If you are into a digital business, it is pretty normal that you have come across two terms SEO and PPC. These two terms are related to your website, and it acts as the platform where you can present everything related to your business and attract customers. However, there is a fundamental difference between SEO and PPC.
Search Engine Optimisation (SEO) is a process by which you can improve your website’s position on search engines like Google. It is a free and continuous process. You only need to pay the executive who is putting effort into your website. You can also execute the SEO process on your own if you have enough time.
Pay Per Click is a type of online advertisement that you can publish across different platforms. It is not free as you have to pay the ad platform according to your ad’s clicks in a specific time period.
Although modern business people use either of the two according to their needs and affordability, the goals remain the same. Both can help the business persons to attract viewers to the websites and ensure the sales boost, leading the business holder to earn profit.
Here, you can understand when it is better to use SEO and the instances where PPC can be advantageous. Both have their limitations and strengths, and you need to keep them in mind.
Instances when SEO can be beneficial for search marketing
SEO vs. PPC : Which is better?
SEO can be better for search marketing in the following instances. You would be amazed to know that over 3.5 billion searches are done on Google daily. So, as a business holder, you should give importance to SEO no matter your business’s size or stability.
Planning to build an Authority site
If you plan to build an authority site, you should invest in SEO processes and their execution. You have to remember the ‘niche’ of your business and try attracting the leads according to it.
Always talk with the SEO team and instruct them to work so that a huge chunk of traffic visits your website regularly. To meet your traffic appetite and enhance engagement, you should be keen on the website content.
With a sharp and continuous boost of traffic, the reputation of your website can increase a lot. With the help of reputation, your business website can turn into an authority in the market. Remember that no website can turn into an authority in a few days, neither can it generate a satisfactory amount of traffic in minimum time. You have to spare a lot of time to make things happen properly.
Getting consistent results
The gestation period of SEO is long, and it can take months to get to the top of the results page. With the help of a good SEO campaign, you can see the website traffic improve day by day.
The results of a successful SEO remain for a long time, and it can ensure to generate leads for longer periods.
Increasing the resale value of the website
In case you decide to discontinue your business, you can sell your website to another person. Successful SEO campaigns lead your website to get a high rank on the results page. So, you can charge a huge amount to the buyer who can purchase a site that already has an optimized position on the results page.
Instances when PPC can be beneficial for search marketing
PPC can be beneficial for the following instances. As a business person, you can only invest in PPC if you have enough capital. Always remember that it can be an expensive way to attract leads to your business website.
Sorting highly Targeted traffic
The PPC ads can help if you are trying to fragmentize your website traffic according to the demographic data. You can select the group of people according to some facts like age, gender, income and make them the traffic for your website.
You can also target people according to their hobbies. Shouting traffic helps you ensure that most people who have a high chance to turn into your customers visit your website.
Getting results Faster
If you have a high capital to invest in for your digital business, you can choose to publish PPC ads on search engines and social media platforms. Generally, the reach of PPC ads boosts millions of people. However, it depends upon the data given by the publisher.
You can choose PPC ads if you are launching any product soon or organizing a digital event from the organization’s end.
Placing limited period offers
PPC ads work well if you plan to set a limited-time offer on the services or commodities you deal with. It can provide your information with exposure among your customers as well as several leads.
PPC ad campaigns might give you better results in a few hours.
If your website is not content based
SEO campaigns become easier on websites based on content. If your website is any different, PPC campaigns can be the right choice for you. If you have no plans to publish content on the website, you can opt for PPC.
SEO and PPC are the types of campaigns, and there are efficient teams and ad platforms that can put things on the right track. All you need is proper planning and the right knowledge that can refrain you from more expenses. Once your website sustains properly in the market, you can observe more sales.
However, you should always ensure that the website is on its top order in response and upkeep. An efficient marketing team can do a lot for you in this case.
Name: Akash Tripathi
Bio: Akash Tripathi is a Content Marketing strategist at Top Mobile Tech. It is a blog where I cover all the tips & tricks related to Mobile and more related to tech. Stay connected to the rest of the world with Top Mobile Tech. We bring latest and critical news to your mobile and computer devices.