Online Reputation: Best Tips For Small Businesses

A small business is heavily reliant on its online reputation.

Sometimes, all it takes is a single negative review for the business to spiral out of control. With this in mind, many business owners feel apprehensive about their chances of building a positive brand without dealing with the consequences of a damaging review.

In such situations, it’s best to focus on the right approach towards handling reputation-related objectives. Here are some of the best ways small businesses can improve their reputation online.

Best Ways Small Businesses Can Improve Their Online Reputation

Online Reputation: Best Tips for Small Businesses

1) Ask for Reviews

Yes, you should be more than happy to accept reviews because these are the backbone of a good online reputation.

In essence, you want to be smart about how you do this because negative reviews are a massive concern. To avoid negative reviews, you should only go after customers that are loyal or have shown positivity towards the product/service.

Please do not bribe customers as that looks bad and is illegal. Instead, the goal should be to ask for reviews and remain selective when it comes to the customers that are sought out. This is one of the best ways to maximize each review.

2) Become a Trusted Expert in the Niche

People want to find an authoritative figure when it comes to making a purchase. Whether it’s a chef talking about food or a builder talking about construction tools, people only trust those who have shown expertise in the niche.

If you want to create a positive first impression then it’s time to become an expert in the field. This is all about putting forth valuable opinions on social media accounts or on your website to welcome interaction with prospective clients. Over time, they will start to go out of their way to learn more from you. This is when making sales becomes a breeze. They’re already willing to listen and are going to be more than happy to pay up.

3) Don’t Be Afraid of Negative Reviews

Business owners often fret when it comes to negative reviews.

Indeed, these reviews are harmful and can do a significant amount of damage to the business. However, this is not the end of the world as long as you plan accordingly. You should tackle these negative reviews head-on and as professionally as possible. This means reaching out to the customer, learning about what’s gone wrong, and making amends. By doing this, you’re already setting the right tone and improving your online reputation.

4) Build Online Partnerships in Relevant Niches/Industries

Are there relevant niches that can be attached to your specific business?

For example, if you sell computers, it is never a bad idea to attach with specific software programs that can be used on your devices. In essence, these partnerships can help build credibility online and that’s going to have a direct impact on your reputation as a business. Too many businesses fall apart because they live in their own bubble and that starts to eat away at their credibility.

People want something that is well-rounded and has a network of businesses revolving around it.

5) Be Humble

Whether you are speaking to an unhappy customer or building a new relationship, there’s nothing more important than humility. You want to stay humble because this is going to be the first impression made online. People pay attention to these things and don’t like a business that is rough or demeaning. No one wants to give their hard-earned money to a company that is unprofessional or unwilling to listen.

This is when things start to fall apart for the business and it becomes a negative influence.

Be smart and vigilant when it comes to your humility because it will set the tone for years to come.

6) Don’t Force Online Trends

If you see a new fad develop, it’s not always a good idea to hop on board and start to play around with the concept. It might work in some cases but it may fall apart in others. For example, you wouldn’t want a funeral house to start using hashtags on Twitter. It looks unprofessional and is simply not going to work for the business model. This does a lot of damage to the business when done in poor taste.

Think about your niche before you head down this path as that can have a damaging impact on your bottom line.

7) Maintain a Theme and Tone

Online reputation is all about the impression you make on potential leads.

You want to be a business that is all about staying professional and understands the value of putting its best foot forward. As long as you’re doing this, you will manage well in these situations and that’s what it all comes down to.

Before doing anything else, it’s time to sit down and plan out how you’re going to interact with people online. What type of language will be used? What is your tone going to be like? Does it work well with your niche or is it going to seem out of place?

For example, a nightclub owner can get away with slang but someone selling caskets can’t do the same thing! The right tone is going to get the job done and it’s important to stay on top of this as much as possible. Otherwise, you’re going to get caught out in a horrible situation that could tarnish the brand forever. A lot of businesses lose out for this reason but it doesn’t have to be the case here.

Stay focused and create a positive theme around your business and what it does online.

Final Thoughts

Running a small business is daunting and the digital world is truly tantalizing. It brings along with it a number of new challenges that are hard to manage. Stay patient and understand the nuances of your online reputation.

By implementing these methods, you are going to be well on your way towards a healthier and more meaningful online reputation.

Stay tuned for more online marketing tips!

Did you like this article? Check out our previous one: Link Building Techniques You Should Be Using Now

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Learn How To Add Facebook Pixel To WordPress Website

What Is Facebook Pixel

Learn How To Add Facebook Pixel To WordPress Website - What is Facebook Pixel

Facebook Pixel is actually a type of coding that you will be adding into your website. When you add this onto your website you will notice that it is going to allow you to start to get information on the visitors of your website. Now, this does not mean that you are going to get the information on a personal level or even who they are. Instead, you are going to end up getting the information what they like and dislike with the website and their overall interest.

Now, it is important that you realize this is going to only work on people that have a Facebook account. If they do not have a Facebook account you will not be able to get the information, but when they do it tends to connect the likes and dislikes of the people and put them in the audience you have specified for your website. For example, if you have a travel website and are focusing on England, you may find that most people who travel to England like going to Manchester, instead of London. WHich allows you to focus your ads more to these people and help you in getting the proper promotion you want to have for your ads.

How Does Facebook Pixel Help Out

This is going to be something else that you need to consider because you will want to know what kind of help this is going to give you. Well, we started to touch on it a little bit earlier and that is the fact that this is going to allow you to start to get the aim that you need to have on the ads that you are going to be putting out.

Now, you may start to ask yourself how exactly this will help out, but it is very easy to see because this is going to allow you to start to establish audiences based off of the likes of people. This will allow you to advertise specific groups that are going to be focused in on those likes. So this will help you save money on the advertising and actually reach people that are interested in the products that you are putting out.

Does Facebook Pixel Save Money

This is going to be a factor that a lot of people are going to love and that is the fact this is going to save them quite a bit of money. The way it saves money is by allowing for a better targeting of the ads people are going to have running. For example, if you are using an ad that is going to be targeted to a specific audience you are most likely going to get more clicks on the ad, but you will also be able to write the ad in  way that is going to allow you to draw in people to click on the ads. So this will help you in saving money on the ads and actually reach a target audience that is going to interested in the product that you are putting out.

How Do You Install Facebook Pixel On WordPress

A challenge that you will find with any of the WordPress based websites is trying to get specific code installed on the site. The reason this is a challenge here is the fact the website is going to often need to get the code installed in the head section of each page for it to work properly. This is the time you should know that you can start to install the code rather easily if you know how and this is going to start with a plugin that you can use.

Learn How To Add Facebook Pixel To WordPress Website - How Do You Install Facebook Pixel On WordPress

Learn How To Add Facebook Pixel To WordPress Website - How Do You Install Facebook Pixel On WordPress

Since this is going to go in the header section you will want to use a plugin that inserts coding into the header. A common one is simply called insert header and footer. This plugin once you have it installed is going to be very easy for you to use as it makes it easy for you to copy and paste the code that Facebook gives you into the section it needs to be in. Then all that you have to do is click the save button. Once you do this, it will allow you to have the code that you need to have from Facebook Pixels into the pages and allow you to start to get the information right away and not have to worry about trying to install the information on each individual page.

When you are trying to save money on your Facebook advertising you may think about trying to focus your information quite a bit more. Since this is the case, you will want to know more about how Facebook Pixel is able to help you out in getting the reach you want to have to specific audiences. This way you are able to get the proper information on your visitors and know they are going to be able to target your advertising even better than what you are going to expect and this will help you save quite a bit of money on your advertising budget.

 

Did you like this article? Well here’s another one we’re sure you’ll love: How To Create A Lookalike Audience On Facebook

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How To Write The Perfect Meta Tags For More Traffic

Meta tags were of great significance in the early days of Search Engine Optimization (SEO). Back then, they were an effective way to tell search engines what a particular website was called, what it was all about, and the keywords you believed your website should rank for.

Unfortunately, people abused and manipulated Meta tags and they are no longer as essential factor in your search engine rankings as they previously were. However, they still can have a great impact on the search presence of your website as well as your website traffic.

What Are Meta Tags?

Meta tags are a form of metadata that describes the content of webpages to the search engines within the source code. They are part of HTML coding of your website and work behind the scenes to help search engines make sense of each webpage.

Types of Meta Tags

If you are wondering about the Meta tags to use, it is important to know the different types available. While there are numerous Meta tags online, there are just 5 major types of Meta tags that are listed below

1. Title Tag

How To Write The Perfect Meta Tags For More Traffic - Title Tag

It defines the title of the webpage and is referred as <title> </title>.

It represents the information seen at the top of the browser as well as in the Search Engine Results Pages (SERPs) It is one of the most important on-page SEO factors when it comes to increasing the ranking of your website. To optimize the title tag for better rankings, ensure that you include the primary keyword at the start of the title tag.

2. Meta Description Tag

How To Write The Perfect Meta Tags For More Traffic - Meta Description Tag

It provides a short description or summary of a page and it appears under the title in the SERPs.

The Meta description affects your overall search rankings. It is what most people read before they click on your link on the SERPs. If your Meta description is compelling, you will attract more click throughs, which ultimately affects the overall rankings for that particular term.

If you wish to increase your search rankings for a particular keyword, it is important to include it within the Meta description at least once but never more than twice.

3. Header Tags

How To Write The Perfect Meta Tags For More Traffic - Header tag

It contains H1, H2, H3, and so on that specify a header for a section in a webpage or a document.

The H1 tag is the most important header tag and carries more weightage in the SERPs. The second and third most important header tags after the H1 tag is the H2, H3, and so on. The H2, H3 tags can be used any number of times you want. You can use the H2, H3 tags in the subheadings of your page.

How To Write The Perfect Meta Tags For More Traffic - Header tags 2

4. Robots Tag

How To Write The Perfect Meta Tags For More Traffic - Robots Tag

It is one of the most powerful Meta tags since it allows you to control what search engine spiders do in your website. It means that you are able to control the pages to be indexed and the ones to be ignored. It is even possible to use this tag to tell the search engines which link to follow and which one to ignore.

Robots tags are of two main types:

“noindex” robots tag: It is used to tell the search engines not to index a webpage so that it doesn’t appear in the SERPs. For instance, you can use the tag if any of your webpages contain completely uninformative content or duplicate content.

“nofollow” robots tag: If the nofollow tag is used within a particular page it means that the page will be indexed but won’t pass any link juice to linked pages. “nofollow” tags are typically used for paid links, affiliate products, sponsored review posts, etc.

5. Canonical Tags

How To Write The Perfect Meta Tags For More Traffic - Canonical Tags

Canonical tags are used for preventing duplicate content or URLs on your website. It is used to tell the search engines that a particular URL represents the master copy of a page. When using the canonical tag, it is possible to prevent all the SEO related issues caused by duplicate or very similar content appearing on multiple URLs to improve the overall SEO of your website.

Tip for Writing Effective Meta Tags

Meta tags help both searchers and search engines. They display your business information and help you improve the user experience, which can result in improved authority, an enhanced search presence, and a higher ranking. If you are ready to write effective Meta tags for higher rankings, here is a quick checklist to start with:

Length: The Meta tags should be long, but not too long. Length matters here. Whenever you write Meta tags you should ensure that the Meta title is always between 480 and 500 pixels and that the Meta description is between 145 and 150 characters.

Accuracy: Don’t mislead searchers and search engines about what your webpage actually contains is never good for SEO and is in bad form. While you might get lots of traffic initially, your visitors won’t stick around since they feel cheated, which means no conversions.

Value: Why should people click through to your website? What will your website deliver? You can link in the main benefit offered by your page with your page summary using phrases such as “The Ultimate Guide to…”, “You Will Learn…”.

Call-to-Action: If you have a special offer, it should be included in the page description. If you don’t have an offer, use selected verbs to drive some action.

Keywords: Search engines pay attention to the first few words. So, if you are able to, include keywords up front in the page title tag.

Final Thoughts

Meta tags are one of the least expensive but most effective tools you can use to improve your search engine rankings. You can use the information, tips, and advice provided here to write the perfect Meta tags for your website and generate more traffic.

Meta tags are not hard to implement yourself since a programmer is really not necessary. All you need is some experience with HTML. In fact, depending on the platform you are using such as WordPress, you can find plugins to do it automatically for you.

 

Did you like this article? Well here’s another one we’re sure you’ll love: How To Add Google Tag Manager To A WordPress Site

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How To Add Google Tag Manager To A WordPress Site

As any online marketer and most businesses will tell you, getting good search engine rankings for your website are worth their weight in gold. There are hundreds of different things you can do, from adding more and better content,  tweaking your titles, or changing your keywords regularly to keep Google’s interest and move up in the rankings. When you have a WordPress site, there are plenty of different people advising you to install various plug-ins and programs that will attract the attention of more customers and Google as well. Tags are one of the many important items that Google looks at in order to serve up your site to those that it thinks are interested in what you have to offer. Take a deeper dive on how Google tag manager works. Take a look at exactly what tags are, how Google uses them, how you can also use them to help the search engines, and why they are so important.

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How To Create A Lookalike Audience On Facebook

For marketers, there’s nothing as good as easy optimization. Facebook is one of the social platforms that provide marketers with a near infinite number of ways for reaching their prospects. One of these is Facebook Lookalike audience, which is the perfect way for supercharging your online marketing strategy without breaking the bank.

What is a Lookalike Audience?

How To Create A Lookalike Audience On Facebook

For those familiar with Google AdWords Similar Audiences, Lookalikes is a very similar feature, albeit much better. Lookalikes is ideally a way to reach a brand new audience on Facebook, with arguably the best feature of all; the new audience isn’t simply defined by a set or targeting parameters, rather, it actually shares certain traits with your chosen set/group of existing prospects. As such, the degrees of similarity that they represent your choice of source audience, and the possibilities of working with lookalike audiences, are endless.

For instance, if you’re selling plugins, uploading a list of your customer’s email addresses can help you to find users on Facebook who acts as previous plugin buyers. If you want to generate leads, creating a lookalike audience from form submissions can help you reach Facebook users that are more inclined to give up their information.

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What to Do When Ideas for Your Blog Have Run Dry

It happens to any blogger no matter how experienced they are or not. The spring of ideas for your sales blog dries up. But, you need to get your blog post content out there and do it fast! You have lots of subscribers who frequently visit your website and you can’t let them down. That puts even more pressure on you to blog, but you don’t want to write anything that comes to mind. So what do you need to do so you can start writing again? Read on and check out these tips so you can never ran out of ideas for your blog.

Never Run Out of Ideas for Your Blog With These Simple Tips

What to Do When Ideas for Your Blog Have Run Dry

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Search Intent Optimization: How To Write For Search Intent?

Search engine optimization is a pain and it often is a long drawn out process that is going to take a lot of work to get right. However, one aspect a lot of marketers tend to overlook when they are writing for the search engines is the search intent. So what exactly is search intent and how should you be writing to meet the search intent? Even better, how is changing your writing for your website going to change to meet the search intent? Well, all of that is about to be answered here.

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How to Launch Your Own Affiliate Program

Once you have begun to develop your own products, it is time to launch your own affiliate program. If you want to make the maximum amount of money from your products, it is vital that you have an affiliate program. Affiliate programs allow you to leverage the scale of a large sales force without having to pay the fixed costs of an in-house sales team. Just think about it, leveraging a large commission-based sales force can help you reach a much larger portion of the market than you could on your own or with a small in-house sales team.

The point of having an affiliate program is that it will be an incentive for other marketers to help you make money at the same time they are making money by becoming your sales force. You will be able to use your time to develop new products, create JV partnerships and take care of other aspects of your business.

There are several different ways to set up your affiliate program. You will need to use the method that is best for where you are in the world and what kind of product you are marketing.

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Long-Form Content: What are the benefits?

Ask a number of content marketers about long-form content, and you are likely to get two different answers. Some will say that longer articles are a gamble, given the audience’s assumed little attention spans. Others will say that posting longer content is a great way to engage with readers and give them a rewarding experience.

But which group of marketers is right? If you guessed the latter, you are correct. Long content is king, and in this read, we shall see why.

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How to Tackle a Bad Bounce Rate

One of the major issues in any SEO campaign is the bounce rate that a website produces. The bounce rate refers to how often a person checks on your website than immediately or almost immediately backtracks to look at the previous search results. This is often seen as a negative snap judgement on your website and a high bounce rate will knock your rankings down. This stat is also closely tied into a related website statistic that also affects SEO: average time spent on site per visitor.

All the off page SEO work might be a waste if people take one look at your website and then run away screaming. While each reason for a quick bounce might be different, there are a few things every website owner can do to help them tackle the problem of a bad bounce rate.

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