CPA Firm marketing shouldn’t be that complicated as long as you understanding what your clients or prospects need. Read more and follow our tips so you’ll be able to strategize for the future, build a high-quality marketing plan, and move forward with a proactive approach.
8 Tips to Successfully Market Your Accounting Firm
Happy tax day everyone! For most of us that pay taxes, this is not a day to celebrate, but for the CPAs of the world, it concludes the end of a very hectic, busy few months as they rush to help clients with their tax returns.
April 15th is actually a calm day for most CPAs however, so for all the CPAs out there – this article is designed to help you think about ways you can make your lives even busier for next tax season by helping you think through marketing best practices for CPA firms.
CPA firms are well-regarded for their accounting but what about their marketing?
Unfortunately, thousands of CPA firms fail to gain traction simply because they don’t appreciate the value of marketing. Instead, they end up solely focusing on number-crunching and never bring in new clients on a daily basis.
Instead of letting this happen, it’s time to look into the best marketing options available to CPA firms in the modern age.
In the modern-day fiercely competitive online marketplace, there is undoubtedly no shortage of prospective ways to market real estate. However, similar to other online marketing disciplines, it is now more than ever proving to be more challenging to get in front of the appropriate customers. As realtors discover the steep uphill battle the need to climb, they turn to the experts to help them in this highly convoluted and complex field of marketing. And the truth is that unless you are a realtor with a huge online platform, getting in front of the appropriate audience could take time. And if realtors are looking to make the most out of their niche, there are some marketing best practices for realtors like you should embrace. Focus on these practices, and you will reap success in online mediums like social media, search engine optimization, video, and blogging. Ignore these practices, and you will find yourself floundering in vast competition, unable to attract the appropriate clients.
With millions of people celebrating Easter around the world, it’s become important for businesses to implement holiday-based strategies. Even some of the world’s largest corporations are starting to look at these holidays as a way to earn more money, bring in new leads, and push their companies to new heights. However, it’s important to do this the right way and make sure the business doesn’t lose money. For small businesses interested in implementing an Easter-centric marketing scheme, it’s time to look at the following tips. These Easter marketing tips are the best way to tap into this holiday and make it a part of your company’s marketing vision.
As we turn the page from March to April, many landscaping companies are starting to gear up for another season. There are many landscaping companies out there and with few barriers to entry, how do you make yourself stand out in a cost-effective manner? One of the most cost-effective ways to market to new or existing customers is through the use of email marketing. Read on and find out how you could create an effective email marketing campaign for your landscaping business
The 4 Step Guide To Creating An Email Marketing Campaign For Your Landscaping Buisiness
The business world has greatly evolved, and owners are shifting from traditional marketing techniques to Internet-based ones. Well, most people look for goods and services on the web and marketers who can promote their commodities and be visible to consumers can reap significant rewards. Internet marketing is a broad field that consists several individual elements and businesses should know the best ones to invest them depending on their specific niche. If you have a landscaping business, you can take advantage of email marketing to retain your customers and prompt new ones to seek your services. Email marketing requires a well-designed strategy and read on to find out some useful tips for succeeding in this marketing technique for the good of your landscaping business.
Setting up an Amazon business can be tremendously lucrative.
Some of the world’s leading entrepreneurs have harnessed the power of Amazon to grow their companies. With its wide-reaching audience, proven metrics, and ability to sell products, Amazon is a winner and many great minds want to attach to it for their own benefit. If you are in this boat, it’s time to look at the value of good marketing and what it can do for a business.
Too many business owners don’t think about email marketing and that’s why their Amazon business begins to fail. Here are some of the most important tips for running a successful email marketing campaign for your Amazon business.
1) Find a Reliable Email Automation Platform
Start with the basics and find a good email automation platform.
This is going to be your home base and has to be of the highest quality. For example, you can pinpoint which platform will be able to handle your specific needs before signing up. In general, most business owners prefer to work with MailChimp or AWeber depending on their needs. Think about the various packages, compare their features, and pick the one that’s ideal for your setup.
Don’t assume a specific email marketing platform is going to work. It’s all about understanding the interface and imagining yourself using it on a daily basis. If your foundation (i.e. platform) isn’t good enough, how are you going to send out meaningful emails? it will become a disaster and that’s when customers start to hate your brand. Be smart and get this taken care of immediately!
2) Split Test Subject Lines
You will need to test different subject lines to see what works and what does not.
In the past, Amazon business owners would send out generic emails and hope for the best. With the looming competition in each niche, you want to make sure to stand out for all the right reasons. A dull and often “spammy” subject line is going to be ignored in seconds. People don’t want to read through emails that don’t capture their attention and rightly so! Why should they look at something that seems like it should be in the junk folder?
You want to make sure the subject line is captivating, easy-going, and in line with what the email is about.
In some cases, people like to use “click-bait” subject lines and that’s not always the appropriate way to go. By using a click-bait subject line, you’re setting customers up for disappointment and that’s not a feeling anyone wants to be associated with. Keep things simple but make sure to avoid sounding generic. Over time, you will notice how the target audience responds (track everything!) and can start setting up a formula that works. Until then, it’s best to keep playing around with the different options up your sleeve.
3) Learn More About Your Target Audience
You will want to do your homework when it comes to the target audience and what they prefer.
Each niche is going to vary when it comes to the audience and its demographics. Some niches will have an older target audience while others are going to have a more young adult feel to it.
These are details you have to think about before putting together a new set of emails. The wrong tone with your target audience is going to do more damage than good. In fact, this is one of the main reasons email marketing campaigns fall flat on their face. You want to mull over these possibilities as much as possible to make sure you are on top of how the email marketing campaign is going to be run.
As you continue to learn more about the readers, you can start to improvise and adapt.
4) Test Send Times
You should play around with the “send times” to see what works.
For example, you can send the email as soon as a product is put in the shopping cart on Amazon. This may seem cumbersome but is a route some businesses take to complete the sale and get a new conversion for their bottom line. However, others prefer the idea of sending a short email after the sale is done.
If the send time is not in sync with the business and its processes, everything can start to break down. This is where properly timed emails can help push the business to new heights in a matter of days.
5) Make Use of Call-To-Actions
You will always want to make use of CTAs (call-to-action) in your emails.
This is going to vary depending on what you sell as an Amazon business. Let’s assume you sell baby products and someone buys a stroller. Why not let them know more about other products in your inventory (i.e. feeders, carriers) as a way to get them to look? This is all about optimizing the lead and getting more value from them. If they were already willing to spend money on one product, they’re more likely to do it again.
This is why CTAs are of utmost importance in any email marketing campaign. You should always look to promote for the next sale because customers should never become a “one and done” asset.
Always stay in front of your competition by making the most of converted leads. This is how you win the race to the top.
6) Use Images/Videos
Email marketing can become monotonous after a while.
If you ever take a look at the leading businesses in any industry, you’ll realize they make use of images/videos. This is a great way to break up the monotony and get people to look twice. An image/video is going to be far more captivating than a traditional wall of text. By doing this, a business is going to engage the reader and perhaps get them to pay attention to what’s been said.
This is the value of visuals as you look to dominate in your niche.
7) Split Test Frequency of Your Emails
Amazon businesses have to stay on top of their emails and that includes how often emails are sent out.
No one likes the idea of being bombarded by emails every single day! You want to think about how the email will be received, what the reader is going to think, and what your timing is doing in their lives. By overdoing your email marketing campaign, it’s easy to see people ignore what you’re sending their way and that’s never a good feeling. Instead, you want to make sure to get on top of this as soon as you get the opportunity to do so.
Split test the frequency of your emails to make sure you get the timing spot on.
8) Be Willing To Get Creative!
It’s important to get creative when it comes to the emails.
People don’t like the idea of reading boring emails that say the same thing over and over again. In these situations, you don’t want to take yourself so seriously that it becomes impossible to create a positive image around your brand! Yes, it is always smart to stay professional but being creative can even be something as simple as a funny joke that’s relevant to the niche.
Don’t be afraid to think outside the box in these cases because it’ll help your email marketing campaign.
9) Set the Right Tone
The tone is just as important as what is said in an email.
Being unprofessional, rude, or simply inappropriate will never be on. This is how you are going to lose all of your business. Running an Amazon business is all about paying attention to what the target audience wants and always setting the right tone. By doing this, you’re going to stay ahead of the curve and will be able to win people over. Your tone needs to be professional, consistent, and in line with what your brand stands for.
10) Track Everything
The final tip is to track everything associated with your email marketing campaign.
The beauty of choosing a good email automation platform is in their tracking features. These platforms are able to showcase how many people are subscribed, how many emails are opened, and how many people have unsubscribed.
These are vital details that can go a long way in helping optimize your approach to email marketing. By keeping track of this information, you’re already two steps ahead of everyone else as an Amazon business.
These tips are going to set the foundation for your business and how it does. Remember, there are many competing names in the industry but those with the best marketing strategy will win the ultimate prize. Think about how you are emailing potential leads and make sure the Amazon business has the opportunity to succeed. It is easy to assume things will work out but that’s always the case when you’re impatient.
By implementing these email marketing tips, you’ll be well on your way to running a great Amazon business!
A podcast is a powerful tool to have up your sleeve and is one of the best options in the digital age while building a brand. However, it’s not as easy as grabbing a mic, setting up the podcast, and bringing in millions of listeners. If it was that easy, everyone would be doing it! Once you have set everything up, promoting your Podcast should be your next step.
Unfortunately, a lot of people have great ideas but don’t know how to get out in front of the target audience. This means they end up in a bad situation where the podcast has a few listeners (if lucky!) and goes nowhere.
Instead of letting this happen, it’s time to look at tips for promoting your podcast.
Email marketing for healthcare practices may or may not be effective depending on how you run it. Running a medical practice is complex, unique, and truly rewarding so as running your first campaign.
It’s important to recognize the intricate nature of marketing for a medical facility. In general, there are many details to consider and you also have to factor in the target audience. A lot of medical practices assume things are going to work out and patients will continue to pour in throughout the day. While everyone cares about their health, there are numerous medical facilities around town and each one is vying for them to come to their location.
To differentiate yourself from the rest, it’s time to harness the power of email marketing.
Welcome back to our writer interview series where we give readers a closer look at the background of the writers that work with iNeedArticles.com.
Our fourth interview is with Jesse L., who is one of the most prolific and popular writers on INA. Jesse has written more than 23,000 articles for INA – he’s part of the writer team that has been with INA since the time the original owner started the company. We are most grateful to have Jesse as one of our writers – and can’t wait for you to get to know him better through this short interview.
Without further ado, we’re confident you will enjoy this latest writer interview:
St. Patrick’s Day is regarded as one of the prominent holidays in Ireland and has maintained an aura among the Irish diaspora. However, it’s also a holiday that’s celebrated across the planet in a number of countries simply for the fun it brings along with it. In this case, small businesses are able to latch on and take advantage of what St. Patrick’s Day has to offer. When done right, a small business can maximize its marketing campaign by leveraging this holiday. We have compiled a handful of St. Patrick’s Day marketing tips so you can get extra lucky on this day.
Small businesses often come with a pre-conceived notion of what’s good and what’s bad. This becomes their biggest downfall because the world of marketing is massive with limitless potential. One of the most underused methods would be blogging as this can help put your business in the upper echelon of its niche. Unfortunately, too many business owners assume it’s going to be a drawn-out process and/or confusing, which is why they give up before starting. Instead of letting this happen, it’s time to take a look at five reasons all small businesses should be blogging starting today.