As we turn the page from March to April, many landscaping companies are starting to gear up for another season. There are many landscaping companies out there and with few barriers to entry, how do you make yourself stand out in a cost-effective manner? One of the most cost-effective ways to market to new or existing customers is through the use of email marketing. Read on and find out how you could create an effective email marketing campaign for your landscaping business
The 4 Step Guide To Creating An Email Marketing Campaign For Your Landscaping Buisiness
The business world has greatly evolved, and owners are shifting from traditional marketing techniques to Internet-based ones. Well, most people look for goods and services on the web and marketers who can promote their commodities and be visible to consumers can reap significant rewards. Internet marketing is a broad field that consists several individual elements and businesses should know the best ones to invest them depending on their specific niche. If you have a landscaping business, you can take advantage of email marketing to retain your customers and prompt new ones to seek your services. Email marketing requires a well-designed strategy and read on to find out some useful tips for succeeding in this marketing technique for the good of your landscaping business.
Understand Your Goals
No marketing campaign can be successful without a clear assessment of what the end goals are. These goals are tied to the vision and mission of the business and cannot be copied from another landscaping firm. They help to chart the way forward and set targets for the people working on the email marketing campaign so that at the end of it all, the appropriate metrics can be used to measure the impact of the campaign. Typical goals for an email marketing campaign for a landscaping business are welcoming new subscribers, enhancing engagement rates, keeping the existing subscribers updated, re-engaging subscribers who went dormant and segmenting the subscribers based on their varying needs.
Create Top-Quality Emails
The kind of emails you create and send to people is very crucial to the success of the campaign. Your landscaping business customers look at the little things, and they can easily deter them and make them interested in your service. When creating emails, start by developing a quality header. This is what the recipients see before they open the email. When creating the header make it appear that the email is from a particular name rather than an anonymous account. This helps to capture the readers’ attention and increase the click-through rates. The subject line should also be personalized, honest and action-oriented. It should be short and straight to the point. Some email services allow one to see a preview of the email and if you do not specify it, readers might not open the email since they won’t know what it is about.
The email’s body is where you get the opportunity to attract a potential subscriber. It should ideally contain the company’s logo, some text and a call to action at the end of it all. Your text should be straight to the point and should not be full of images. Place the call to action strategically when you feel the reader has been influenced by the text to increase the chances of them clicking through the CTA.
Lastly, the footer is vital to increase the impact of your emails. It should contain your social media links, address and contact information plus an option to unsubscribe.
Understand the Different Types Of Emails
It is vital to understand the various types of emails you can send to your people. They can be categorized into three main groups which will be discussed below. The first category contains the promotional emails which communicate to people about the offers by your landscaping service business. They could include discounts, new services or bonuses to people who request a particular service. The second group contains relational emails which offer customers what you had promised earlier. These items include newsletters, eBooks explaining how they can maintain their yards, free gifts, and vouchers that can be redeemed when they request for your service among others. Lastly, we have the transactional emails which are sent as a result of a particular action such as signup confirmation, purchase confirmation and welcome messages among others. It is essential to understand these types of emails for your landscaping business so that you do not mix them up when creating emails for your marketing campaign.
Email marketing for your landscaping business can be involving, and it is hard to keep track of everything happening around this part of your business. Luckily, there are several tools available on the internet today, and you can make use of them to help you with the campaign. You will get several tools on the web and analyze them and pick one that will serve you well. A reliable tool will make it easy to create campaigns and automate your operations. It should also be easily integrable with other software you could be using for other internet marketing campaigns such as WordPress. It should allow you to segment your subscribers based on their characteristics and have a comprehensive analytics feature that will help you to accurately determine the effectiveness of the email marketing campaign for your landscaping business.
The Minor Details
This last part contains the small things that matter in your email marketing campaign for your landscaping business. Make it easy to subscribe and unsubscribe. Post the signups in places where your customers can be found and make them able to subscribe in a few steps. When they are signing up, tell them what to expect from the word go so that people who sign up do not end up unsubscribing later on. Be polite and send them welcome emails when they decide to sign up.
Keep all your emails consistent with your brand and company goals and mission. Your emails should also be scannable so that readers who cannot read through the entire text can point out the main points and get the message without having to go through the whole piece. Understand your landscaping customers and send them the content they want. This can be achieved by segmentation since you will know what to send to who. People read their emails on mobile devices, and you need to optimize your emails to mobile devices. It is also essential to have a publishing calendar so that you know what to post and when to do it.
After setting up an email marketing campaign for your landscaping business, start sending out content and always analyze and see whether it is yielding the desired results. This allows you to change the aspects that are not working and improve on your campaign.