As any online marketer and most businesses will tell you, getting good search engine rankings for your website are worth their weight in gold. There are hundreds of different things you can do, from adding more and better content, tweaking your titles, or changing your keywords regularly to keep Google’s interest and move up in the rankings. When you have a WordPress site, there are plenty of different people advising you to install various plug-ins and programs that will attract the attention of more customers and Google as well. Tags are one of the many important items that Google looks at in order to serve up your site to those that it thinks are interested in what you have to offer. Take a deeper dive on how Google tag manager works. Take a look at exactly what tags are, how Google uses them, how you can also use them to help the search engines, and why they are so important.
What Are Tags Anyway?
Google, and most other search engines, will often state that their goal is to provide their users with the most relevant results based on the keywords they enter into the search bar. They decide whether users are happy with what they’ve been given by measuring the amount of time people stay on a particular site that they are visiting and how fast they scroll down the page as well.
There are several other different ways they keep track, some secret and some not, but it’s important to always give the search engine as much pertinent information so that it can serve up your site, rather than another, each time potential customers type in a keyword that matches one of your meta tags (tags). That sounds like a mouth full, but you always want to make sure that you have any and all tags possible that really match what you’re offering. At the same time, if you mislead the search engine, or don’t have good content, the search engines will know by how quickly your visitors scan your page and then leave. If the algorithm that the search engine is using sees that your website isn’t keeping people happy for a particular tag, they’ll stop sending you visitors. They do that by lowering your position in the rankings for a particular keyword.
What You Should Tag On Your Blog Or Website
The search engines can generally read text, so they know and understand the words that are written. Images, however, are mostly unreadable and unrecognizable to the computer trying to read them. Either way, all written text, images, videos, and other content should be accurately tagged throughout your website or blog to assist the search engines in knowing what your content is and who would be interested in seeing it.
The more tags you have on every part of your website the more accurately the search engine will be able to match your content to the keywords that people search for. In that respect, it’s important to have as many different similar keywords as you can to make sure you match up as often as possible to potential customers. If there are two identical websites, one with an exact match tag, and one without, the website with the correct match will show higher in the rankings than the one without.
What Google Tag Manager Does
Now that you know a lot about tags, you need to learn how you can get the most relevant tags for your website possible. There is a program for your WordPress site called Google Tag Manager that is specifically designed to update all of the tracking codes that the search engines are looking for as they pertain to your website.
It has a web-based interface for the user and enables the configuration and deployment of all the tags on your website. It is designed to reduce errors and helps the average webmaster make rapid changes to their tags without calling in a developer.
Google Tag Manager can fire a tag in response to triggers as a visitor scrolls down the page and keep the search engine informed at the same time. It can take care of all relevant tags, no need to add tags manually, and replace all of them immediately. It should eliminate the need to have each type and part of the website content individually tagged. With Tag Manager all of the website tags are kept in one place, easy to find and adjust.
How To Install Google Tag Manager
Tag Manager is free to use and install. First, you’ll need to set up an account at tagmanager.google. com. It will configure a new container that will hold all of your relevant tags automatically. You can add as many different containers to your account as you wish.
Tag Manager will instruct you on how to add the container snippet to your website. Plus it will instruct you how to remove your old existing tags. If you have a mobile app, you’ll need the Firebase SDK for Android to assist you. At that point you can add your tags and the publish your website.
You Can Add A New Container At Any Time
Just go to Tag Manager and look for the Accounts tab. Then choose “Create Container” there. At that time you’ll enter a name for the container that is as descriptive as possible. Then select the type of content that you’ll be entering, like web content, AMP, Android, or IOS content. You’ll also need to click on either Firebase SDK or other SDKs if you’re going to enter mobile content.
If You’re Having Trouble Following The Instructions There Are Videos Online
It can be confusing following written instructions online, especially if you run into a situation where the desired tab or item you need to click on isn’t immediately visible. In that case, it’s a wise move to do a YouTube Search for a video and watch several of them to see exactly where to find each tab or link to get where you need to go.
You’ll find that there are nearly a hundred videos online that will show you how to add Google Tag Manager to a WordPress site. You can watch several of them to get the most complete instructions possible and eventually become an expert in the field.