Search engine optimization is a pain and it often is a long drawn out process that is going to take a lot of work to get right. However, one aspect a lot of marketers tend to overlook when they are writing for the search engines is the search intent. So what exactly is search intent and how should you be writing to meet the search intent? Even better, how is changing your writing for your website going to change to meet the search intent? Well, all of that is about to be answered here.
Becoming a YouTube expert won’t happen in just one day, that’s a fact. But starting now can do brilliant things to your digital marketing career. We all know that there are many different ways to get attention online, and one of the options you truly don’t want to miss out on is YouTube. YouTube is a powerful tool that allows any digital marketing campaign to really show its brand, move its message up in the search engines, and even build up some serious Google authority when done right. We’ll assume you already understand how important or powerful that YouTube can be, so time to jump right in on how you can help yourself become a YouTube expert!
Once you have begun to develop your own products, it is time to launch your own affiliate program. If you want to make the maximum amount of money from your products, it is vital that you have an affiliate program. Affiliate programs allow you to leverage the scale of a large sales force without having to pay the fixed costs of an in-house sales team. Just think about it, leveraging a large commission-based sales force can help you reach a much larger portion of the market than you could on your own or with a small in-house sales team.
The point of having an affiliate program is that it will be an incentive for other marketers to help you make money at the same time they are making money by becoming your sales force. You will be able to use your time to develop new products, create JV partnerships and take care of other aspects of your business.
There are several different ways to set up your affiliate program. You will need to use the method that is best for where you are in the world and what kind of product you are marketing.
Ask a number of content marketers about long-form content, and you are likely to get two different answers. Some will say that longer articles are a gamble, given the audience’s assumed little attention spans. Others will say that posting longer content is a great way to engage with readers and give them a rewarding experience.
But which group of marketers is right? If you guessed the latter, you are correct. Long content is king, and in this read, we shall see why.
One of the major issues in any SEO campaign is the bounce rate that a website produces. The bounce rate refers to how often a person checks on your website than immediately or almost immediately backtracks to look at the previous search results. This is often seen as a negative snap judgement on your website and a high bounce rate will knock your rankings down. This stat is also closely tied into a related website statistic that also affects SEO: average time spent on site per visitor.
All the off page SEO work might be a waste if people take one look at your website and then run away screaming. While each reason for a quick bounce might be different, there are a few things every website owner can do to help them tackle the problem of a bad bounce rate.
Let us tell you now, hosting affects seo rankings. There are many different factors that go into search engine optimization (SEO) and getting your website to the first page of Google and the other search engines. Some factors are large, some small, and some actually seem to vary quite a bit depending on a variety of other issues that also seem to be in play. One of the factors in how high your website ranks in the search engines involves the quality of your hosting.
Written by Craig Tuttle
This is how I built 21 of the most powerful backlinks ever to bring my client to the top of the SERPs for their money keyword.
All with less than 3 hours of work.
Sound like something that you would want to hear more about?
The first thing that we have to understand is the number one ranking factor in SEO.
Brian Dean, the genius behind Backlinko, did a study of over a million search results to find out what really is the number one factor when it comes to ranking a website.
What he found was astounding.
The number one ranking factor, by a landslide, is backlinks.
And it’s not even close.
We can have the prettiest website in the world. The most aesthetically pleasing website to its visitors, with all the bells and whistles, and all 500+ on-page ranking factors finely tuned perfectly.
But if there is no off-page SEO…aka backlinks, coming to the website, then all you’re going to have is a perfectly set up website hovering in Never Neverland where no one will ever see it.
But this is not Earth-shattering news.
I mean, we all know the incredible importance that Google has placed on backlinks.
But the secret sauce, and what separates the true SEO experts from the pretenders that represent 99% of the industry is in how they get their backlinks.
It is now widely accepted within the search engine optimization (SEO) community that site owners need to build backlinks for SEO success. And not just any backlinks – the backlinks need to be high-caliber. If you’re new to this, you may be asking yourself – what are backlinks? Backlinks are links that point to your site. Most, if not all, search engines use the validation of other web sites pointing their users to other sites as a premium ranking factor for the sites receiving the traffic. Backlinks also provide direct and organic traffic, so it’s a double win. It was once the case that you could flood the Internet with high volumes of low-caliber links and generate great results. Google put an end to this years ago, and while doing so might still generate some results briefly, the inevitable penalties are hardly worth the time and trouble.
Those involved in SEO now realize that a single high-caliber backlink is worth more than a thousand spam links or even more black hat links. In truth, high volumes of low-caliber links will backfire on you badly, sinking your page instead of promoting it, and possibly even getting you deindexed from search engines altogether.
Since modern traffic directly relates to the caliber of your website’s backlinks, you’ll be far more successful with more reputable websites linking to you. If you want these better rankings and traffic, then you need to know how to get high-caliber backlinks. What sites are places where the public can leave links and yet still see a high standard of quality maintained?
It’s a complicated subject. However, while high-caliber backlinks seem difficult to attain, they don’t have to be. There are many ways you can earn or build backlinks, especially from authoritative sources. Here are 10 you can use in your broader SEO campaign:
Video marketing is simply using online videos in the promotion of your business. There are many ways to use videos to build your business including putting them on your own website or posting them on YouTube. The following article will help you evaluate the different types of videos and the many ways they can be used for business building.
Secrets of Super Successful Video Marketing
Video marketing is one of the best things you can do for your business. The more videos you create and use, the better you will get at making highly effective videos. If you have a new idea, try it out. That is the best way to learn what works and what does not work. Don’t be afraid to experiment. If you haven’t used video marketing yet, this is the best time to try it. Read more so you can start creating highly effective marketing videos for your brand.
Voice search is very important in the SEO Industry and it’s on the rise. Whether it’s coming from Google, Amazon Echo, Cortana, or Siri. Google is already estimating that the majority of queries it gets in 2020 will be done by voice search. That means you need to refresh how you approach SEO entirely.
Do You Know How To Optimize For Featured Snippets In Voice Search?
If you’re involved in the realm of search engine optimization, then you know that this industry is brutal in its pacing, especially when compared to other sectors and fields. At times, simply staying on top of imminent changes and the latest updates feels like full-time work all by itself.
One specific factor that’s having a profound impact on organic search is that of voice searching. The very way that people are looking for information online is changing quite rapidly. The development and growth in popularity of voice assistants is one driving force behind this, but the expansion of mobile searching is also having a profound influence too. Read more to find out how you can optimize for voice search using featured snippets.