It is a primary key for businesses to have a social media presence to hold. Without Instagram, your social media strategy would be incomplete. It has become the best platform for advertisers, brands, consumers alike. Instagram has 800 million monthly active users, and 500 million Instagram profiles are active daily.
Here is another interesting factor for you: On Instagram, 70% of hashtags are branded.
It defines, if you are not active on Instagram, then your competitors will easily overcome you.
If you already have an account setup, then you are on the right track. But just having an Instagram account does not increase your sales. So if you want to increase your sales and want money from Instagram, you need to come up with a feasible strategy.
This post will guide you on the right path with seven ultimate strategies you can apply to your Instagram marketing today.
1. Increase Your Following
Growing your follower base is the first important thing when it comes to Instagram’s marketing strategy. You will struggle to get your post seen if you have a very less number of followers. It is not easy to increase your sales without followers. If you just created your Instagram profile, it can be frightening to start with number zero. But if you are a brand, you can get many chances to grow your Instagram account because brands are the best place to start looking for followers.
More than 73% of users follow brands because they are interested in the product or service offered by those brands. If your existing followers are also interested in your brand, tell them about your page and ask them to follow you.
Another great way to get more followers is by following other people. Find followers related to your target audience. It is the best strategy when it comes to driving sales and generating new leads. Once you have tons of followers, it is very easy to drive more sales.
Pro tip: Don’t follow random users.
2. Post Content Regularly
It is not an effective strategy if you post a picture or video only once a month or randomly. It wouldn’t even call it an active profile. Always you have to maintain your brand as fresh in the follower’s mind. At the same time, you don’t want to deluge users’ feeds and be considered annoying. It would be best if you found a balance here.
Posting more than one time per day is recommended. If you want to share a lot of content each day, better add it to your Instagram story. Many top brands post an average of 1.5 times per each day. It comes about 10 or 11 post power week. So you need to recognize and plan this timing and post according to that.
3. Don’t be too salesy
Obviously, you want to get more sales. But it doesn’t mean that everything you post should be in the type of product promotion. They all annoy your followers and end up having the opposite effect. So always mix up your content like posting funny content, posting pictures of your employees, etc., related to your brand.
Research says, 46% of users unfollow the profiles because they post promotions too habitually. So always do your post promotions casually. Keep it short and to the point.
4. Go Live
One of the best features of Instagram is Live videos. Users love it, and many brands are using this feature as an advantage. Using this live video, you can connect with your audience in real-time. They can comment on your videos while you are broadcasting. Make sure that you are responding to their comments and try your best to acknowledge those users. You can also try to get featured on live videos of other profiles to promote your brand. They result in increasing followers, give you more new audiences, and drive more sales for you.
5. Make use of Stories
Stories are a great place to add daily content. In a story, you can post your content multiple times per day. It won’t deluge your followers’ news feed. But it doesn’t mean you can post overboard, post different pictures and videos every day. People won’t look at each one, so it is a waste of your resource and time. Stories will disappear after 24 hours, so make sure your timings of the post in the story are relevant. You can also make stories to discount offers, run contests, etc. Product videos serve as excellent content to upload to Stories. People who have started a new venture can upload product videos to capture Instagram story views in large numbers thus improving overall engagement. If you want your product to reach many audiences, expanding story views is the best strategy to follow. So try to create more content to engage your audience. It will make it easier for you to reveal your brand to a wider audience.
6. Partner with Influencers
One of the extremely efficient tactics is using influencers to promote your product, brands, and services. 94% of marketers say that one of the most effective strategies for their company is partnering with influencers. It is because the followers of social influencers will trust them.
Most people are likely to follow micro influencers’ recommendation and believe these influencers are more knowledgeable. Getting influencers to promote your brand will get you more sales.
Across the globe, Instagram is the primary social media platform for influencers. So choose the right influencer for your brand and drive more sales.
7.Use Shoppable Post
You need to take advantage of shoppable posts if you have an e-commerce brand. Using this, you can directly sell your products through Instagram. It increases the chance of getting your customer to buy something. To purchase your products, you rely on consumers’ navigation to your website. It is much easier than searching manually for the product on a web browser. These posts increase the conversion lot.
To sell products, you can depend only on website traffic. So take advantage of other distribution channels also. Since Instagram is growing rapidly, make use of this platform as a primary way to increase your sales. Instagram has all the features that allow brands and businesses to sell their products directly using this platform. All of these strategies will help you raise your Instagram presence and increase your sales.
Author Bio: Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.