Category: Content Marketing

A study carried out by a leading consulting and accounting firm in June 2021 reported that the COVID-19 pandemic has led people to strongly shift to online shopping. Initially, they opted for e-shopping as they had to remain confined to their homes. Even after that many of them pursue it as they’re continuing their work from home. 

There have been changes in digital consumption patterns such as picking healthier options, finding the best price, and going eco-friendly by shopping locally wherever possible. One more vital finding presented by this report is that consumers think of continuing shopping online for their needs even after the pandemic is over.

Here are seven key strategies that e-commerce businesses should follow to succeed in 2022.

7 Key Strategies for Ecommerce Success in 2022

• Optimize your website

The most basic strategy to be successful in your e-commerce business in 2022 is optimizing your website. Start by evaluating it. Here is a checklist.

• Design: Appoint an expert outside your firm to make sure that your site’s design is user-friendly and intuitive.
• SEO: You need to rank on Google to be findable by people looking for the products you’re selling. So, work on your content, link building, loading speed, and navigation. 
• Chatbot: Nowadays, it’s a must for e-commerce stores to have a chatbot incorporated into their site.  This will facilitate customers to get their queries answered instantly. And this will boost your revenue generation. 
• Appointment Scheduling: Incorporate an appointment scheduling functionality into your website. In case a visitor wants to know more about your product, it’ll provide them with a way to set an appointment with you.

• Make your e-store mobile-friendly

Today many people use their mobile devices and smartphones to shop online. This makes it essential to make your eCommerce store mobile-friendly. Ensure that you provide the best possible mobile experience with smooth transactions and no hang-ups.  Here are other things you need to consider.

• Responsiveness: Ensure that your mobile e-store is responsive. That is, it can be accessed through tablets, smartphones, and smartwatches.
• User-friendliness: Your mobile e-store should be user-friendly. Users should be able to click through clickable elements like posts, pages, links, etc. with ease. They should be able to clearly view the images and videos on your site. 
• Content: You can’t have a lot of text content on your mobile e-store just as you have on your website. So, reduce some of the content while ensuring that all necessary information that buyers look for is preserved.
• Design: Your mobile e-store’s design should be attractive and consistent with your brand. 

• Make use of social media

Most people online are spending their time on social media. This makes it a powerful channel to create brand awareness, tell your story, and gather a following. So, have a social media marketing strategy in place. Here are the things that should go into your strategy-

• Choose your platforms: There are several social media networking platforms such as Facebook, LinkedIn, Instagram, Twitter, YouTube, etc. You need to find out those platforms where most of your audiences are available and then target them through those.
• Gather a following: You need to focus on gathering a social media following and increasing those numbers. Direct your efforts toward building a community of followers with genuine customers.  
• Employ tactics: Employ tactics such as social media chatbots, live streaming, in-app purchases, paid advertisements, etc. to convert ‘ready-to-purchase’ customers. 

• Create content

The old technique of churning out 500-word blogs every couple of days has worn out. Today you need an all-inclusive content strategy that combines blogs, articles, videos, paid ads, press releases, and podcasts to engage customers and prospects. 

You need to find out what your customers are looking for and come up with the content of that sort. You can identify this by-

• Learning from your competitors: This doesn’t mean you need to be a copycat doing whatever your competitors do. However, your successful competitors are great resources to derive inspiration from. 
• Survey your customer base: Asking your customers about their content preferences is a sure-fire technique to understand their needs better. So, just ask using readymade web survey templates.
• Derive inspirations from your experiences: You know your products better than anyone else. So, just take some time to ponder over what your customers need to know about those and come up with content based on those concepts. 

• Utilize augmented reality

One of the top digital marketing trends for e-commerce in 2022 will be Augmented Reality (AR). E-stores are increasingly employing AR to facilitate shopping experiences that simulate actual life. That is, letting shoppers visualize how your products will look on them, in their home, or in their real life.

For instance, the beauty store Sephora is using 3D modeling to let their customers try their makeup products on a still selfie of theirs. The brand is taking efforts to soon implement an update where users can view themselves in real-time with the digital makeup. 

Businesses are also live-streaming their shopping events. This acts as an opportunity to take users to their factory, connect them with experts, and tell them how to use their products. Some e-stores are also providing virtual shopping sessions where the customer has to book his session with the store in advance. 

• Take advantage of last year’s learnings

E-commerce businesses have made a good business during and post the pandemic. So, it’d be wise to take advantage of the yester-years’ learnings. Here are some action plans to derive therefrom.

• Timing: Gather data on best sales times and seasons. Research these to know when you should start making your pre-Christmas promotions, announcing weekend offers, and more. This will also help you stay cautious that your site is up and functional during these times.
• Promotions: Study your data to understand which offers (discounts, free shipping, promo codes, etc.) of yours performed the best, which kind of promotions generated the best results, and more. This will help you know your customer behaviour better and target them with relevant and timely offers. 
• Channels: Look into your data to know which channels performed the best. This will help you focus more on best-performing channels and eliminate advertising costs spent on non-profitable channels. 

• Personalize the shopping experience

The advancements in technology have heightened customer expectations. Reports say that over 80% of customers today seek personalized experiences. So, combine Artificial Intelligence, Machine Learning, and marketing automation to deliver a unique experience to each customer based on where he/she is in the buyer’s journey. 

You should use your marketing automation software to offer interactions, offers, and seasonal promotions based on-

• Where your visitor comes from (campaign URL or traffic source)
• The number of times he/she has been on your site
• The country he/she is from
• What page he/she is on
• The exact spot he/she is on your page
• His/her shopping basket value

This will also help you focus on high-value leads efficiently and at the right time. For, it opens up opportunities for cross-selling relevant products and up-selling higher-value products to your customers. 

Wrapping up

The pandemic has drastically changed the shopping behavior of online buyers. Many have resorted to shopping online for all their needs. It’s an ideal time for e-commerce businesses to strengthen themselves and tap into this wonderful opportunity. The seven key strategies that we’ve discussed in the blog can help get ahead of your competitors and set you on the path to success in 2022. 

Author Bio

Shivani is a content writer at NotifyVisitors, which provides customer engagement software that allows marketers to plan, coordinate, manage, and measure their marketing campaigns performance.

Voice actors are valuable assets to any production, whether it be audio drama or another form of audio entertainment, especially if you run a video production company or provide marketing services in the form of video content. The need for voice actors is even greater. That’s because the voice actor is not only responsible for creating a believable character but must also provide an audio landscape that serves to immerse the listener into the world of your story.

Voice actors are always in demand by content creators and businesses, especially on social media venues like YouTube and Facebook. Great voice actors can help brands attract customers, convince them to buy your products, or take simple action like subscribing to your channel. Having a professional-level voice actor has become crucial for businesses as they can act as an excellent connector with your audience.

While you can always go to voice actors hiring portals or companies offering voice talents, social media is another way to find experienced candidates. This article will help you use social media platforms to filter and select voice talent easily.

Benefits of Using Social Media to Attract Talents

Social media has become an important medium for brands to leverage their marketing strategy, whether to promote a business or launch a new product. You can create a great persona for your brand on social media while also generating customers. However, social media can also help you find the right candidates and ensure you make the proper employee training videos later on to retain them in your business longer. 

Following are some benefits you can get when searching for voice actors on social media.

Save money for your production

Using social media to find voice talents can save money for the production since it is free and direct communication with the talent.

More chances of employing talented individuals

Social media allows big and small business organizations to explore people with various talents, skills, and interests. Hence, there are more chances of finding the right voice actors for your project on social media sites like Facebook, Twitter, YouTube, Soundcloud, etc. Of course, you can cast actors offline, or even find a local college student as this job is a highly-rated online job for them, but if they’re active users of these platforms, it’s easier to contact them.

More opportunities for talent discovery

Social media also allows businesses to discover talented individuals who might not know their voices are perfect for certain projects. Maybe they have no experience in this area, but using their natural talent can prove fruitful for both parties involved in this business deal. Music company executives discovered many new singers through social media, so don’t miss out on your chance of finding the best talent.

4 Tips to Use Social Media to Find Voice Actors

1. Create a profile and post your work

Before approaching someone and offering them an opportunity, you need to build a convincing and trustworthy persona on social media. Only after posting your projects on YouTube or SoundCloud can you make friends with the artists interested in this field. The profiles should be well designed and contain all information regarding your company, including links to official accounts like Twitter, Facebook, Vimeo, etc.

2. Be responsive on social media

Even if someone is not a professional actor, they might have a good voice suitable for some type of work. Improve your chances of finding them by being as responsive as possible on various platforms so that those people will notice you more easily through their feed.

It can take some time until anyone decides to contact you because they usually don’t know how to contact employers. Therefore, you need to show patience and try another approach in convincing them to join your company.

3. Connect with them through email or direct message

Try connecting with voice talent through email or direct messages if you don’t succeed with the first two tactics. People on social media are open to receiving messages from new contacts as long as they show interest and care about their lives. 

You can mention that you would like to use their voice for your project and provide some more information. If potential talents respond positively, ask them whether they want to read a script first or if they’re fine with auditioning first before going further into negotiations.

4. Approach talent agencies

Another way of finding voice actors is by approaching talent agencies that have a pool of various professionals who might be suitable for your job, depending on what exactly needs to be done. Some of these organizations only take care of big names, so you won’t spend so much time finding candidates on social media. Some agencies are more “open,” allowing new talent to join them, so you can choose the one that fits your project.

Takeaway

Social media platforms are beneficial for businesses in many ways. One of them is to find voice actors. Businesses can go through various social media platforms in order to find the specific voice actor for their project. 

In order to attract voice talents, make sure that you’ve set up a great social media profile to convince them that you’re trustworthy. Try connecting with voice actors by joining the community and responding to questions there. However, if you’re still unsure, you can always search for talent through voice actor agencies. 

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/andreoentoro/

The List of the Hottest Items to Sell During the Festive Season

The Christmas mood is rising with each day, evenings are getting cozier, and soon Santa is about to start ushering in presents. You know what this means for dropshipping – we are entering the busiest time for sales. Here you will find a list of the hottest items to cash in on during Christmas.

Regardless of whether you are new to having a dropshipping store or are a veteran of the field, the time is right to pump up your game. Christmas is known to be the hottest time of the year for everyone doing eCommerce. If you’ve had an inkling to get started in the space, you can be sure that it is a phenomenal time to get in on dropshipping sales. As the festive days are approaching fast, you have to be quick with your launch, but it does not take much longer than a few days if you are efficient. If you are familiar with eCommerce, you will know that it is all about finding the right products this holiday season. Dropshipping during Christmas can be incredibly exciting. The rush of sales coming in can only compare with a good round of casino på nätet. Making money online is fun and a truly thrilling experience when it works out. For your dropshipping business to thrive, you have to market it well. However, that is just one side of the coin. The other side is excellent products that essentially sell themselves. We made an effort to search the web for the hottest Christmas products, and we made a list of them for your convenience.

Christmas Sales Data

Anecdotally, it may seem evident that Christmas is the biggest sales bonanza of the year. Seeing the numbers may give you some more grounded confidence that it is worth pursuing your dropshipping ideas. In 2020, US shoppers spent almost $790 billion. Across the pond, UK shoppers spent a total of £24.2 billion. These are good round sums of money, and you could get a chip of them if you play your cards right. Online retailers have a grand advantage this year. Why so? Because the pandemic is still happening. Due to the global lockdown, people are most likely to do their Christmas shopping on the internet. One has to consider that we are close to the holidays, that is why fast and reliable shipping is of the essence. Choosing excellent and reliable dropshipping suppliers is half the battle when it comes to making big sales without refunds during this holiday season.

The Hottest Dropshipping Products for Christmas 2021

Christmas Home Decorations and Ornaments

The overall best items to sell are ornaments and various home décor. People are stuck at home, and the festive season is an opportunity to escape the routine of a household by decorating it abundantly. That is a great opportunity to make money. The one issue is that there are so many Christmas decorations to choose from. What is in your favor is that there are people with a wide variety of tastes, and therefore it is possible to find buyers for very different types of items. However, you surely want something in your store that is eye-catching, has a cuteness factor and promotes impulse purchases.

Christmas Tree Ornaments

A beautiful Christmas tree is a tradition that many people enjoy and look forward to every year. Last year around 33 million Christmas trees got sold during last year’s holiday season. While traditional ornaments are fine things to sell, try to look for something unique. Search for items that stand out and appear like one can’t find them easily in regular stores. You can find great suppliers and an extensive list of Christmas tree ornament choices on AliExpress.

LED Christmas Lights

Christmas lights can be the it-factor when it comes to creating a cozy home atmosphere. They have a massively universal appeal. After all, who doesn’t like some pretty LED lights? They are not just good for decorating the Christmas tree but can also be great additions to a home’s indoor spaces, as well as outdoor spaces. Aliexpress and Taobao have a stunning selection to choose from for your store. LED lights are cheap to source and can be sold for a phenomenal profit. On top of that, you can find many variations of colors and forms to suit a wide variety of tastes.

Christmas Toy Ornaments

Toys will never go out of style. Christmas-themed ones can be amazing for both decorations as well as for gifts. After doing a quick search on Google Trends, we can say that Christmas-themed Lego toys were in fashion last year. You could try to capitalize on that trend and see how it does in 2021. Alternatively, there are excellent Santa Claus dolls, reindeer, and other cute toys to be found on AliExpress.

Christmas Accessories and Clothing

Christmas accessories, especially clothing, are super popular during the holiday season. It is a must-have category for dropshipping on the holidays. Themed clothes can be a fun way to express oneself when celebrating with the family. Also, Christmas sweaters make for fantastic gifts. If regular sweaters seem too cliché to sell, try selling fun sweaters with joke slogans. A little tongue-in-cheek humor can go a long way to stand out and work towards creating your dropshipping niche.

Christmas Pajamas

It is worth remembering the fact that we find ourselves in the midst of a lockdown. Why is this important for selling stuff? Basically, that means people are likely to buy festive home-wear more than outwear. Pajamas are an excellent item choice to sell as they make the perfect outfit for enjoying a cozy festive season with the family. You will find heaps of variants for babies, kids, teens, couples, and even family collections on AliExpress. Cute deer outfits for kids are superb to market on social media platforms, so remember to push the cuteness factor in your dropshipping strategy with videos and pictures!

Christmas Stockings

Christmas stockings are a traditional item to put gifts and sweets into. Naturally, that means it is something that will remain in demand every year. Include large Santa Claus stockings in your store for gifting purposes and other cute small ones for wearing.

Christmas Jewelry

Christmas jewelry is a category that is mainly applicable to young girls and women, and that is a big market. It is known that around 47.4% of all US women like to get jewelry gifted for Christmas. What better gift than something fitting the season? Whether it be rings, earrings, hairbands, necklaces, or something else, AliExpress has you covered with hundreds of options to include in your store.

Christmas Pet Accessories

Let us not forget the vast dropshipping niche that covers pet items. It is getting more and more popular to dress up one’s furry friend in outfits. It is practical during the cold season. Also, it is simply entertaining for aesthetic purposes. Christmas-themed pet outfits are an immense opportunity to capitalize on as cute outfits, and pets go together very well. Pet owners will love to dress their cats and puppies up with fun costumes, so make sure to include them in your store. A costume that is making waves now is the reindeer outfit. Santa’s Little Helper outfits are a great choice too.

Christmas Cooking Items

Christmas cooking items make perfect gifts for moms and grandmothers. They will also add a festive touch to your kitchen, making things more exciting and fun when Santa is about to come. Cooking items can include cookie cutters, kitchen aprons with prints, anti-hot gloves, tableware holder bags, and lots more. If you want to choose only one of those items, go for selling tableware holder bags, as we have found they are the most popular items on AliExpress.

We hope that you gained some inspiration for the festive season of dropshipping in 2021. Christmas-themed items appeal to a lot of people, so your chances of making a buck with these options are pretty high. If you are running short on time, try adding some new Year-themed items to the mix too. All in all, we wish you the best with your sales and with the coming year. We would also know what tips you have regarding eCommerce. What are some of the best dropshipping practices you have discovered over the years? Please leave your comments in the section below!

Author’s bio:

Arthur is a digital marketing specialist and business blogger. He develops interesting startups through various social media and shares his experience with clients to better promote their business. In his spare time, Arthur studies Japanese and writes articles on digital transformation trends.

Becoming a Digital Nomad

Before we get started, bear in mind that the idea of a digital nomad should echo the song: “I’m free, I can always do whatever I want, and it’ll be so easy!” into your ears. Yes, the digital nomad lifestyle can give you a more flexible life, just like the real slots app can land you amazing jackpots.

There is a but though: you must be very diligent before successfully exploring and enjoying the benefits of being a digital nomad.

Are you one of those who desire the laptop, suitcase, and ticket-in-hands life? Read on as this article will show you how to become a digital nomad who works on remote jobs.

Let’s begin…

What Is a Digital Nomad?

Most people who want to do the nomad lifestyle don’t even know what it means. A digital nomad is a person who leverages the power of the internet by using it to exchange the value of their skills and knowledge with other people for money.

What is a digital nomad life like?  A digital nomad works from home or travels to other locations, leading to a lifestyle, a migratory lifestyle. This answers the question, “what does digital nomad mean.” Fancy, right?

So What Do You Need as a Digital Nomad?

To get started as a digital nomad, there are various tools you must have, some of which we find indispensable. They include:

–        A laptop(for your work, of course)

–        Reliable internet connection

–        External drive for storing your files and important documents

–        Software and apps that make work easier

The Real Question

Is being a digital nomad worth it?

Before diving into the digital nomad sea, it’s important to discover if this kind of lifestyle suits you or not. “Is digital nomad legit? Does being a digital nomad fit me?” We believe it’s okay to ask a lot of questions. The answer is, it depends.

Not everyone can become a digital nomad, sitting at the beach with your ice-cold cappuccino right by your side. You must weigh your options and consider if they will be suitable for you. Once your reasons and goals are aligned, it definitely could be worth it. Only when you discover your needs can you find out if being a digital nomad will fit you.

How to Become a Digital Nomad

Here is how to get started if you are wondering how and where to start a digital nomad kind of life.

1. Find a Job You Can Work on From the Comfort of Your Home

There are several digital nomad jobs available online; all you have to do is look online and then decide whether to work full-time or part-time freelancers.

What are digital nomad jobs?

They are remote jobs that you can apply for online, whether entrepreneurial or working for someone. A remote job is not dependent on a physical location, but anywhere you call home, hence the term “work from home.”

If nomads are individuals par excellence who always get good digital nomad reviews on their works, you should prepare your mind not to do less. Below is a list of digital nomad jobs you can look into:

–        E-commerce business

–        Blogging

–        Social media management

–        Virtual assistant

–        Copywriting

–        Web design

–        Programming

–        Content writing

–        Affiliate marketing

2. Think of Costs

If we don’t ask what the digital nomad lifestyle costs at the moment, when should we? As a budding digital nomad, you must keep track of how much it will cost you to live on the road and plan yourself.

Not to worry, we have listed some of the things you need to consider below.

Accommodation

Find out where you want to live, a suitable place, and make sure to determine your costs. A good place to live is achievable even without breaking the bank.

Transport

You don’t know when you’ll have to move from one place to another. So it would help if you didn’t leave your transport cost to chance. Make a plan and stick by it.

These other factors too are not exempted:

–        Feeding

–        Safety

–        Leisure

3. Train and Train

When starting as a digital nomad, it is okay to know nothing about any digital skills and expertise it takes to build the life you want. Nomads have always been there.

If you don’t have any knowledge, now is the time to equip yourself with the resources it takes to become good at the skill you’re looking to offer or the business you’re looking to build. How about exploring free resources both online and offline? Don’t forget to invest in premium programs, courses, and guides capable of upping your game.

4. Follow the Road

Some people have walked the path you are about to take. Make sure to get counsel from digital nomads who have gone ahead of you. Get inspired by the success and learn from their mistakes plus experiences.

Should I or Should I Not?

There are good as well as not-so-good sides to being a digital nomad. We call them black and white:

Pros You Need to Know:

1. A sense of freedom
2. Independence
3. Opportunity to improve your quality of life
4. Ability to embrace new cultures and learn in new locations
5. Ability to chase down your interest in different parts of the world

Cons You Need to Know:

1. Loneliness on the road
2. Financial instability
3. Strained relationships
4. Challenge in balancing work and life
5. Likelihood of experiencing burnout at times

It’s a Wrap

There you have it! All you need to know about being a digital nomad, remote jobs, how to live the life of freedom you have always wanted, and what job to get started with. How about you share with us what aspect of this guide stood out to you? Let’s discuss your questions and comments in the comments’ section below.

About the author: William Benetton is a famous writer, professional photographer and web-designer. Last few months he has been creating interesting, informative blogs and websites. If you want to contact William, please check his Facebook. He can’t imagine his life without sport, travel and morning coffee.

6 Basic Issues To Consider When Starting A Business

You cannot understate the importance of planning before you start a business. Entrepreneurship sure is exciting and fulfilling. But what most people won’t tell you is that it is not for everyone. Why? Starting a business is stressful, time confusing, and it dips massively into your finances. 

So you must prepare if you want to start and maintain your business successfully. And the truth is, preparation here goes beyond having a business idea, creating a business plan, and sourcing enough capital. 

Preparation when starting a business also means researching your market, assessing whether your business idea is viable, noting down your risks, and determining the legal requirements in your industry. 

It’s like playing an online casino Uk game: you don’t blindly make decisions because it can keep you in a tilt. Instead, you become strategic with the sites, games, and steps you make. In the same way, you need to direct your energy to the things that will boost growth for your small business. 

With that in mind, here are some things you should know before you start a new business.  

• Passion Is Not Enough

If the primary reason you want to start a new business is that you have passion for it, take a moment to recognize that it will not be enough. It is a great thing to do what you love. But you will spend more time curating business and marketing strategies, engaging with customers, and conducting administrative work. 

For instance, avid business owners know that numbers in business are key to identifying the state of an organization. Your numbers will tell you whether your business is performing positively or negatively. 

A good example would be tracking your customer data – the cost of servicing a customer, the amount each customer brings to your business, and the profit you make from the customer. 

• Secure Your Finances

Business in 2021 is diverse because of the quarantine and the quick advancement in technology. But one other thing that has proven crucial in business is the need for ample finances. 

Without money, managing and marketing your products and services will come to a standstill after a short period. And if you cannot market your products or services, it will be challenging to experience growth. 

So before you start a business, take stock of your finances. How much money are you willing to risk? How much income do you need every month to ensure your business continues to run smoothly? Do you have a steady source for this income? 

And don’t forget that part of this financial assessment is your living expenses. For instance, you need to consider the amount you spend on food and clothing, taxes, automobile expenses, and rent or mortgage. 

You also need to consider the amount of money you are willing to invest in the business. Some business owners have sold personal property to raise funds for a new business. The point to note here is that capital, minus your normal expenses and what you owe, is necessary for business sustenance. 

• Assess The Business Risk

Never assume that the odds are in your favor when you start a business. Many businesses fail because they do not determine and recognize the risks they might face. Small businesses’ most common risks include lack of experience, poor timing, improper pricing, wrong product, lack of money, and poor inventory management. 

Other risks you will face are mismanagement of funds, picking the wrong business location, poor credit practices, unplanned expansion, and pressures from outside parties like family members or having the wrong attitude. 

You must recognize any potential risks and equally find ways to mitigate the said risks. For instance, talk to people that have been in business for a while. A mentor is an excellent person to consider having in your corner. 

People who’ve been there know the risks they experienced and strategies they used to steer the ship through the storm. They will also help you identify the amount of risk you are prepared to take. Talk to customers as well, and certify that the products you want to sell have a ready market. 

Moreover, starting small and expanding as you grow is a safer way of starting a business. Don’t forget to research the government regulations like fines, taxes, and safety. Always ensure you are up-to-date with these regulations. 

• Business Acuity Is Necessary

You’ll need wisdom to navigate your business plan successfully. For instance, there is a difference between expansion and growth. 

Expansion means adding another product or service to your business portfolio. It could also be opening another business entity in a new location. On the other hand, growth is a direct correlation of increasing customers and profit. 

This means that if you are selling the same products or services but continuously seeing an increase in customers and profit, your business is growing. Wisdom will help you identify the difference between expansion and growth. 

Here’s another example. An excellent business owner acknowledges that he cannot do everything on their own. As such, he recognizes that he needs to get help from employees or automation solutions. That brings us to the next point.

• Develop Good Customer Relationships 

Most business strategies are centered on one primary purpose, acquiring customers. Why? Customers sustain businesses. Therefore, you cannot ignore the importance of having customers in your business. 

This means you have to create business strategies that engage your audience actively. Also, your business brand should inspire your customers to build a relationship with your organization. This means working on your social platforms. 

Use blogs, websites, and platforms like LinkedIn or Instagram to engage your customers. If your customers make any queries, ensure you respond promptly and provide solutions where possible. Additionally, collect as much feedback as you can from your customers.

The information they provide will be crucial to transforming your business model into one that caters to your customer’s needs. And once you achieve this, you can bet some consistent growth well into the future of your new business. 

• Source The Right Help

If you are getting help, get the right help. Help comes in many forms. For instance, business and loans have worked in tandem over the years to create some of the most successful organizations. So, if you don’t have enough capital to sustain your new business, get a loan from a bank or crowdsource. 

Another example of getting help is hiring some staff members to help with running the business. One thing is sure: you cannot be in two places at once. Therefore, if you meet with a new prospect, you might need someone to keep in touch with your current customers.

Additionally, one of the business tips you should adopt for your business is incorporating automation systems where possible. Automation removes redundancy and takes care of otherwise time-consuming and tedious tasks. 

So instead of spending hours in a day sending emails to your clients, an automated email marketing system can send these emails to all the customers with one click. This leaves you time to take care of more important processes to meet your business goals. 

• Pro-tip: when choosing your employees, ensure their goals are aligned to the objectives of your business. This guarantees you have people that are willing to help your business grow. 

Conclusion

Entrepreneurship is not for everyone. Ensure you know what it takes to be an entrepreneur before you start your business. Look at the benefits, challenges, and risks of being an entrepreneur. You can take an entrepreneurial self-assessment test to be sure. 

If you are an entrepreneur, make your business journey your own. What worked for one person might now work for you. So research, learn from successful experts, and then harmonize this knowledge into your preferential plan and strategy. 

You’ll make mistakes. But learning on the journey will hone your skills for future business development. Otherwise, what need shocked you the most? Let us know in the comments below.

Author’s bio:

Arthur is a digital marketing specialist and business blogger. He develops interesting startups through various social media and shares his experience with clients to better promote their business. In his spare time, Arthur studies Japanese and writes articles on digital transformation trends.

Find out how to track conversions using Google Tag Manager! 

Whether you are a businessperson or affiliate marketer you know how important it is to track and improve conversion rate? But do you know how to do it? In this article, you are going to find all the information about one of the easiest ways, using Google Tag Manager! 

Generally speaking, everyone who is running some kind of business knows online presence is critical if you want to be successful. No matter which industry you enter, the competition is so high that it is safe to say that if you practically don’t exist if you are not visible online. Hence, all business owners create websites, blogs, etc.  But is being present enough for a successful business?  Of course, not, you have to continually work on making exciting and engaging content to attract the readers regardless of whether you have a website like Leo Vegas or some other. But even that alone is not enough! It is fantastic to have an audience that gladly follows your content! However, your primary goal and the reason why you created the website is to increase profit, right? Hence, you need to do everything in your power to convert the readers into clients or customers!  

 The rate of people who become your clients after getting introduced to your content is called conversion rate! Now one option is to leave the thing to chance.  Another is to do everything you can to make your business as attractive as possible for potential clients. To achieve that you need to track conversions and Tag manager is the best tool to help you with that. In today’s article, we are going to talk about how to use Google tag manager in 2021 and what are the benefits of tracking, etc.

Why Is Tracking Conversions Important?

Conversion tracking helps businesses to figure out the real value of the campaigns and their website. Through this process, they can understand where customers come from, how they react to the marketing, and how to improve the sales funnel. Here are some other things a business gets from conversion tracking. 

• Understanding how users interact with the website. 
• Ability to make a clear decision on whether the website needs to be changed. 
• Knowledge about marketing channels that drive user engagement. 
• The measure of SEO results. 

What Is Google Tag Manager 

Do you remember that we mentioned that we will talk about Tag manager, today? But what is it? What do we mean when we talk about tag and trigger?  So basically it is one of the best tools that serves for collecting and keeping analytical data organized. That way it will be much easier to make any kind of decision you need to make about your website.  When you have this tool, you can deploy and manage marketing any marketing Tag without having to change the entire code on your website. Besides the tags, which are snippets of JavaScript, this tool contains triggers and variables. The first gives information to the Tag manager on when, how, and where to fire the Tag type. The variables contain additional information that Tag or trigger might need to function. 

Why Do You Need It?

First of all, it is important to say that there are many benefits of using this tool.  For example, it is free and simple to use and you only need to have a Google account. The fact that it is easy to use means that you don’t have to deal with developers.  Another benefit of tag in GTM is that you don’t have to worry about security. Apart from that, it allows you to work directly with Google Analytics which is something pretty unique as you will see when you compare it to other tools.  There are plenty of other benefits, too! However, today we are going to focus specifically on the tag setup used to track conversions. 

How to Setup GTM?

First, you need to create a Google Tag Manager account. To do that simply go to the official page and click the main call to action.  Keep in mind that you use one Google account for all products. Hence if you already use Gmail, Google Ads, etc., you will be automatically logged to Tag manager. If not, you will need to create an account before you begin the process. 

When you log in you will be asked to create a GTM account and container. GTM account is for business, company, or client, whereas the container is for the website or application. Generally, it is important to know that a container contains a lot of tag options, triggers, and variables. GTM provides you with the code and detailed instructions on where to add a tag template. One way to find it is to click container ID and the other one to go in the Admin section and then click on the container and install Google Tag Manager.

Use GTM to Track Conversions

Okay, so we already explained how the tag setup goes, right!?  Now we are going to see how to create the Google Analytics and HTML tag. Since there is already GTM code installed on the website you don’t need to worry about further coding. 

Google Analytics Tag 

Step 1 

• So first, under the new tag in the workspace choose Universal Analytics. 
• Track type should be page view.
• In Google Analytics select “new variable”, name it Google Analytic setting, and add the tracking ID to the field.
• Click “triggering” on all pages. 
• The tag should be called Universal Analytics.
• You will see the Tag in the Tag tab.  You are ready to publish it. 

Step 2

• The next step is to make the tag and the trigger to track conversions. When you do that the trigger will inform the tag, and it will send the information about the action to Google Analytics. 
• In the Workplace, select tag type labeled as “Event”.  You can choose the names you want for every category.
• Next, choose the Page URL variable.  It should be the same as the one you created in Step 3.
• Click Trigger configuration and then Form submission. Name the trigger form submission and it will activate whenever there is a form submission on any page.

Step 3

• Make sure that all of your tags and triggers work. To do this, go into the Preview mode in GTM. 
• Then visit your website’s home page while making sure that the Preview window in the bottom of the screen. 
• Make sure that the “Universal Analytics” new tag is triggered. 
• Send a text message.  Check the preview window to see if the Form Submission Event Tracking is triggered after you submitted the form. If yes, it means that you completed the setup successfully. If not you have to go back to step 3 and check and fix the problem.  You can also use tag assistants to check problems. 

Step 4 

• The last step is tracking this event in Google Analytics as goals. 
• Go to Google Analytics/Goals/New Goal. 
• Click on Custom. The Goal name should be Form Submissions. At the end choose an Event type. 
• Enter the category that you selected when you set up the Form Submission tag.
• Test it. 

HTML Tag

One of the most prominent features of Google Tag Manager is the Custom HTML tag. When you create this tag in GTM you can have HTML elements on every page on your website. Anything you type in Custom HTML tag will be seen as HTML.  With this tag, you add three elements:  a <script> which is a block compiled and performed as JavaScript, a <div> block which is embedded in the <div>. This happens because HTML is encoded.  This is how Google Tag Manager fires Custom HTML tags. 

• Custom HTML is added to a dummy <div> through the use of .innerHTML property.  Keep in mind that Custom HTML is like encoded string.
• The browser resolves the string in parts.  As result, more tags are finally turned into HTML elements.
• They are then removed from the dummy and passed for injection.
• After that, each element is added to the .document body element.

Bottom Line 

As we mentioned conversion tracking is essential because it allows you to have a clear insight into what is going on with your website. It is useful to know how many readers become your clients or customers because then you can understand what the interests of your audience are and what you can improve. And Tag manages is a perfectly simple tool that can enable you to achieve this. Have you heard about it before? Do you know someone who already installed it?

Author’s Bio:

Arthur Rowley is an avid writer specializing mostly in technology and marketing. Having spent years finessing his craft, he now can ensure you that Arthur has much acclaim for these areas and dedication to providing high-quality blogging content. 

Marketing fonts deserve a lot more attention than they usually get. You can be working hard to promote an excellent gaming product like Ramses book, but if the message is challenging to read, you will instantly lose the reader’s attention. It’s vital to strategically choose the font that will be used in your marketing copy. Only pick the option that will represent your brand in the best possible way. Because of the vast options available, it may be challenging to pick the option that will contribute to the success of your marketing efforts. Our helpful guide below will walk you through the process of picking the perfect font.

1. Know the Major Font Categories to Choose From 

The first step towards identifying the most appropriate font for marketing purposes is to know the primary categories available. Keep in mind that while many classifications have been proposed, there’s still no single classification system universally accepted. In addition to Serif and Sans serif, other common selections include 

• Transitional Styles- introduced in the 18^th century, these styles were a transition between modern and old-style letterforms. They offer more refined and elegant details. Examples include Mrs. Eaves, Times New Roman, and Bookman. 
• Calligraphic- these are fonts that continue to gain popularity over the years because they embody a human touch design. Perfect examples include Crushine, Holyhand, Billow, and Bold Ink. 
• Gothic- Also known as blackletter, this one dates back to the 1400s. One of the features that make it stand out is highly ornamental capitals. Examples of this style include Old English, Engravers, and Fraktur. 
• Display- Perhaps one of the most diverse and biggest categories, it is one of the worst fonts for body copes because they can become illegible. The category includes various graffiti and tattoo styles. They are primarily suitable for logos, headlines, emphasis, or short copies. Examples include Pittsbrook, Morning Glory, Carter Layered, and Burnout. 

With the above options in mind, it’s also important to remember that the best font should have several qualities. Always go for the option that is legible, memorable, unique, able to communicate your brand’s personality, and is multi-platform oriented.  Experimenting with different varieties can help you land on the one that will work best for your entity. 

1. Don’t Work with Personal Preference 

When choosing a font for marketing, a fundamental rule is to set personal preferences aside. Your audience may not necessarily like what you love. Instead, it is wiser to use your target audience as a guiding light. Conduct research to study how your ideal buyers view, judge, and interact with your marketing content.

If there is any doubt, go for the most readable option. It needs to be an option that ultimately enhances the user experience. Whether dealing with online campaigns or producing readable print material, improving user experience will maximize engagement and decrease bounce rates. Most importantly, ensure that the font is consistent with the message you want to pass across. Avoid playful fonts when you want to pass a serious point. Reserve the playful options for whimsical and fun topics. 

1. Think About Visual Hierarchy 

Establishing visual hierarchy in the font selection process is something you should never ignore. Consider the part of the marketing message you want the viewers to see first. Naturally, you want the audience to focus on the essential details. It simply means using a style that will make the information pop out, like special offers, business names, or headlines. In most cases, the most vital elements should be the weightiest and largest. 

An excellent example of visual hierarchy fonts is seen in traditional medium magazines and newspapers. The font size publishers use in elements like headlines, sub-headlines, captions, and body is usually different to separate the elements. 

1. Pair Contrasting Fonts 

At times, you may want to use two or more fonts for your marketing efforts. This is the time to be creative and tactical. Steer clear of the styles that are too alike, as they may only cause problems in the message you want to deliver. It’s better to work with contrasting fonts that beautifully bring out your message, attracting the reader’s interest. The font weight, shape, and proportions need to vary to avoid confusion. 

As a rule of thumb, go for a maximum of 3 font types, especially for print projects. However, if you must work with more options, mainly when dealing with a font for the web, choose a variety that will create a harmonious look instead of a cluttered one. It will enhance the font’s readability for better results. 

1. Consider Readability and Legibility 

The clarity of fonts comes in two primary flavors, i.e., readability and legibility. Legibility is the informal measure that people use to distinguish one letter from the next. Aspects that affect legibility may include character shapes, x-height, weight, stroke contrast, body font choice, and size of counters, series or lack thereof, etc. On the other hand, readability generally describes how phrases, words, or blocks of copy are read. You may find that it is easier to use sans serif Google fonts for web content because of the screen size and resolution. Many designers also stick to serif fonts for the body of printed works.

1. Choose an Appropriate Size

One of the grave mistakes that marketers make is using the wrong font size for their marketing copies. The wrong size can instantly put off readers, regardless of how good the message is. Note that font size heavily depends on the surface or screen that will display the marketing message. If you are working with multiple-line paragraphs, limit the size to 45-70 characters for every line. More than 70 characters in one line can be tiring for readers to scan back and forth.
Lines that are too short can also have strange hyphenated breaks that do not read well. Tons of white space running through paragraphs is also typical in lines with few characters. 

1. Decide Whether You want Free or Paid Fonts 

You can easily find thousands of free fonts to use for your marketing campaign. All you need to do is evaluate them and be highly selective of the options you pick. This said the free varieties might not have different weights like italic, bold, or semi-bold. You may also find that the free options do not have a specific symbol or character you may wish to include. Additionally, a majority of free varieties do not have the extended characters for currencies or foreign languages. If you want additional features, you may want to consider buying fonts that you will use to elevate your business. There are plenty of marketplaces where you can find unique options that will work exceptionally well for your business. Compare prices from different sources to get the one that has the best deals. 

Closing Thoughts 

Choosing the proper fonts for your marketing copies is an integral part of promoting your business. You need to make sure you pick the most appropriate options to communicate the intended message most suitably. 

Have you ever used the wrong font to market your business? What was the result? In your opinion, what are the worst fonts?  Do you have further advice on how to choose the most pleasing fonts for marketing a business? Kindly let us know in the comments. 

Author’s Bio:

Arthur Rowley is an avid writer specializing mostly in technology and marketing. Having spent years finessing his craft, he now can ensure you that Arthur has much acclaim for these areas and dedication to providing high-quality blogging content. 

To start with let’s have an idea about what is SEO and PPC :

SEO :

Search engine optimization helps you to raise the rank of your website and makes it more visible when searched for the same sort of thing.

For example when people search for “good Chinese food” and you have a Chinese food restaurant it will show your location instantly among others. Know about more best commerce SEO company, keep reading!

PPC :

The pay-per-click is a type of search engine marketing where you have to pay the publisher everytime a customer clicks on the advertisement you gave. Here, you don’t have to pay the publisher a lot of money but only when the advertisement is checked by people.

NOW THE QUESTION IS WHEN WILL YOU NEED THESE?

You need these search engines when you have made something or opened a new business and you want people to know about them.

This is basically a way of promoting your items/business. Advertising in the publishing stages where people search online. As the world we live in is running on technology this is a very important stage when establishing a business.

If we compare the two we will get 2 sets of pros and cons.

PROS OF SEO :

`1. SEO may seem a bit costly at the starting but as the time passes and your company starts to get more people attracted to it, you need not to pay the publisher and all the customers clicking at the advertisement does not cost you anything unlike PPC. 

Therefore the point to note is that the SEO costs less in the long run.

2. SEO guarantees you with more consistency in the traffic. Once you become a regular name in the publisher you get to be there and not the PPC where once the marketing dies you sweep away from the traffic.

3. It appears continuously on the search result for keywords when searched for similar products and also makes the publisher believe that you are quite an expert in the field.

CONS OF SEO :

1.  The search engines for example Google have changed their algorithm a lot of times in the past few years which implies that you have to be alert of this and keep an eye on the marketing strategies and organic results.
2. You should be active with your website as the SEO needs your content to be up to the date without any expired links or old articles to keep that in the rang. Therefore, it implies that your job continues to keep the content on a proper rank in the search engine with SEO.
3. SEO needs a bunch of experts to work and make the content real great to keep it in a proper rank. It is for sure a stable way yet a much time-consuming way to keep you on the search engine, also keep reading to know about more best commerce SEO company.

Being done with SEO let’s focus on the PPC part.

PROS OF PPC :

1. Pay- per-click is great because it provides quick results and that is what people now need the most now.

2. In this the ads appear above the organic ranking, this helps to attract a lot more people than the ranking itself. This is striking and thus helps your company to gather the attention of a large number of people in a very small time.

 3. PPC helps to point and target the needed audience. It helps to attract the exact targeted audience from whom your product is appropriate and for sure they will be of profit you.

CONS OF PPC :

1. If we look into it we will find out that PPC is expensive and requires a lot of investment and which time the cost increases making the whole a lot more pricey.

1. The PPC may bring quick results but these are really short-term and do not last for a good amount of time which results in low-profit margin. Low-profit margin is not something you would want for your firm. So this is a very important point to focus on when deciding which one to use.

To understand exactly which one you should use for your product or company first you need to understand that this depends entirely on the product around which you want to do the marketing.

After knowing the merits and demerits of both it’s required to understand where and when you should use which one and this guide you understand which is the one for you.

When should you use SEO –

• SEO should be used if you are not yet ready to spend a lot of money on marketing.
• If establishing a good authority for your brand is your prior concern then you should SEO for sure.
• If you are thinking of maximising your long-term return-on-investment then definitely SEO is something you should consider as this will help you do that.

When should you use PPC –

• PPC is the best choice if you want a quick result in a real short period of time, though it is quite expensive but it promises you a very quick result.
• You should definitely go for PPC if your product is something new to the market, new to the people or if your concern is a Novel or something which is new to it’s kind.
• PPC will be a very good choice if you are concerned about something which is time sensitive that is a limited time offer. Choose this if you are marketing for a limited time or limited edition product offer or holiday offers.

SO, basically you know which one will be best for you, you need to know well about your concern of marketing and then choose the search engine which will be profitable to your business.

This was a brief note on both SEO and PPC. Hope this will help you understand the difference between the two and you will choose smart!

About The Author :-

Hermit Chawla is a MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development.

Linkedin:https://www.linkedin.com/in/hermit-chawla-lion-82b6513b

Twitter: https://twitter.com/aistechnolabs

Facebook: https://www.facebook.com/aistechnolabs

Introduction:

Nowadays, social media platforms and other public forums are flooded with video content, and the trend is on the rise for a significant amount of time. Video marketing has become the most effective and successful digital marketing strategy as people are likely to spend at least 100 minutes per day watching online video content.

However, not all video content can simply make your brand or company go viral. It is all about making the right kind of content that primarily reflects what the consumers want and are interested in. High-quality content can quickly increase sales, traffic, and customer engagement to any company’s product and services. 

So, it is necessary to acquire the best social media video maker to increase one’s business sales. 

The five best social media video makers are as follows:

• InVideo
• Headliner
• Animaker
• Filmora9
• Adobe Spark

InVideo:

InVideo is one of the finest social media video makers available online that will allow you to create highly engaging and appealing video content to attract tons of audiences. The tool contains an Instagram video editor online to help users generate professional-looking marketing videos and make significant money, conversions, and customer engagement. The extensive pre-made video templates, various video-making features, and easy-to-use interface help you stay ahead of the competition in the business field at all times.

The popular features of InVideo are:

• InVideo has thousands of ready-made video templates for different social media applications that enable you to make unique video content. 
• The tool is available for free online, which means it cannot cause any harm to your limited marketing budget.
• InVideo has plenty of advanced features and video editing tools available that assist you in creating the exact content you had in mind without much hassle.

Headliner:

The Headliner is primarily famous for its brilliant podcasting graphic and audiogram tool, but now, it enables users to create social media videos within a few minutes. The tool will prove helpful for beginners, and content marketers as the platform will allow you to create videos simply from just uploading audio files, articles, or blog content. The program lets you add GIFs, images, videos to your social media video to enhance its quality and engagement.

The highlighting features of Headliner are:

• The Headliner will automatically transcribe the uploaded video’s audio content into captions, giving you an easier way to make a video with subtitles quickly.
• The tool allows you to create different varieties of content like GIFs and long-form videos, which later can be added to your social media videos.
• The platform has many video-making features that will assist you in designing any social media video in the most appealing way possible.

Animaker:

The Animaker is a suitable choice for social media video creators to generate professional-level animated videos. The tool lets you create how-to videos or explanatory videos of your company’s products and services and make people understand them simply and memorably. The platform has a separate Instagram video editor online that can help you design stunning presentations, Instagram posts, and expressive stories, which will improve your brand’s recognition.

The primary features of Animaker are:

• The Animaker contains a broad selection of thousands of templates, 1000+ icons, over 100 million stock assets, avatars, and much more to help you create the video you imagine.
• The drag-and-drop feature will allow you to create high-quality animated social media videos within a few minutes.
• The platform permits you to create social media videos in unique video styles, pro-level animation quality, and crystal-clear audio tracks to captivate a larger group of audiences. 

Filmora9:

Filmora9 is one of the famous social media video makers that can help you create impressive and compelling videos to hold the attention of your target audience. The tool will allow you to develop flawless social media videos to impress viewers and increase your business sales. The platform provides various tools like an audio equaliser, multiple video import options, an Instagram video editor online, and many animations to enhance your overall video quality.

Certain unique features of Filmora9 are:

• Filmora9 has a simple, user-friendly interface supported by easy-to-use features that make it easy to use for everyone, ranging from beginners to professional video editors.
• The tool contains many advanced features such as endless effects, sound perfection tools, keyframing, background noise removal, and green-screen effects that let you design the best marketing video instantly.
• The program permits you to edit the video content and share it on any platform without any restriction.

Adobe Spark:

Adobe Spark is a powerful social media video maker that lets you create top-notch video content in just a few minutes. The application comes with a cross-platform (mobile and web) video-making tool containing professionally designed templates and other advanced features to help you make stunning and realistic social media videos and content. The program offers access to unlimited themes, fonts, images, customisable templates, and music, enabling you to create attractive and engaging social media videos to captivate more viewers.

The exclusive features of Adobe Spark are:

• Adobe Spark has a simple and intuitive interface that allows you to create, edit and share social media videos in a shorter duration.
• The platform’s user-friendly and advanced features will assist you in creating the most appealing social media video to increase customer engagement quickly.
• The tool allows you to use multiple storyboards, themes, templates, layouts, titles, and transitions to generate the highest quality social media video ever.

Some essential tips to increase your business sales using video content are:

• Before creating any video content, the first step is to plan your strategy thoroughly and develop compelling social media videos to make your business campaign more successful.
• Try to keep your videos short and sweet, as people do not find it amusing to watch a video lasting more than 15-20 minutes.
• Design the first few seconds of the video to stand out in the crowd and captivate the viewer right from the start.
• Try to hook your audiences by getting straight to the point, as many people might leave if the intro part exceeds a minute or so.
• Create an attention-grabbing thumbnail to catch every viewer’s eye.
• Make sure your videos contain subtitles or captions if the video content includes talking.

Conclusion:

Video content has become the only source for achieving quick success and increasing business sales. It is no wonder that brands are trying to improve their video quality to a professional level to stand out in the crowd and win over the competition. With these social media video makers, businesses can create engaging and compelling video content which would help them reach global audiences and increase their business sales.

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Source: PeppyBiz

Marketing automation is revolutionising the way we promote our products. In comparison to marketing ten years back, now there are many aspects that we need to consider before engaging with the prospect. There are various channels too. It makes the marketing process a bit more complicated. But with the help of marketing automation software, many businesses have seen a huge change in their revenue.

How did they manage to do that, you ask? Well, in this blog, we are going to explore how you can increase sales using marketing automation. But before we get to that, let us cover some basics.

What is Marketing automation?

Imagine a software that can virtually automate almost every part of your marketing process. You wouldn’t have to do anything, the software takes care of everything from sending emails to creating personalised content. That is exactly what marketing automation is all about. You use a tool to take care of all the routine tasks that do not require human intervention.

Not so surprisingly, it is very helpful in saving a lot of time for your marketing employees. It reduces the burden of your employees while keeping the efficiency flowing. There’s a high chance that you experienced marketing automation at least once in your life. Anytime you search for a product on the browser and end up seeing it in social media, it is the work of a marketing automation solution.

Most businesses never fully understand the extent of what marketing automation can do for them. They simply use it to automate emails and send newsletters occasionally. But when used properly, it can become a partner for your marketing operations. It comes across as one of the best ways to cut costs of your marketing operations and improve the quality of your leads.

How to increase sales using marketing automation?

Source: PeppyBiz

The following steps can seem pretty obvious for some experienced marketers. But some people tend to ignore these useful features from marketing automation tools. So, take a look at the following actions and see whether you are the marketer of the former or the latter kind.

1. Sort your leads:

Leads come in all shapes and sizes. Hence, you need to categorise them before directing them towards the sales team. The sales team must only get leads who are more likely to qualify. And not the ones who checked your blog some months back.

Manually gathering leads has a huge drawback. You cannot actually track user behaviour. But a marketing automation tool captures leads automatically based on their internet behaviour. It organises them based on the extent of their interaction with your content. As it is a direct indicator of their interest in your product.

2. Perform lead prioritisation:

Source: PeppyBiz

Lead prioritisation and ranking are one of the most important parts of increasing sales using marketing automation. An automation tool uses certain tags and filters to identify who is more likely to buy a product and who is not. Hence, you can send the list to your sales team, who then initially focus on high-quality leads.

Thus, you can significantly reduce the time spent on leads who might never convert. Two things come into play: Lead scoring and Engagement scoring. Scoring your leads based on the demographic and other such data is lead scoring. Whereas, ranking the leads based on their interaction with your brand is engagement scoring. Both play a crucial part in creating the list of qualified leads.

3. Respond quicker than ever:

Marketing automation is one of the best ways to quickly attend to your customer and lead queries. Almost all marketing automation software comes with autoresponders. It greatly reduces the response time and also improves customer satisfaction. Your sales team will spend less time convincing them and more time selling if all leads get satisfactory responses almost instantly.

4. Perform omnichannel lead acquisition:

As we said earlier, there is an increasing number of communication channels. Especially, social media serves as one of the primary platforms that attract quality leads.  A marketing automation software can effectively track your leads on various platforms. It does a great job of popping up the question sporadically without annoying them in the process.

5. Update your sales team with the right data:

Source: PeppyBiz

Sometimes, quality leads drop out of the sales funnel because of faults in the information about the lead. A marketing automation software integrated with CRM prevents such errors from happening. You can thus increase sales using marketing automation by creating a bridge between the sales and the marketing team.

6. Use triggered emails:

Manual marketing can never send triggered emails. If you have a huge customer/lead base, you can not go around creating a personalised email for everyone. However, when you use a marketing automation tool, triggered emails are one of the basic features you will find. Whenever a lead interacts with your brand, they get a custom email right away.

7. Perform lead nurturing:

Some leads are ready to convert after one or two interactions. While others require a certain level of nurturing to qualify. Lead nurturing can happen in many ways. Ultimately, a lead should understand that your product is the best solution for their problem. But, you cannot manually find leads that need nurturing and those who do not.

A marketing automation tool helps you provide awareness creating content automatically to your leads. It analyses the pattern of your leads and finds which areas they need nurturing to pique interest in your product.

8. Use email automation to your advantage:

Source: PeppyBiz

Email automation can do wonders to your sales funnel if employed in the right manner. Efficient marketing automation software solutions provide options for you to adjust and optimise your strategy. Automation tools create content that your lead is more likely to click on. Clicking on the desired areas takes them to the landing pages and thus eventually makes them sales-ready.

9. Create automated tailored ads:

Using appropriate keywords for your ad campaign is crucial. So is displaying only relevant ads. To increase sales using marketing automation, you have to spend some money on advertising. But, you do not have to advertise on mass media. You just have to display relevant ads to leads who are already interested in your products. This is only possible with the help of marketing automation.

10. Provide a personalised journey:

Modern marketing is all about personalisation. Assume a lead visits your website often to check out a specific category of products. The next time they visit your website, save them the time of searching for the same category again. List the specific category on the top of your website automatically. A good marketing automation tool can do that for your website.

Conclusion

Apart from the points listed above, there are many other ways in which you can increase sales using marketing automation software. But, these are the steps that you must be taking to boost your conversion rates. Also, be sure to check out the brief guide to create an effective marketing automation strategy before you go.

Guest Blog by PeppyBiz

PeppyBiz is a leading SaaS provider offering innovative solutions suitable for all kinds of businesses. Our software solutions come with AI and machine learning algorithms to simplify your business operations. 

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Author Bio:

Sara Williams

Sara is a content writer at PeppyBiz, a platform that helps businesses automate repetitive tasks and increase work efficiency through marketing automation software.

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