Nine Best Marketing Practices For Cleaning Companies

You need to have an effective marketing plan for generating leads, fostering a stronger relationship with existing clients, and bringing in new customers, whether you operate a carpet cleaning, dry-cleaning, or professional home and office cleaning business. To target your marketing budget for the best ROI, here are 9 marketing best practices for cleaning companies to get you started.

Nine Marketing Best Practices for Cleaning Companies

Identify the Target Market

You first need to identify who your customers are before you can start developing a marketing plan. Most local business is typically generated around a particular geographical area. You need to identify the neighborhoods in your area likely to prefer your cleaning methods.

If you are able to identify the type of services that your target customers are looking for, you can tailor your services and marketing plan more effectively to better meet their desires and needs.

Email Marketing to Earn More Business

Email marketing is neither new nor dead as some people say it is. Businesses of all types have been doing it successfully for a long time. While you might be doing it already, chances are, it is possible to get extra mileage out of your campaigns. If you still send out a single email to your customer as opposed to segmenting them and customizing your campaigns by segment, this is one place to start.

If you have yet set up automated email marketing campaigns, you should consider making that your next customer retention and marketing initiative. It is much easier to do email automation than you probably assume and it is very effective for converting prospects into customers or engaging a past customer for repeat business.

Direct Mail Postcards

If you want to geo-target entire neighborhoods within a predetermined distance from your business, direct mail postcards are your best bet. If such postcards double up as coupons for discounted services, recipients are far more likely to save them, even if they don’t require your cleaning services immediately.

Door Hangers and Flyer

You can also distribute colorful door hangers and flyers to local neighborhoods, office buildings, and apartment complexes. Send out a stack of these with each cleaning team with instructions to distribute them around job sites.

Chances are where there’s one existing customers, there are numerous other potential customers who may require your services. Offer a special introductory offer for new customers and include your contact information in large, bold type.

Have a Social Media Presence

Chances are you or your employees are already active on some of the popular social media platforms such as Twitter, Facebook, LinkedIn, Instagram, YouTube, and Pinterest. You should strive to ensure that your cleaning services business has a presence on at least a couple of these channels.

The easiest place to start is by creating a Facebook business page. It is a very important step since people are now accustomed to seeing a Facebook connection for businesses. You should include a description of your service on the Facebook business page.

Don’t forget to include all the important elements, such as contact information, your services, your years in business, any specials, etc. All these are differentiators that will encourage people that visit your Facebook page to read on and perhaps get in touch with you via phone or email.

Reward Customer Loyalty

People looking for a reliable cleaning service prefer a sure thing over uncertainty. Knowing what they are getting and paying for is usually far much better than the unpleasant surprises sometimes associated with trying out a new service.

Cleaning services that offer low prices but later tack on additional charges almost always never stay in business for long. Make sure that your customers always get the same good value from you by offering loyalty rewards. A small gesture, such as an extra spot or room cleaning service goes a long way towards promoting customer loyalty.

Build Brand Recognition

It is always worth the additional expense of providing your employees with uniforms and painting your company vehicles with your business logo, name, and contact details. It is not only a great way to project a more professional image, but neighboring businesses and homeowners will see your uniformed employees and branded vehicles at job sites. The result will be the same as if the customer had personally recommended your business to them.

Business Review Websites

Today’s customer is savvy enough to check customer reviews on websites such as Angie’s List and Yelp before they sign up for an offer that seems too good to be true. It is important to ensure that you claim all your business listings including Google My Business, Bing Places, Yelp, etc.

It is impossible to change a negative review on those platforms, but you can mitigate it by attempting to make things right with the customer. You should also encourage satisfied customers to visit your business’s page on these platforms to leave a review.

Boost Traffic and Increase Leads Using Local SEO Data

Local SEO is now more important than ever as Google continues working to support smaller businesses in their locations. That means it is the best time to maximize your impact by including more location-specific phrases and words in your marketing strategies.

It also means ensuring that your online profiles on Google My Business, Bing Places, Yelp, Yahoo local, Facebook, Angie’s List, and others are completely up-to-date. Local SEO works to drive more traffic and leads back to your website directly without you ever having to pick up the phone.

Final Thoughts

If you offer good value in your cleaning service, word of mouth referrals will ultimately bring you many customers. To ensure that you don’t go out of business while you wait for that to happen, you will require an effective marketing plan to help things along.

Implement the nine best practices discussed here and you will generate and retain plenty of customers for your cleaning business. Do it today and you will see just how much of a difference it makes!

Stay tuned for more online marketing tips!

If you liked our marketing practices for cleaning companies, then here’s something you can’t miss!Link Building Techniques You Should Be Using Now

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Fun Memorial Day Marketing Tips for Small Businesses

Small businesses often build full-fledged marketing campaigns involving online and offline methods. These methods include a variety of tools, solutions, and approaches based on the target audience. Memorial day marketing tips are all over the internet but which one truly works?

While fleshing out a new strategy, it’s important to look at the calendar and pay attention to celebrated days in America. One of those days would be none other than Memorial Day, which has become synonymous with great marketing campaigns over the years. This is a special day for Americans and is one of those opportunities small businesses can latch onto in a bid to spread awareness.

Take a look at our Memorial day marketing tips and get ready to start drawing some attention!

1) Appreciate the Sacrifices of Veterans on Social Media

Start with something simple because marketing doesn’t always have to be a complex set of strategies. In fact, sometimes, all you have to do is incorporate praise for the veterans in your community and that will help spread the word about your business. Too many small businesses build complicated campaigns that are difficult to understand and simply take too much time on your end.

In this case, you will want to use your social media accounts and write meaningful messages about the veterans in your community. These messages should be heartfelt, meaningful, and in line with what your target audience wants to hear.

In fact, you should also look at engaging with these followers to see whether or not they have stories to share about veterans. Numerous people have relations to veterans in their family or friends, which makes it easier to build a relationship with them via Facebook, Twitter, or Instagram. Take this as an opportunity to make the most of Memorial Day because it’s an opportunity that will come once a year.

Stay vigilant and remain active on your social media account(s).

2) Offer Discounts to Veterans

Discounts are going to be a given when it comes to Memorial Day celebrations.

This is a day to celebrate the sacrifices made by veterans but also a way to find meaningful sales online/offline. However, you have to market these sales well in advance (i.e. 1-2 weeks before Memorial Day).

A lot of small businesses leverage this day as the starting point for their summer releases and summer sales. You want to do the same because it’s a neat starting point and is in line with what customers expect to see when they visit your site or store.

The discounts should be competitive and make it easier to appreciate what veterans have done for the nation.

3) Advertise in American Colors

What about the visuals associated with your brand?

Memorial Day is synonymous with American colors and that means it’s time to give your website/email template a makeover. Otherwise, you are not going to seem as genuine as you want to be. By making subtle changes to the website or email template, you are going to showcase your love for the nation as a small business. This is when people will take the time to focus on what you have to say.

In fact, you should also take a look at changing the colors on your social media accounts (i.e. posting a patriotic image on Instagram). These are the small details that set the appropriate tone for your enterprise.

4) Donate to the Victims

Yes, unfortunately, there are many victims associated with Memorial Day and these veterans have been lost forever. However, they live on through this beautiful day on the calendar and it’s important to celebrate what they are all about.

One of the best ways to do this is to start a small set of posts that are put up on your social media accounts to shower love on these people. This is how you are going to connect with the community and truly showcase your appreciation for the sacrifices of these veterans.

Remember, don’t force the issue and remain thoughtful while doing this!

5) Unveil New Products for the Summer

You will want to plan ahead and make sure to launch new products/services on this day leading into the summer. For brands that do have a turnover in products as the season changes, this is the ideal day to make the adjustments in your inventory.

Summer releases are best suited for this time of the year because the warmer months are right around the corner. You will want people to get a quick look at these products. To maximize Memorial Day, it’s always a good idea to launch these summer releases and sell them at a discounted rate.

By doing this, you are going to catch people’s attention and they will be more likely to buy.

6) Host a Memorial Day Event

Memorial Day is not just about what’s happening online whether it’s social media or your main website. In fact, you want to step away from the digital world and take a look at setting up a local community event for the big day.

This is a way to celebrate the lives of veterans and also bring the community together. Your small business can act as the sponsor and you can even partner up with neighboring businesses. Everyone likes being positively associated with the day and this is going to bring everyone together. As a result, you are able to host a beautiful community event and have people of all ages coming in.

This can be done in front of the business location or at a local park.

Make sure it is themed for Memorial Day and watch as people start to learn more about your brand and what it stands for.

These marketing tips are going to go a long way in pushing your small business to the top of its niche. Indeed, there are many curve balls that are going to be thrown your way but these tips should help set the tone. Focus on this advice, build a meaningful Memorial Day strategy, and follow through with it professionally. This is how you’re going to build a successful brand and grow towards a brighter future!

Did you like our Memorial Day Marketing Tips? Well here’s another one you need to read: How To Add Google Tag Manager To A WordPress Site

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The Ultimate Marketing Guide For Insurance Agencies

The Ultimate Marketing Guide For Insurance Agencies

Need to boost your sales? Well, aren’t we all? We have listed out all the things you can do to drive those numbers up. Check out marketing guide for insurance agencies like you and let’s start increaseing your sales, shall we?

Appearances Matter

If you want to have the best insurance agency, you’re going to want to create a name for your company that will brand you as experts in the industry. How do you do this? By choosing a name that will convey your company business your company will look more professional as well as more trustworthy and let’s face it, building trust is going to net you return clients who choose to do business with your insurance agency.

Let’s consider for a moment how first impressions make us feel about a business. Have you ever walked into a business that seemed like no one knew what was going on and the signage was either tattered, torn, outdated, or altogether missing? Did you feel like that was a business that you wanted to work with? Or did it give you second thoughts? Most people would want to reconsider where they were placing their trust if they walked into a place of business as mentioned above.

You want to present the best possible look for first-time clients. First impressions count. Put the right foot forward and everything else is going to flow naturally into place.

Logo

Give your business a logo. The logo that you select should remind clients of your business every time that they look at the logo. Take for example name brand grocery stores. If you see a grocery store that is a name brand chain, you know that logo every time that you look at it.

Your insurance agency should have that same eye-catching type of logo that will tell people “This is us” every time that they look at it. Now take that logo one step further and use it on your business cards, letterhead, ads, window stickers, bumper stickers and every other item that you may hand out as a promotional item for your business. This includes pens, notepads and more.

Consider wallet-sized cards that give the insured your number, emergency numbers and anything else that you may think is ideal to have on hand in an emergency. Make sure that these cards are sturdy enough to put into and remove from a wallet so that they’re not damaged.

Mobilize

Make sure that your website is mobile friendly. That way, if someone is at a car dealership and seeking to insure their car, they can check pricing on their mobile devices. Mobile devices pull websites up slightly differently than your home computer or laptop. By taking advantage of this knowledge, you can get a leading edge so that when users need information and are on the go, they can easily pull up your website and find what information they require.

Make sure it’s user-friendly. Ask friends and family to check it out after the websites are updated and be sure to market the site accordingly.

Referrals

A happy client is going to naturally give you a great referral. But, why not give them some incentive such as a discount at a movie theater, a gift card or even a coffee mug. Everyone wants something for nothing and this is a fairly easy way to gain more clients through a referral.

It doesn’t have to be a lot, but if they do give referrals, make it something that will show them how much you appreciate their helping you to gain more customers.

Use Contact Forms On Your Website

Having a contact form on your website will help your potential customers to get their questions answered. Have a contact form where potential customers can ask questions and get personalized answers. Make this a soft sales call when you call or contact them with the answers to their questions.

In this fashion, you’re building trust (which goes back to our first recommendation) and you’re developing a friendship with them which even if you don’t get the sale today, may lead to a sale down the road when they are considering something new and want to get an insurance quote.

Get Some Great Reviews

Ask your customers to give you some reviews and positive feedback on your website and blog. Ask them to share their experience and if someone is dissatisfied, answer the issue right there online in the forums, websites, and blogs where everyone can see how your company went above and beyond to resolve an issue. Encourage customers to share their experiences.

A lot of people who are looking for an insurance agency are going to read over the reviews before they make their decision. This is a great way to go about marketing your insurance agency and it will go far to help you develop more business.

Social Media

Today, more than ever before, technology has surpassed the written forms of news media that were once heavily relied upon. So, take to social media and set up business pages on all social media. Interact with potential clients and share specials and coupons with potential customers.

Add share buttons on all of your blog posts, website pages and any other correspondence that isn’t personalized. Invite visitors to share this information on their social media pages and have a special gift or coupon for the 100th or 500th referrals or share in this fashion. Don’t forget to share your own ads on your own social media sights.

Target The Audience

Place ads in newcomers packets for local towns. Place ads in the paper where people shop for cars or homes. Use flyers near local businesses that may sell items that require insurance. Use postcards, leave business cards at local businesses.

By finding those who are going to need insurance, you’re literally leading potential customers right to your front door. It’s like laying the yellow brick road to your business and more people will find it without any effort.

Our marketing guide for insurance agencies like you, will literally drive business to your front door and you’ll have plenty of happy customers. Remember, first impressions matter so find someone who loves people to greet everyone who enters that front door.

Did you find our marketing guide for insurance agencies helpful? Well here’s another that’ll give you a hand: Use Social Media to Generate Traffic

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CPA Firm Marketing: The Definitive Guide

CPA Firm Marketing: The Definitive Guide

CPA Firm marketing shouldn’t be that complicated as long as you understanding what your clients or prospects need. Read more and follow our tips so you’ll be able to strategize for the future, build a high-quality marketing plan, and move forward with a proactive approach.

8 Tips to Successfully Market Your Accounting Firm

Happy tax day everyone! For most of us that pay taxes, this is not a day to celebrate, but for the CPAs of the world, it concludes the end of a very hectic, busy few months as they rush to help clients with their tax returns.

April 15th is actually a calm day for most CPAs however, so for all the CPAs out there – this article is designed to help you think about ways you can make your lives even busier for next tax season by helping you think through marketing best practices for CPA firms.

CPA firms are well-regarded for their accounting but what about their marketing?

Unfortunately, thousands of CPA firms fail to gain traction simply because they don’t appreciate the value of marketing. Instead, they end up solely focusing on number-crunching and never bring in new clients on a daily basis.

Instead of letting this happen, it’s time to look into the best marketing options available to CPA firms in the modern age.

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Top 5 Marketing Best Practices For Realtors

Top 5 Marketing Best Practices For Realtors

In the modern-day fiercely competitive online marketplace, there is undoubtedly no shortage of prospective ways to market real estate. However, similar to other online marketing disciplines, it is now more than ever proving to be more challenging to get in front of the appropriate customers. As realtors discover the steep uphill battle the need to climb, they turn to the experts to help them in this highly convoluted and complex field of marketing. And the truth is that unless you are a realtor with a huge online platform, getting in front of the appropriate audience could take time. And if realtors are looking to make the most out of their niche, there are some marketing best practices for realtors like you should embrace. Focus on these practices, and you will reap success in online mediums like social media, search engine optimization, video, and blogging. Ignore these practices, and you will find yourself floundering in vast competition, unable to attract the appropriate clients.

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Best Easter Marketing Tips for Small Businesses

Best Easter Marketing Tips For small Businesses

With millions of people celebrating Easter around the world, it’s become important for businesses to implement holiday-based strategies. Even some of the world’s largest corporations are starting to look at these holidays as a way to earn more money, bring in new leads, and push their companies to new heights. However, it’s important to do this the right way and make sure the business doesn’t lose money. For small businesses interested in implementing an Easter-centric marketing scheme, it’s time to look at the following tips. These Easter marketing tips are the best way to tap into this holiday and make it a part of your company’s marketing vision.

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Tips For A Successful Email Marketing Campaign For Your Landscaping Business

Tips For A Successful Email Marketing Campaign For Your Landscaping Business

As we turn the page from March to April, many landscaping companies are starting to gear up for another season. There are many landscaping companies out there and with few barriers to entry, how do you make yourself stand out in a cost-effective manner? One of the most cost-effective ways to market to new or existing customers is through the use of email marketing. Read on and find out how you could create an effective email marketing campaign for your landscaping business

The 4 Step Guide To Creating An Email Marketing Campaign For Your Landscaping Buisiness

The business world has greatly evolved, and owners are shifting from traditional marketing techniques to Internet-based ones. Well, most people look for goods and services on the web and marketers who can promote their commodities and be visible to consumers can reap significant rewards. Internet marketing is a broad field that consists several individual elements and businesses should know the best ones to invest them depending on their specific niche. If you have a landscaping business, you can take advantage of email marketing to retain your customers and prompt new ones to seek your services. Email marketing requires a well-designed strategy and read on to find out some useful tips for succeeding in this marketing technique for the good of your landscaping business.

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Tips For Promoting Your Podcast

 Add title Tips For Promoting Your Podcast

A podcast is a powerful tool to have up your sleeve and is one of the best options in the digital age while building a brand. However, it’s not as easy as grabbing a mic, setting up the podcast, and bringing in millions of listeners. If it was that easy, everyone would be doing it! Once you have set everything up, promoting your Podcast should be your next step.

Unfortunately, a lot of people have great ideas but don’t know how to get out in front of the target audience. This means they end up in a bad situation where the podcast has a few listeners (if lucky!) and goes nowhere.

Instead of letting this happen, it’s time to look at tips for promoting your podcast.

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Writers on iNeedArticles | Writer Interview Series – #4

Writers on iNeedArticles | Writer Interview Series - #4

Welcome back to our writer interview series where we give readers a closer look at the background of the writers that work with iNeedArticles.com.

Our fourth interview is with Jesse L., who is one of the most prolific and popular writers on INA. Jesse has written more than 23,000 articles for INA – he’s part of the writer team that has been with INA since the time the original owner started the company. We are most grateful to have Jesse as one of our writers – and can’t wait for you to get to know him better through this short interview.

Without further ado, we’re confident you will enjoy this latest writer interview:

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St. Patrick’s Day Marketing Tips for Small Businesses

St. Patrick's Day Marketing Tips for Small Businesses

St. Patrick’s Day is regarded as one of the prominent holidays in Ireland and has maintained an aura among the Irish diaspora. However, it’s also a holiday that’s celebrated across the planet in a number of countries simply for the fun it brings along with it. In this case, small businesses are able to latch on and take advantage of what St. Patrick’s Day has to offer. When done right, a small business can maximize its marketing campaign by leveraging this holiday. We have compiled a handful of St. Patrick’s Day marketing tips so you can get extra lucky on this day.

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