Being a personal trainer requires dedication, passion, and a well-designed marketing plan. Many personal trainers are wonderfully skilled but end up losing out because of their inefficient marketing strategies. To make sure the right techniques are applied on a regular basis, here’s a definitive marketing guide for personal trainers.
Using the information in this guide will lead to better results.
Platforms to Target
The beauty of marketing comes in the form of its options. You’re never put into a position where there’s only one way out. Whether this includes social media marketing, search engine optimization, email marketing, or even viral marketing, you will always have additional options to work with as a trainer.
Don’t be afraid to mix things up and take your time fleshing out professional campaigns.
Some of the main platforms to focus on include:
- Blogs (Guest Posts)
- Google/Yahoo (SEO/SEM)
Each platform is valuable in what it has to offer and can be the key to your long-term success. Don’t assume one will work and the other won’t. This is why so many personal trainers end up in a situation where their business doesn’t succeed.
Tips for Marketing Wisely
1) Understand Your Target Audience
With key platforms in mind, you will need to focus on the target audience. Personal trainers have a variety of clients from all walks of life but it’s important to target certain demographics based on your expertise. This is where real-life experience comes in handy because you’re already aware of what works and what doesn’t!
For example, let’s assume most clients are between the ages of 30-50 and tend to be men. This can be a great starting point as a personal trainer.
You can use Facebook’s Ad manager to input these specific details and only target those people with your ads. What better way to dominate your competition and only advertise to those known to spend money on personal training? No other marketing technique is able to offer such a targeted approach to advertising.
In the new age of technology and marketing, you need to take advantage!
2) Learn to Optimize
Optimization is a word you’re going to have to get used to. In essence, this can include any stage in your marketing process. Whether it’s building an all-inclusive website or setting up your first ad on Facebook, optimization is the name of the game!
With your website, it’s important to target specific keywords, so your website is able to rank higher on Google. Whenever a person searches “best personal trainer in [x] city,” the first website should be yours. Being on the first page of search results can be a game-changer in terms of new leads and converted sales.
Therefore, optimizing everything and making sure the website or ad is in line with what works becomes important.
With a simple ad, you can start split testing (running two ads at the same time) to see which one gains more traction. Sometimes, the split test can be something as simple as a different word or color between the two ads. Look to see which one does well and tends to garner a positive response. Once you have this information, take out the inefficient ad and only run the one bringing in results! As mentioned before, this can be done at any stage in the marketing journey!
3) Build a Robust Sales Funnel
How is your sales funnel looking?
A sales funnel refers to the moment your prospect is contacted to the moment they make a decision (i.e. to leave or buy). A great sales funnel will make sure each stage is managed wisely with quality ads, a wonderful landing page, and an even better sales page to close the deal. If there’s a flaw in the sales funnel, you may continue to struggle.
Before marketing, it’s always important to dig deep and flesh out a robust sales funnel. This is the only way to dominate your niche and truly generate great sales numbers over the long-run. Otherwise, you’re going to remain a step behind without realizing what’s going on! Be smart and take action with the help of a high-quality sales funnel.
Remember, when the sales funnel is good, it may not take as many leads to fill up your monthly schedule.
4) Build an Authentic Brand
Your brand is essential as a personal trainer.
In this line of work, you are recognizing by your skill set and expertise. If a person doesn’t believe in what you’re teaching, they will refuse to sign up and take a chance.
As a result, it’s best to focus on building an authoritative brand people can rely on. The best way to do this is to engage on social media, offer free advice from time to time and make sure to write guests posts on famous fitness blogs. This can start to fill up your resume and showcase what you’re all about as a pro.
5) Stay Active on Social Media
The final tip is to build active social media profiles (i.e. Facebook, Twitter, Instagram).
Look at some of the leading personal trainers worldwide and this is the foundation of their success. To get to the same point, it’s important for you to tap into the fun and make the most of it as soon as you can.
Being active on social media is all about sharing positive information about fitness, giving sneak peeks on some of your training sessions and also answering questions if necessary.
Stay professional and over time people will believe in your authority as a personal trainer.
Yes, being a personal trainer is about setting a high standard and customizing your client’s experience. However, it’s important to run your business the way it is supposed to be. This includes sitting down and putting together an all-encompassing marketing plan for next week, month, and year. Until this plan is laid out, the business isn’t going to progress to its fullest potential!
Keep these details in mind and push towards a brighter future with your personal training business!