Small businesses often come with a pre-conceived notion of what’s good and what’s bad. This becomes their biggest downfall because the world of marketing is massive with limitless potential. One of the most underused methods would be blogging as this can help put your business in the upper echelon of its niche. Unfortunately, too many business owners assume it’s going to be a drawn-out process and/or confusing, which is why they give up before starting. Instead of letting this happen, it’s time to take a look at five reasons all small businesses should be blogging starting today.
Why Your Small Business Needs A Blog
Reason #1: Builds Authority in the Niche
Let’s start with a simple reason that’s a given with blogging.
You are going to showcase your knowledge in the niche. For example, let’s say you are running a website on gardening that sells related tools. Why not set up a blog that teaches people how to use these tools or how to garden in specific regions of the world? This is one of the best ways to get the word out about what you know.
When people start to believe in your viability as a small business, it’s a lot easier to sell products/services.
In fact, people are going to go out of their way to spend money on your small business. This has been seen in a variety of niches and is an age-old marketing tactic that works well. In fact, the beauty of this strategy is its longevity. You are going to remain an expert for a long time to come until proven otherwise, which is why you’re able to run multiple small businesses in the same niche with great success.
Reason #2: Improves Your Conversion Rate
Small businesses should be blogging because of how it can improve your conversion rate (i.e. traffic to sales ratio). If the conversion rate increases, this is a sign of a flourishing marketing campaign, which is why blogging is essential.
This method is one of the best ways to get people to buy what you have to sell. Imagine a person reads about your opinion on gardening and then wants to implement the strategy in their own backyard. Immediately, they’re going to look to see what tools were being used by you in the blog. If you’re able to link to those products from your inventory, the sale is going to be made in seconds!
This is the power of blogging when done right.
Of course, you’re going to need to spend time writing the blogs and making sure they’re held to a certain standard. As long as you do this, the results are going to be amazing and in line with what you want. Anyone that is hoping to improve their rate will know it has to start with maximizing their knowledge.
To do this, there is no better option than a well-designed and well-written blog. Look into this and implement it as soon as possible!
Reason #3: Helps with SEO
Search engine optimization is an integral part of most modern marketing strategies. Website owners love free traffic and that’s what Google/Bing offer as long as you rank for the right keywords. However, most small businesses don’t understand how to rank for main keywords and end up doing the bare minimum.
Small businesses should be blogging because of the fact that it is well-regarded as a great strategy by leading SEO agencies because it works. As you start to write meaningful content, it’s going to include highly important keywords that can be ranked on Google/Bing. Over time, you will have a boatload of posts in your blog and each one is going to be targeting a separate set of keywords. This is how you’re going to improve your SEO and start to generate free targeted traffic.
Reason #4: Increases the Likelihood of Social Media Engagement
It is surprising when many business owners and entrepreneurs question, “Do I really need a blog, when I already have a website?”
Blogging is a great asset to have because it allows people to share your posts on their social media accounts. If you’re adding small “share” buttons alongside your blog posts, this is going to make it easier for people to click and share the message with their friends. As you can imagine, this is how people end up going viral and the same applies to modern small businesses.
Social media engagement is one of the most powerful parts of blogging and it is a great reason to get involved as soon as you get the chance. Instead of letting others in the niche push down this path, why not take advantage of it on your own?
The more you post, the more people are going to share with their followers. This is how you are able to build a great small business.
Reason #5: Boosts Traffic Numbers
The final reason has to do with your underlying metrics.
You want to see more people come to the website and that’s what a blog is able to do. It is going to encourage people to come to the website whether it’s through social media platforms, search engines, or directories. When people start to see the posts show up, they will want to click through. This is how small businesses are able to rake in targeted leads in a timely manner.
Of course, this is not going to happen overnight and it does require a bit of work.
You will have to consider this as an investment for the future. Build out a full-fledged set of blog posts and start to post them on your blog. The rewards will come!
These article provides insights to why small businesses should be blogging. In the past, it may have been okay to do the bare minimum because businesses were slow to appreciate the digital era. However, the modern age is all about the digital world and ignoring this concept will hurt your bottom line.
Sit down as soon as you get the chance and start mapping out a professional blog. This blog will be niche-friendly, easy to read, and informational. Remember, a great blog is going to generate intrigue and lead to a plethora of sales!
Have you already start blogging? We would love to know how blogging helped your small business! Leave us a comment on how it worked out for you.