How To Find A Great SEO Firm For Your Small Business

As mentioned in our intro blog post, we will feature articles that have been written by the writers here at You should note that this article, our “How To Find A Great SEO Firm For Your Small Business” was either purchased on the marketplace and thus this article was previously available to anyone, or we ordered the article through the ordering platform. We did not cause the writer to spend an unusual amount of time writing the article on our behalf. In other words, this is a fine example of the quality of writing that is available to all our customers.  The final output contains a few minor edits on our part to include graphics, insert links, and so forth. If you’re looking for further information on working with SEO companies, we previously published a related post by another writer from INA entitled “10 Tips For Choosing The Right SEO Company” that you may find useful as well. Without further ado, please read on!

How To Find A Great SEO Firm For Your Small Business

In the early days of SEO, getting a top page rank on the search engines was quite easy. All you had to do was to repeat a keyword over and over on a web page and throw in thousands of spammy links to the site. Things have changed today. The search engines have become a whole lot smarter. Throwing thousands of spammy links to your site is a great way to get your site penalized by Google and the other search engines.

In fact, search engine optimization is not a DIY strategy anymore. It requires highly specialized training and skills. That is where a reputable search engine optimization firm comes in handy. Without a professional SEO agency, your small business is unlikely to rank higher in the search engine results pages or SERPs. But how will you find the right SEO firm on the market with hundreds of SEO agencies operating out there? Here are some important factors to consider when trying to find a great SEO firm for your small business.

First, it is important to clear up some common misconceptions about professional SEO firms. It is important for you to make an informed decision when selecting a great SEO firm for your small business. Most clients think that a nice website would make a great SEO firm. But this is not true. Just because the SEO firm has a professional-looking website, it doesn’t mean that they are the best for the project. If you are looking for a web designer to design your site, yes, you should probably look at the website of the web development agency before hiring them for the job. But SEO is quite different – in a sense – some of the top-notch SEO firms have websites that look second-rate.

Another mistake made by most clients is hiring an SEO firm just because they rank #1 for searches relating to SEO in the particular geographical area. This one is a little bit tricky. In fact, an SEO firm needs to rank high in the SERPs for SEO-related terms in the area. But this shouldn’t be the only factor to consider when hiring the potential firm. There are many SEO firms that rank higher for SEO-related keywords by using an aged domain. In fact, Google gives priority to the age of the domain when ranking a website. Just because an agency ranks #1 in your area, it doesn’t mean they are the best for the job. There might be many new SEO agencies that do a better job but rank down the order because they have a new domain. That is why it is important to do a thorough background check on the companies that rank higher in the SERPs when you search for an SEO firm in your area. EXtensive research is the best way to decide if the company is suitable for your project.

Most clients have a misconception that the bigger the SEO firm, the better the results are. This might be true to some extent. Yes, there are big SEO firms that know what they are doing because they invest a lot in research. They are aware of the latest trends in search engine optimization and can do a world of good for your business. But the problem is they are quite expensive. In fact, some of these companies have minimum budgets starting from $5,000 to $10,000 – which makes it impossible for a small business to hire them. Hence, bigger is not always better when it comes to hiring a great SEO firm in your area. In fact, the right SEO firm for your small business may be the guy working from a basement. That is why you shouldn’t overlook even the smallest search engine optimization firm in the area when finding the best SEO agency for your small business. The most important thing is to do your research properly and select the most suitable candidate for the job.

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Important Factors To Look For

Here are some of the most important things to look for to find a great SEO firm in your town.

First, make sure the firm is well-respected by the majority of its past and present clients. Check customer reviews for this purpose. You can check the website of the potential agency or third-party independent review sites on the internet for this purpose. There are many online review sites that provide honest opinions of real customers who have used the service of the potential SEO firm. Make sure you check some of these reliable sites before deciding to work with a particular SEO provider for your small business.

Comparison shopping plays an important part when searching for the best SEO firm for your small business. Get multiple consultations from 3-4 reliable SEO providers in the area. Most SEO firms offer free consultations to their clients. Use this valuable time to learn about the SEO firm and their staff. By the time the consultation ends, you will most likely have a very strong sense for which firm is the right one for your business.

Second, make sure you ask the right questions relating to your business and SEO during the consultation period. Does the SEO firm work with other clients in your local area? What is the anticipated length of the project? What methods does the SEO firm use to help you rank? And will those methods put you on the path to lasting success or just a temporary spike in rankings (we’ll have more on that in a later post)? The consultation period may extend for a couple of days if the SEO firm wants to do research on your website and the industry. A reputable SEO agency will give you a proposal with the work that they plan to do and the pricing structure at the end of the consultation period.

Lastly, case studies are some of the most important when it comes to selecting the right SEO agency for your small business. If you operate a freight forwarding business, you should look for an SEO agency that has performed SEO for other freight forwarding companies on the market. They should be able to show you case studies where they have ranked freight forwarding companies on the first page of Google and other search engines for competitive keywords in your industry.

These are the important factors that we believe you need to consider when trying to find a great SEO firm for your small business.

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