The spooks and thrills of Halloween are well-engrained in American society. Whether it’s ghosts, zombies, or those delightful candies, everyone loves being a part of Halloween festivities when October 31st rolls around. With such a beautiful celebration near the end of fall, it’s time to assess the value of using this day as a way to promote your small business. Can it be done? Are there ways to make sure your small business gets out in front of people that can become lifelong customers? Indeed, Halloween is a great time to build a robust marketing campaign, which is why it’s best to look at the following Halloween marketing ideas.
1) Create Halloween-Themed Marketing Content
Whether it is your website, social media account, or email template, it’s time to make adjustments. You want to create Halloween-themed marketing content that is going to maximize the essence of this wonderful celebration.
Numerous small businesses make use of those spooky sayings and images for their websites. You want to create a similar theme around your business and its marketing. by doing this, you will be able to get people in tune with your set up and what you’re selling. Until this happens, your business can’t win people over for October 31st.
2) Change the Theme of Your Website
You will need to understand the theme of your website and what it’s saying to customers.
It should have a noticeable Halloween theme to it (i.e. logos, colors, content). Everything should revolve around Halloween as that’s what people expect. No one wants to visit a small business website that is out of touch with what’s happening right now.
The same applies to Christmas, Memorial Day, or Valentine’s Day. You want to stay in the present and put the business in a prime position to rake in new customers!
3) Hand Out Candy At Your Main Location
What is Halloween best known for in America? It’s known for “trick or treating” where kids go around and collect candy. You want to join in on the fun. To do this, you are going to have different options including setting up a small stall full of candies at your physical location.
This can be a good way to have parents come in with their children and perhaps buy things from your store. A lot of small businesses do this, especially if you are in a family-friendly niche. It’s smart to take a look at whether or not this is a good idea for your needs because it will make a noticeable difference. Parents are going to come in with their kids to collect candy. Of course, you want to spread the word on social media and your website well in advance!
4) Set up Halloween-Friendly Products
What type of products is being sold on your website right now? Are they Halloween-themed?
For example, imagine you are selling clothes and Halloween rolls around. Do you have enough orange, black, or white clothes that are built around the idea of Halloween? Are you guessing as to what is going to work and what is not?
It is always expected for small businesses to incorporate Halloween into their inventory and the same has to happen on your end. Otherwise, it is not going to work out as you want it to. When Halloween-themed products are set up, it’s a lot easier for people to buy as they are already in the mood.
It’s less of a battle when you’re willing to put in the work on your marketing campaign. Make sure to set up a collection of products/services that are Halloween-themed. In fact, you should also sell them at a discounted price to bring in new customers.
5) Create a Halloween Costume Contest
Halloweens are known for candies and fun costumes.
This means it’s time to set up an online costume contest for your followers. This is a good way to get people to interact with the business via social media and to have them win prizes associated with your business. By doing this, you are going to help showcase the business in a positive light and it’s going to get people involved too. This is when you are able to win and do well over the long-term. A well-timed costume contest is going to help promote the business better than anything else!
6) Throw a Halloween Party
Is your small business willing to host a Halloween party where people dress up in costumes?
You can easily sponsor this party and become the lead brand. This is a great way to showcase the brand in a positive light and that’s how a marketing campaign can flourish. If you are going to be hosting a party, it’s never a bad idea to include neighboring small businesses to get everyone involved.
This is going to make it easier to host the party and the benefits will still be there. When done right, this is going to help promote the business and get customers involved at the same time. it’s a true win-win for Halloween lovers.
7) Give Out Branded “Trick or Treat” Bags
The final tip is to hand out “trick or treat” bags because kids are going to use them to collect candies.
Whenever a customer buys something from you, it’s best to include a free “trick or treat” bag with your logo on it. This should go to everyone that purchases a product during October. It will help promote the business and they’ll know you’re a big part of their Halloween preparations.
Sometimes, it’s the little freebies that go a long way!
These are the ideal marketing ideas to implement for your Halloween-themed contest. Each business needs to incorporate this wonderful day into their marketing scheme. it’s the best way to win over people of all ages and truly become a part of the larger community. Until this happens, your business is always going to remain a step behind. Look at these ideas and choose the ones that are best suited for your business.