The Ultimate Marketing Guide For Insurance Agencies

Need to boost your sales? Well, aren’t we all? We have listed out all the things you can do to drive those numbers up. Check out marketing guide for insurance agencies like you and let’s start increaseing your sales, shall we?

Appearances Matter

If you want to have the best insurance agency, you’re going to want to create a name for your company that will brand you as experts in the industry. How do you do this? By choosing a name that will convey your company business your company will look more professional as well as more trustworthy and let’s face it, building trust is going to net you return clients who choose to do business with your insurance agency.

Let’s consider for a moment how first impressions make us feel about a business. Have you ever walked into a business that seemed like no one knew what was going on and the signage was either tattered, torn, outdated, or altogether missing? Did you feel like that was a business that you wanted to work with? Or did it give you second thoughts? Most people would want to reconsider where they were placing their trust if they walked into a place of business as mentioned above.

You want to present the best possible look for first-time clients. First impressions count. Put the right foot forward and everything else is going to flow naturally into place.


Give your business a logo. The logo that you select should remind clients of your business every time that they look at the logo. Take for example name brand grocery stores. If you see a grocery store that is a name brand chain, you know that logo every time that you look at it.

Your insurance agency should have that same eye-catching type of logo that will tell people “This is us” every time that they look at it. Now take that logo one step further and use it on your business cards, letterhead, ads, window stickers, bumper stickers and every other item that you may hand out as a promotional item for your business. This includes pens, notepads and more.

Consider wallet-sized cards that give the insured your number, emergency numbers and anything else that you may think is ideal to have on hand in an emergency. Make sure that these cards are sturdy enough to put into and remove from a wallet so that they’re not damaged.


Make sure that your website is mobile friendly. That way, if someone is at a car dealership and seeking to insure their car, they can check pricing on their mobile devices. Mobile devices pull websites up slightly differently than your home computer or laptop. By taking advantage of this knowledge, you can get a leading edge so that when users need information and are on the go, they can easily pull up your website and find what information they require.

Make sure it’s user-friendly. Ask friends and family to check it out after the websites are updated and be sure to market the site accordingly.


A happy client is going to naturally give you a great referral. But, why not give them some incentive such as a discount at a movie theater, a gift card or even a coffee mug. Everyone wants something for nothing and this is a fairly easy way to gain more clients through a referral.

It doesn’t have to be a lot, but if they do give referrals, make it something that will show them how much you appreciate their helping you to gain more customers.

Use Contact Forms On Your Website

Having a contact form on your website will help your potential customers to get their questions answered. Have a contact form where potential customers can ask questions and get personalized answers. Make this a soft sales call when you call or contact them with the answers to their questions.

In this fashion, you’re building trust (which goes back to our first recommendation) and you’re developing a friendship with them which even if you don’t get the sale today, may lead to a sale down the road when they are considering something new and want to get an insurance quote.

Get Some Great Reviews

Ask your customers to give you some reviews and positive feedback on your website and blog. Ask them to share their experience and if someone is dissatisfied, answer the issue right there online in the forums, websites, and blogs where everyone can see how your company went above and beyond to resolve an issue. Encourage customers to share their experiences.

A lot of people who are looking for an insurance agency are going to read over the reviews before they make their decision. This is a great way to go about marketing your insurance agency and it will go far to help you develop more business.

Social Media

Today, more than ever before, technology has surpassed the written forms of news media that were once heavily relied upon. So, take to social media and set up business pages on all social media. Interact with potential clients and share specials and coupons with potential customers.

Add share buttons on all of your blog posts, website pages and any other correspondence that isn’t personalized. Invite visitors to share this information on their social media pages and have a special gift or coupon for the 100th or 500th referrals or share in this fashion. Don’t forget to share your own ads on your own social media sights.

Target The Audience

Place ads in newcomers packets for local towns. Place ads in the paper where people shop for cars or homes. Use flyers near local businesses that may sell items that require insurance. Use postcards, leave business cards at local businesses.

By finding those who are going to need insurance, you’re literally leading potential customers right to your front door. It’s like laying the yellow brick road to your business and more people will find it without any effort.

Our marketing guide for insurance agencies like you, will literally drive business to your front door and you’ll have plenty of happy customers. Remember, first impressions matter so find someone who loves people to greet everyone who enters that front door.

Did you find our marketing guide for insurance agencies helpful? Well here’s another that’ll give you a hand: Use Social Media to Generate Traffic

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CPA Firm Marketing: The Definitive Guide

CPA Firm Marketing: The Definitive Guide

CPA Firm marketing shouldn’t be that complicated as long as you understanding what your clients or prospects need. Read more and follow our tips so you’ll be able to strategize for the future, build a high-quality marketing plan, and move forward with a proactive approach.

8 Tips to Successfully Market Your Accounting Firm

Happy tax day everyone! For most of us that pay taxes, this is not a day to celebrate, but for the CPAs of the world, it concludes the end of a very hectic, busy few months as they rush to help clients with their tax returns.

April 15th is actually a calm day for most CPAs however, so for all the CPAs out there – this article is designed to help you think about ways you can make your lives even busier for next tax season by helping you think through marketing best practices for CPA firms.

CPA firms are well-regarded for their accounting but what about their marketing?

Unfortunately, thousands of CPA firms fail to gain traction simply because they don’t appreciate the value of marketing. Instead, they end up solely focusing on number-crunching and never bring in new clients on a daily basis.

Instead of letting this happen, it’s time to look into the best marketing options available to CPA firms in the modern age.

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Top 5 Marketing Best Practices For Realtors

Top 5 Marketing Best Practices For Realtors

In the modern-day fiercely competitive online marketplace, there is undoubtedly no shortage of prospective ways to market real estate. However, similar to other online marketing disciplines, it is now more than ever proving to be more challenging to get in front of the appropriate customers. As realtors discover the steep uphill battle the need to climb, they turn to the experts to help them in this highly convoluted and complex field of marketing. And the truth is that unless you are a realtor with a huge online platform, getting in front of the appropriate audience could take time. And if realtors are looking to make the most out of their niche, there are some marketing best practices for realtors like you should embrace. Focus on these practices, and you will reap success in online mediums like social media, search engine optimization, video, and blogging. Ignore these practices, and you will find yourself floundering in vast competition, unable to attract the appropriate clients.

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Best Easter Marketing Tips for Small Businesses

Best Easter Marketing Tips For small Businesses

With millions of people celebrating Easter around the world, it’s become important for businesses to implement holiday-based strategies. Even some of the world’s largest corporations are starting to look at these holidays as a way to earn more money, bring in new leads, and push their companies to new heights. However, it’s important to do this the right way and make sure the business doesn’t lose money. For small businesses interested in implementing an Easter-centric marketing scheme, it’s time to look at the following tips. These Easter marketing tips are the best way to tap into this holiday and make it a part of your company’s marketing vision.

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Tips For A Successful Email Marketing Campaign For Your Landscaping Business

Tips For A Successful Email Marketing Campaign For Your Landscaping Business

As we turn the page from March to April, many landscaping companies are starting to gear up for another season. There are many landscaping companies out there and with few barriers to entry, how do you make yourself stand out in a cost-effective manner? One of the most cost-effective ways to market to new or existing customers is through the use of email marketing. Read on and find out how you could create an effective email marketing campaign for your landscaping business

The 4 Step Guide To Creating An Email Marketing Campaign For Your Landscaping Buisiness

The business world has greatly evolved, and owners are shifting from traditional marketing techniques to Internet-based ones. Well, most people look for goods and services on the web and marketers who can promote their commodities and be visible to consumers can reap significant rewards. Internet marketing is a broad field that consists several individual elements and businesses should know the best ones to invest them depending on their specific niche. If you have a landscaping business, you can take advantage of email marketing to retain your customers and prompt new ones to seek your services. Email marketing requires a well-designed strategy and read on to find out some useful tips for succeeding in this marketing technique for the good of your landscaping business.

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Tips For Promoting Your Podcast

 Add title Tips For Promoting Your Podcast

A podcast is a powerful tool to have up your sleeve and is one of the best options in the digital age while building a brand. However, it’s not as easy as grabbing a mic, setting up the podcast, and bringing in millions of listeners. If it was that easy, everyone would be doing it! Once you have set everything up, promoting your Podcast should be your next step.

Unfortunately, a lot of people have great ideas but don’t know how to get out in front of the target audience. This means they end up in a bad situation where the podcast has a few listeners (if lucky!) and goes nowhere.

Instead of letting this happen, it’s time to look at tips for promoting your podcast.

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Writers on iNeedArticles | Writer Interview Series – #4

Writers on iNeedArticles | Writer Interview Series - #4

Welcome back to our writer interview series where we give readers a closer look at the background of the writers that work with

Our fourth interview is with Jesse L., who is one of the most prolific and popular writers on INA. Jesse has written more than 23,000 articles for INA – he’s part of the writer team that has been with INA since the time the original owner started the company. We are most grateful to have Jesse as one of our writers – and can’t wait for you to get to know him better through this short interview.

Without further ado, we’re confident you will enjoy this latest writer interview:

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St. Patrick’s Day Marketing Tips for Small Businesses

St. Patrick's Day Marketing Tips for Small Businesses

St. Patrick’s Day is regarded as one of the prominent holidays in Ireland and has maintained an aura among the Irish diaspora. However, it’s also a holiday that’s celebrated across the planet in a number of countries simply for the fun it brings along with it. In this case, small businesses are able to latch on and take advantage of what St. Patrick’s Day has to offer. When done right, a small business can maximize its marketing campaign by leveraging this holiday. We have compiled a handful of St. Patrick’s Day marketing tips so you can get extra lucky on this day.

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Five Reasons All Small Businesses Should Be Blogging Today

5 Reasons Why Small Businesses Should Be Blogging Today

Small businesses often come with a pre-conceived notion of what’s good and what’s bad. This becomes their biggest downfall because the world of marketing is massive with limitless potential. One of the most underused methods would be blogging as this can help put your business in the upper echelon of its niche. Unfortunately, too many business owners assume it’s going to be a drawn-out process and/or confusing, which is why they give up before starting. Instead of letting this happen, it’s time to take a look at five reasons all small businesses should be blogging starting today.

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Writers on iNeedArticles | Writer Interview Series – #3

Writer Interview Series 3 Ineedarticles

Welcome back to our writer interview series where we give readers a closer look at the background of the writers that work with

Our third interview is with Janelle C., who has worked with iNeedArticles for around three years now. Janelle has written more than 1,400 articles for INA – she’s part of the writer team that has been with INA since the time the original owner started the company. You could say she’s seen a lot in the world of online writing, she has a lot of direct internet marketing experience via her own published blog (see below for details), and we’re very proud to have her as part of our INA writer team.

Without further ado, we hope you enjoy this latest writer interview:

Writer Interview Series 3 INeedArticles

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