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Three Tips To Help Your Business Build an Email List Rapidly
According to multiple marketing studies, email has the potential to provide great returns on investment. Marketers who don’t have success with email marketing usually have trouble getting over the first hump. That is, they don’t know how to get lots of interested people to sign up.
Of course, you will need a sizable base of subscribers to enjoy good results from your email marketing campaigns. If you don’t have quite a few subscribers, you can’t even begin to test and refine the rest of your email marketing plan because you won’t have enough results to work with.
How To Grow Your Company’s Email List Fast
It’s easy to understand why some folks are reluctant to hand over their email addresses when they probably already get a lot of emails in their inbox. At the same time, successful email marketers know how to overcome this barrier with the right enticements.
Consider these three tips to help you build an email list rapidly:
- Upgraded Content Offers
This is one of the most basic and popular methods to get lots of people to impulsively stick their email addresses in your subscription form. It works like this:
* You produce a basic blog post, graphic, or video about a topic that you are sure will interest your audience. You craft this content to introduce a problem or issue and of course, to “sell” the upgraded content.
* You also produce upgraded content that explores solutions to the problem that was introduced in the teaser content that you created for the first step. If your first piece of content has done a good job of generating interest and building your credibility, you should have no trouble converting visitors into subscribers.
To make sure this strategy works well, you may need to spend some time promoting your teaser content. You can try telling people about your great solutions on your social media pages or even with paid ads.
- Offer A Free Incentive for Subscription Members To Join
This works very well if your business produces some sort of product. For example many member’s websites, eCommerce sites, or software providers enjoy success by offering free incentives. Basically, you can offer a members-only section, free trial, samples, shipping discount, discounts, or even a free video or eBook series for people who are willing to join your site by signing up for your email subscription service.
Of course, you have to offer your guests something that will provide them with a real value. On the other hand, this can be a great investment if it helps you grow a large email list that you can use to market your paid products with. This option may also be cheaper than offering upgraded content because you only need to produce one valuable free offer, and you won’t need to create upgraded content for all of your posts.
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- Member’s Only Contests
If you intend to offer a free incentive to everybody who signs up, you will probably want to keep the cost-per-signup fairly low. You might offer value, but you can only go so far. If you want to really excite your visitors with something very valuable, you might offer a contest with prizes. You only have to give a few of these prizes away, but each one will have a higher value than the free content you intend to give to everybody.
You may also enjoy a few other benefits from offering valuable prizes. For instance, the prize recipients may be eager to offer you reviews and testimonials for your website. They may even be willing to post them to their own social networks. Not only can you grow your list of subscribers, you can also gain more attention through other marketing channels when you hold a contest or giveaway.
4. Bonus: Set up squeeze pages to help readers commit to your email list. Read about how to setup effective squeeze pages.
Which Email-Growth Tactic Is Best For Your Company?
These aren’t the only tactics that you can try to build an email list rapidly. If you have struggled to attract subscribers, you might also consider refining your signup forms to make them more visible or even offering existing subscribers a special bonus for referring other people. Either way, you may have to test a few different tactics to figure out which one works best for your particular website, business, and target audience. Once you find the right strategy, you can start enjoying the rewards of successful email marketing. If you’re looking for help with writing email campaign scripts, consider the benefits of outsourcing.