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8 Proven Strategies to Increase Your Blog Traffic
It’s not that difficult to build a blog, but getting a significant amount of blog traffic takes a lot of time and effort. So, how do you attract more readers to your blog? What are the most effective ways of keeping visitors coming back to your blog for more? Read more to find out.
Increasing a blog traffic is more of an art, and some people have had so much success with their content marketing strategies, generating hundreds of thousands of readers. Posting great content is a central part of the equation, but even the best blog posts won’t fetch you results without an audience that reads and engages with them.
In this post, we’ll look at some of the most effective techniques for promoting your content. Content marketers that have seen so much success with their blogs use them, and they are all reaping the rewards. Here are the top 8 ways to increase your blog traffic for free.
- Organize Your Blog Posts by Topic and Category
Making sure that you have taxonomy in place can effectively extend the reach of your content organically, and it often manifests itself as the tags and categories of your website content. The goal here is to help the audience to surface related content through the breadcrumb trails and other pages, which serves to extend the reach of the content you have.
When starting out this path, determine 5 to 7 important topic areas and set them as your editorial covers, making sure they don’t overlap. The categories and tags will act as an extra checkpoint to ensure you only cover topics that stay true to your editorial.
- Have Links to Your Best Posts Within the Individual Blog Posts
If you have great posts that you want to reach to a wider audience, you should include them in the new posts. For example, you can handpick related content and use them as a callout link to one or more related pieces of content. The general rule of thumb here is to only use links that will offer an additional, information to the reader, and make the post more helpful for them.
To find out what’s working well, it’s best to use your web analytics tools to see exactly what people are clicking, and the kind of formats that work well. The Google Analytics extension enables you to see the internal links that are being clicked on any of your pages.
- Share Blog Posts on Different Social Media Platforms More than Once
Today, social media and content are intersecting more frequently, and quality content is the vital for any successful social media strategy. When users find unique, interesting, an informative content, they freely share it on their social media channels, and this leads to improved engagement with your brand.
But that’s not always effective especially for new blogs, since businesses don’t do social as consumers do. Businesses use tools like link-shortening tools, scheduling dashboards, image templates, as well as other tools that average user don’t use. These tools help you to schedule content way in advance. For instance, you can use the social media content calendar to guarantee that your audience will not see the same message across all channels at the same time. On the day you publish, you can craft 3 to 5 different tweets to publish at different times.
- Add Links to Your Latest Posts In Your Email Signature Line
This is one of the easiest things to do. Including links to your best posts in your email signature line helps to provide additional exposure. For example, “check out our latest post ‘10 ways to extend the reach of your individual blog posts’ to help marketers increase the audience of their blogs.”
- Include a Popular Post Widget on your Blog Posts
This is another simple thing that tends to produce significant results. The popular posts widgets will allow the user to browse your best posts and interact with them. So, if you usually work with outside writers, it can be a great place to direct people whenever you want to show them some examples.
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- Click to Tweet
This is a text snippet that’s usually called out in a blog post, which allows the reader to easily click and tweet the highlighted text. People who use the Click to Tweet feature in their blogs posts have seen great results. We often see posts being shared on Twitter with the Better Click to Tweet statements. For best results, consider:
- Determine how many tweets you need per post. Two to four is a general rule of thumb – more than four becomes too distracting.
- Limit the tweet text to about 110 characters to offer enough space for retweets and the URL
- Review the stats from the app to find out what’s being shared, what works well, and optimize the tool for your individual posts.
- Send your Writers Blog Post Previews
Send the previews to your upcoming articles to your blog authors about a week or so before their scheduled publication. This will give the authors some time to make the last minute corrects when necessary, and it will give them an easy way to share their posts. It’s important to follow up with each author after the 1st comment on a post to serve as a reminder when the post is live.
- Share the Content of Notable Influencers
These can be notable speakers, community members, or other bloggers. Think of it as part of networking and building relationships so that whenever your content and brand comes up, they will be more willing to listen. However, we understand that it’s not easy to get into an influencer’s radar, so we recommend starting by sharing pieces of content from these influencers, which would be beneficial or of interest to your community. When they notice it, they will perhaps say a “thank you” with a share of your own content.
Bonus: One-on-one Asks
Aside from requesting contributors to share their blog posts, and ensuring it’s as easy for them as possible, you should do the same for your team members. Reach out to your team members with some occasional and specific requests. For example, you can request one of your colleagues to share a certain article on LinkedIn or Twitter. And while it can be effective, it’s good to be partial about one-to-one requests, so that you don’t have a flood of people from the whole team sending the same tweets.
Final Word
If you want to extend the reach of your content, increasing your promotional efforts is a must. The strategies we have highlighted above have worked for the most successful content marketers in the internet today. It’s now your turn to increase your blog traffic.
Did you like this article? Well here’s another one we’re sure you’ll love: Promoting Blog Posts: Top 10 Things To Do After Writing A Blog Post
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