In today’s digital world, SEO has become a potential tool for drawing visitors to your site. But with every passing day and the introduction of newer technologies, outperforming competitors is getting difficult. Thus, content creators now need to be more careful while creating their content in terms of SEO.
Not implementing the correct SEO trends can result in a massive loss of potential traffic. So, in this article, we are going to discuss the 10 most popular SEO trends that will boost the traffic of your website in 2021.
Prioritize the Search Intent:
In the SEO world, search intent has gained immense popularity and is possibly the most result-oriented and logical SEO trend that professionals have encountered. Although the concept is not unfamiliar, over the few years, the priority of user intent has increased a lot.
This simple strategy helps you to know and understand your audience, their behavior, and their intention while they surf through the web. For example, Amazon follows this principle and prioritizes the search intent of people by displaying their recently viewed products on Google or other websites while users browse through them. Like, if you search for a product on Amazon, you may find that particular product popping up while scrolling through Facebook.
In this way, by using search intent, you will be able to grab the attention of your audience and drive them to your website. So, plan and ultimately implement the strategy based on the search intent. It will make your website achieve a better ranking in the SERPs and ultimately drive more traffic.
Currently, there are more than 3 billion mobile phone users, and it will increase dramatically in the upcoming years. Moreover, due to the easy availability of smartphones at one’s hand, most users will access websites through their mobile phones instead of desktops. So, search engines will be majorly impacted by mobile-friendliness, and it will be an ideal option to prioritize mobile-first.
For example, YouTube prioritizes mobile-first to attract traffic. The mobile application of YouTube is properly optimized so that the mobile users can use it seamlessly.
To make a mobile-friendly website, design and optimize the menu, content, and CTA ads accordingly. So, with a majority of users accessing websites via mobile, making a mobile-friendly website will drive more traffic to your site.
Core Web Vitals:
Another traffic driving factor is the Core Web Vitals. These metrics focus on the website loading speed, stability of the webpage, and how fast it gets interactive. These three metrics altogether determine the overall user experience.
For example, if two web pages have equally relevant content, the user experience metrics will be used by bots to decide which one to rank higher.
Google favors websites that provide a fine user experience to their website visitors. Moreover, providing the best possible experience to your visitors will help you to rank better in the SERPs, hence driving more traffic to your website.
To provide the best user experience to your users, you need a robust website, and to have a robust website made, you need to connect to the best web development companies.
With the emergence of smart gadgets like Alexa, Apple’s Siri, and Google Assistant, users find the feature of voice search to be much easier than typing long phrases or texts. This has led to the increasing popularity of voice-search in SEO.
Thus, now creators need to focus on the optimization of websites in terms of voice search as well. For voice search optimization, phrases and keywords that people regularly use need to be considered. Incorporating your website with a voice search feature will help you stand out from the crowd, and you will be able to attract more traffic to your website.
Featured snippets have achieved prominence in Google. These featured snippets showcase information in a chunk, often in brief bullet-point content, how-to-guides, and Q&As. These snippets can also be used to show star-based reviews, product prices, and images. The definition box of Google in response to “What is?” is a popular example of a snippet.
Due to a compact display of information, users find it quite useful to get an insight into the website. Thus, implementing a featured snippet in your content, especially blog posts, can help you overpower your competitors and steal some of their significant traffic.
A content having 3000 words or more usually gets three times more traffic. The primary reason is that long-form content helps to achieve more backlinks compared to the articles maintaining an average length. So, from 2021 onwards, making long-form content will become a progressive SEO trend.
Google not only focuses on quantity but quality as well. Thus, make sure that the quality of your article is intact while creating top-notch long-form content.
Moreover, it is most likely that visitors get to avail more information from long-form content than the shorter ones. Thus, they prefer long-form content. So, while you create such lengthy articles, you also get the potential traffic for your website.
Image search is nothing new, and it is evolving rapidly. Moreover, Google recommends opting for correct image optimization for easy visibility.
Make use of high-quality, relevant, and alt-text customized images. Several web owners do not label their images with related keywords. In such cases, crawlers do not classify those images, ultimately resulting in a loss of traffic. To enable crawlers to crawl and classify the images on your website easily, add images to the site map.
So, when you perform image optimization correctly, you not only rank better in the result pages but also be able to drive sufficient traffic for your website.
Data and Analytics:
To get insight into the behavior of your audience, make use of analytics. Create targeted messages, campaigns, and serve your visitors by making use of data science. For checking the page loading time, identifying response errors, verifying referral sources, and cross-checking if URLs are getting crawled, make use of comprehensive analytics.
For example, if you see that your site is not driving enough traffic, you may use this strategy to find a solution and plan your strategy accordingly. Thus, to remain at the top position in the SERP, and drive traffic to your website, add data and analytics as a vital part of your SEO strategy.
The fact is that people prefer watching videos over reading an entire web page, especially when it is too long. And thus, Google prioritizes video marketing. Hence, it is important to add video content while formulating the SEO strategy of your site.
Optimizing every video with keywords and relevant descriptions is the best option to get ranked on Google and draw a large number of visitors. But, for example, if you stuff the description with keywords, it will not work. Thus, avoid fluffing the description with keywords.
High-Quality and Skimmable Content:
Google never compromises quality. But also, you need to make sure that your content is skimmable. While writing content or articles, make sure that it is high-quality, easy to read, and attention-grabbing. When your web page has uncountable words, there is a bare chance that people will read it thoroughly, as they will try to find the solution quickly.
For example, if you maintain the quality of the content without making it easy to read, then, in that case, it will not attract traffic. You need to keep the paragraphs short while focusing on your content quality and make it skimmable for driving more traffic to your website.
SEO trends are getting advanced and complex with every passing day. The traditional methods of simply optimizing a website with relevant keywords are no longer effective. By implementing the afore-mentioned SEO trends in your web page or content, right from image optimization to data science, you will not only be able to drive more traffic but also rank better on the search pages.
Author Name:- Harikrishna Kundariya
Biography:- Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.