Our regular readers know that we’ve been posting regularly on driving traffic to your site using SEO methods. We have thus far explored tips for SEO beginners, on-page SEO performance, creating the perfect backlink profile, including through guest blogging, and what to look for when hiring an SEO firm. This article, “Importance Of Routine Assessments For Your Site’s Backlinks,” is a fine example of the quality of writing that is available to all our customers as it was either purchased on the iNeedArticles.com marketplace or ordered through the iNeedArticles.com ordering platform. We did not cause the writer to spend an unusual amount of time writing the article on our behalf. The final output contains a few minor edits on our part to include graphics, insert links, and so forth. If you would like to learn more about driving traffic using SEO methods, you can see all our SEO-related articles by clicking here. This post adds an important component to SEO – routinely assessing your site’s backlinks.
Importance Of Routine Assessments For Your Site’s Backlinks
The world of SEO is fraught with peril.
Sounds ominous doesn’t it? Well, the statement itself is not as wild as one may assume. There are certain dangers associated with SEO, and many of them are created by the search engine itself.
The idea of being hammered by a new algorithm update sends shivers down most spines. You never wish to be put in such a difficult position. For those who are worried, it is your backlinks that deserve scrutiny.
The algorithm is designed to target websites that play around with their backlinks and don’t pay attention to updates. This read will assess the importance of routine assessments for your backlinks and how they should be carried out.
Understanding Importance Of Routine Assessments
Before looking at how you will assess your profile of backlinks, it is best to understand why it has to be done. Google’s algorithm purposely sends bots onto sites to see how their links are doing.
Anything untoward is hammered. They are rather ruthless in this regard and have been for a while. You can’t blame the search engine because “blackhat” techniques have been used for years to game the system.
Routine assessments are your way of getting out in front of any damage that takes place. You can be proactive and diagnose the backlinks attributed to your site beforehand. It reduces the chances of you getting smashed by a new update that is right around the corner.
Let’s move onto what your strategy should encompass.
1) Consider Repeat IP Addresses
Google’s algorithm requires diversity. It does not want backlinks to come from the same IP addresses. Now, please understand this does not mean backlinks from different sites will pass this test.
Sometimes, multiple sites can be run from the same IP address because they are owned by the same party. You have to be prepared for this and not automatically think you are ready to go.
Check each link and the IP address it is attached to. Make sure all of them are different, and you have enough diversity to pass this test.
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2) Assess Ranking of Host Site
So, let’s say you have a backlink on a fitness site that is in your niche. You are looking to determine whether their backlink is worthwhile or not. Take a look at their rankings in Google. This will showcase how they are regarded by the search engine. If they have a high ranking, it means they hold authority. A few freemium services to check out include ahrefs.com and opensiteexplorer.org.
You want to assess rankings for all sites that have links to your site.
Do this with patience and go through all of the information that is available to you.
3) Anchor Text Matters
Look at the “anchor text” (i.e. hyperlinked text sending traffic to your site) as soon as possible. If you don’t have diversity with the anchor text being used on other sites, you will be penalized.
Google does not appreciate the same anchor text being used again and again. It reduces quality and starts looking spammy. They want variation, and it is not a difficult change to make.
You should never be using the same anchor text with reckless abandon. Sit down and remain creative as you are putting together hyperlinks and content.
4) Check Link Count
The final item to examine for sites that are linking to yours is the number of outbound links a site has compared to the number of inbound links. You want to find a site that is an authority in the niche but doesn’t have an endless stream of links pointing out to other sites.
When too many links are on a site, it loses value in the eyes of Google. It starts looking like spam or a concerted effort to help those sites rank.
You want to find a site that is not laced with backlinks.
Follow these four steps to routinely assess the backlinks pointed to your site and you’ll have a spotless profile of backlinks to use as the foundation for a viable SEO plan.