, but it can also mention any time of commercial transactions provided throughout the internet. However, e-business means having a view of working on the online business; it mainly refers to marketing products and services. You can also use social media platforms like TikTok as collaboration support to boost up E-commerce sales. Finally, start to trigger your engagement factors for your E-commerce business using TikTok, where you can buy TikTok likes to increase your likes and followers. 

Here, we will explain how COVID-19 impacts E-commerce business in detail:

1. Stimulate Digital Real-time Payment Method

Currently,  the coronavirus – the challenge to businesses grow even as lockdowns ease also boosts audiences’ methods of real-time payment options by 41% during the last year. Global mobile payments reached 46%, ranging to $102.7 billion during the previous year, and expecting to exceed $2.5 trillion by 2025. In 2018, international mobile payments went up to 18.9% of real-time digital payments. Real-time payment means digital wallet choices that let audiences make contactless payments faster and electronically. Some of the examples are Apple Pay, Google Pay, Zelle. 

In 2020, real-time payment transactions targeted an all-time high of 70.3 billion, simply from 50 billion during 2019. Only 0.6% of every U.S. handled transactions were the real-time previous year, with this digital method more advanced in other countries. The count expects to hike up to 3% within the next 2025. It means brands require to follow audiences changing modes of purchasing choices and options. 

2. Effect Of Apparel Industry

Casual apparel brands accomplished in 2020 with audiences by spending more time at homes. This apparel trend expects to sustain into 2021 and much more. Previously to the pandemic, non-active casual wear was designing up during half of the entire apparel industry’s annual sales. The athleisure market produces 20% of every apparel sales and expects to develop up to $81 billion from 2020 to 2024. Several retailers compel to rethink their methods for the COVID-19 carefully. Plans on interval help to double up the online business by the end of 2023 and enhance to $140 million inventories and warehouses to make it possible. During the same time, the retail giant closed approximately 30% of its North American stores. 

3. 2021s Sustain Of Audience Pandemic Quality 

Audiences’ digital-based shopping nature will remain in 2021 as well. E-Commerce growth won’t rush this year as it performed in 2020 as the growth factor was higher. However, globally eCommerce sales are still reaching the $5 trillion mark. The retail sales targets to develop by 14.3% this year. Retail e-commerce sales elevated by 27.6% in 2020 after targeted to reduce by 16.5% mid-pandemic. At the same time, complete global retail sales declined to 3%. E-commerce will maintain to be essential for brands and retailers in 2021, even when the pandemic stays. 

4. E commerce’s Retailer Struggles To Find Audiences During COVID-19.

Over 75% of buyers and sellers choose digital media options face-to-face because of both safety measures and speed. But even with audiences’ elevated demand for digital methods due to the coronavirus pandemic, several retailers fail to fulfill the projections. Only 16% of medical distributors provide a mobile app for remote ordering, and 22% have online reordering potential. Also, 60% of audience product brands need to cancel promotions as to supply chain issues caused by the pandemic. 

E-Commerce assured to grow with 18% in 2020 and the audience’s interactions with companies now with 60% of online, 40% offline. It will be necessary for online B2B marketers to have a profitable 2021 to gain a prosperous 2021 for achieving the online method. 

Conclusion

The final fact is that the COVID-19 pandemic in 2020 transformed the entire world and made everyone used to a live new normal. Despite the crisis in different industries, eCommerce is now very much popular and profitable. The audience will never stop purchasing food, dressing apparel, entertainment, children’s goods and animal products, and much more. Yeah! Of course, online shopping fastly development has forced marketers to follow up the new reality and revise their methods. 

Anyhow, every business finds out the methods to identify their impact over e-commerce strategies, they are:

• Digital real-time payment option
• Effect of the apparel industry
• Identifying new audiences during the COVID-19

Emails are an ideal tool for lead generation. One of the common misconceptions is that emails are an old-school marketing tactic. Though email marketing is not a perfect fit for people of ages around 20, it works well for students in the final years of their studies and working people. 

Taking Advantage of Email Marketing:

Emails are the best tool to communicate with people whose personal mobile number you don’t have. Thus, it can be utilized to have frequent interaction, which is essential to maintain the customer base. A recent study stated that nearly 65% of mobile users had installed Gmail. This data shows how vast is the user base of Emails. People usually give their email addresses to the people or companies with whom they don’t wish to share their personal contact information. Such reasons will drive people to check emails to find whether they have received any fruitful emails. Thus, unlike other platforms used for marketing, Emails are always considered an ‘information-bearing medium’. 

People tend to check emails for information. Hence, if you opt for email marketing, you must provide value to your readers. Though the subject line plays a vital role in driving people to open an email, it is the information that it holds that will make people check if they receive mail from you again. So, your emails should meet the intent of the users. Hence, try to craft your emails in an informative manner, which will help you have impressive open rates. 

The Importance of Subject Lines: 

Subject Lines play an essential role in making people open your emails. No matter how engaging the content you provide within an email, if the subject does not drive a viewer to open the mail, then all the efforts you put in framing the content will go in vain. Hence, understanding the importance of subject lines, you should put the necessary efforts into it. Because the subject line is the one people find next to your name or company name. People may discard the mails from unknowns. But if it has a catchy subject line, possibilities are there to open the email. If you are unable to craft catch subject lines, you can hire copywriters. Because copywriters are the people who are capable of giving alluring one-liners and slogans. Thus, the success of your email campaign begins with your subject line. They are the deciding factor in minimizing your bounce rates. So, be mindful in creating subject lines. 

Stay Connected Through Newsletters:

Newsletters can be utilized to strengthen the bond with your prospects and customers. If you find a person to be your potential prospect, convince him to subscribe to your newsletters. In the present scenario, there is a huge chunk of companies across all verticals. Hence, people may forget you as they come across ads from different companies. So, it is necessary to make your target audience remember your presence for which newsletters act as the best tool. 

People reading your newsletter should find value in it and feel that it is worth their time. So, add quality information to your newsletters. In such a manner, whenever your newsletter notification pops up on your audiences’ desktop, they will feel that they have got something new to learn. Rather than just updating about what’s happening in your company, give your audience an overview of what’s going on in your industry, like the advent of new technologies and how you cater to your industry changes.

You can also add links to your website in your newsletters. This will increase the traffic to your website, eventually improving your SEO ranking. Even while sending any detailed articles or blog posts, add backlinks within it. Such measures will result in an increase in the traffic to your website. You can also resort to the paid services if you want to maximize traffic to your website. For instance, services like Trollishly are utilized to uplift traffic to the TikTok videos. So, you can make use of similar services to increase the reach of your website.

Don’t Get Into Spam Folder:

A crucial factor in email marketing is making your mails not get into the spam folder. So, before sending emails, make sure whether the person to whom you are going to send it will most probably open it. If many people do not open your email, the possibilities are high for getting into the spam list. Another important factor is to limit the number of emails you send to your subscribers. Don’t pile up their inbox by mailing them frequently, which may also result in getting into the spam folder. Hence, keeping this in mind, decide your email counts for a month.     

Wrapping Up:   

Email Marketing has not attained staggering importance nor lost its importance over time. It has its own share of users who check their email inboxes on a daily basis. Hence, based on your audience demographics, decide whether email marketing is a perfect fit for you.

Despite the increased usage of web messengers and chatting apps for daily communication, interaction over emails has always taken precedence due to its credibility and professionalism.

Moreover, the sheer number of email users, which is projected to grow to 4.48 billion by 2024 (Statista), offers a ripe opportunity for brands to leverage email marketing due to its numerous benefits. For starters, it is an excellent channel to connect with your subscribers on a personal level. It takes you right into their inboxes to nurture the prospects and eventually convert them into customers.

You can also share a story, announce your newest releases, and improve your card abandonment rate. With a smartly placed call-to-action (CTA) button, you can direct the viewers to a convincing landing page for immediate sales. It also has a good ROI, as mentioned in a study by DMA,  which states that for every $1 spent, email has an impressive $38 ROI on average.    

While most businesses realize its potential, few can create a well-crafted message that delivers in the form of sales. If your email marketing techniques are not producing results, it is most likely due to the irrelevance of the content to the recipient.

Furthermore, if you are saturating your subscribers’ inbox with your emails, it can be a massive turn-off for the clients. Hubspot reports that 78% of the email receivers claim to cancel a subscription when the brand inundates them with too many emails. 

Thus, we share the best email marketing strategies that can yield results and help you reach your business goals: 

1. Email Templates

Humans like to seek patterns in everything as it offers predictability, familiarity and removes the element of surprise. Consequently, when brands have a well-designed, consistent template in all the emails and a cohesive design across all channels, it is attractive to potential customers. It also highlights the brand’s attention to detail, integrity as a business and reinforces brand recognition.

Therefore, generate a fixed email template that follows the same color scheme, font, and styling in every email. Position the most important information or the email’s primary message on the top so it immediately catches the eye even if the viewer is merely skimming through the document. Also, include a personal signature or company’s logo to make your email instantly recognizable. 

Finally, make sure that the email design is harmonious with the landing page for an effortless flow. Bookit is a travel company that perfectly exemplifies the importance of consistency on all platforms. They place a branded search box at the top of their email just as it appears on their website:

Source

2. Personalize your Emails

Numerous studies and researches have concluded that personalizing email yields excellent results.

Forbes amalgamated the various figures highlighting the importance of personalization in a post published in February 2020. It stated that 72% of the customers said that they only engaged with personalized messages. On the other hand, 70% of millennials are frustrated by brands that send irrelevant emails.

According to Marketing Land, subject lines that include the recipient’s first name can increase the open rate by 16%. At the same time, Invesp reported that personalized promotional mailing has 41% higher click rates than non-personalized ones.  

So, how can you tailor the emails to appear more personal?

Begin by addressing the viewer by their name and include a little personal detail about their previous purchases or items in their wish list to signify that you know and value your consumers.

Amazon is a prime example of a company that successfully employs personalization to procure sales. It provides a convincing customer experience by addressing the recipients with their first name instead of the generic “valued customer” or “loyal customer.” They also include product recommendations, in their emails, based on your purchase history that accounts for more than 35% of their overall sales.    

3. Automated Email

Automated emails are auto-generated, triggered by specific user behavior. These mails have a significant role in making the customers feel acknowledged by the business.

Brands usually send automated emails when a potential consumer joins the subscribers’ list to welcome them or when a lead converts to thank them for their order. Other trigger-based email examples include a follow-up message after the purchase to inquire about the experience or reminders about cart abandonment. Automated birthday messages also contribute towards improving customer experience.

Another great way to utilize automatic email generation is to re-engage with inactive customers and ensure consumer retention. Once you have decided on the absence period that qualifies as consumer “inactivity,” send an automated email at the end of this period to attract the customer back into the folds with an incentive, for example, a discount code.   

Trigger emails enjoy higher open rates and better click-through rates as compared to traditional emails. Forrester researched automated email marketing campaigns’ efficacy and deduced that they generate comparatively four times more revenue and eighteen times greater profit. Unfortunately, most of the brands are missing out on this opportunity as a mere 20% of the marketers use triggered emails, as reported by Econsultancy.  

In addition to the monetary advantages, automated messages allow you more time to focus on other marketing aspects, such as quality content creation and social media management.  

4. Segmentation of Subscribers

One of the biggest mistakes you can make while email marketing is sending out the same email blast to the entire list. Segmenting your subscribers into categories allows you to interact with each lead more intelligently.  When you generate targeted emails relevant to the recipient addressing their pain points and needs, you are bound to enjoy better ROI.

In fact, according to Lyris’s Annual Email Optimizer Report, businesses that employed email segmentation experienced 24% higher sales.

For example, if you were launching a new product primarily for women between certain ages, you would prefer to utilize all your resources to reach out to the specific group. Consequently, you will enjoy improved open rates, optimize conversion rates and avoid annoying the rest of the list with irrelevant messages.

In addition, it is generally a good practice to divide your list into broad categories according to the:

• Demographics (age, location, gender, etc.)
• Purchase history to recommend similar products
• Placement in the sales funnel (new leads, interested prospects, loyal customers)
• Behavioral pattern (average pages viewed per visit, impulse buyers, cart-fillers)

5. Device Compatibility 

Nearly 1.7 billion people access their emails on mobile phones compared to 0.9 billion people who use desktops for the same purpose. Therefore, it is imperative to create an email design that is equally attractive and legible on all the various devices.

Here is what you can do:

• Begin by designing a mobile-optimized design and then add elements for bigger screens
• Place the critical text in the center of your design and keep the text concise and to the point
• Make the call-to-action button big, noticeable, and easy to click.
• Keep the font big enough to read, but it should not overwhelm the overall design
• Create a responsive email design so the user experience is continually optimized regardless of the device they use

In the following example, the design is equally fetching on both the mobile and the desktop. Most importantly, the CTA button is prominent and bold, while the text font is small yet readable.

Source

6. Design Testing

Testing allows you to accumulate concrete data about what works with your audience to design your future marketing campaigns.

The A/B testing methods allow you to judge different marketing tactics’ effectiveness by gaining results directly from your subscribers. In A/B testing, you send different email variations to multiple subsets of your subscribers’ list. The end-results help you understand what was relatable to your viewers and which campaigns needed optimizing.

According to the SEO agency in Denver, Growth Proton, you should test every component of your email, including its subject line, call-to-action button, image, time of sending, content, etc. Consequently, you do not miss any opportunity to procure more click-through and open rates.

The Hustle, a daily email newsletter, constantly tests subject lines to see what resonates most with their audience. They sent out a couple of different subject lines about the story of a new technology aiming to bring the internet to the most remote areas using satellites.

While one subject line is relatively safe and straightforward, the other is quirky and creative. The two drastically different subtexts helped them understand what stood out for their audience so they could alter the later campaigns accordingly.

Conclusion

Email marketing has the potential to develop considerable brand awareness through a consistent, well-conceived campaign. The potent combination of striking graphics, interesting text, and a distinguished CTA button can have remarkable effects on your sales and earn you customer loyalty.

Therefore, test different elements of your campaign vigorously, optimize it for compatibility on all devices and segment your subscribers’ list to keep your customers engaged and improve your conversion rates.           

The Covid-19 pandemic led to the closure of schools around the world to curtail the outbreak. Many schools had to shift to online learning. While some argue that the effects of the pandemic are all negative, others believe that there is a silver lining in the sky. The Covid-19 outbreak increased the reliance on tech by many industries, including education. Concepts that seemed alien are now being considered post-Covid. Video-based learning is one of the new trends that has been introduced by technology. Will this technology ease the impact of Covid-19 on the economy?

Video is Essential for Learning 

According to a report by Cisco, 66% of the world’s population will be connected to the Internet by 2023. It is also predicted that the number of Internet users in the globe will grow to 4.7 billion from 3.9 billion by Q4 2021. YouTube is already being used to solve issues with school, work, or hobbies according to Google stats. Over 2.3 billion active users on YouTube use it to watch videos on education and entertainment. Many people have entered the tech world by watching videos and using online courses. This proves that video is fast becoming a medium for learning. Rather than reading long boring paragraphs, students prefer to watch educational videos for better knowledge retention and understanding. 

New technology like Android-powered televisions and smart TVs are making it easier for users to use these educational tools. These Internet-based devices will help the trend to grow even faster. In the years to come, educational institutions will probably invest more in interactive videos that can be used repetitively. Students can watch the videos as many times as possible until it is clearer. Many people have used such videos and online lectures to learn to code for free

With the outbreak spiraling out of control in many countries, educators need to consider different video preparation techniques and tools to impart knowledge. The tools also offer features that make videos more effective and imaginative. There are some instances where some knowledge can be taught during a visit to the faculty. In those cases, the subjects can be recorded so the learners can always refer to them since traveling has been stifled by the pandemic. 

Different Types of Videos for Education 

There are three main types of videos used for online learning: technology-based videos, educational based videos, and classroom-based videos. Also, several preparation tools are used to make the video to accelerate the process. The videos simplify even the most complicated concepts. For instance, medical students can get an in-depth understanding of human anatomy with such videos. Software engineering students can also understand different formulas. Computersciencehero.com has some resources that can help.

Video production, distribution, or content hosting online is cheaper than it used to be. More tools are available for video editing and creation. This gives educational institutions a chance to adopt video-based learning to keep up with the changing trends. It will enhance the learning and teaching methods to save costs. Students can enroll in online courses to acquire knowledge and quicken the learning process as well as the understanding of the subject. 

There are so many advantages to this learning method. Students can watch videos more than once, and they can also use the videos to revise what they have learned previously. The lectures are easier to remember and can always be referred to when the need arises. Video-based learning also stands out because it doesn’t require special equipment. All the students need is a device such as a computer, smartphone, or smart TV. They do not need to be Internet-enabled. On the one hand, this method of teaching may come in handy in remote areas that lack Internet connectivity. On the other hand, gadgets may not be easily affordable for some students.

Conclusion

Video-based learning involves teaching with videos, and this trend has become more popular during the outbreak of Covid-19. Students already use video apps like YouTube to learn skills and perfect hobbies among other things. Educators believe that this method will be more effective than traditional teaching approaches. Learners will always have the opportunity to replay a lecture to get a clearer understanding of the topic.